Coin Machine Review (& Pacific ...)

Issue: 1943 July

GongratuLations to Jhe !Review On 9t's Jenth ..Anniversary + + +
You've been an integral part of our Industry in the years you have been serving it and your service has been monumental. The
calibre of your current issues proves that you have it "on the ball." Here are best wishes for many happy years of continued
publication of THE REVIEW.
1870 West Washington Blvd.
LOS ANGELES, CALIFORNIA
JACK GUTSHALL DISTRIBUTING
Happy Birthday
COIN
MACHINE
REVIEW
THE REVIEW:
We would like to extend our
very bes,t wishes for the contin-
ued publication of The Review on
this, your tenth anniversary. You
have done a marvelous job and
we know the industry appreciates
the magnificent job you are doing
at the present time.
Way back in July 1933 when the
first issue of The Review made its
appearance we started advertis-
ing with you and have never
missed a single issue in ten years..
We have found advertising in The
Review to be very profitable and
we attribute a part of our success
to the splendid results we have
experienced and the prestige our
Review advertising has given our
organization.
Congratulations, best wishes,
and a sincere "Thank You."
(Signed) Paul A. Laymon.
4
FOR
.JULY
J943
co.
Tax Bill Waits
LOS ANGELES-The hope of an early
adjustment in the unfair $100 per annum
tax on free play marble tables was bashed
on July 8th when th e Congress declared a
holiday and will not resume sessions until
September 14th.
Waiting in Los Angeles to make the trip
to Washington to present the Industry's ar-
guments concerning the $100 levy before
the House Ways and Means Committee,
were Curley Robinson, Managing Director
of Associated Operators of Los Angeles
County, and Art Mohr, counsel for the
group. These two were to be joined by 36
members of different organizations interest-
ed in securing a sympathetic interpreta·
tion and relief on the tax law.
Although the $100 tax went into effect
on the first of July the majority of op·
erators have withheld payment and aimed
to take full advantage .of the 30-day grace
permitted in the hope that some relief
might come before the S100 fee was finally
due. Under current conditions there re-
mains no alternative but for the operators
to remit the $100 fee at once.
In recessing members of Congress made
it plain that when sessions resumed tax
legislation would be the first to be consid·
ered foOl' many new tax laws will have to be
drafted to provide the tremendous increase
needed to successfully prosecute the war.
Postel Opens Clearing House
CHICAGO-Mack Postel, former Middle
West District Manager for Uneeda·Pak,
has opened a Cigarette Machine Clearing
House at 6750 North Ashland Avenue.
"I got the idea for this service when so
many of my forme-r customers asked me to
help them buy equipment .or dispose of
equipment they no longer needed. In my
new firm I intend to bring buyer and seller
together and simplify the equipment ef·
forts of my many friends." said Postel.
His new .offices and showrooms are
stocked with a flood of cigarette, candy,
peanut, ball gum and other types of equip.
ment at attractive pri ces.
CHICKEN SAM
OPERATORS
"The Victory Model"
Axis Rats on the Rub
A Positive Sensation
A Deluxe Conversion
Unit consists of a new wooden fiber figure
and wooden legs and tail. Figure reverses
showing a Jap-Rat on one side and Hitler·
the· Rat on the other. Beautiful new scenery
and streamer in sixteen colors is furnished
with each unit. All units thoroughly check-
ed and ready for easy installation.
For complete unit F.O.B . San
Antonio. Terms : 50% with order-
payment in full saves C .O . D. fee.
SAMPLES SOLD WITH MONEY·BACK
GUARANTEE
DELUXE JAP CONVERSIONS FOR BALLY
SHOOT THE BULL, BALLY RAPID FIRE,
$15.00 each with new scenery.
Bona fide distributors, write.
Manufactured exclusively by
$1500
Harold W. Thompson
War House Organs
CHICAGO-"The Warri.or" is the name
of a monthly house .organ being issued
m.onthly for the employees .of the Mills
Novelty Co. Devoted to "winning the war
by promoting g.ood fell.owship, teamwork
and patriotic spirit ,i n our shops" the pub·
lication does just that for it is filled with
pictures showing workers in the various de-
partments, recounting production rec.ords,
and telling of the social activities of differ·
ent groups. Edited by James T. Mangan
with Gwen Desplenter, ass.ociate editor, the
publication measures up to the usually
high standards set by all Mills printed
pieces. An attractive format, intelligent se·
lection of type faces, and faultless print·
ing by letter press in two colors, make it
an interesting publication to read.
Rock·Ola Manufacturing C.orp. is issuing
"The Rock-Ola Family," pocket sized 16
page monthly in two colors for employees.
Editorial content deals with the social
activities of various gr.oups and depart·
ments, c.omments and stories on f.ormer em-
ployees now in the service, and a liberal
sprinkling of pictures. Booklet is printed
by offset with Jack Nelson as editor, as·
sisted by an imposing array of associate
edit.ors.
Bomb Haven
NEW YORK- Yank , The Army Weekly
(for enlisted men), reports that in one of
H.onolulu's cafes populated principally by
soldiers on pass there's a sign .on the pin.
ball machine which advises: "In case of
an air raid, crawl under this machine. It's
never been hit."
'
- GET - INSURED
STAY INSURED
REST ASSURED •
College Cost Insurance
Programming
Annuities
Wounded in Aleutians
LOS ANGELES-Information has been
released by the War and Army departments
to the effect that Captain Raymond E.
Jones, former .operator of F.ontana, Califor-
nia, has been wounded in co mbat duty in
the Aleutian Islands. Extent .of injuries
were not disclosed in the advice sent his
father, John Jones, Fontana.
Infalm~
,
-
LITERATURE ON REQUEST
Woller C. Bogenberger
representing
PENN MUTUAL LIFE INSURANCE CO. (
2220 Beverly Blvd., Los Angeles, Cal.
FE. 1474
'=
=
~~~-=-
PBII!
Write MILLS NOVELTY COMPANY 4100 Fullerton Avenue
Chicago, Illinois, for latest Coin Machine Information
I See burg Distributor)
415 Carolina St.
SAN ANTONIO, TEX.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers
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COIN
MACHINE
REVIew
5
FOR
JULY
7943
The REVIEW Receives U. S. Treasury
Citation On Its Tenth Anniversary
J
UNE 30, 194,3 was not a bit different than any other
day in THE REVIEW'S ten years of publication . . .
but when the mail was opened IT WAS! For in that mail
came a signal honor citing THE REVIEW as the first pub-
lication in the Coin Machine Industry to receive the
coveted Treasury Citation for extraordinary service ' in
behalf of the Treasury Department's sales campaign on
War Bonds and Stamps. In the publishing field this
honor is comparable to the Army-Navy "E" and THE
REVIEW gratefully acknowledges its acceptance and is
proud of the part it has, and is, playing in the War Bond
campaign.
In sending along this tribute, Elihu E. Harris, head of
the War Bond Staff of the Treasury Department said:
"We are happy to know of your magnificent contribution
and it is sincerely appreciated. We have issued a recom-
mendation for a citation and we hope it will reach you
in time for 'your gala Tenth Anniversary Issue."
Since the outbreak of World War Number Two THE
REVIEW has worked hand in hand with the Treasury
Department and Government officials and has made the
most outstanding contribution of any publication in this
Industry . . . a total of 13 full pages contributed since
Pearl Harbor. No other publication in our field, regard-
less of frequency of publication, has contributed as
much_ And for the future, THE REVIEW has agreed to
donate a full page each month to the messages of the
Treasury Department- the ONLY publication in this
field to make such a contribution!
Ten years ago when the first issue of THE REVIEW rolled
off the presses a skeptical Industry looked, wondered,
and counted the days before the idea would drop out of
existence. But on the West Coast there were a faithful
few who said "This is what we've been looking for, this
is what we want, this is what we need, and this must con-
tinue!" From this simple beginning THE REVIEW started
to serve-just a few at first-but as months went by more
and more joined the family of REVIEW regulars until to-
day we number more than 350 jobbers, distributors and

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