Coin Machine Review (& Pacific ...)

Issue: 1943 November

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Coin Ma"chine Review
••••••••.• •••••• NOVEMBER , 1943 •••••••••••••••
The COIN MACHINE REVIEW for November, 1943. Vo l. II. No. 5. Published mo nth ly at 1115 Venice Blvd ., Los Angeles 15, Ca lif. Fitzroy 8269. Paul W .
Bla c kfo rd, editor and pub lis her. NEW YORK OFFICE ( 17) : Ra lph P. Mullig a n, 441 Lexington Ave ., Murray Hill 2-558~. CHICAGO OFFICE (I ); c. J . Ander.
son 35 East Wacker Drive, CENtra l 111 2. Ente red a s Second Class Matte r Jul y 23, 1936, at t he Post O ffice at Los Angeles, Calif., unde r the Act of Ma rch 3,
1879. SUBSCR IPTI ON RATES : $1.00 per year o r $2.00 for 3 years. 25c per copy.
,
o. P. A. Appoints Industry CommiHee
George Moloney Passes
CHICAGO-The industry suffered a
grievous loss by the death of George D.
Moloney, vice·president and general mana-
ger of Lion Manufacturing Corp. and Bally
Manufacturing Co., who died early Thurs·
day 'morning, November 4, 1943, at Wesley
Memorial Hospital, Chicago. The cause of
his death was post·operative pneumonia
following a serious abdominal operation.
He was thirty·six years of age.
Mr. Moloney's death is particularly trag·
ic at a time when he should have been
wearing the laurels of official recognition
for his part in the war effort. Because of
his illness, which attacked him on the eve
of the ceremony by which Lion Manufac·
turing Corp. was awarded the Army·Navy.
"E" Award, Mr. Moloney was unable to
attend an event which in large part was a
personal tribute to him. Chiefly to him be·
longs credit for the rapid conversion of the
Lion plant from civilian to war production.
Mr. Moloney leaves a wife, Mrs. Celia
Moloney, and daughter, Shelia. Other Chi·
cago members of his family are his brother,
Raymond T. Moloney, president of Lion
Manufacturing Corp.; his sister, Helen K.
Moloney, and brothers Daniel J. and Earl
F. Moloney. A brother, Harold Moloney,
and sister, Mrs. Alice Murphy, reside in
Cleveland.
New Tokens Coming
WASHINGTON-Next February the first
of the new ration tokens will be ready for
distribution and coin machine operators
will be happy to learn the new tokens are
slightly larger than a nickel, being about
seven·eighths of an inch in diameter and
one-twentieth of an inch thick.
OP A has given the contract for pro·
ducing the tokens to the Osgood Register
Co. of Cincinnati, who will fabricate 450,.
000,000 blue tokens, and an equal number
of red ones, from hard fibre sheets made
by vulcanizing paper under heat and pres·
sure. It is claimed the material will last
for months and stand constant handling
but will not operate in, or clog, coin opera·
ted equipment. Osgood is to receive $1.44
per thousand for the 900,000,000 tokens.
WASHINGTON-The Office of Price Administration announced
on Novembe r 1 3 th the appointme nt of an industry advisory com-
mittee to r e present ope rators, jobbers, distributors and manufac-
ture r s of the coin-ope rated machine industry, now functioning under
OPA ruling M PR-4 29. Committee includes Don W. Clark, preside nt
of Cla rk Distributing Co. of Los Angele s, San Francisco and Seattle;
a n d J. A. Ste ve n son, Consoiidated Amuseme nts, Salt Lake City, Utah.
}<'irst m eeting has b een sch eduled for December 1 st in Washing-
ton. OPA officials have indicated that no changes will b e made in the
prov isions of MPR-429~ cove ring the sales of used equipme nt, until
the advisory committee has b een consulted. The committee will make
known to the administrator the inte r ests and views of the industry
a nd the p er sons e n gaged therein.
On October 16th the Office of Price Ad-
ministration clarified the ruling by notify·
ing the trade tha t "The operator or the
fi nal purchaser of a machi ne is classed as
the user, and the distributor who sells to
the operator is covered by the provisions of
MPR·429. Operator to operator sales are
covered. Sales by operators to distributors
for resale are not. March, 1942, prices are
superseded on sales now c\lvered by MPR·
429." Considerable confusion had been
prevalent in the Industry as to who was to
be considered a wholesaler and who to be
termed a retailer. The ruling of October
16th clearly classified both individuals.
Weekly Payroll Huge
LOS ANGELES-A report released by
the Los Angeles Chamber of Commerce Re·
search Department on October 25th shows
that Los Angeles is now the third city in
popu lation in th e United States and ex-
ceeded on ly by N ew York and Chicago.
Local production has trebled and war
contracts of $3,500,000,000 place this city
second in war contrac ts placed within one
year and surpassed only by Detroit.
The Los Angeles area boasts of 7,500
manufacturing plan ts with more than 6,000
at work on' government orders. The weekly
factory payroll amounts to $25,000,000 with
an addi tional business and professional
weekly payroll of $10,000,000. 127,000 new
families have moved here since 1940 and
$40,000,000 has been spent for public
housing of 12,000 families in the same
period.
In retail sales Los Angeles ranks third
in the United States and enjoyed an in·
crease of 22 per cent during 1943. In the
same year check transactions were up 26
per cent.
Sebring Expands
CHICAGO- AI Sebring, head of Bell
Products Co., has acquired ihe refurbish·
ing division of the Sullivan·Nolan Adver·
tising Co. and is expanding his service to
operators.
Sullivan· Nolan had been active in refurb·
ishing IIJar):Jle games and Bell Products
has alreadY ;'started on refurbishing the less
profitable equipment into games that have
been demonstrated as having the widest
player appeal.
Bc Wage Increase Given
"I'm certain that the industry will be in·
terested in this new work we are doing in
our own factory, and they can be sure that
their old games sent to us for conversion
will have my closest personal attention,"
said Sebring.
CHICAGO- Wage increases averaging
eight cent,s an hour have been granted 1,-
270 employees of the Lion Manufacturing
Corp., of which Bally Manufacturing Co.
is a subsidiary. Maximum raise approved
by the 6th Regional War Labor Board
was twenty cents an hour. The company reo
cently established 100 new labor categories.
Sebring has been active in the coin mao
chine field for the past ten years.
\
THE REVIEW HAS NEVER MISSED AN ISSUE IN THE PAST TEN YEARS!!
NO OTHER COIN MACHINE MONTHLY CAN MAKE THAT STATEMENT!!
COIN
MACHINE
REVIEW
3
FOR
NOVEMBER
'.194'
IIBallyll Gets IIEII
COIN
MACHINE
REVIEW
4
FOR
NOVEMBER
" ...
CHICAGO-Before an assembly of two
thousand employees and friends, who
packed the Grand Ballroom of the Hotel
Sherman on the evening of October 30th,
the employees and management of Lion
Manufacturing Corp. received the coveted
Army-Navy "E" Flag from Commander
Eug .. ne E. Paro of the U. S. Navy, who de-
livered the presentation address.
ANOTHER MONTB
NEARER VICTORY!
Presentation ceremonies began with
posting of the American colors by the
Commonwealth Edison Post, American Le-
gion, while the entire assembly sang the na-
tional anthem. Following presentation and
acceptance, the "E" Flag was hoisted be-
fore a brilliant background consisting of
the massed colors of the United Nations.
Lieutenant Colonel J. S. Harvey, U. S.
Army, then presented "E" Pins to a group
of men and women, elected to represent
all employees of the "Bally" plant. Inclu-
ded in the group were Les Landt, oldest
employee and Mrs. Marion Schrubbe, a
night-shift worker who has four sons in the
armed ser.vices of the United States. Romeo
Kuklinski, night-shift inspection foreman,
accepted the "E" Pins on behalf of the
employees. The ceremonies were then ended
with singing of "America."
INTERNATIONAL MUTOSCOPE CORPORATION
Commander Eugene E. Paro, who pre-
sented the "E" Flag, was awarded the Sil-
ver Star Medal on April 3 of this year for
"extremely heroic and intrepid conduct
while attached to a submarine detachment
which carried supplies into Corregidor dur-
ing the siege and evacuated American per-
sonnel from the area." In addition to
Commander Paro and Colonel Harvey, the
ceremonies were attended by Rear Admiral
Alex M. Charlton, Commanders John
Quinn, W. B. Moore, Daniel S. Armstrong,
W. R. Raudenbush; Lieutenants H. L.
Klein, A. H. Heist, W. H. Blackledge, W.
H. Fetridge; and Ensign Elizabeth E. Shel-
by, all of the U. S. Navy; and Colonel F.
C. Wolfe, U. S. Army Air Forces.
:Jhere ij no jutjtil~te
/01' Quality
Quality Prod'u cts Will
Last for the Duration
D. GOTTLIEB &; CO.
CHICAGO
InfDIID~
~
HELP BRING IT CLOSER -
MORE WAR BONDS
BUY
J1
~ I"-~
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufa cturers of Photomafle and Other Famous CoIn Operate d EquIpment
44-01 ELEVENTH STREET, LONC ISLAND CITY 1, NEW YORK
Industry Gets Tip
NEW YORK-Normally con erned with
huge-money campaigns that sell soup or
soap or sealing wax, the advertising pro-
fession at large has paid little attention to
the lusty, depression-boomed coin machine
industry which came to stay on into good
times as the result of its winning ways with
public favor. Only here and there an ad-
vertising man, an advertising agency with
an account in the field, and perhaps one or
two of those which would have liked such
an account, have been aware of this busi-
ness-except, of course, when it came to
patronage of the equi pment itself. And
there is no reason to doubt that advertis-
ing people are as human as others, and that
they play an occasional marble game, buy
an occasional stick of gum or package of
cigarettes, or give in to their musical ear in
some spot that is well equipped with wall,
boxes.
But all of this must now be considered
water under the bridge, or even over the
dam, if you like it that way. For the in-
dustry has received mention in "Tide, the
Newsmagazine of Advertising and Market-
ing."
Along with reference to a huge rubber
manufacturer, an automobile concern, a
cosmetics house, rationing and the OP A,
in a serious column called "For the Rec-
ord," "Tide" had this to report:
"There is at least one juke box with a
compllrtment for 'silence,' fed by nickels.
One of the most popular on the macbine,
it prevents people from · playing 'Pistol
Pack in' Mama'."
AOA Holds Meeting
NEW YORK-The first fall meeting of
the Arcade Owners' Association was held
at the Abbey Hotel on October 21st with
Al Blendow, president, presiding. AroUJ;)d
40 members were present, representing the
major Arcade operating units in the New
England area.
Subjects up for discussion and report in-
cluded a report on the hearing before the
House Ways and Means Committee in
Washington on October 8th, an interpreta-
tion of MPR-429 as it pertains to the Ar-
cade operator, and a discussion of the
group insurance plan now so popular with
organized groups across the country. Her-
man Brothers, AOA attorney, spoke on the
Washington hearing and what the Arcade
operator might hope for from the hearings.
In offering the group insurance plan
AOA believes it will mean an increase in
membership for the insurance programs
gives coverage and savings on all forms of
!nsurance except life and automobile, and
IS open to AOA members only.
At the October 21st meeting Bill Rab-
kin, International Mutoscope prexy, made
an appearance as a guest and praised the
progress of the group and its plans for for-
warding the interests of the Arcade indus-
tr)'.
Coca-Cola Earnings Up
NEW YORK-Coca-Cola Co. reported
November 1st September quarter net earn-
ings of $6,678,555, equal to $1.67 a common
share, compared with $6,033,844 or $1.51
for the 1942 quarter. Profits for the nine
months ended September 30th were $18,-
087,047 or $4.52 a share, compared with
$17,067,231, or $4.26 for the 1942 period.
PBII!
~~
* * *
"Gee, I made a terrible blunder at din-
ner last night!"
"What happened?"
"Mother asked me if I wouldn't have
some corn, and I passed my glass!"
-
- -
II CET INSURED
STAY INSURED
REST ASSURED
n
,l
Business Insurance
Annuities
Women"s Insurance

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LITERATU RE ON REQUEST
,"
Write MILLS NOVELTY COMPANY 4100 Fullerton Avenue
Chic'ago, Illinois, for latest Coin Machine Information
Woller C. Bogenherger
represenfing
..
PENN MUTUAL LIFE INSURANCE CO .
2220 Be ve rl y Blvd., Los Ange les 4, Calif.
FE. _
1474 _
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Mention of THE COIN MACHINE REVIEW is your b est iatroduc:tion to our advertise rs
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