Coin Machine Review (& Pacific ...)

Issue: 1943 July

tend any more games in the twilight hours
following retreat, because every time I've
gone our team has lost- In fact, I've seen
them . beaten every time but one, so maybe
my presence puts a hex on them.
Entertainment at this place, which is not
exactly loaded with facilities for it, is
mainly provided by the U5.0. We certainly
have plenty to be thankful to them, because
in many little ways this organization has
made life more pleasant and interesting.
The little USO camp shows which fre-
quently play at our barracks, the paper,
envelopes, special holiday stationery, books
and similar items which they provide en-
able many of us to temporarily forget the
daily routine.
Our last USO show brought in an at-
tractive, well-built femme magician who
found it difficult to keep some of her secrets
secret since the boys tried to sit on two
or three raised chairs to peek at her more
advantageously. As she had many occasions
to lean forward the gal endangered some
lads' necks as they tried to peer behind
the low cut bosom of her dress. One boy
almost burst a blood vessel in his good eye.
But that is only a small part of the regular
USO entertainment- Most of it consists
of comedy, some high, some low, a dancer
and a few musicians and singers.
Recently we have not had any dances in
the Battery because our day-room does not
provide sufficient room. However, the neigh-
boring town has a good USO dance-hall
which is also used as a boxing arena and
roller skating rink. In addition we have
found an excellent public swimming beach
and when we get daylight passes many of
us make a mad dash for the beach for a
few hours bathing. I've gotten a good sun-
tan myself, part of which was secured dur-
ing 15 minutes sun-baths at lunch hour
which 1 make a IS minute lunch period.
Best regards to you, Mr. Blackford, and
the entire staff of the REVIEW on your an-
niversary. Hope that you'll both go upward
with the coin machine boom which should
follow the war's victorious end.
Private Harry Bortnick
A Suggested Program for
Establishing Proven Ownership
of Coin-Operated Equipment
- - - - - - - - - A DISCUSSION---------
the ownership of coin-
E STABLISHING
operated equipment has been a bug-a-
boo for jobbers and distributors for many
years. The "1 know him, he's honest" sys-
tem has prevailed but from time to time
some of the old and trusted individuals
have pulled the well-known wool over the
eyes of trusting suppliers.
Under the existing system a man's word
amounts to proven ownership for there is
no easy way to check and verify if he
has paid in full for the equi pment- Shyster
operators and slickers were quick to see
this peculiar quirk in coin machine job-
bing and distributing activities and as a
result a number of our leading firms have
been trimmed on trade-ins made by the
dishonest operators.
Purchasing equipment on a small down
payment at one jobber's, the shyster drives
across town and trades the equipment in
for its current value on a new, or nearly
new, piece of equipment. Here's an ex-
ample, and we have many more in our
files: A jobber specializes in selling used
equipment with a low down payment. Com-
bining financing along with his sales ac-
tivities he is able to sell with a very
small down payment- Recently an operator
purchased a $150 used phonograph from
him with a ten dollar down payment. With-
in the hour the operator drove across town
and traded the phonograph in as down
payment on a brand new phonograph. All
of which means that said operator ob-
tained a $650 new phonograph with a
down payment of only ten dollars.
The Bollery of Tomorrow-Is Reody TODAY!
The Roberts Traffic
RECUPERATOR BATTERY
Stron g , eHident. s turdily built to do th e wa r- time job it was d esigned lor. you' lI lind this
Battery s up erior to any on the market today fo r into it has b een built the batte ry exp e ri.
en ce of sea s one d ve te rans i n the fie ld . . . a n d w hat 's more e v ery Roberts Traffic
RECUPERATOR BATTERY is serviced with the p roven and establishe d RECUPERATOR
Long Life llattery Se rvice at the time the battery is cycle d when new at th e factory. This
prevents ruinous sulpha tio n a nd c orr os ion right fr om th e s ta rt and gives y our batte ry
g re ater ca p acity. gre ater powe r and th e ab ility to take a charge from y our g e n e rator
in a frac ti on of th e tim e ordinarily re quired .
IMMEDIATE DELIVERY
TWO SIZES TO FILL YOUR EVERY NEED
STANDARD - 80 amp . 13 plate - MASTER - 110 amp. 17 plate
Sold under Long Life guarantee l
IF YOU ARE IN NEED OF A NEW BATTERY. GET TIlE FACTS AND PRICES
ON THE ROBERTS TRAFFIC RECUPERATOR BATTERY BEFORE YOU BUY
JACK CUTSHALL DISTRIBUTING COMPANY
Distributors fo r South ern California
1870 West Washington Blvd.

ROchester 2103

Los Angeles 7, Calif
Next day the first jobber identified the
machine on the show floor of the second
jobber. An effort was made to con tact tbe
operator (?) but to no avail. Jobber Num-
ber One loaded up the phonograph and
drove away leaving Jobber Number Two
holding the bag to the tune of $650.00.
Later investigation by the police depart-
ment revealed the phonograph bad been
sold to a location for $750 cash.
Something must be done to stop this
illici t traffic in mach ines and nothing could
be more fraud-proof and workable than the
pink and white slip program used in many
states in the registration of automotive
vehicles.
Under such a system a pink slip, show-
ing legal ownership, would go along with
the equipment when it left the factory.
The jobber or distributor, reselling the
equipment on a time-plan, would hold the
"pink" in his files and issue a white slip
showing evidence of purchase and show-
ing the name of the purchaser along with
the name of the legal owner (the jobber,
distributor, or manufacturer, as the case
might beL When the equipment was paid
for in full the jobber or distributor would
endorse the "pink" over to the purchaser,
pick up the old "white" and re-issue a new
one showing the name of the purchaser
listed twice; first as registered owner, and
second as legal owner. At all times the
"white" would be attached to the machine
and thereby give complete information to
all concerned as to the present owner-
shi p of the device.
Information concerning the pink and
white slip formulae could be passed along
to location owners and in a very short time
th e hi-jacking and lifting of equipment
from locations under fictitious assertions
would cease.
For protection the pink slips issued by
the manufacturers would be perforated with
the ini tials or part of the name of the
manufacturer to guard against counter-
feiting. White slips would likewise bear
notary seals and signatures of jobber or
distributor for protection.
This is a rough outline of a plan which
we feel should be presented to the In-
dustry at this time. When manufacturing
resumes after the war it could be put
into effect immediately if the Industry
decides upon it 100 per cent NOW.
We are throwing our columns open to a
discussion of the plan and we are anxious
to have your ideas and reactions good or
bad, and any suggestions you might have
to improve it. Information supplied will
be printed anonymously or with your sig-
nature in accordance with your wishes, so
let us have your opinions and suggestions
today. Address letters to THE REVIEW 1115
Venice Boulevard, Los Angeles IS' Cali-
fornia.
'
* * *
A newspaper found a man in Arkansas
who lived so far back in the hills that he
had never seen Mrs_ Roosevelt.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers
COIN
MACHINE
REVIEW
13
FOR
J ULY
1943
CIGARETTE COMMUNIQUE
by
GEORGE CLEVELAND ~
So Fully Packed
Sans Cellophane
A communique is customarily news from
the front. Just to be different let's ~tart this
one off with something about the rear. An
operator we know says some girls in slacks
remind him of Lucky Strike's new slogan:
"So Round, So Firm, So Fully Packed."
The reduction of cellophane allotments
for cigarette makers of ten per cent has
now caught up with most of them. As you
know, Pall Malls have already shed their
j ckets (possibly temporarily) and Luckies
are coming with one pack in each carton
without cellophane. Others will drop cello·
phane for the summer while some will just
dig deeper into inventories and hope that
something will turn up before their stocks
are exhausted. Luckies Suggestion Slip to
Patriotic Customers is going to be a head·
ache for route men-an extra motion on
every carton.
,
Removal of cellophane will also make
the problem of handling pennies for change
a difficult one. Some think pennies can be
inserted in the outside paper of the pack-
some are going to try postage stamps (auth·
orized by OPA in one of its Questions and
Answer Bulletins last May). This column
will be very much interested in hearing
from operators as to how they solve the
penny situation without the help of cello-
phane.
Unusual Trade Names
Cigarette vendors quite often hit on a
trade name that clicks. We can think of a
couple that are really assets. Nick Ranells
of Glendale, California uses the name Nico·
tine Nick and do people remember it. An·
other vendor calls his business Cigarettes,
Unlimited-not bad either. Do you use a
di'stinetive name--or do you know of some
operator who does? If so drop us a line and
we will pass the news on to the rest of our
readers.
Salesmanship
To address a location or a prospect by his
or her name is one of the primary rules of
salesmanship. You do not even need a good
memory to do this-just a good pencil and
some simple way of keeping the information
quickly available. If you know your loca·
tion only as Jack-ask him his full and cor·
rect name and write it down in his pres·
ence. The attention will please him and you
will always have the data on file. Prospects
are even more important. Get all the facts
and do not be backward in asking for
them or in letting the prospect know you
value his name enough to record it in your
files.
COIN
MACHINE
REVIEW
14
fOR
JULY
7943
JO the Operators
Ln
the West:
Weare still Western Representatiyes for
NATIONAL
CIGARETTE & CANDY MACHINES
Although we have no new machines to sell until the War
is won, we do have an ample stock of parts for National
Candy and Cigarette Vendors.
We cordially invite out-of-town operators to drop in
and see us whenever they are in Los Angeles. You'll find
us at the same old address.
E. C. McNeil.. Inc.
713 South Westmoreland Ave.
Los Angeles. Calif.
FTC ys. Cigarette Makers
The Federal Trade Commission, popu·
larly (or unpopularly as the case may be)
known as FTC, has issued complaints
against Lucky Strike, Camel, Old Gold and
Philip Morris for extravagant advertising.
Be sure to get a copy of the July issue of
Reader's Digest and read the article about
it on Page 17. It will interest you no end.
Chesterfield's modest claim that "They
Satisfy" seems to satisfy FTC as no com·
plaint has been made against them. In an
entirely different field FTC is also shooting
at Willys and their Jeep advertising. Some·
one suggests that FTC should take a half
interest in Sherwin·Williams slogan "We
Cover The Earth" and then issue a joint
complaint against SWP and themselves.
(Prediction: Sooner or later FTC will have
to spit out a lot of hot mush).
Service Men's Recreation Centers
Some of these, such as
Hospitality
Houses, etc, are fairly good cigarette loca·
tions. If you are soliciting some spot of this
type and have not been able to convince
them of the value of a cigarette machine
try this: agree to put a notice on the rna·
chine reading "Profits from sale of cigar·
ettes goes to purchase free smokes to give
away at our Canteen." Most all Canteens
do give away single cigarettes and the sign
referred to will usually clinch a sale with
the Manager of the place.
usa,
Commissions
Since last November 1st commiSSIOns
have been a difficult point in location rela·
tions. Here is a scale used by a number of
(See CIG. COMMUNIQUE, Page 16)
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers

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