Coin Machine Review (& Pacific ...)

Issue: 1942 March

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MARCH, 1942
The COIN MACHINE REVIEW fo r Ma rch, 1942, Vol. 9, No. 9. Published monthly at 1115 Ve nice Blvd ., Los AT1<;jeles, Ca lif. Fitzroy 8269. Paul W. Blackfo.rd,
edito r and pub lis her. NEW YORK OFFICE, Ralp h P. Mu llig a n, 44 1 Lexington A ve ., Murra y H ill 2-5589. CHICAGO OFFICE : C . J . And e rso n, 35 East W acker
Drive, CENtra l 1112. PORTLAND , O re . OFFICE : J . A. Converse, 1007 Termina l Sa les Bl d g ., ATwater 2 111. En te red as Seco nd Class Matte r Ju ly 23, 1936, at
t he Post Office at Los Angeles, Calif., under the Act of March 3, 1879. S UBSCRIPTION RATES: $1.00 per ye a r o r $2.00 fo r 3 years. 25c per copy.
APRIL TAX CALENDAR Operator Tells 01 Dec. 7th
April 20
FED E R AL I NCOME TAX. W ith-
holding Agents. Monthly return of tax
withheld on bond interest for the preced-
ing month to be filed with the Collector of
Internal Revenue.
April 1 2
FED E R AL OLD AGE B ENEFITS
PAY ROLL TAX. E m p loyer s. Tax return
and wage report for first quarter 1942 on
Form SS·la should be filed with Collector
of Internal Revenue together with tax pay-
ment. (Mimeographed notice from Collec·
tor's office. )
April 30
FED E R AL TAXE S O N ADMIS-
SIONS AND DUES, FACI LITIES, OIL
PRO CESSIN G, SAFE D E PO S IT
LEASES,
ELECTRICAL
ENER GY,
TRANSPORTATION,
SALES
(IN-
CLUDING R ETAILER S' AND MANU-
FACTUR E R S' EXCI SE T AXES. Tax-
p ayer s. Return and payment of tax for
preceding month to the Collector of In-
ternal Revenue.
F EDE R AL O LD AGE BENEFIT
P AY ROLL T AX. E mployer s. Last day
to file tax return and wage report for first
quarter 1942 on Form SS·la with Collector
of Internal Revenue and pay tax thereon.
FED E R AL UNEMPLOYMENT I N-
SUR ANCE P AY ROLL T AX. Employ-
e r s o f Eight or More. Second installment
due for taxpayers electing to pay quarterly.
Court Okehs Free-Plays
LOS ANGELES-In an action in Claim
and Delivery filed by I. B. Gayer, marble
table operator, against Thomas Whelan,
District Attorney of San Diego County for
the possession of 14 pin games which were
seized by Whelan in Escondido, Superior
Court Judge Haines ruled that the operation
of free play machines does not violate any
of the provisions of the state penal code.
This marks the first such Superior Court
decision in California on free play machines
and since there are no decisions to the con-
trary from a higher court, will stand as both
pursuasive and binding authority for lower
courts to follow.
Decision was handed down on February
5th and Gayer was represented in the action
by Arthur Mohr, local attorney.
On the Cover-
With St. P a trick 's day cornin g up,
Phil R egan , Irish tenor, and Virginia
Dale, blonde come die nne, present a
n e w motif f.ordude ranch co stumes.
Ide a ca rne up whe n the pair we r e work-
ing on a Paramount picture and thi s
shot was especially m a d e f l:!,r _the March
cover of THE REVI EW .
..
Jap Raid
OD
Pearl Harbor
by J. W. Henderson
I Here is the first word picture from
a Coin Machine Oper ator as to what
happened at Pearl Ha rbor on the morn-
ing of December 7th. J. W. Henderson
is President and Manager of the 20th
Century Co .• Ltd. in Honolulu. opera.
tors of c.igarette and music machines.
Prior to establishing his operations on
Oahu. Henderson operated phonographs
in Los Angeles. Beverly Hills and HoI·
Iywood In J935 and J936.-Editor.1
It was a rude awakening that I experi-
enced on what should have been a peaceful
Sunday morning on December 7th when I
was trying to catch up on some much
needed sleep. Pre-war Honolulu had been
booming, and it had taken the combined
efforts of my staff and myself to keep up
with daily demands made upon our Rowe
cigarette machines from 7 :00 in the morn-
ing until midnight. Shortly before 8:00
o'clock on the 7th I stirred as I heard gun
fire in the distance, but there had been so
much firing practice here that I turned my
other ear deeper into the pillow. As the
fir ing got louder and louder, and appar-
ently closer and closer, my wife who was
up, came in and asked how I could stay in
bed with all the racket. I was about to
say, "Please go 'way and let me sleep,"
when two terrifying z-z-z-z-z's came scream·
ing over our house, followed by ear-splitting
explosions, and I sprang into action.
.
A neighbor yelled to us, "We're being
attacked by the Japs-Turn 'on your radio."
We did, and over and over came the voice
of the announcer, "This is a real attack-
Civilians must stay off the streets-do not
use the telephone"-followed by orders to
the personnel of the many defense organi-
zations, the R .O.T.e., Boy and Girl Scouts,
Territorial Guard, Red Cross units, etc.
The two bombs which had really aroused
me fell within a block of our house, and,
we found out later, killed three people.
From our lanai we could see the action
over Pearl Harbor about eight miles away
- great clouds of smoke pouring up as our
guns answered the challenge of the planes
with th e Rising Sun on their under wings,
and huge explosions in th e water as they
Important Notice
For the duration of the War the Los
Angeles offices of THE REVIEW will be
open from I p. m. to 4:30 p. m. only each
day. Switchboard service will be from
10 a. m. to 4:30 p. m. and the offices will
continue to close all day Saturday,
dropped their deadly missiles. As we
dashed over to a little re·enforced concrete
buildin·g on the property where we live
(which has since been made into a bomb
shelter, complete with air-conditioning,
radio, chairs and cots, and even an ama-
teur movie projector), two planes with the
"Fried Egg" emblem, as we now call it
over here, flew low over us, and in the dis-
tance we could distinguish a formation of
nine more. Our feelings? Well, perhaps we
were too stunned to have any at the time,
and everyone in the neighborhood was
calm, though a reaction came within the
next few days when we realized the full
import of what had happened to us.
I called one of my service men and
asked him to go to my Company's head-
quarters to turn off the time clock for the
Neon sign, as orders for a blackout that
night had come over the radio. That was
the las t I heard from him for two weeks,
as he had gone but a block from his house
when he and our truck were commandeered
to help bring the wounded from Hickam
Field and to do other necessary relief work.
Still another service man and truck for
days made the rounds of guards and police-
men carrying food to them at their sta,
tions.
As far as we could tell, the attack lasted
until nearly noon, and then I decided to go
to the shop to see what had happened to it.
It was unharmed, but it was lucky that I
had gone, for the time clock was still on.
The drive there was a nightmare, as Army
trucks, ambulances, motorcycles, fire en-
gines, and other official cars were driving
at top speed through the streets on their
errands of mercy, with sirens going full
blast all afternoon.
There was a lull in firing for " several
hours, but after night had fallen the guns
again boomed, and thousands of tracer bul-
lets from the Pearl Harbor area swept up-
ward through the darkness, brilliantly light-
ing the sky. Martial law had been declared
almost immediately after the attack, and
we were asked to keep our radios on for
order$ that were coming through at short
intervals from the military headquarters.
We tuned one set to our regular station,
and another to the Police Station, which
was valiantly trying to keep up with the
many reports (many of them unfounded)
which excited people were telephoning in
of local enemy activi ty, and needless to say,
there was no sleep for us that night, nor
did we take our clothes off. Intermittent
firing, both from machine guns and the big
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COIN
MACl:flHE
REVIEW
3
FOR
MARCH
1942
babies, kept up until late the next morning,
when the radio advised everyone to go
normally about his business.
"Nor]llal" was perhaps hardly the word,
but everyone did report at regular places of
employment, while rumors flew back and
forth. My stenographer, an island·born Jap-
anese, was pale and shaken, for she had
been on her way to church the morning
before when a bomb which killed several
people dropped on the street not far from
her. Taking stock of the situation, I found
that one of the first orders issued under
martial law was the ,prohibition of the sale
of liquor and the closing of all bars, and
that just about temporarily stymied the
operation of cigarette machines. Many of
them are still in locations which have pad-
locks on the doors. Several others, espe·
cially the Rowe Presidents, which I in-
spected looked as though machine gun
bullets had hit them, but I discovered that
the location owners had neglected to dis-
connect the machines from the electric
switches, and the fluorescent lights which
gleamed in the blackout had been shot out
by guards. One machine, in a loca tion near
a military installation that was heavily
bombed, has never been found, nor could
I find even a nickel in th e wreckage.
Gradually a semblance of order came out
of the chaos, and in about three weeks I
again had about half of our machines in
operation, the majority of them in restaur-
ants and places where large numbers of
defense workers are station ed, but as all
business closes about 4 :00 o'clock because
of the nightly blackouts, and the fact that
no civilians are allowed on the streets be·
tween the hours of 6 :00 p.m. and 6 :00 a.m.,
AMERICA'S MOST PLAYED GAME'
No Serv'i ce
Worries


LEGAL
COIN
MACHINE
REVIEW
Inexpen-
sive
4

FOR
MARCH
J942
~
sales have naturally fallen off. Service men
are handicapped by having always to carry
a gas mask slung over one shoulder, and
soon trench helmets will be added to stan-
dard civilian equipment.
The population, which is about 60%
Japanese, has generally been remarkably
well behaved. They are telling a story of a
sailor who recently came over here on a
transport, who was standing at the rail
when his ship docked, and as he looked
down the pier he saw large numbers of Jap-
anese guards and soldiers on duty. He
grabbed his buddy and moaned, "My God
- we've gotten here too late!" It probably
does seem stran ge to boys from the main·
land to come her to save us from the Japs,
and then to find them in the uniform of our
country- but such is democracy! And just
to show how really goodhearted we are,
negotiations are under way to give the J a ps
half of th e Pacific Ocean- th e bottom
half.
*
*
*
Cashier: "Sir, I have been here forty
years and in all that time I have made
only one small mistake."
Boss: "Good. But in the future be more
careful."
GOOD NEWS FOR OPERATORS
A new discovery! A new product for your
vending machin e s! It ls krispy, krunchy,
healthy and del icious; test locations prove
that it will be a great success; it's a fast
seller and very profitable . Write for details!
VICTOR VENDING CORP .
Chicago, III .
5711 Grand Ave.
Colorful
Appeal

(~J'N(~I~ll
(~l'N III~
Long
Lasting


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COIN MACHINE CO. of AMERICA
4704 Hillside Ave.
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I
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
I

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