Coin Machine Review (& Pacific ...)

Issue: 1942 March

--,
ARCADES GET THE-COIN!
Make a thorough investigation of the g reat profit possibilitie s
in operating Arcades a n d you'll join the hundreds of smart
oper ators w h o a re now reapin g handsom e profits from Arcade
ope rations. Thousands of s pots the country over are open and
waiting for Arcades ... a ready-made patronage of millions
of p e ople ready to come in and make y our Arcade the most
p rofitable en terprise you've ever engaged in.
We a re ARCADE HEADQUARTERS in the Wes,t. W e can
supply you with anythin g in the Arcade line from one new
fill-in machine, to a complete well-planned Arcade. Come in
and le a rn the whole story and s e e the ty p e of equipment we
are ready to offer you.
Come In Today!
-D E R S
N
A
S
MAC
.
SEATTLE
SEATTLE-If his present office occupies
an area 30x30 feet, and if the lot on which
this office reposes is 50xlOO feet, how many
feet of increased office area will result when
a new structure, encompassing the entire
50x100 feet, is completed? If you're not a
mathematician and these kind of problems
give you kinks in the cranium, then just
ask Phone Operator Frank Countner point-
blank instead of trying to figure it out,
~
Could she have a week's vacation? Ger-
trude Anderson wanted to know. She sure
could, Boss Clyde Newton responded. Ger-
trude returned wi th a starry light in her
eyes, a sparkler on third finger, left hand,
and a new surname. The details? Gertrude
is guarding them like a vital defense secret.
Morrie Dickinson stands to lose ten dol-
lars this summer, but in so doing he is
saving about $190 in hospital expenses.
When Morrie and Vic Abdo took their
nuptial' vows, they made a little wager,
calling for the payment of a Hamilton to
the one who was blessed with a blessed
event first. Vic is due-or ,rather his wife
is-around July.
What started out as a photo finish race
between the Navy air force and the Army
for the services of Dick Fields ended up
YOUR PRINTING
IS YOUR SILENT
BUTLER
See that when it opens a door for
you, it makes the right impression.
The Coin Machine Indus try demands
" Individuality," "Economy," " Speed."
You get these plus lowest Wes tern
quotations from

HOLDSWORTH PRINT SHOP
128 South Alma St., Los Ang eles
AN 16077
in a triumph for the Coast Guard. The
facilities of the Navy air training centers
were taxed to capacity, so Dick was told
to wait until the temporary congestion sub-
sided. Meanwhile, his draft number was
coming up faster than Seabiscuit in the
home stretch. It happened that Fred Fields
owned a zippy 32-foot cruiser that was just
what the Coast Guard required for patrol
duties in Puget Sound. Fred contributed
the boat for the duration, and when Uncle
Sam's skippers looked around for some
capable fellow to operate the vessel, they
decided on son Dick. Dick is not only
doing a man-sized job for the country's war
effort, but protecting a family investment as
well.
Once a salesman, always a salesman.
Solly Solomon departed for a quiet two-
week's vacation, with business the farthest
thing from his mind. But in San Diego,
Solly chanced upon an operator who needed
a certain type of gun game, and in less
time than it takes a bomber to unload its
deadly missiles, Solly had closed the sale.
Perhaps Roger Griswold does not realize
it, but he may have invited war on two
fronts last month. Roger joined the Shore
Patrol of the Naval Reserve and married
Thelma Oliver on February 28. Suspending
the frivolities, Coin Row extends best
wishes for a lifetime of marital bliss.
So you don't think women are fickle, eh?
Well, listen: More than a year ago Donna
Krause (now Wilcox) resigned at Frank
Countner's to marry and keep the hearth
fires burning. When household duties lost
their appeal a few months ago she returned
to work. Now she has resigned again to
take up the frying pan and skillet.
Thirty days without a personnel change-
the monotony was wearing on the nerves;
the firm was falling into a rut. So once
again the hired hands of Decca's small
army went on the march. Joy Davis moved
in when Frankie Brown moved out; Mrs.
Leola Whisennane' replaced Mrs. Louise
Anderson; and Ralph McCullough was
added to the force. While all these changes
were being made, the Virginia Mattern
2837 West Pico Blvd.
LOS ANGELES. CALIF.
REpublic 5161
-
Cough and Sneeze Campaign returned for
another engagement.
Struck amidship by a gent who failed to
heed an arterial, Joe Bish was incapaci-
tated for a month and his 1942 Buick dam-
aged to the tune of $350. That placed a
heavy operating and service load on his
right hand man, Sammy Sadis, but Sammy
was more than equal to the test. He be-
came Joe's left hand man, in addition to
his right_
Louis Karn,ofsky
Compensation Rates Down
LOS ANGELES-The Workmen's Com-
pensation Insurance Rating Bureau has
finally recognized the size of the Coin Ma-
chine Ind ustry and established a special
rate and classification for operators, accord-
ing to an announcement by L. A. Zeigler,
of the Zeigler Insurance Agency.
"New rate is $1.02 per hundred dollars
of payroll instead of $1.31 as heretofore,"
said Zeigler. "The classification covers
'vending or coin-operated machines, instal-
lation, service or repair-including storage;
shop and outside operations; salesmen,
drivers, chauffeurs and their helpers'''.
Zeigler has developed a special lo_w mini'-
mum and deposit of $25 for operators and
has a special arrangement with the 50_
Calif. Tavern Ass'n., whereby operators also
can participate in further possible savings
in the Workmen's Compensation cost. Un-
der existing law operators employing one or
more must carry Compensation insurance
or otherwise become guilty of a mi'sde-
meanor.
TIMING DEVICES
Electrical or Me cha nical
Fo r every c oin mach ine nee d
We supply lea d ing ma nufa cturers
ELLMAN & ZUCKERMAN
119 S _ Jeffer son St .
Chicago , 111 _
REMEMBEB PEARL HABBOB - SEE IT THBU IN '42
Me ntion of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
CO IN
MACHIN E
REVIEW
7
FOR
MARCH
1942
JOBBERS LOOI!
PRICE $75.00
Five & Ten
PRICE $50.00
South Paw
Gottlieb's A .B.C.
Bowler
Zig Zag
Captain Kidd
PRICE $35.00
Double Play
Sky Blazer
PRICE $20.00
Pin Ball Free Games-Forced
to Sacrifice.
Eureka
Long Champ
Big Chief
Repeater
School Days
Stars
Do-Re-Mi
Wild Fire
Bally Flicker
Bally Broadcast
Hi Hat
Sun Beam
PRICE $65.00
PRICE $15.00
Knockout
Jungle
Venus
Speed Demon
All American
Home Run
PRICE $45.00
Dude Ranch
Leader
On Deck
Play Mate
Strat-O-Liner
PRICE $60.00
Victory
Genc:o·s Bosco
Spot Pool
PRICE' $40.00
' Show Boat
PRICE $25.00
Four Roses
Big Time
Velvet
Slugger
Gold Cup
Dixie
Chubbie
PRICE $10.00
Duplex
PRICE $30.00
4 Turf Champs
Zombie
$10.00 each
Bally Play Ball
Sky Ray
Also a lot of novelty games.
Write for list, or any game you want that is not mentioned, we have it, priced
lower than elsewhere .
TERMS : One·third deposit, balance C .O.D . Give second or third choice .
Orders for less than $20 .00, cash with order.
O P E R AT 0 R S
Close Out on Cigarette Machines-Sacri·
fice! Repainted ~nd Factory Re·conditioned
-All Perfect-like new.
NATIONALS
Each
6 6 col. .............. 30.00
ROWES
Each
5 930 9 col ......... $60.00
2 4 col ............... 20.M
9 col. Aristocrat $55.00
9 630 6 col •........ 30.00
M"ILLS
Each
6 col. Aristocrat 45 .00
4 626 6 col ......... 20.00
2 6 col. Mills ...... $20.00
DUGRENIER • STEWART
UNEEDA PAKS-Model E
ODD LOT-Ten machines,
McGUIRE
Each
Stewart McGuires,
4 9 col . Model H $65.00
Each
3 9 col •.............. $45.00
Masters, Rowes $10.00 "
5 7 col. Model W 65.00
20 B col ............... 42 .50
each.
10 7 col . Model S
25.00
PHONOGRAPHS
2 Wurlihers-Model 616 .......................................................................................... $50.00 each
TERMS : One-third deposit, balance C.O.D. Give second or
third choice. Orders for less than $20.00, cash with order.
COIN
MACHINE
REV/fEW
8
FOR
MARCH
J942
..JERSEY SPECIALTY COMPANY
ROUTE 23, NEWARK·POMPTON TURNPIKE
(NEXT TO PASSAIC RIVER BRIDGE)
NEW JERSEY
SINGAC
NEW YORK
NEW YORK (RC)-Pinball adherents
took it on the chin again in this territory
as a Court decision went against the rna·
chines. What's the lowdown on the cam-
paign launched by City Fathers, ask the
boys. The answer seems to li e in the emer·
gency situation created by the war. But
that the picture is not all black may be
gathered from the arcades still thriving
and the locations that are holding their
own in merchandisers and phonographs.
Urge the informed: "Don't push the pinball
issue. Wait until the world situation gets
a little easier on the Allies. We'll be in
there pitching again."
Abe Harrison of New Rochelle and
Westchester operation has been handed a
lieutenant's commission in the army. Abe
has disposed of his route and expects to
limit his collectin g hereafter to Japs. An
interesting sidelight on Harrison is that he
is one of the quietest operators in the busi-
ness and few of his associates even dreamed
he had military ambitions.
It's about tim e some one spoke up for
the girls who are doing their bit. The Red
Cross numbers, among its volunteers, such
eyefuls as Betty Marks, Ruth Henning,
Joyce Rollman, Beatrice Fox and Alice
Fienberg, all well known to operators. Of
the aggregate, Miss Fienberg does air
warden duty in addi tion to her R ed Cross
work, and we understand that both Misses
Henning and Marks are trying to get into
the ambulance corps division with possi·
bilities of service abroa d, on th e actual
front.
In connection with the third draft and its
possible effect on the older operators and
distributors, your reporter has ascertained
that most of the people concerned are not
only married but nearly all have depend·
ents.- Many would only be too glad, in fact
they would be flattered if Uncle Sam gave
them the nod; but as against the 75%
chances of th e younger men being call ed,
draft officials estimate that there is only
a 5% chance that men from 40-45 will be
in the army within five years.
Don't think it's ail gloom and no busi·
ness in the old town. In fact, more new
arcades have been opened. A real show-
place is the arcade on Broadway and 52nd
Street, spacious, well·designed and with an
effective and intelligent come·on. About
the best bets on th e location are th e riAe
games and movies. Arso good are Photo-
ma ton , R ecordak, name·cutting machines,
and the old standby, fortune-telling devices.
The suggestion has been made tha t all
coin machine operators pool their resources
and appeal to the public for play in news·
paper ads. It is understood that several
important leaders in the Eastern market
have the matter under consideration. Should
the idea be adopted all operators, distribu-
tors and manufacturers would be approach.
ed and asked to con tribute a proportionate
share for the campaign.
"Chin·up" week is to be inaugurated by
the Greater Amalgamated of Brooklyn. Ac·
cording to its sponSors, othe!;. associations
in the industry are being enlisted also.
Coming from coin machine people, it is
held th e slogan will be that much more
compelling. It is especially urged that the
pinball trade take a leading part in the
work and thus show the American people
that th e coin machine operator can not
only take it ; he can keep his chin up while
the whacks keep coming.
Should the coin machine industry entrust
its fate to some outstanding figure who will
act as th e Will Hays of the industry? This
man will prevent pitfalls and also help to
promote the business. Talk to this effect
was gathered among many operators, and
yo ur reporter heard distributors also discuss
it favorably. If readers have any opinions
or suggestions on this score, th e COIN
MACHINE REVIEW will be glad to learn of
th em. The man required, it was advanced,
should be outstanding; but he should also
have a knowl edge of the business and
command the res pect of all its elemen ts.
Irving Sherman
Report Shows Growth
WASHINGTON-The jobbing and dis-
tributing of coin·controlled equipment has
shown a remarkable growth in the United
States as shown by a report of the Depart·
ment of Commerce based on the 1940
Census of Business.
According to the report there were 1,554
establishments selling and servicing coin-
operated equipment with yearly receipts of
$30,576,000.00. The small business man has
a definite place in th e industry as shown
by the fact that 1,091 of the 1,554 estab-
lishments were those of individual owners.
Employment findings showed that 3,952
were employed full time and an additional
225 men and women were employed on a
part-time basis. Total payroll for both full
time and part-time employees an/ounted to
$5,852,000.00.
*
*
*
To keep up-to-date on matters musi-
cal read the MUSIC section of THE
REVIEW each month. The FIRST de-
partment in any industry trade paper
devoted to the welfare of music opera-
tors. Started in 1935.
OPERATORS! Workmen's Compensation Insurance!
S25.00 DEPOSIT WITH POSSIBILITY DIVIDEND REFUND OF S5.00 10 SID.OO
Why Pay More? Get Det.ails Now!
Inc. 1929
Zeigler Insurance Agency, "Inc.
54J S. Spring St., Michigan 096 J
Specialists-Coin Machine Industry
Los Angeles, Calif.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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