Coin Machine Review (& Pacific ...)

Issue: 1942 September

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Zeigler Insurance Agency I 'Inc.
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COIN
MACH INE
REVIEW
4
FOR
SEPT .
T942
above, would practically eliminate this
source of revenue from the merchant and
put the operators of these machines out of
business.
By reason of close cooperation of the
owners and operators of these devices, the
Treasury Department in the fiscal year of
1941·42 realized some 6Y2 million dollars
in revenue based upon the special tax un·
der Section 3267 of the Internal Revenue
Code. To place a $50 tax upon the pin
ball machines would eliminate fully 80%
of these devices from operation and would
thereby correspondingly reduce the annual
income derived therefrom. It is a well
known fact that the comparative earning
power or capacity of pinball games is
about 5% of that of a gaming device, com·
monly known as a 'slot machine', and to
put them on the same level of tax would
be highly inequitable.
Your witnesses therefore proposed that
an amendment to Section 3267·{b) of the
Internal Revenue Act be enacted as fol·
lows:
"Section 3267·(b)-as used in this
Part, the term 'coin operated amuse·
ment and gaming devices' means-OJ
so·called pin ball and other amuse·
ment machines, of whatever kind or
nature, which are operated by the in·
serting of a coin, token or similar ob·
ject, whether used for the purpose of
amusement or in any other manner,
and (2), so·called 'slot machines' which
operate by means of insertion of a coin,
token, or similar object and which, by
Specialists-Coin Machine Industry
application of the element of chance,
may deliver, or entitle the person play·
ing or operating the machine, to reo
ceive cash, premiums, merchandise, or
tokens. The term does not include
bona fide vending machines in which
are not incorporated gaming or amuse·
ment features. For the purposes of this
section, a vending machine operated by
means of the insertion of a l ·cent coin
which, when it dispenses a prize, never
dispenses a prize of retail value, or
entitles a person to receive a prize of
a retail value of more than 15c, shall
be classified under clause 1 instead of
clause 2.
"Coin operated counter games, incor·
porating amusement or gaming fea·
tures, which entitle persons playing to
receive merchandise prizes, not exceed·
ing in value one package of ci'garettes,
shall be classified under clause I-rate
$10.00 annual tax."
The Internal Revenue Bureau has reo
cently ruled that the operations of pin ball
games or machines which entitles the player
to receive cortpensation for unused fre e ,
games, such games are taxable under the
classification of gaming devices and there·
fore at the rate of $50 per machine per
year. Since Section 3267, Subsection B,
clause 1, of the Internal Revenue Act, ap·
pears to be ambiguous as to the exact
meaning of a pinball machine, and, by
impJi'cation, would seem to tax, not the
physical characteristics of the game, but
the use or operation of the same, which in
ANOTHER MONTB
NEARER VICTORY!
..
~k~
INTERNATIONAL MOTOSCOPE REEL CO., Inc.
PENNY ARCADE HEADQUARTERS SINCE 1895
Manufacturers of Photomatlc and Other Famous Coin Operated Equipment
~4·01
ELEVENTH STREET, LONG ISLAND CITY, NEW YORK
XMAS
CARDS
Los Angeles. Calif.
our opinion is contrary to the intent of the
law· making body, we respectfully suggest
that to overcome any further confusion as
to the use or characteristics of the game,
that the foregoing amendment be adopted.
The obvious reason for enacting these
special revenue statutes, is for raising fi·
nances with which to meet the war efforts;
your witnesses therefore suggest that appro·
priate legislation be adopted to cover the
following devices which also are amuse·
ment games and that they be taxed at the
rate of $10.00 per unit so that the revenue
derived therefrom will augment the Treas·
ury Department to the extent of approxi·
mately $40,000,000.
For the purpose of illustration, hereun·
der is a schedule compiled as of December
31, 1941, showing the various games which
could be taxed, and are in operation in the
United States.
Number in Proposed Rate
Operation
of Taxation
Amusement (pin·
ball) games .... 250,000
$10
Counter Amuse·
ment Devices.. 600,000
10
Jackpot slot
machines .......... no estimate of 50
Console amuse·
ment games :... 200,000
50
Misc. amuse·
ment machines 100,000
10
Automatic
phonographs .. 400,000
10
Cigarette vend·
ing machines.. 126,500
5
Beverage vend-
ing machines __
28,000
5
Candy bar
vendors .............. 250,000
3
Penny vend-
ing machines 3,000,000
3
Misc. vending
25,000
3
machines _.......
With regard to the phonographs listed
above, of which there are approximately
400,000 in operation throughout the coun-
try, cognizance should also be taken by
your committee of what is known as "wall
boxes" and "wired music" so that the max-
imum returns can be derived by reason of
their operation without throwing the bur-
den upon other amusement machines.
In conclusion we would again urge your
Honorable Committee that in order to de·
( Con tinued on Page 6)
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".
SI 00
COIN MACHINE REVIEW
1115 VENICE BLVD.
LOS ANGELES, CAL.
Mention of THE COIN MACHINE REVIEW is y our best introduction to our advertisers.
Jerse.y Specialty Bas
Interesting Growth
SINGAC New Jersey - On Ro ute 23, Newark-
Pompton Turnpike, next to the Passaic River Bridge -'
stands one of the most interesting jobbing and dis-
tributing organizations in the coin machine field in
the state of New Jersey-the Jersey Specialty Co.
Boasting the finest' and largest display rooms in
the state, Jersey Specialty, under the capable owner-
ship and management of Peter H~gedoo~n, has taken
its place along with the leaders m the mdustry.
The company was organized in August, 1931, when
pin games were just starting to flood out of C~ica!l0
like the swollen waters of a flood stream breakmg Its
banks. New manufacturers were springing up all
over the nation and the public had taken the marble,
or pin, games to their hearts.
But to start our story at the beginning we must go
back to 1929 when Peter Hagedoorn first became in·
terested in coin-controlled devices and started to
operate. His first machines consisted of an assortment
of peanut machines, ball gum machines, Penny Four
Jacks Barn Yard Golf, A. B. T. Target and Pocket
Pool. ' "In those days," says Hagedoorn, "it was un-
heard of to pay a location 50% commission. The
customary commission at that time was 20% on
merchandising machines and 25% on amusement
devices."
About 1930 Hagedoorn began to 'act as salesman
for different machines and sold the first Masters in
the State of New Jersey. He also lays claim to being
t he first to sell a pin ball game in the state. It was
a game called Roll Over and was manufactured by
the Hercules Manufacturing Co. of Chicago.
Roll Over was a small counter game but it was an
instant hit. "I recall that we sold several of these to
an opera tor in Belmar, New Jersey, who in turn
placed them on the Boardwalk," said Hagedoorn.
"The game grossed $25.00 in pennies the firs t week.
We sold them to the operator at $19.50 each.
"Then along came the games called Whiffle, Baffle
Ball, Ballyhoo, Screwy, and a number of others. In
1931, we saw .great possibilities with new operators
coming into the business from the huge ranks of un·
employed. We opened a store at the present address.
We have seen the operators grow from day to day,
and in less than six months there were more than
eighty operating routes in the two counties closest
to us.
"We have always maintained and carried a com-
plete line of merchandise machines and games of all
kinds that we felt we could offer to our customers as
genuine money-makers. Then too, at all times we
have carried a complete stock of parts for any oper-
ating emergency."
Asked concerning the policies of Jersey Specialty,
Peter Hagedoorn explained: "Our policies have al-
ways been to give excellent service and to do every-
thing in our power to help the operator with his
numerous problems. We have organized operators'
Organizations in order to solve many of their prob-
lems in the way of commissions, jumping locations,
etc. We have conducted a clean, legitimate jobbing
business and our sales and showrooms have been
proclaimed the finest and largest in the state through·
TOP: The beautilul phonograph and movie displa y room 01 the Jersey Specialt y Co.,
out our years of doing business."
01 Singac, New Jersey. Phonographs are displayed on a raised platform, a Ste wart
In addition to the hundreds of customers Jersey
Fi/mtone machine is shown in the center, and cigarette merchandisers on the 'eft.
Specialty Co. regularly serves in the New England
CENTER: This photo shows more of the huge stock 01 new and used cigareHe
area, the firm is now doing business with countless
vendors always in stock. The t wo gentlemen at t he lelt in this photo are compan y
numbers of operators in other parts of the coun try.
mechanics while at the right is seated Peter Hage doorn, owner and manager
National advertising in THE REVIEW and other publi-
01 Jersey Specialty. BOTTOM: Th e marble game room where a complete assortm ent
cations has brought a new family of customers to
01 proven money-makers is always on display.
join those that have found Jersey Specialty an ex-
cellent house to do business with in the years gone by. These new
much as $100.00 a week operating with a high score prize. How-
customers are finding a personalized type of service that has been
ever, the .game has been shelved for the duration but when nor-
the pride and joy of Jersey Specialty Co. since its founding.
malcy again returns to the manufacturing activities of the industry
Hagedoorn in tends to turn it over to some enterprising organization.
Besides guiding the destinies of Jersey Specialty, Hagedoorn has
dabbled on the inventive side of the picture from time to time and
To operators on the Eastern seaboard, and those visiting in the
a short while ago worked out an idea for a game that combined
East, Jersey Specialty Co. extends a warm invitation to visit them
features usually found on marble tables with those of a pool table.
at their spacious home. "The latchstring is always out and we are
Jersey Specialty mechanics built models for location tests and ten
never too busy to sit down and talk with any operator at any
were placed. They proved to be a big success and some grossed as
time," concluded Hagedoorn.
COIN
MACHINE
REVIEW
5
fOR
SEPT.
1942

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