Rock-Ola Expands War Work
COIN
MACHIN E
REVIEW
20
fOR
OCTOBER
1942
lJ issed on the Coin Mach ine rialto in Los Angeles these days is genial Bud Parr. owner of
G eneral Music Co .. who poses he re with Baron . his highly trained Doberman. Bud is now occu-
pied in war work and is contributing magnificently to the all-out war program .
General Music Active
LOS ANGELES-Despite the frequent
absences of owner-manager Bud Parr, the
local office of General Music Co. continues
to be busy supplying the needs of local
musicmen in the same fashion the San
Francisco office is serving musicmen in the
north.
'
General is one of the prominent music
supply houses in the state and has a very
enviable record of service to the music men
in these parts. Through the years music
operators have come to know that General
holds their interests as paramount consider-
ation.
Now with head-man Bud Parr engaged
in vital war work and only in the office for
very limited periods, his cherished motto
of " It Shall Be Done" is being reflected in
the actions of the members of the General
Music staff in handling the needs and re-
quirements of western musicmen.
ArnsberC] in OreC]onian
PORTLAND, Ore.-When Ace I. Arns-
berg, head of the Northwest Amusement
Co., donates scrap he does it in a big way,
and a recent issue of the Portland Ore-
gonian carri'ed a two-column picture of Ace
and part of his contribution.
Included in the pile were some 5000 keys,
250 pounds of wire and pinball parts, 300
pounds of brass and 500 pounds of alumi-
num. "Pinballs in Scrap With Jap," said
the caption over the picture of the smiling
Ace and his pile of ~crap .
~o ~.~.~~. ~,~ ~_~_:.~:';.~I . ~:=~~N:; $375 00
.•
..
NEW BATTING PRACTICES . Sl69 50
USED BATTING PRACTICES. Sl39 50
Send One-third Deposit. Balance Shipped C. O. Do'
B. D."LAZAB COMPANY
1635 Fifth Avenue
Pittsburgh • . Penna. ,
CHICAGO.-One of the busiest and
largest war plants in the entire nation is
the coin machine industry's Rock-ala Man-
ufacturing Corporation in Chicago, headed
by its President, David C. Rockola.
Since the early beginning of the Rockola
organization back in 1929 in a small one-
story, thirty foot store out on 67th Street
in Chicago, the company has grown rapidly
to its present mammoth proportions with
a plant occupying several city blocks and
co mprisin g today over one million square
feet of floor space. The United States Gov-
ernment has recognized this outstanding
factory for heavy schedule of war produc-
tion.
The war production at Rock-Ola has been
growing by leaps and bounds. Each suc-
ceeding month has brought greater assign-
ments in war work.
Mass producti'on is not new to Rock-Ola.
Rockola was the first coin machine manu-
facturer ever to use a mass production
system in the production of coin-operated
games. This occurred back in 1934, when
the famous games, "World Series" and
"Jig Saw," were produced by Rock-Ola on
a continuous conveyor system at the rate
of 1400 per day.
Modern production methods have, during
recent years, also been in effect in this
modern daylight plant in the production of
Rock-Ola coin-operated phonographs, weigh-
ing scales, furniture and other civilian
goods.
David C. Rockola, in speaking of his
firm's mammoth war production program,
sta ted: "We got off to a flying start on war
work by securing o,u r first direct contract
with the government two years ago. There-
fore, it is to be expected that we are far
advanced at this time, in assisting the
United Nations' War Program. Women
workers are a big fac tor in our plant. It
is surprising how quickly we can train a
woman to run practically any machine i"n
the factory. By early next year we shall
have approximately 3,000 workers."
STATEMENT OF THE OWNERSHIP. MANAGE-
MENT. CIRCULATION. ETC.. REQUIRED BY
THE ACTS OF CONGRESS OF AUGUST 24.
1912. AND MARCH 3. 1933
Of the Coin j\fachine Review. publihed monthly at
lJOs Angeles, California, for October I , 1942.
State of California
COtuity of Los Angeles----ss.
Before me, a notary Dublic in and for the state and
COlUlty aforesaid, personally appeared Paul 'V. Black-
ford. who, having been duly sworn according to law.
deposes and says that he is the owner of the Coin Ma -
chine Review and that the following is. to the best of
his knowled ge and belief. a true statement of the own-
ership, management etc .• of the aforesaid publication
for the date shown in the above caption. required by
the Act of August 24. 1912. as amended by the Act of
March 3. 1933. embodied in section 537. Postal Laws
and Regulations. I)rinted on the reverse of this form,
to wit:
1. That the names and addresses of the publisher,
editor, managing editor and business managers al'e:
Publisher, Paul W. Blackford. 1115 Venice Blvd., Los
Angeles. Calif. ; editor. Paul W. Blackford, 1115
Venice Blvd., Los Angeles. Calif.
2. That the owner is Paul W. Blackford. 1115 Venice
Blvd .. Los Angeles. Calif.
3. That the known bondholders. mortgagees and other
security holders owning or holding 1 per cent or more
of total amount of bonds, mortgages, or other securities
a re: None.
That the two paragraphs next above. giving the
nam es of the owners. stock holders and security hold-
ers, if any, contain not only the list of stockholders
and security holders as they appear upon the books of
the com pam' but also. in cases where the stockholder
or security holder appears upon the books of the com-
pany as trustee or in any other fiduciary relation. the
nam e of the person or corporation for whom such
trustee is acting, is given; also that th e said two para-
graphs contain statements embracing affiant·s full
knowledge and belief as to the circwnstances and con-
ditions under which stockholders and secu rity holders
who do not appear upon the books of the company as
trustees. hold stock and securities in a capacity other
than that of a bona fide owner; and this a.ffiant has
no reason to believe that any other person. association
or corporation has any interest direct or indirect in the
said stock, bonds or other securities t han as so stated
by him.
5. That the average number of copies of each issue
of this publication sold or distributed. through th e
ma.ils or otherwise. to paid subscribers during the
twelve months preceding the date shown above is .......... ..
(This information is required from daily publications
only .)
PAUL W. BLACKFORD.
Publisher and Editor.
Sworn to and subscribed before me this 22nd day of
September. 1942.
W . H. SPRAGUE.
(SEAL)
My commission expi res Jmle 29, 1946.
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