Coin Machine Review (& Pacific ...)

Issue: 1944 April

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APR I L, 1944
The COIN MACHINE REVIEW for April, 1944. Vol. II. No . 9. Published monthly at illS Venice Blvd ., Los Angeles 15, Calif. Fitzroy 8269 . Paul . W .
Blackford , editor and publisher. NEW YORK OFFICE (17f: Ralph P. Mulligan, 441 Lexington Ave., Murray Hill 2-558'/.. CHICAGO OFFICE (I) ; C . J. Ander-
son, 35 East Wacker Drive, CENtral 1112. Entered as Second Class Matter July 23, 1936, at the Post Office at Los Angeles, Calif., under the Act of March 3,
1879. SUBSCRIPTION RATES: $1.00 per year or $2.00 for 3 years. 25c per copy.
BIG ARCADE SEASON AHEAD
Terhune Joins Jennings
CHICAGO-E. A. Terhune has been
named vice-president and assistant to O. D.
Jennings, president of O. D. Jennings and
Co.
Terhune was formerly division sales
manager of Servel, Inc., handlin!! s"les of
electric refrigeration and air-conditioning.
Although new to the Coin Machine In-
dustry, Terhune believes in its iutllre, and
stated that "the spirit of this man Jennings
is contagious; it accounts for a good share
of the firm's success during the past 38
years and it is the big key to tomorrow's
plans."
Mills Huge Press
CHICAGO-M ills Industries, Inc. , has
installed the largest hydraulic punch press
in the city of Chicago to shape dispensable
fuel tanks for military aircraft.
The press, made by the Baldwin Loco-
motive Co., weighs 280.000 pounds, stands
30 feet above the floor level, and can exert
a pressure of 750 tons. It is anchored to
caisso ns 15 feet below the floor, the cais-
sons extending down to bedrock.
The fuel tanks are stamped from steel.
The press shapes them in halves which are
joined and equipped with gasoline con-
nection lines and the fittings to fasten the
tanks to aircraft making long flights, re-
quiring auxiliary fuel.
IF YOU WANT TO
SELL
Any Type of Coin-
Operated Equipment
--SEE-
PAUL A. LAYMON ·
DISTRIBUTOR
1503 West Plco
1944 Season Looks Best Ever
For 1500 Penny _Amusement Palaces
By Aaron Bicknell
CHICAGO- According to Industry factors the biggest year in Arcade his-
tory is just ahead with an estimated 1500 to 1800 Arcades to be in operation ·
throughout the country during the summer season.
Spring sees the unshuttering of hundreds of Arcades in Amusement Parks
and great numbers of Arcades under canvas with travellin g Carnivals takin g
to the road to take the fascination of the Penny Arcade to the hinterland .
Arcades in "Life"
CHICAGO-A IS-picture layout in the
March 6th issue of Life gives the Penny
Arcade a prominent spot in the Amuse-
ment Firmament and states that there are
1500 Penny Arcades in cities and towns all
over the United States "enjoying a pleas-
ant boom."
The Wonderland Arcade in Kansas City
was selected as typical and the pictures
were all made there . A number of Ex-
hibit Supply Co, devices were illustrated, a
general shot of the interior of Wonder-
land, an exterior showing th e carnivalesque
decorations, a battery of marble tables, the
shooting gall ery and the Photomatic ma-
chine.
Said Life's report: " Soldiers and sailors
make up 60 per cent of the crowd at Won-
derland . Main attraction of the Arcade is
that they can kill two or three hours for
less than the price of a movie, and if they
don' t like one divertissement, they can try
another for a penny.
"Wonderland stays fastidiously away
from striptease sequences and girlie post-
cards found in other arcades. It contin-
ues on its highly successful way, how-
ever, by offering a wide range of attractions
from punching bags to Kiss-O-Meter. Sev-
eral of th e machines are Arcade antiques
of early Coney Island vintage. None is
new, for there will be no more Penny Ar-
cade novelties manufactured until the war
. IS over. "
Big-wigs in the business attribute th e
rapid growth of Arcade popularity to the
wide variety of en terta inm ent avai lab le at
low cost while other forms of amuseme nt
such as movies, legitima te stage, dances,
and th e lik e are increasing their admission
charges. Th en, too, people a re tiring of war
and propaganda films and entertainmen t
and reverting to the simpler and eas ier
forms of amusement. The Arcade is the
answer.
What about equipment for 1944? A check
in the key cities reveals that there is equip.
ment available, used and reconditioned, to
satisfy the normal expansion in the field.
There are considerable quantities of Arcade
pieces in th e vario us jobbing establishmen ts
and three or four firms are now offering
new and reconditioned pieces designed for
Arcade use. Trading amongst Arcades is
becoming a popular practice and will help
keep interest up for Mr. Average Patron.
This issue of THE REVIEW reveals so me
interesting data on the Arcade picture and
equipmen t avai labl e as th e Spring season
approaches.
Sugar for Candy Cut
WASHINGTON- The Office of Price Ad·
ministration announced a 10 per ce nt cut
in sugar allotments to such industrial users
as candy and soft drink manufacturers and
others making nonessential products on
March 13th. The reduction is effective
April 1st for the April-June quarter and
was made because supplies of sugar are
expected to be about 6 per cent lower in
1944 than last year.
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST TEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
CO'N
:MACHIHE
REV'EW
3
·FOR
APRIL
"1944
Hollywood Snubs Arcades
NO NEW
SUBSCRIPTIONS
ACCEPTED!
RENEWALS ONLY!
COIN
MACHINE
ItEVIEW
4
FOil
APRIL
1944
Publishers are now feeling the
pinch of governmental restrictions
on paper consumption, and because
of this many publishers are not ac·
cepting any new subscriptions. For
example, no new subscriptions may
be entered at present for ESQUIRE,
COSMOPOLITAN, GOOD HOUSE·
KEEPING, TOWN
& COUNTRY,
HOUSE BEAUTIFUL, HARPER'S BA·
ZAAR, MOTOR BOATING and many
others. This list will swell in the
months ahead as additional restric·
tions take effect.
Renew ALL of your subscriptions
NOW! Publishers are accepting reo
newals on all subscriptions of rec·
ord at the present time. Even if
your subscription does not expire
for 10 months or more, RENEW IT
NOW, to avoid future disappoint.
ment. THE REVIEW is ready to take
care of all your subscriptions at
publishers' rates. Send us your list
today for rates.

STILL AVAILABLE
FORA LIMITED
TIME ONLY
LOS ANGELES-For a town th at can
trace its moving picture beginning to the
Penny Arcade the city fathers are gett ing
plenty uppity as evidenced by a recent
outburst of one J ohn B. Kingsley, pres·
- ident of th e Hollywood Chamber of Com-
merce.
Zukor, Laemmle and half a dozen other
big shots in th e fi lm capitol started out
via the Arcade route but Kingsley would
rather forget that and put a ban on the
Arcade as far as th e dazzling Hollywood
boulevard is concerned.
At a meeting of th e Police Commission
on March 7th Kingsley strongly protested
the renewal of a Penny Arcade license
next to the USO on the boulevard. The
USO joined Kin gsley in stating that if
an Arcade was continued on th e boulevard
it would hurt the hi gh character of business
along the street.
Apparently th e parties concerned d0'1' t
remember that pit shows, snake ex hibits
and the like recently rented' swan ky fronts
on th e boulevard and medicine doctors
pitched their wares in vacant doors_
AOLAC Gets Army Thanks
JACK NELSON
LOS ANGELES-Major Lee Franko-
vitch of the Army Air Forces Pilot School
at Minter Field, Bakersfield, has sent his
thanks to Associated Operators of L. A.
Co unty for con tribution s, to the base_ Wrote
Frankovitch : "Please accept the thanks of
th e men of Minter Field to yo u and th e
members of your association for the con·
tribution of six marble games for our use.
Also for your hel p in aiding us to obtain
so'm e slot machines. Your desire to be of
service to the men in uniform is outstand-
ing as I know your organization has con-.
tributed much to th e various camps in
Southern California. Personally I wish to
thank you for your help to me on my
recent visit to Los Angeles."
Nelson Joins Superior
CHICAGO- The announcement was re-
cen tly made of th e appointment of Jack
Nelson, well-known coin machine person-
ality, as General Sales Manager of Super-
ior Produ cts Co., Chicago.
George Sax, President, said that th e
appointment of Nelson to direct the sales
activities was one of the first steps taken
in their program for expansion in the post
war plans of th e firm.
.
Nelson enjoys a nation-wide acquaint-
ance in the industry and recently served
as Sales Manager for a prominent phono·
graph manufacturer. Prior to that he was
with The Billboard for 20 years.
New and Renewal Subscriptions
AMERICAN HOME (2 year
minimum) .......................... M .... $2.2S
AMERICAN MAGAZINE ...... M .... 2.50
BETTER HOMES & GARDENS
(2 yeC!rs minimuml. ......... M .... 2.50
BILLBOARD •.........•.........•..... W ...• 7.50
COLLIERS ....•.....•...•.••.......... W .... 3.00
CORONET •..•..••....•...•.....••.... M .... 3.00
FQRTUNE .••..•..........••..•.••..•... M .... 10:00
LI'BERTY ' ................................ W .... 3.50
LIFE .. : ....•..•.....•...........••......•. W .... 4.50
LOOK .................................. SM •... 2.50
NEWSWEEK ........................ W .... 5.00
READER'S DIGEST ................ M .... 3.00
REDBOOK · .............................. M .... 2.50
SATURDAY EVENING
POST ................................ W .... 3.00
TIME .................................... W •... 5.00
UNITED STATES NEWS ..•... W .... 4.00
VOGUE ..............•.•.......•......... M .... 6.00
Your subscription business will be
given our best attention, and we are
anxious to be of service to you.

Subscription Department
Coin Macliine Review
1115 Venice Boulevard
LOS ANGELES 15. CALIF.
SLOT SPRING ASSORTMENT!
('-IliIii,,""iiiujijjjiliiiili"ii!i"""~
POPULAR
HARD TO GET
No. 146
0;;;;+) ( ,ijll¥"ilijffU*!I!)
c.:>
SPRINGS!
.• = ... ', i3B'"
PENNY STACKERS
GENCO PARTS
I)o~
Made of cast
aluminum. ac-
curately cali-
bra.ted - easy
to read.
$ 1.50 Eac h
$ 15.00 Doz.
Kick.r Arms (as Illustrated), I to 50, 60c Each
100 Lots, 50c Eac h.
R.ctifler and Pow.rpak ........................... ...... _ ..... $ IO. OO
B. II Sha pe Pl astic Bump.rs ....... _ ................ _.....
.35
1,000 SI.p-Up G.ar Co mp o with Brack.L .... 1.50
PLASTIC
Small Bumpers, Compo wit h P/8" Cap ; Also
Bracket, Bul b Hol der and Rubber Ri ng, Asst.
Colors. Eac h 60c: $50.00 P.r 100.
large Bu mpers Com ple!e as Above Wit h 21,14"
Ca p. Whit. Onl y. Eac h 60c; $50.00 per 100.
Bell Sha p.d Posts, 60c Doz.; $4.00 per 100.
3" Is lan d Bum pers, Dia mon d S ha pe, $1.20 Doz.;
$7.50 per 100.
2/1 Island Bumpers, Diamon d Shape, 90c Doz.;
$6.00 per 100.
Triang l. Isl and Bu mp.rs, 90c Doz.; $6.00 Per 100.
BALLY PARTS
~~
B20
Rack Paw ls B20........... .................................. . ..... 30c
Ratch.t Ar ms B22....... ............................
. ..... 35c
MAPLE SKEE BALLS
GOTTLIEB
ARMATURE FLAP -
31,18" for
14' Alleys, Po l-
is hed. Each 55c; per 100
$52.00
2%" for 9' Alleys, Un pol·
ished, Eac h 45c; per
100 ............................ $35.00
21,12" for Pl ayballs and
Roll - in-th.- Barr.l,
Un-
po li shed. Each 45c; per
100 ............................ $35.00
Co mpl.t. With Stud an d Plastic Tu b.
( Not Ru bber) Coverin g, $1.50 Per
Doz.n; $ 10.00 P.r 100.
50 EXTRA Plastic Tubes Free with
Each Order for 100.
-. r
B L 0 C K MAR B LEe o.
Get It From Block -
-
1527 FAIRMOUNT AVENUE ,
PHILADELPHIA "3 0, PA.
The v Have It in Stock!
THE BLUE BLOODS OF THE INDUSTRY READ THE REVIEW EXCLUSIVELY l

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