Coin Machine Review (& Pacific ...)

Issue: 1944 April

FOR WESTERN MUSIC OPERATORS
Join the proC)ressive Music Operators of the West who have taken advantaC)e of the MAPE 5-
POINT SERVICE. Our two offices are devoted to keeping your equipment operating at top effi-
. ciency for the duration and our S-POINT SERVICE is designed to do just that. Check over these
Special Services:

I.
KLEER·FLO WASH and LUBRICATION
The Phonograph Mechanism is completely and s cientificallv ' bathed in our new KLEER-FLO Me-
chanical Cleaner using patented solvents that rid the most intricate parts of trouble-produc-
ing dust and dirt. All dirt. C)rease and gummy deposits are removed and mechanisms made spark-
. ~:m;;::~:~::~::;;~.I~~.:~:~~~~.~ . ~~~ . ~~:~~t.;~~: . ~.~~.~.~.~: 7 .50
$
z.
MOTOR REPAIR SERVICE
SEEBURG - WURLITZER - ROCK-OLA and MILLS Motors re-
paired. Cost is very moderate. BrinC) in your motors when
trouble develops.
3.
PICK·UP EXCHANGE
SeeburC) and Wurlitzer Pick-Ups stocked for exchange. BrinC)
in your old one for repackinC).
4. CABINETS REFINISHED
Give your cabinets a 1944 Spring Dress in up-to-the·minute
colors. Ask for prices.
s.
COMPLETE REPAIR SERVICE
Factory-trained mechanics are here to service your me-
chanisms. amplifiers and remote control units.
WE STOCK TUBULAR COIN W RAPPERS. SPECIAL PRICES IN
QUANTITY LOTS
E. T . • APE .USIC COMPANY
1701 West Pico Boulevard
284 Turk Street
LOS ANGELES 15. CALIF.
SAN FRANCISCO 2. CALIF.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVEL YI
COIN
MACHINE
REVIEW
31
FOR
APRIL
1944
WILL BUY FOR CASH!
Ro·c k-Ola 1513. 1514. 1523. 1524 Wall & Bar Boxes
Must be in A-1 Condition
Rock-O!a: Masters. Deluxes.Standards. & Supers
With or Without Adapters
LATE FIVE BALL PHN GAMES
State Quantity , Condition, and Price
in first letter.
WRITE TODAY • . •
B. D. LAZAR COMPANY
(Phone: G Ra nt 7818)
FIFTH AVENUE
PI TTSBURGH
"Is Your Conversation Nauseating?"

by FRED GAUNT
of G eneral Music Co., Los A ngeles
U
a person is ever on his toes it's
mighty easy to pick up words and
habits in conversation that irk others and
detract from the effectiveness of the meso
sage you're endeavoring to get across.
Operators who are in contact with the pub·
lie almost every hour of the working day
especially should be watchful of their
language and avoid trite phrases that in·
wardly rub the other fellow in the wrong
way,
There is an old codger living down the
street from my house, and every time he
catches me on a corner I stand there up·
ward of fifteen minutes listening to the
same worn·out expressions used by anv
bore. He' ll talk about politics, rant and
rave about the party in power, quote vari·
ous columnists who coincide with his
thoughts and then explain it all over again
by prefaci~f his remarks with "In other
words . . .
Why do people say "In other words?"
Maybe it's because they feel they cannot
talk sufficiently clear to get their point
across on the first telling. Or perchance
they feel superior to you and keep talking
until they feel they are down to your level.
Then, too, maybe the individual just likes
to hear himself talk. So much better it
would be to say "for example" if a state-
ment must be amplified by re-stating it
another way.
Other expressions that operators should
guard against are such whiskered words
and expressions as:
"I'm teUin' ya ... "
"As I was saying . . . "
'ILESS
COIN
MACHIN E
REVI£W
32
FOR
APRIL
1944
"~~lieve
me, I told him a thing or two
"I don't care, see, or else I would have
known, see?"
"I went in, you know, and told him off
plenty, you know."
"It's the truth, so help me."
All of these are overworked and should
be retired for life. Wilfred J. Funk re-
cently made a list of what he considered
the ten most annoying words; annoying
because they are overworked. The ten
include "okay, lousy, terrific, contact, de-
finitely, gal, racket, swell, impact, and
honey." Skip them-be original. There
are hundreds of words equally as effective
and refreshing and pleasing to hear.
In dealing with location owners you
must take into consideration the education
and background these individuals must
have to attain the positions they now have.
For example, a druggist doesn't merely
rent a store and hang out a sign, Before
that time comes he goes through plenty
of preparation and that preparation in-
cludes a complete understanding of the
English language and how to properly use
it. He's not impressed by gutter slang and
alley talk. He would much prefer to talk
and do business with someone that can
speak his own language.
You've often heard the expression:
"She's beautiful until she opens her
mouth." The same holds true of opera-
tors. Entering a location, nattily attired
and properly groomed, he presents himself
well. He opens his mouth and out comes:
"Hi, slug, how's the old bean t'day?" The
die's been cast. No amount of Aashy prop-
ositions can alter the impression he has al-
ready made in the mind of the location
owner.
These matters are probably considered
small by most operators but you can see
just how really important they are. It's al-
ways a good policy to be just a little bit
better than you are expected to be instead
of a shade less than you should be .
lt doesn't pay to use words and expres-
sions that wrinkle your location owner's
brow. If you are burdened with a group
of these anchors get rid of them now.
Send your whiskered words to the barber.
Don't let your words get shiny in the seat,
and baggy at the knees. Keep them well
pressed and groomed!
Rebuilds Rectifiers
GLEN ELLYN, III.-The Bates Labora-
tories is now rebuilding rectifiers for the
coin machine trade.
For the past 12 years Bates has sup-
plied rectifiers to game and machine manu-
facturers and are experts on electrical
·equipment. Their method of rebuilding
enables operators to make new units out
of their old rectifiers.
* * *
There was a young lady named Banker
Who slept while ' the ship was at anchor.
She woke in dismay
When she heard the mate say,
"Now hoist the topsheet and spanker."
t o th e many Ope rato rs who have
coope ra te d so sple ndidly in se nd -
ing
in
t he ir Us ed
Nee d le s for
BENNETT PRECISION
Repointin9 & Refinishin9
If you have Used Needles don 't
fa il to se nd th e m in to me for Re-
IF YOU WANT TO
pain ti ng Today! They 'will receive
SELL
my pe rsonal atte ntion while I am
a t the Bennett factory this month.
Any Type of Coin-
Operated Equipment
Send to either address for promp·t
se rvic e.
-SEE-
PAUL A. tAYMON
DISTRIBUTOR
. . ~:-.
W. E. SIMMONS
230 East Ohio Street
Chicago 11, Illinois
OR
1025 N. Hig!lland Ave.,
Hollywood 38, Calif.
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELYl

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