Coin Machine Review (& Pacific ...)

Issue: 1942 September

Japs Take Sal Hepatica
BULLETIN - It is officially announced that
the Japs have taken Sal Hepatica. The U. S.
War Department admits it, but doubts the abil-
ity of t~e yellow bellies to hold it. Late dis-
patches state that the strain on their rear is
terrific. U. S. Forces have caught them on the
run several times trying to evacuate along the
line.
AVAILABLE TO OPERATORS
WHO REALLY NEED THEM!
OFFERS MUST BE ATTRACTIVE
11 BALLY TURF KINGS
1 0 BAlLY JOCKEY CLUBS
4 BALLY KENTUCKYS
Severa' flank movements have been un-
dertaken. So far 'action consists of gas attacks
only_ The Japs tried to suppress all reports
but they leaked out and the Allies got wind of
them. Complete enemy evacuation is indicated
inasmuch as their defenses have blown up.
-Anonymous.
SOME STILL IN ORIGINAL FACTORY SEALED CRATES; ALL PRACTICALLY NEW, USED
VERY SHORT TIME, ALL CLEANED AND RECHECKED PERFECT . PREPAY YOUR
TELEGRAMS. PROMPT SHIPMENTS .
THE R. F. VOGT DISTRIBUTORS
MILNER HOTEL BLDG.
SALT LAKE CITY, UTAH
WHO DO
New Bliss Ruling
BEACH
BY ADVERTISING
IN
THE REVIEW
WHO READS THE REVIEW? A logical question
and very easily answered. for THE REVIEW
reaches the top·flight. blue-blood operators
of United States and Latin America. Today. as
in pre-war days. THE REVIEW readership rep-
resents the CREAM OF mE CROP.
COIN
MACHINE
REVIEW
8
FOR
SEPT.
1942
An authoritative survey. just completed by
us. shows the following number of readers in
each state of the union:
Alabama .............. 42
Arizona ................ 48
Arkansas ...... ........ 52
California ............ 781
Colorado .............. 110
Connecticut .......... 42
Delaware .............. 15
Florida .................. 71
Georgia ................ 43
Idaho .................... 40
illinois .................. 280
Indiana .......... ........ 82
Iowa ...................... 57
Kansas .................. 58
Kentucky.............. 43
Louisiana .............. 102
Maine ................ .... 24
Maryland .............. 23
Massachusetts ...... 79
Michigan .............. 94
Minnesota ............ 82
Mississippi ............ 38
Missouri ................ 176
Montana .............. 25
Nebraska .............. 37
Nevada ................ 24
New Hampshire .... 15
New Jersey .......... 258
New Mezico ........ 30
New York ............ 320
North Carolina .... 28
North Dakota ........ 17
Ohio ...................... 109
Oklahoma ............ 43
Oregon .................. 94
Pennsylvania ........ 277
Rhode Island ........ 31
South Carolina .... 23
South Dakota ...... 21
Tennessee ...•.......• 35
Texas .. ~ ........... ...... 360
Utah ...................... 45
Vermont ................ 18
Virginia ................ 38
Washington, D. C. 21
Wisconsin ...... ...... 78
West Virginia ...... 29
Wyoming .............. 27
Foreign .............. .... 101
Misc. . ....... ............ 50
TOTAL
READERS
4755
SCORE AN
ADVERTISING
HOME-.RUN
BY USING
THE REVIEW
CONSISTENTL Y
LOS ANGELES-The following rulin g
by Deputy Commissioner D. S. Bliss, under
date of August .28th, was made upon the
request of Ray S. Adams, Managing Di-
rector of Southern California Tavern Asso-
ciation , who requested a clarification of
the $50.00 tax:
Reference is made to your letter dated
July 29, 1942, relative to the ruling that a
pin·ball machine where unused free plays
are redeemed is considered a gaming de-
vice with respect to which liabiilty to spe-
cial tax under section 3267 of th e Internal
Revenue Code is incurred at the rate of
$50.00 per year.
You state this ruling was not given until
after midnight July 1, 1942. The first in-
dictation you had of the changed ruling was
on July 12, thus affording no time in which
to instruct operators to take these machines
off their premises, location owners and
operators were not informed until July 24;
many of your people are going to order
the machines out and refuse to pay the tax .
for which they will be liable by reason of
having had such machines on their premises
for a few days since July 1st since $50.00
yearly tax would be prohibitive in many
small locations.
In view of the above and the fact that
the law holds the location, in this instance
your membership, responsible for payment
of the tax, whereas the machines are owned
by operators who have no connection with
the establishment, you request relief by
this office, allowing your members who do
not wish to continue to have marble ma-
chines in their premises to order them out
and pay $10.00 for the period they were
used since July 1, instead of $50.00.
If, as you state, your members first re-
ceived notice in July, 1942, that redemp-
tion of free plays with respect to pin·ball
machines incurred gaming device liability,
and if, immediately upon receipt of such
notice the practice of redeeming unused
free plays was discontinued, no liability for
gaming device special tax will be asserted
against those taxpayers who, relying in
good faith on the earlier ruling, paid tax
at the rate of $10.00 per year for the period
co'mmencing July 1, 1942. However, any
person who continued redeeming free plays
after receiving such notfce is liable for
special tax at the rate of $50.00 per year
for the period commencing July 1, 1942.
Respectfully, D. S. Bliss, Deputy Com-
missioner.
Plunges On Bonds
NORWICH, Kansas - Operators of the
nation can take a tip from operator W. R.
Doze that Uni ted States War Bonds are
the best investment you can make.
" The Missus and I have 101 $25.00 bonds
already," states Doze, "and we'll get more!"
AMERICA'S BUYING HEADQUARTERS
FREE
ARCADE
PLAY
PIN
BUYS
EQUIP-
MENT
BUYS
,
Get THE FACTS from Our Nearest
Office TODAY!
The
COIN MACHINE REVIEW
FItzroy 8269
1115 Venice Blvd .• Los Angeles. Calif.


NEW YORK: R:. P. MULLIGAN
441 Lexinglon Ave.
(
Murray Hill 2-5589

PORTLAND. ORE.: J. A. CONVERSE
CHICAGO: C : ·J. ANDERSON
35 E. Wacker Dr.
CENtral 1112
1007 Terminal Sales Bldg.
ATwater 2111
BIG PARADE .... $59.50
ViCTORy ............ 59.50
VENUS ................ 54.50
JUNGLE .............. 44.50
SOUTH PAW ...... 44.50
CAPT. KIDD .... 34.50
MAJORS '41.. ...... 34.50
HOROSCOPE .... 34.50
BIG CHIEF .......• 24.50
SILV. SKATES .. 24.50
FLEET ................ 24.50
TWIN SIX .......... 24.50
BIG LEAGUE ..... 24.50
PAN-
AMERICAN ...... 24.50
SKY LINE ....
15.00
FORMATION .... 15.00
SCHOOL DAYS .. 15.00
COMMODORE .. 15.00
SCORE-A.LINE .. 15.00
DIXIE ....
15.00
TERMS: a.~iH HNrfER~~ ~~L .D U~~~g
MILLS PUNCHING BAGS ...................................... $39.50
CAILLE LI FTER ........................................................ 29.50
MUTOSCOPE DROP PICTURE .............................. 19. 50
SCIENTIFIC SPIT FIRE .......................................... 9.50
HOME RUN. Ball Gum Mach ., Like N.w ............ 14.50
WIZARD I c COUNTER FORTUNE TELLER ...... 14.50
BINGO. COUNTER GAMES..................................
4. 95
HOUSE ON PEDESTAL. T.lls " Wh en Wilt
I Marry"
...... __ .. __ ...... __ . _____ ........................................ __ 19.50
KEENEY ANTI-AIRCRAFT GUNS ........•............. 39.50
SCIENTI FIC BATTI NG PRACTICE ........................ 119.50
SE.EBURG SHOOT-THE-CHUTES ........................ 79.50
'GENCO 14-FT. BANK ROLL .................................. 75.00
C. O.D .• F.O.B. SINGAC. N. J. WRIT"E FOR
OUR COMPLETE LIST !!
SP
IA I
N Y
P
T
1M.
Like Brand New, Only Used a Few
We. ks ........................................................ 249.50 Each
JERSEY SPECIALTY COMPANY
SIN G A C N J
ROUTE 23, NEWARK POMPTON TURNPIKE
NEXT .T O PASSAIC RIVER BRIDGE
(ALL PHONES: LITTLE FALLS 4-07B4)
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
~
.
,.
· (Correspondent's Note: This is Guest
Column Month in the Seattle corner of the
REVIEW. In 1940 we gave you Barbara Naf·
sted, that clever kid from Jack Moore's
office. In 1941 it was Mrs. Frank Count·
ner, wife of Seattle's No.2 phono operator.
And in this, the third year since inaugura·
tion of the feature, we present Maybel
Dace, a veteran of 20 years in the disc busi·
ness, who, until recently, was Harl!er.Meg.
gee's record manager. Maybel resLgned to
help husband Tommy run the Red Robin
Tavern. We thank Maybel for taking time
from her other duties to pen the following .)
SEATTLE-This chore of writing a col·
umn is not quite up my alley, and having
had limited experience a~ a location man·
ager, my views probably won' t mean very
much. However, they were asked for, so will
give them to you to take or leave.
After nine months of operating the Red
Robin Tavern, we have come to one definite
conclusion: "Let the operator select the
music for your location." Frank Countner
put in a beauti'ful set·up for us and very
patiently granted all our personal requests.
Careful checking proved that our requests
were not being given the play we expected,
so we decided to let Frank put in the music
that was selling. From then on our " take"
increased materially.
Each location is a problem that can best
be solved by the operator. Each location
has a different clientele, whose music de·
sires are different. The operator soon learns
from his meter which type of music sells
best in each location. By letting the oper-
ator select the music, the location makes a
larger profit.
The public will request anything and
everything, and if you grant those requests,
as we did for a while, you will discover
that only a small percentage of them get
normal play.
In seven years as Record Dept. Manager
for Harper·Meggee, I saw the coin machine
business grow from a baby into the giant
it is today. I tried to understand and help
solve the operator's record problems. And
now, as a location owner, I would only sug-
gest that the operator take advantage of the
present difficult record situation to sell the
location manager the idea of allowing the
operator to select the records instead of
granting the requests of every casual cus-
tomer.
In closing, I wish to extend my best re-
gards to all my friends of the coin mac.hine
business and hope you all some day visit me
at the Red Robin.
Maybel Dace.
Photomatic In Defense
NEW YORK - The Photomatic, fully
automatic photographing machine manu-
factured by International Mutoscope Reel
Co., has joined Defense ranks and is now
at work in some of the country's largest
plants. The machine is being used to
0===0===0
Can't Beat!
The" Famous. Patented
Chicago
"ACE"
I.ock
either ... for
Proteetion
Against
{;ash Box
Sabotage
There's a CHICAGO
Remember
LOCK for Eve ry Protection Need
Locks . • • for new equipment and replacements •• • Ace Locks,
Single Bitted, Double Bitted Locks •• • and Padlocks , too •. • All
Chicago Locks insure - "UTMOST Security!"
Ask your iobber or Write Us for Free Catalog .
CHICACO LOCK CO.
o
Double Bitted
Half Ac tual SI ..
2024 N. RACINE AYE.
DEPT. 99, CHICAGO, ILL.
0-------0
photograph employees in conjunction with
the identification plan laid down by the
War Department. Employee is mugged in
the Photomatic and a picture in a special
frame bearing the firm's name and space
for serial number, is issued in sixty seconds.
Briggs, Hudson, Manhattan Long, Pack-
ard, White Construction and U. S. Engin-
eering Corps (Caribbean Division) are a
few of the users of this remarkable time
and money saver.
Coin Machines in Tel Aviv
At the outbreak of the War THE REVIEW advised all subscriber s in wa r areas that the facilitie s
of our organization were at their disposal, without charge , in the purchase and dispatching of
materials and machines they might need to c.ontinue their operations in their respec.tive areas .
Since then THE REVIEW has served many, and all have been pleased with the personal service
g iven their requirements . Whatever your needs might be, THE REVIEW will gladly purchase
and forward to you, as cargo space is available. any equipment yo u might need. Send us your
" want" list, with your remittance, and we will take care of your requirements. THE REVIEW will
refer orders to advertisers in the nearest shipping point and see that equipment shipped is com-
pletely reconditioned and ready for operating.
This service is GRATIS only to REVIEW subscribers . Send your communications d irect to
COIN MACHINE REVIEW, 1115 Venice Blvd . , Los Angeles, Calif.
LOS ANGELES-Tom Treanor, roving
reporter for the Los Angeles Times, was
recently in Tel Aviv, the all-Jewish city in
Palestine, and in his cabled message under
date of August 24th described his surprise
to see so many coin machines in the modern
Jewish city.
"Here, there and everywhere were 'juke
boxes' and in many spots the well known
one·arm bandi ts were on duty. It was in-
teresting to watch a native insert his piastre
and anchor himself to receive the jackpot
delivery. As usual they seldom paid out,"
said Treanor.
Men tion of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
9
FO R
SEPT.
1942

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