Coin Machine Review (& Pacific ...)

Issue: 1942 October

o~~~o~=r==o
Chic(Jgc
•• ACE~~ LOC~S
lead the March Against
Cash Box
SABOTAGE
because its
exclusive. patented
construction puts
it way out in front
in real lock
PROTECTION
and
COIN
MACHINE
REVIEW
SECURITY
10
7942
CHICAGO. - Just what happens to a
piece of equipment that is reconditioned at
Atlas Novelty Co.? We asked this question
of Eddie and Morrie Ginsburg, officials of
the firm, and got this enlightening and in·
teresting answer.
"The same attention is given 'a repair job
as is given an order for reconditioned equip.
ment.
"For example, a pin game is placed on
a bench, thoroughly cleaned inside and out,
and parts checked for weakness or wear.
Replacements are brand·new manufacturers'
originals. The game is then played over and
over by a mechanic until it works as
smooth ly as the day it came from the fac·
tory. Final step is complete inspection by
Frank Bach, shop superintendent.
"Phonographs get the same treatment.
Washed and cleaned, the chassis is removed
and inspected. Necessary replacements are
made. Tone is improved and the phono ad·
justed to get the greatest possible volume
with a minimum, of vibration or distortion.
The pick·up head is adjusted. All movable
parts are tied down to make the machine
safe for transportation.
"We have the latest and most modern
spraying and painting devices to assure
speed and efficiency. When necessary the
old paint job is scraped off and a new face
made up. Scratches and holes are filled in.
"Operators who have tried our service
have expressed entire satisfaction and usu·
ally end by ordering all additional equip.
ment needed at the time, knowing it will
give them maximum return on their invest·
ments."
Graham "Anti-Cheat" Clicks
FOR
OCTOBER ,
Atlas System Told
T. M.
REG.
U. S.
PAT.
OF F.
Remember-There's a CHICAGO LOCK
for Every Protection Need
-and especially for Defense Against Sabotage!
. . • Locks • •. for new equipment or replacements . •. Ace
Locks, Single Bitted Locks, Double Bitted Loc ks, Padlocks, too ...
Also manufacturers of Cylinder Key Operated Switch Locks for
a irplanes and burglar alarms •.. All insu re-" UTMOST Security."
Write for catalog of complete line.
2024 N. RACINE AVE.
DEPT. 9-A. CHICAGO. ILL.
CHICACO LOCK CO.
O-------O~-----O
, O'Brien Joins London
Request Covers Coming
Sta rti ng with ou r issue fo r November THE
REVI EW will print a series of 12 of the most
popula r cover sub jects that have appeared
in th e past 8 years. Out of a total of 96
subjects we have selected those that have
d rawn the most fan mail a nd the most favo r-
a ble comments from all parts of the country.
If there is one in particular you would like
to see again , get your request in now l
MILWAUKEE.-Frank W. O'Brien has
joined Sam London's Milwaukee Coin Ma·
chine Co. as sales manager, according to
an &nnouncement just released.
O'Brien was formerly associated with
Mills Novelty Co. as district manager and
with O. D. Jennings & Co. as eastern man·
ager. He is well known throughout the
country and has hundreds of operator·
fr iends in the West.
SEEING IS BELIEVING ••• SO
See for yours.e lf the fine work of Moll's, official photographer for the industry
a s represented in livery issue of this magazine. Every commercial shot a sales
triumph - every photograph an artistic achievement - at fair live-and-let-
live prices! Call :
BERNARD MERGE AT MOTT STUDIOS
2115 W. Pico Boulevard
~ention
EXposition 2458
Los Angeles. California
GLENDALE, Calif.-H. R. Graham, the
veteran repair and reconditioning specialist
of the Coin Machine Industry, has won a
, new , "First" for himself. This time it's in
the repair and reconditioning of Vest Pocket
bells and the installation of his new "no
dry tube" device.
Says Graham, "Operators are having the
best of luck wi th the Perfect Vest Pocket
Anti·Cheating Device I have perfected as a
supplementary service in my repairing and
refinishing. Operators who use them say the
receipts have increased one·third or more.
Operators are buying brand new machines
and having me work them over before put·
ting them on loc'a tion."
THE REVIEW can attest to the authentic·
ity of this statement, for the Graham shop
is filled daily with equipment submitted
for the "Graham touch" and there seems to
be no let·up in the parade. Despite the rush,
Graham is still turning them out on sched·
ule and the same perfect work is evidenced
on each unit.
GHEGK THESE BUYS
2 1941 Derbys (very, very
clean) ............................ ea . $235 .00
8 5c & 10c Melon 8ells (All
over 425,000 seriaIL .. ea. 115.00
2 Bally Bull's Eye Guns ........ ea .
80 .00
2 Arcade Comic Mirrors.
Floor models, refinished,
perfect .......................... ea.
55 .00
1 Exhibit Bowling Alley.......... ....
45.00
4 Challenger Guns.......... ........ .... WRITE
PERCY
SHIELDS
1549 West Pico Boulevard
LOS ANGELES. CALIFORNIA
FEderal 1919
of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
USED GAMES AVAILABLE FOR IMMEDIATE DELIVERY
- READY FOR LOCATION -
These being offered subject to prior sale and price change without notice
NEW CONSOLES
USED CONSOLES
Bally Club Bells-Combination Payout and Free Pla~ with
mint vendor-Price: Any Cjluantity .................................... $239.50
Cigarola-Jennings-Price ................................. ::: ................... $ 60.00
Jumbo Parade-Free Play-Price .......................................... 69.50
Big Top-Free Play-Price .................................................... 54.50
Watling Big Game-Free Play-Price .................................. 60 .00
Bally Club Bells-Combination Payout and Free Play with
mint vendor-Price .............................................................. 164.50
Bally High Hand-Combination Payout & Free Play with
. mint vendol'-Price .............................................................. 109.50
Keeney Triple Entry-Cash or Check Payout-Price .......... 109. 50
Keeney Super Bells-Combination Payout and Free Play
with mint vendor-Price : Any Cjluantity ............................ 239 .50
Mills Jumbo-Combination Payout and Free Play with
mint vendol'-Price: ............................................................ 139.50
NEW COUNTER GAMES
American Flag .................................. $ 7.50
Lucky Smoke ...................................... 7.50
Marvel ................................................ 17.50
Coin & Non Coin Oper. Daval Races 10.00
Rex ...................................................... 7.50
Victory.............................................. 10 .00
BALL GUM
USED COUNTER GAMES
S/. inch-per c .................................. $16.50
Numbered 1·1200-set ...................... 5 .00
American Eagle .............................. $ 10.00
Daval Ace .......................................... 5.00
21 ........................................................ 5.00
Lucky Smoke ...................................... 5.00
Marvel ................................................ 10.00
Daval Races ...................................... 7.50
Target Skill ........................................ 7.50
Tit Tat Toe.......................................... 7. 50
NEW VENDORS
Masters # 6 ........................................ $ 9.00
Masters # 2 ........................................ 9.00
Columbus # 34 Gum............................ 7.45
Snacks 3 Compartment ...................... 15.00
U·Select·lt Candy Machines
(Factory Recond~tioned) ............ 39.50
MUSIC EQUIPMENT
Used
Used
New
New
New
PARTS
1501 Rock·Ola Wall Boxes .............................................. $ 19.50
1502 Rock·Ola Bar Boxes................................................ 19.50
Moderne Tone Columns.................................................... 60.00
Glamour Tone Columns .................................................... 125.00
Spectra vox Tone Columns .......... · .................................... 150.00
PFANSTIEHL & PERMO POINT NEEDLES-SPECIAL PRICES
No. 50, No. 47, No. 55 Bulbs .................................................. $
. 55
Rubber Rings-Per Hundred .................................................. ..
4.00
Rubber Rebounds-Per Hundred ............................................ ..
4 .00
BI . Steel Gte Springs-Per Hundred ..................................... .
3.00
Catalin Bumpers-Per Hundred ............................................ .. 20.00
NEW PIN GAME CARTONS & FILLERS-S2.00 EACH
FOR PROMPT SHIPMENT ALL ORDERS SHOULD BE ACCOMPANIED BY A ONE·THIRD DEPOSIT, BALANCE WILL BE SHIPPED C . O . D .. OR
SIGHT DRAFT AT YOUR BANK
SEND FOR COMPLETE LIST OF NOVELTY GAMES
B. D. LAZAR COMPANY
1635 Fifth Avenue, Pittsburgh, Pa.
Grant 7818
1425 N. Broad St., Philadelphia, Pa.
Stevenson 4320
COIN
MACHINE
REVIEW
11
FOR
OCTOBER
£ellttle
SEATTLE-The city council said: "Let's
tax the phonographs." Seattle's phono op·
erators replied, "Okay, but make it reason·
able." The city council came back: "The
annual levy will be fifteen dollars per rna·
chine and one dollar per box." The phono
boys protested that the fee was too high.
The council stood firm.
That was eighteen months ago. The phono
men didn't gird for a fight to the finish.
They tossed away all the invectives and
the asbestos·written hymns of hate. Led by
Bill Roy and Frank Countner, they inaugu·
rated the most effective mass educational
program ever conducted for public servants.
The brilliant colored lights were blinked
out; the innards of the machine were bared,
and the how and why and how much of its
operation explained. The councilmen opened
their eyes and lowered their demands to ten
dollars per machine and one dollar per box.
Phono Row didn't acquiesce. Instead, they
stepped up their educational program,
hauled out more facts and figures, until the
city fathers began to realize that gold co mes
out of a mine and not a coin chute. The
result: $7.50 per machine, including boxes.
COININGS ON THE CUFF - They're
stepping into man's shoes in every other
field of endeavor, so why not women opera·
tors? Thelma Oliver resigned from Jack R.
Moore Co. to operate a small route of pho·
nographs firm·named Straight Music Co.-
that's only the start of a sharply veering
trend. . . . The men in charge of the na·
tion's rubber and gas problem would do
well to listen to Earl Heroux's speedom·
eter·sealing program that places the present
gas ration system in th e archaic stage ....
Eddie Fields has joined brother Dick in
the Coast Guard.
You've heard of veteran phono men, pin
garners, and arcadians, but th e punchboard
ANOTHER MONTH
NEARER VICTORY!
~~~
INTERNATIONAL MUTOSCOPE REEL CO., Inc.
PENNY ARCADE HEADCjlUARTERS SINCE 1895
Manufacturers of Photomat;c and Other Famous Coin Operated Equipment
44·01 ELEVENTH STREET, LONG ISLAND CITY, NEW YORK
boys have been punching for a long time,
too. The granddaddy of the merchandisers
is Hermi e Cohen of Hamilton Mfg., now in
his 26th year. Runner·up is another Hamil·
tonian - George Graham of Seattle (23
years), while riding in third spo t is ener·
getic Harry Snyderman of Container Mfg.,
a IS·year·termer. . . . Syb Stark walked
around the Row with one thumb straight
in the air, and then had to stop every two
seconds to explain to pausin g motorists that
she wasn't trying to hitchhike; it was sim·
ply an infected thumb, which had been
lanced and dressed and was now in a vic·
tory pose.
Decca is trying to hire 'em in pairs-
that's how fast they're losing 'em; Bill Mil·
ler to the Army, Marsh Huffin e to the Coast
Guard, and Ralph Yost to the Army Air
Corps, all within a few days .... Phil Shelly
and wife hied off to Possession Point for
some fishing; while Phil furnished the ver·
bal fuel, th e boat, tackle, and quips, Mrs.
Shelly snagged the big silvers . . . . Jerry
- - - - - - - - - TURN PAGE
YOUR VOICE ON PAPER-
THAT'S PRINTING
Make It Tell Your Story With
Style and Speed!
We tell the Coin Machine Industry story
as you would! See for yourself why we
defy competition . . • let us handle your
next printing job! Remember - we beat
quotations from all printing plants in the
West! Get the best for the least!
HOLDSWORTH PRINT SHOP.
128 So. Alma St.
Los Angeles
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
AN 16077
1942

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