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Review
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APR I L, 1944
The COIN MACHINE REVIEW for April, 1944. Vol. II. No . 9. Published monthly at illS Venice Blvd ., Los Angeles 15, Calif. Fitzroy 8269 . Paul . W .
Blackford , editor and publisher. NEW YORK OFFICE (17f: Ralph P. Mulligan, 441 Lexington Ave., Murray Hill 2-558'/.. CHICAGO OFFICE (I) ; C . J. Ander-
son, 35 East Wacker Drive, CENtral 1112. Entered as Second Class Matter July 23, 1936, at the Post Office at Los Angeles, Calif., under the Act of March 3,
1879. SUBSCRIPTION RATES: $1.00 per year or $2.00 for 3 years. 25c per copy.
BIG ARCADE SEASON AHEAD
Terhune Joins Jennings
CHICAGO-E. A. Terhune has been
named vice-president and assistant to O. D.
Jennings, president of O. D. Jennings and
Co.
Terhune was formerly division sales
manager of Servel, Inc., handlin!! s"les of
electric refrigeration and air-conditioning.
Although new to the Coin Machine In-
dustry, Terhune believes in its iutllre, and
stated that "the spirit of this man Jennings
is contagious; it accounts for a good share
of the firm's success during the past 38
years and it is the big key to tomorrow's
plans."
Mills Huge Press
CHICAGO-M ills Industries, Inc. , has
installed the largest hydraulic punch press
in the city of Chicago to shape dispensable
fuel tanks for military aircraft.
The press, made by the Baldwin Loco-
motive Co., weighs 280.000 pounds, stands
30 feet above the floor level, and can exert
a pressure of 750 tons. It is anchored to
caisso ns 15 feet below the floor, the cais-
sons extending down to bedrock.
The fuel tanks are stamped from steel.
The press shapes them in halves which are
joined and equipped with gasoline con-
nection lines and the fittings to fasten the
tanks to aircraft making long flights, re-
quiring auxiliary fuel.
IF YOU WANT TO
SELL
Any Type of Coin-
Operated Equipment
--SEE-
PAUL A. LAYMON ·
DISTRIBUTOR
1503 West Plco
1944 Season Looks Best Ever
For 1500 Penny _Amusement Palaces
By Aaron Bicknell
CHICAGO- According to Industry factors the biggest year in Arcade his-
tory is just ahead with an estimated 1500 to 1800 Arcades to be in operation ·
throughout the country during the summer season.
Spring sees the unshuttering of hundreds of Arcades in Amusement Parks
and great numbers of Arcades under canvas with travellin g Carnivals takin g
to the road to take the fascination of the Penny Arcade to the hinterland .
Arcades in "Life"
CHICAGO-A IS-picture layout in the
March 6th issue of Life gives the Penny
Arcade a prominent spot in the Amuse-
ment Firmament and states that there are
1500 Penny Arcades in cities and towns all
over the United States "enjoying a pleas-
ant boom."
The Wonderland Arcade in Kansas City
was selected as typical and the pictures
were all made there . A number of Ex-
hibit Supply Co, devices were illustrated, a
general shot of the interior of Wonder-
land, an exterior showing th e carnivalesque
decorations, a battery of marble tables, the
shooting gall ery and the Photomatic ma-
chine.
Said Life's report: " Soldiers and sailors
make up 60 per cent of the crowd at Won-
derland . Main attraction of the Arcade is
that they can kill two or three hours for
less than the price of a movie, and if they
don' t like one divertissement, they can try
another for a penny.
"Wonderland stays fastidiously away
from striptease sequences and girlie post-
cards found in other arcades. It contin-
ues on its highly successful way, how-
ever, by offering a wide range of attractions
from punching bags to Kiss-O-Meter. Sev-
eral of th e machines are Arcade antiques
of early Coney Island vintage. None is
new, for there will be no more Penny Ar-
cade novelties manufactured until the war
. IS over. "
Big-wigs in the business attribute th e
rapid growth of Arcade popularity to the
wide variety of en terta inm ent avai lab le at
low cost while other forms of amuseme nt
such as movies, legitima te stage, dances,
and th e lik e are increasing their admission
charges. Th en, too, people a re tiring of war
and propaganda films and entertainmen t
and reverting to the simpler and eas ier
forms of amusement. The Arcade is the
answer.
What about equipment for 1944? A check
in the key cities reveals that there is equip.
ment available, used and reconditioned, to
satisfy the normal expansion in the field.
There are considerable quantities of Arcade
pieces in th e vario us jobbing establishmen ts
and three or four firms are now offering
new and reconditioned pieces designed for
Arcade use. Trading amongst Arcades is
becoming a popular practice and will help
keep interest up for Mr. Average Patron.
This issue of THE REVIEW reveals so me
interesting data on the Arcade picture and
equipmen t avai labl e as th e Spring season
approaches.
Sugar for Candy Cut
WASHINGTON- The Office of Price Ad·
ministration announced a 10 per ce nt cut
in sugar allotments to such industrial users
as candy and soft drink manufacturers and
others making nonessential products on
March 13th. The reduction is effective
April 1st for the April-June quarter and
was made because supplies of sugar are
expected to be about 6 per cent lower in
1944 than last year.
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST TEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
CO'N
:MACHIHE
REV'EW
3
·FOR
APRIL
"1944