Coin Machine Review (& Pacific ...)

Issue: 1943 March

CtllilCI'"itl
LOS ANGELES-Everyone in Western
Coindom is breathing easier. The income
tax deadline has passed and one more head·
ache is erased for another year. Business
in general continues brisk in all western
trade outl ets and jobbers and distributors
alike report a steady sales curve that proves
operators are not using the alibi route to
keep from buying needed supplies and
equipment but are scouring th e field to ob·
tain what they need to maintain their loca·
tions at peak operating condition.
The Arcade season is about to break out
in earnest in this area. At the beaches the
Arcade business has been moving along in
customary winter fashion but with the ap·
proach of spring the business takes on new
momentum and by late spring things are
really humming where the salt water laps
the shores. In·town Arcades and those spot·
ted around army camps report b usiness
above the average and there is every indica·
tion that 1943 wil be THE Arcade year.
In San Diego business continues way
above average and terrific grosses are being
registered each week. In the downtown area
Harry Gordon has opened his scooter ride
and installed several pieces of Arcade equip.
ment to take care of the patrons who don't
want to ride.
In Los Angeles from San Francisco was
Eddie Brennan, manager of the General Mu·
sic office in the North. Ernie reports that
business is big in the bay area also and that
the presence of soldiers, sailors, marines
and defense workers with plenty of folding
green is telling a pleasant story in cash box
receipts.
Tony Brill make a jaunt up to Oxnard
and Ven tura the first of the month to look
after his Arcade interests.
Louis Dunn, Monterey Park, is taking a
course in tool making and will soon take a
job in a defense plant.
. Jean Minthorne reports his defense plant
IS ready to go on a 24·hour basis in order to
turn out some of the huge orders that have
come to him as a sub·con tractor on war
supplies. The factory is located on Venice
Blvd. in L.A.
OPERATORS -
In from San Diego was Harold Presher
to pick up some new pieces for his boom
town spots.
John Patrick is doing a bang-up job with
his ' new Commandos on his Santa Maria
music loctltions. In addition to his ma-
chine operating Patrick also has the Mis-
sion Taxi Service in Santa Maria.
Paul Hirschler has taken delivery on ten
new Cornfnandos and is placing them on his
former wired music spots in Pasadena.
Jimmie Jones of Southwestern Vending
is touring the middle west in search of
equipment for the local office. On the way
east Jimmie contacted operators in Phoenix,
EI Paso, New Orleans and way points.
In at Paul Laymon's in recent weeks to
make purchases were Mr. and Mrs. 1.. R.
Gibson of Ogden, Utah; William Wolfe, E.
A. Presher and Charles Peverly of Oxnard.
George Bucknum of San Diego, visited
local jobbers and announced that he had
purchased the ro ute of O. H. Presher in San
Diego.
Mr. and Mrs. J. A. Ewing, Bakersfield,
took time off to come to the big tpwn and
introduce their new mechanic, Miss Edy
Doughty. Edy is doing a good job on the
Ewing machines, according to Slim.
Homer Gillespie, Arcade kin g with head-
quarters in Long Beach, keeps ever on the
go in search of new moneymakers for- his
many Arcades.
Kenneth Mumm, Honolulu coinman, is on
the mainland surveying the conditions exist-
ing here at present.
Out-of-towners visiting the various job-
bing establishments in search of equipment
included Ken Ferrier, Oxnard; L. L. Ben-
nett, Pomona; Jake Everett, La Habra; Carl
Collard, San Bernardino; Peter Thelan,
Glendale; J. P. Knowles, Elbie Berson, Ted
Brown and Bill Shafer, Bakersfield; Ollie
Trevillian, Santa Barbara; Mrs. B. Giles,
Monterey Park; Walter Schinkal and C. T.
Presher, San Diego; Mrs. Ray Russell, Ri-
verside; Harold Murphy, Indio; Lester Ber-
linghoff, San Bernardino; D. D. Patton, Tur-
lock; Nate Mack, Las Vegas; Glenn Mc-
Carter, Hemet; Dick Arnold, Barstow; Ber-
nie Kolda and W. H. Shorey, San Bernard-
ino; and Frank Showalter, Santa Ana.
Remember Frank A. Allen? Could be
they are talking of him when they ask what
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San Francisco operator has romance in his
heart and matrimony on his mind.
H. N. Swanson who recently moved here
from New Hampshire, is on the row almost
daily buying equipment for the operation he
is establishing. This rt\porter spotted him
huddled with Fred Gaullt.a t General on an
equipment deal.
Johnny Nelson, Frank Root mechanic at
Visali a, was in for a fling.
Bob Bard of Bard Music, had J ack Gut-
shall make a big installation for him locally
the first of the month.
The Sheffler Brothers have vacated their
two story building on Grand Avenue and
the Reliable Nut Supply Co. has taken over
the entire structure.
General Music is doing a nice job with
their recen tly announced amusement ma-
chine division. A full line of consoles, slo ts,
guns and tables is carried for the conveni-
ence of operators.
Percy Shields made a trip to Riverside on
the 9th to pick up some equipment at March
Field.
Harry Gordon, San Diego, made Jean
Minthorne's his headquarters on a visit here.
Harry is sub-distributor for Jean on Rock-
OIa and was up to arrange for the shipment
of more Commandos to his territory.
Word has been received that Ernie Bush
of the J. & R. Amusement Co., Bakersfield,
is improving following his recent hospitali-
zation for flu.
Jack Gutshall loaded his car with coin-
men on the 14th and drove to Lake Hen-
shaw for a day of fishing.
C. O. Rigdon relates that the Henry Kai-
ser plant has turned Fontana into an opera-
ting paradise.
Several new employees have been added
to the shop staff at Badger Sales.
Walter Ross, former Long Beach opera-
tor, is now connected with Gillespie Games
in the Arcade business.
Marjorie Schlegel is back as secretary at
General Music.
L. B. McCreary made a 5-day swin g
th rough the territory prior to the opening
of the new amusement division of the E. T.
Mape Music Co. Under the supervision of
Percy Shields the new department will spe-
cialize in consoles, slots, guns, phonograph
equipment, one balls and arcade pieces.
Jack Lipps, Arcade opera tor near Camp
Elliott, made the rounds to pick up new
machines for his spot.
Stanley Miller of th e Wisconsin Novelty
TURN PAGE
WANTED
CIGARETTE
MACHINE ROUTES
We are interested in the
purchase of Cigarette Ma-
chine Routes of any size.
Send us your listing of
equipment, geographical
area in which operation is
established, total monthly
sales and best cash price in
first letter. All matters kept
STRICTLY CON FI DEN-
TIAL!
BOX 475
COIN
MACHINE
REVIEW
1115 Venice Blvd.
LOS ANGELES
CALIFORNIA
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
35
FOR
MARCH
1943
Welcome back to operating in Los Angeles, Nate. You
have made a g,r eat many friends among the operators in the
years you have spent in our Industry and I know they join with
me in stating you are a most sincere individual • •• always hold-
ing the welfare of the Industry ahead of any personal gain. It
simply proves your heart and soul are in our business and we're
happy to welcome you home.
"CURLEY" ROBINSON, Managing Director
Associated 0 erators of L. A. Coun
COIN
MACHINE
REVIEW
36
FOR
MARCH
' 943
Co., Kenosha, dropped in for a visit with
in for new equipment and made the rounds
Bill Happel at Badger Sales on the 12th.
of the gay spots. Root states his operating
Miller is a quartermaster and is stationed
is in high gear in the Tulare county dis-
near Ontario but expects to leave in a week
trict and the presence of several camps is
for an unknown destination. In the service
aiding grosses materially.
since the first of the year his Wisconsin
Sol Esfeld, president of the American Dis-
operation is being taken care of by his four
counting Co., Seattle, flew in early in March
employees.
to confer with Bill Happel and complete ne-
gotiations for financing several large Ar-
Hermie Cohen is back in Los Angeles
cades in th e Pacific Northwest. Equipment
after a visit to the Hamilton factory back
is being purchased from Badger and is be-
in Minneapolis.
ing shipped to the Northwest from Los An-
Mr. and Mrs. Roy Smith of the Desert
geles and Milwaukee just as rapidly as it
Operating Co., Lancaster, visited Jean Min-
can be packed.
thorne and picked up some new ' Comman-
Paul Blackford
dos for San Joaquin valley spots.
Worn
Record
Bud Parr's famons Doberman Pincher,
LOS ANGELES-It' took just one old
Baron, has joined the army. New arrivals at
worn out record to convince Milton Lange,
the Parr kennels include three beautiful
Glendale, that the Rock-Ola Commando
pointers_
was the phonograph for him.
Joe Richarme drove up from Long Beach
Lange had been talkin g with Jean Min-
to discuss conditions with the local jobbers.
thorne, Rock-Ola distributor for Southern
M_ C. Edwards, San Bernardino, has in-
stalled 3 complete Rock-Ola central stations . California and Nevada, and suggested he
bring a Commando over for a test. Jean
and lo ck-out boxes for his wired music in
did and promptly Milton brought out an
Las Vegas . . Edwards has the town on an ex-
old worn out record he had taken off of
clusive basis now for wired music. Forty-
one of his other phonographs. "Now," says
five units comprise the operation.
he, "if the Commando will play this old
Archie Freeman, Oceanside, made the
record without a so und of a scratch I'll
rounds the first of the month and loaded
believe all the palaver you've been handing
equipment.
me and-what's more, I'll give you an order
Paul Simone has left the Gutshall serv-
for ten to start."
ice department for a defense job.
On went the record. Everyone held their
Mr. and Mrs. Tom Sullivan, Chicago,
breath. but Jean- he knew what would hap-
spen t some little time with Laymons on a
pen and sure enough it did. The Commando
short visit here. Sullivan is an executive of
played the record as beautifully as if it had
the Sullivan-Nolan Advertising Coo; which
been a brand new pressing.
is refurbishing marble tables at present.
Jean came home with the order for 10
Laymon handles the line locally.
Commandos.
F_ C. Hardy, Oxnard, renewed acquain-
tanceships on the row the first of March.
* * *
"So your husband Is a letter carrier?"
Marks the first time Hardy has been in town
"Yes, he carries it for a week before he
for some little time.
mails it."
Mr. and Mrs. Frank Root, Visalia, came
Sells Phono
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1115 VENICE BLVD., LOS ANGELES, CALIF.
35 East Wacker Drive. Chicago
441 Lexington Avenue, New York City
1007 Terminal Sales Bldg ., Po.rtland, Oregon
Dixon Rejoins Gutshall
LOS ANGELES-Gene Dixon, reputed to
be one of the best music mechanics and
amplifier men on the Pacific coast, is back
on duty at the Jack Gutshall Distributing
Co. and has taken charge of the shop.
Gene has had wide experience on all
types of equipment and has gained a no·
table reputation amongst music men for the
magic he has worked on ailing equipment.
Moran Buys Arcade
LOS ANGELES - Robert P. Moran,
owner and operator of the Moran Penny Ar·
cade in the Main street amusement zone,
has acquired Pennyland Arcade and took
over active management of this additional
Arcade on March 15th.
Nathanson to Operate
LOS ANGELES- William Nathanson is
returning to the operating field in Southern
California after spending the past few
years in Mexico improving his health.
To celebrate the occasion Nathanson's
friends are carrying greetings in the April
issue of THE REVIEW and already several
manufacturers and prominent operators
have sent in their copy.
Incidentally the April issue will be re-
leased on April 15th which is also Na-
thanson's 55th birthday anniversary so the
tribute will play a dual purpose.
Sullivan Visits West
LOS ANGELES-Tom Sullivan of the
Sullivan-Nolan Advertising Co., Chicago,
arrived on the coast March 1st to confer
with distributors handling his line of re-
furbished games in the west. Mrs. Sullivan
accompanied him west.
Sullivan expressed himself as pleased
with the reception his firm's refurbished
games had received in the West.
Leaving Los Angeles he made a trip to
San Diego before going north to San Fran-
cisco and back to Chicago_ Mrs. Sullivan
remained for a few weeks to enjoy Southern
California's climate_
* * *
Milkman: Johnny, did you put water in
the milk this morning?
New Assistant: Yes, sir.
Milkman: Don't you know that is wicked,
Johnny?
New Assistant: But you told me to mix
water with the milk.
Milkman: Yes; but I told you to put the
water in first and pour the milk into it.
Then, you see, we can tell the people we
never put water in our milk.
* * *
"I'm in a terrible fix. My fiancee's
mother and father saw me drunk on the
..
street last night."
"Gracious, did they tell their daughter?"
"They must have. The first thing I knew
I was married."
Mention of THE .COIN MACHINE REVIEW is your introduction to our advertisers.

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