milwautee Coin
JJad Stead"
and !Jnteredting (lrowth
COIN
MACHINE
REVIEW
10
FOR
NOVEMBER
1942
The expression "Giant Oaks from Little
Acorns Grow" can rightly be used in de-
scribing the rapid and steady growth of the
Milwaukee Coin Machine Coo, presided
over by Sam London at 3130 West Lisbon
Avenue in Milwaukee, Wiscon-
si n_
Some ten years ·ago Sam Lon-
don founded Milwaukee Coin
and started out in this great
industry with one solitary pin
table in operation_ He was
quick to sense the possibilities
the new field offered and th e
operation grew rapidly until
Sam .was shortly distributing
various lines of machines to
other operators in the state_
Confident that the time was
right to enter the distributing
business in earnest, London was
appointed distributor for the
well-known line of Seeburg
phonographs and remote control units
about three years ago. His territory com-
prised the state of Wisconsin. Ever eager
to make his service complete and all in-
clusive, London also took on the distribu-
tion for several other lines so that he could
take care of his customers' requirements,
regardless of how varied.
In recent years the firm has found it
necessary to move three times as the vol-
ume of business increased and quarters
occupied became too smaIL Today Mil-
waukee Coin is located in its own beauti-
ful building at 3130 West Lisbon Avenue
where ample space is available for future
growth of the organization. Milwaukee's
new home is one of the finest in the indus-
try in the midwest. Its beautiful show
room is second to none and is well ap-
pointed for the convenience of Milwaukee
Coin customers_ A portion of this fine dis-
play room is shown in the illustration.
Questioned as to the formula that has in-
duced such rapid growth and made three
Corner of the beautiful showrooms of the
Milwaukee Coin Machine Co_ A full line of
equipment is on display at all times.
•
moves to larger quarters necessary in three
years, Sam London replied: "We feel our
success is due to treating all customers like
they wish to be treated and to providing a
service department unsurpassed in the mid-
dle West."
And, speaking of the service department,
the statement of London will be vouched
for by anyone who has come in contact
with this superior phase of Milwaukee
Coin's service. Under the direction of fac-
tory trained mechanics the service depart-
ment functions as one of the finest and
most thorough in the industry. Competent
mechanics are available to care for every
type of equipment; be it phonographs,
tables, vendors or slots and equipment is
put through the shop in record time so that
the operator loses very little time with his
equipment off location. Of late the firm
has been doing a notable job in recondi-
tioning and rebuilding slots and operators
in all parts of the country have shipped
their slots in to Milwaukee for the super-
ior service they know they will receive.
Now, with very little new equipment still
available, it behooves every operator to
keep his machines in tip top
condition and the Milwaukee
Coin service department is de-
dicated to doing just that thing
for the operator.
Since the entry of the United
States into World War II, Mil-
waukee Coin has put its shoul-
der to the wheel in encourag-
ing purchases of War Bonds
and Stamps, assisting in salv-
age drives, and other patriotic
measures.
A new face at Milwaukee
Coin, but one that is well
known in Coindom throughout
the country, is Frank W,
O'Brien, who acts as sales man-
ager. Frank was formerly associated with
Mills as district manag.er, and was Eastern
manager for O. D. Jennings & Co. He has a
host of friends in the industry and as a
result Milwaukee Coin is enjoying a nice
volume of additional business that is filter-
ing their way from Frank's old friends.
"And the best part of it all," says
O' Brien, "is that once these boys try deal-
ing with Milwaukee Coin they'll be with
us for life for here they will certainly .g et
. a square deal at all times and the very best
attention and service possible."
The industry pays tribute to Sam London
and his Milwaukee Coin Machine Co. We
cannot help but feel that the Industry is
the better for having such a splendid or-
ganization as part of it.
WHO SAID THERE WAS NO LATE MODEL EQUIPMENT?
Brand New in Original Factory
Sealed Crates
Mills Fou r Bells .... _ .. _ ...................... $495.00
1942 Hom e Run 5............................ 69.50
Scientific Batting Practic e .......... 159.50
Ch icago Coin Hoc keys.. .............. 269.50
SLOTS
Me lo n Be lls ........................ IOc .... .. 89.50
(Re bu ilt and refinish e d
cl ub handles, etc. ) ........ 2Sc ...... 92.50
War Eagles, 2-4 payou t,
ready fo r loca tion .................. .. 47.50
Jenn ings Silve r ChieL ...... Sc .... .. 129.50
Jen ni ngs Cigarola , •
Model XXV ............................ .. 79.50
PHONOGRAPHS
Mills
Gold Ch rom e .................. 5c ...... $184.50
(Full d ri ll proof,
10c ...... 189.50
pra ctic ally new. )
25 c ...... 194.50
Club Consol es Bell5.. ........ Sc ...... 194.50
(Use d three. we e ks.)
2Sc ...... 199.50
Go lf Ball ............................ 2Sc ...... 164.50
Brow n Front,
(over 469 ,000 seri al ) ...... SOc ...... 299.50
Blu e Fron ts ........................ Sc ...... 109.50
(Re built and re fini shed) 10c ...... 112.50
club handl e s, etc. ) ........ 2Sc ...... 115.50
Seeburg
9800 R.C .E.S . ................................ 410.00
8800 R.C.E.S . ................................ 400.00
CLOSE OUTS
20 only Stewart McGuire 9
column cigarette machines,
each ............................ $32.50
Colonel R.C .E.S. ............................ 325.00
C lassic R.C .E.S. ............................ 200.00
Classic ............................................ 175.00
Rock-Ola
1941
1940
1940
1939
1939
Sp ectravox with Playmaster
Success ................................
Ma st ers ................................
Deluxes ..................................
St anda rds ............................
235.00
195.00
175.00
139.50
115.00
Wurlitzer
7S0 .................................................. 385.00
600 .................................................. 159.50
Arcade Equipment
Chicke n Sams .............................. .. 89.50
Ten Strike s .................................. .. 59.50
Gottlie b Skee-Ballettes .............. .. 79.50
Western Base ball (Nove lty) .... .. 74.50
W este rn Baseball (Payout) ...... .. 74.50
Ke e ney Air Raider ...................... .. 194.50
MILWAUK.EE COIN MACHINE CO.
Excl~s ive Distributors Seeburg Phonographs for Wisconsin and · Peninsula of Michigan
3130 WEST LISBON AVENUE
MILWAUKEE, WIS~ONSIN ~
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.