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Coin Machine Review (& Pacific ...)

Issue: 1943 March

q. ARCADE MAINTENANCE IN WARTIME
Free Hayrides from end of ,car lines, usa
donated Phonographs witH free service:
and an unprecedented servir;e department
speIIs mon~y lor this enterprising operator
of Seven Arcades.
by Tames Prosser
take a demDn statistician tD list
I T the WDuld
number .of prDblems which faces the
Arcade DperatDr WhD has made up his mind
tD cDnduct his business at a reasDnable
prDfit and at the same time help with the
war effDrt tD the fullest extent. That it is
entirely pDssible tD sDlve these prDblems in
the face .of shDrtages, restrictiDns and the
necessity .of changing methDds .of .operating
an Arcade has been cDnclusively shDwn by
Carl Trippe, president .of the Ideal NDvelty
CD., .of St. LDuis, and DperatDr .of seven
Arcades in the area.
drives, Civilian Defense wDrk, and many
.other wartime activities. It has meant an
intelligent approach tD the problems pDsed
by variDUS shDrtages whether it be man-
pDwer, equipment Dr vital materials. It has
meant the "burying .of the hatchet" in re-
gards tD petty rivalries and has resulted in
a mDre cDDperative attitude all arDund.
Departmentalized Units
Typical .of Ideal's Arcades is the .one in
Chain .of RDcks Park. It is in DperatiDn
frDm May until OctDber each year. The
equipment is departmentalized and has been '
arrived at after careful study and much
calculati.on as t.o its effectiveness. The
Athletic Department has fDur main types
.of equipment; which c.onsists .of Grippers,
Punching Bags, Weight Lifters and
Strength Testers. These are .one centers.
T he .one cent pinball department is never
allDwed t.o dr.op belDw fifteen machines.
In this department alsD are as many new Dr
recently rebuilt pintables as are available.
These are nickel .operated. There is a FDr-
tune Telling department made up .of LDve
Meters, HDroscDpes, and the like. There are
.one cent machines but there are alsD in this
department .o ther card vendDrs that are
equipped fDr tWD cent play. The Ray Gun
department cDnsists .of sixteen units that are
regulated fDr .one cent play and six units
that are fixed fDr five cent play. One ten
cent play PanDram is prDminently displayed
and CDmes in f.or heavy play. One phDnD-
graph is equipped f.or .one cent play and
this has a switch that can be regulated f.or
free play' by the flD.orman. There are alsD
numerDUS games such as HDckey, Baseball,
SDccer and Baskeball, that are fixed fDr
.one cent and tw.o cent play.
Coin Needed is Importan t
"A m.ost impDrtan t thing t.o c.onsider when
placing a particular piece .of equipment in
the arcade is whether it shDuld be regula-
ted f.or .one cent, tWD cent, Dr five cent
play," says Carl Trippe. "I have f.ound
that unless th e equi pment is recDnditiDned
at regular times ' the .ordinary five cent
units will have tD be cut tD .one cent. That
is why .our service and repair department
has been built up tD the size that it is," he
added.
Mechanic Shortage Problem
A big prDblem is the shDrtage .of me-
chanics but here is hDw Trippe is meeting
it. He has what he calls a rDving crew .of
mechanics WhD dD nDt stay at any .one
certain SPDt lDnger than is necessary. F.or-
merly the mechanic acted as cDllectDr, mes-
senger, and a s.ort .of an all around man but
this has been stDpped. The mechanic dDes
nDthing else but service equipment at .one
Arcade and then mDves .on tD anDther.
ABOVE: Inv it ing front of the Ideal Penny
A rcade at Chain of Rocks Park. St. Louis,
Mo. N eon lights illuminate the front and the
sign atop the building. RIGHT: Inte rior of
the same Arcade. Windows are wisel y used
t o convey feeling of being outsid e wh ile pa-
tron is insid e t he A rcade.
S.olving these prDblems meant dDing
things that were unthDught Df 'during peace-
times. It entails the use .of hayrides fr.om
the end .of the streetcar line tD .one .of
Ideal's Arcades; it has resulted in Ideal
placing an autDmatic phDnDgraph in each
.of the U.S.O. Centers in the area gratis with
servicing taken care .of by Ideal with nD
charge; it has meant the establishment .of
a service and repair shDp at the cDmpany's
main .office which is five times bigger than
it was during peacetime; it has meant
l.ong hDurs and the expenditure .of much
eff.ort in helping with bDnd drives, scrap
COIN
MACHINE
REVIEW
7
fOR
MARCH
J943
COIN
MACHINE
IIEVIEW
8
FOR
MARCH
1943
LEFT SIDE
VIEW
FRONT
VIEW
RIGHT SIDE
VIEW
CHICKEN SAM OPERATORS
"THE VICTORY MODEL"
"AXIS RATS ON THE RUN"
A POSITIVE SENSATION
Entirely new figure and scenery.
Convert all your Chicken Sam
and Jailbird machines to the Vic-
tory Model, and enlarge the
cash box.
No expense has been spared to
make this the finest conversion
built. Samples sold with money
back guarantee.
A new wooden fiber figu r e and wooden
legs . Figure reYerses showing Hitler on
one side and a Jap on the other. New
scenery and streamer in 16 colors fur-
nished w ith each unit. All units thor-
aughly checked ready for easy installa-
tion. For complete unit. F.O.B . San
Antanio . Terms: 50 % w ith
order - payment in full
saves C .O . D. fee .
S 15
0 0
DELUXE JAP CONVERSIONS FOR
BALLY SHOOT THE BULL
BALLY RAPID FIRE
$ 15.00 each with new scenery.
Bona fide distributors. write.
Manufactured !,"clusively by
Harold W. Thompson
(Seeburg Distributor)
415 Car olina St.
SAN ANTONIO . TEX.
This system allows him time enough to serv-
ice about four times the number of units
that he formerly did. Condition of equip-
ment is telephoned into the main office
and the mechanic works out of there. Wom-
en are employed to do the "odds and ends"
work now. Where formerly it was common
practice to have two change booths, one at
each entrance, Trippe's Arcades feature
one centrally located glamorized change
station. Whenever qualified women are un·
available for this job it is turned over to
a man who is up in years or physically
handicapped. You will always find several
youngsters around the service and repair
department at Ideal's main office being
broken in by the older mechanics. Ideal
has found that these youngsters help im-
measureably when working under the wing
of an older mechanic.
No New Equipment Problem
Another big problem that faced Trippe
was the shortage of new equipment. He
has solved this by establishing a first class
service and repair shop in the main office,
complete with every kind of mechanical de-
vice for repairing old broken down units
and staffed by a crew of first rate me-
chanics and their helpers. This shop is also
departmentalized; it consists of a paint
shop, electrical shop, parts replacement
storeroom, woodworking department and an
art work studio. A regular system has been
set up whereby each and every piece of
equipment is classified as to its location,
its condition and the history of its earning
ability. Each unit is studied closely for the
purpose of determininl( at what price play it
will operate most profitably. A new paint
job, a new playing field, or new art work
and decalcomanias with plenty of red, white
and blue have been found to do wonders
with a shopworn unit. In the rare cases
where a machine has been "condemned"·
each and every part is carefully salvaged
and put in stock for future repair work on
other equipment.
Selecting Locations
Another problem is determining what is
and what is not a suitable location for an
Arcade. The Ideal Novelty Co. makes it a
point to keep away from a spot that is
heavy with vehicular traffic and short on
pedestrian traffic. "We simply don't get
any business from people who whiz by in an
automobile," says Trippe. "We try to locate
near other amusement attractions, such as
recreation parks, roller rinks, theatres, and
any section that passes for 'a Gay White
Way.' That it is entirely possible to set up
an Arcade and have it draw from every
strata of society for its patronage has been
conclusively shown with the opening in
downtown St. Louis of a swank establish-
ment that has interior appointments and
architectural features that rival those of
the picture houses, cock tail lounges, and
recreation parlors in the neighborhood. The
Arcade occupies a store building fronting
on Sixth St., ' one of the most congested
thoroul(hfares in respect to foot traffic in
the city.
"This represents a desire on our part,'·
says Carl Trippe, "to attract customers from
every income group, just as the moving pic-
ture industry has done." The conviction
that Trippe felt about the way the public
would react to an Arcade that was given
a location at a heavy foot-traffic point and
equipped with completely modern features
has been proved entirely right by the
smartly dressed crowd that streams thru
the doors with no let up. So many fur-
coats, jewels, officer's uniforms are in evi:
dence that one day the cashier remarked
that it looked like the Veiled Prophet Ball
. . . a traditionally important St. Louis
social event.
CLEVELAND COIN'S TRADING POST
2 Bally Rapid Fires ............... ........... $185 .00
8 Slap the Japs. latest., ................ 135.00
1 Shoot the Chutes .............. ............ 135.00
2 Shoot the Bulls...... .................... .... 95.00
4 Tom Mix Guns................................ 65 .00
1 Marksman Gun ...... ............ ............ 65.00
1 School Days........ ............ ................ 65.00
1 Exhibit Twin Gun Range ........ ...... 175 .00
1 L. D. Ten Strike.... ...................... 50.00
5 ' Bally Alleys.................................... 50.00
1 Skeetballette ...... ........................ .. 69 .50
3 World Series .................................. 105 .00
1 Deluxe Weste r n Basebail.............. 89 . 50
3 1939 Western Baseballs..... ....... .... 79. 50
5 Batting Practices ....................... ..... 110.00
2 Genco Playballs. latest .................. 175.00
5 New Poker & Jokers ..... ............... 119. 50
~ ~?!nt~i:e~"~·b;;i-'~:::::::::::::::::::::::::: ~ ~~:gg
2
1
1
2
2
1
1
1
1
Chester Pollard Golf. Machines....
Chester Pollard Football Machine
New Bean·m............ .................. ......
Planatellus ' 10c .................. ..........
Groetchen Metal Typers ..............
Scientific X·Ray Poker ..... .............
Mystic Pen Fortune Teller ............
Latest Type Tommy Gun ...... ........
Exhibit Inverted Type Punching
8ag ............................... ...............
3 New Model Horoscope Fortune
Tellers. 5c ..................................
14·Foot Rockaball .................... ....
75.00
85.00
85.00
125.00
65 .00
115.00
165.00
165.00
175.00
135.00
125.00
2
5
I
3
3
3
3
2
10
5
2
5
5
I
1
5
5
5
5
10
10
10
2
1
1
Super Grippers with bases .......... $ 55 .00
Mutoscope Electric Diggers ...... .. 50.00
Exhibit Iron Claw .............. ............. . 50 .00
Deluxe Buckley Diggers ............ .... .. 85.00
Electro Hoists ................................ .. 50.00
Rotary Claws ...... .......................... .. 125.00
Rotaries. Pusher Type ...... .......... .. 125.00
Magic Fingers ................................ .. 125.00
New Home Run Guns .................. .. .. 20 .00
A . B. T. Model F Guns ............... . 17.50
Big Game Hunters ......................... . 20 .00
New Kill the Japs ........................ .. 32 .50
Photos copes .................... ............. . 15.00
Happy Home .................................. .. 35.00
Electric Defense Gun .................... .. 25.00
Kill Hitlers .................................... .. 22.50
Motor Driven Drop Picture Ma-
chines. floor models. marble
glowed ............ .................. .......... 40 .00
Non·Electric Drop Picture Ma·
chines. floor models. marble
glowed .. ...................................... 25.00
Drop Picture Machines . counter
type. marble glowed................ 25.00
Newly Rebuilt Post Card Vend·
ers with liteup & cabinet bases 45 .00
Exhibit Counter Mod. View Scopes 15.00
exhibit Earlier Type Twin Card
Venders ...................................... 25.00
Panorams ...................................... 350 .00
Trylon Scale.......................... ...... .... 65 .00
Watling Scale.. ................................ 85.00
4 PACE 10c coin operated and completely automatic 45·foot DUCK PIN ALLEYS.
complete ........................ , ....................................... ........................................................ $1800.00
A . B. T. Rifle Sport. complete with 8 Arrow· matic Rifles. one center and two
side targets. one air compressor and motor. steel bearings. paper cartridges
and all the necessa ~y rubber h!>,es and couplings .................................................. $2800 .00
Any quantity of A. B. T. Steel bearings. per thousand .............. ................ .................... $
2 .25
All of our equipment Is in excellent shape and condition. thoroughly checked. cleaned
and wherever necessary marble glowed.
'12 deposit with all. orders-Balance C . O. D.
CLEVELAND COIN MACHINE EXCHANGE
2021 Prospect Ave.
Cleveland. Ohio
Mention of THE COIN MACHINE REVIEW 'is your best introduction to our advertisers.
PRospect 6316

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