Coin Machine Review (& Pacific ...)

Issue: 1942 March

• NEW FILM PRODUCT
In the world's first Panoram location,
the "It" Cafe on Hollywood's Vine Street,
and utilizing the initial machine which
continues to operate with a high degree of
success, middle of February R.C.M. Pro·
ductions, Inc., played host to some three
dozen members of the trade and daily press
at a luncheon preview of a new group of
Soundies. The REVIEW was represented, as
a matter of course.
Produced by Sam Coslow, executive pro·
ducer for and president of R.C.M., with
the single exception of "Minnie, the Mer·
maid," done by Associate Producer Neil
McGuire, the entire group of miniature
features ranges from sweet to hot, include
a neat satirical burlesque, and shows a
sustained increase in quality. Tuneful and
timely, productions are keyed to maintain·
ing morale. All should prove without diffi·
culty their merits and their profitability.
1. "Only Yesterday"-features Leon
Navara, with direction by Josef Berne. As
neat a take·off on the old-time movies as
one can find, surprisingly done from the
viewpoint of the pianist who keys his music
to the melodramatic scenes on the screen.
As for the ending, you'll go a long way to
catch a "tag-line" like this one. We won't
tell. See it for yourself.
2. "Dear Arabella"-music by Ray
Noble and his orchestra, with "Snooky"
Lanson, Greta Granstedt, Lee, Lynn and
Lou, directed by Berne. How to write a
letter to the gal back home with interrup-
tions by the rest of the Army. A clever,
tuneful number.
3. "lealous"-featuring Stan Kenton,
who did a big job at Hollywood's Palla·
dium Ballroom not long ago, and Hal
Borne, with Mary Brian and Chas. Barron;
Berne direction. Good tune, well sold.
4. "Bli-Blip"-featuring Marie Bryant
and Paul White, recorded by Duke Elling-
ton, directed by Berne. Ellington fans-
and there are many of them-will go for
this in a big way. "Bli-Blip" fans wiIl,
too.
5. "Any Bonds Today?"-featurin g
Liz Tilton and The Four Sportsmen. Liz
has come a long way in her ability to put
over a number; when she has anything
naturally as good as this Irving Berlin tune
to do, the combination is a natural. This
one won't miss.
6. "Hawaiian War Chant"-featuring
Mabel Todd, Chief Satini and Hilda Puai-
loa; recorded by Ted Fio Rito and his
Skylined Music. It's an even-money bet
which is better-Mabel Todd doing her
version of the tune, looking like a school
ma'rm on a spree, or the authentic Ha-
waiians; anyway, both are good, making
this a solid item on the film bill.
7. "White Cliffs of Dover"-featur-
ing Sugar Kane and Dick Hogan (latter
recently won a role at 20th Century-Fox)
with Phil Neely's Trio; recorded by Stan
Kenton and his orchestra. With a tune
that some critics are already marking for a
classical status, and with appropriate back·
. grounds, this Soundie should rate a best-
seller .standing in any spot.
8. "Minnie, the Mermaid"-featurin g
Redd Harper and Julianne Merritt, di-
rected by George Cunningham. Plenty of
gorge<;)Us femininity i'n this one.
9. "I Got It Bad, and That Ain't
Good"-featuring Duke Ellington and his
orchestra, with Ivie Anderson. As solid a
rendi tion of this popular number as you'll
Good Movie Year Ahead
LOS ANGELES-According to the Me-
termovie Division of the General Devices
Corporation, the future for operators of
movie macbines is assured for the duration:
"War is always accompanied by an increas-
ing interest in entertainment," Hugh Lacy,
speaking for the company, told the REVIEW.
"It is the natural reaction of humankind
when under a prolonged strain, to find an
escape through entertainment avenues.
While it is true that we are geared to all-
out production with every man at his ap·
pointed task, we have not lost our interest
in or capacity for pleaj>ure. When a work-
man spends ten hours building guns, planes
or ships, he is interested in and entitled to
some form of recreation. It is the business
of amusement machine operators to see that
he gets it, in a convenient and easily avail·
able form . In some cities theatres are going
on a 24-hour shift to serve the day and night
defense workers. Operators do not have to
increase their shift. Coin machines never
sleep. But operators do need to increase the
scope of their operations in keeping with
the needs of workers."
APDI Films at Lockheed
HOLLYWOOD-To brighten the recrea-
tion rest period on the swing shift at Lock-
heed, Associated Producers Distributin g,
Inc., have been furnishing reels of film to
show th e boys.
First APDI showin g of three-minute
shorts received such an overwhelming com-
mendation from the men building the
United Nations' fighting planes that APDI
has repeated the showings over and over
again using the full library of subjects.
Jersey Specialty Has Filmtone
SINGAC, New Jersey-The Jersey Spe-
cialty Co. has been appointed distributor
for the metropolitan area for Filmtone,
manufactured by Stewart Filmtone Co.
P. Hagedoorn, of J ersey Specialty, stated
"Filmtone has caught on with the opera-
tors in this territory and all of them report
a fine reception from location custom ers."
To announce th eir distributorship Jersey
Specialty mailed a very attractive broad-
side in blue and red, setting forth the ad-
vanatges of Filmtone and explaining the
profit possibilities.
RCM Signs Three
NEW YORK-Jack Barry, President of
Minoco Productions, Inc., has signed Gene
Austin, Dick Robertson and Jack Feeney
for a series of Soundie musical movies.
find, backed by Ellington and his men,
making this film one that gives out plenty
-but good .
Press representatives at the luncheon also
learned of current production of a number
of patriotic and defense bond subjects for
public exhibition; among which is an orig-
inal song by Coslow-his 501st publica-
tion-and Borne being transferred to the
Soundies screen by the Robert Mitchell
Boychoir; its title: "MacArthur Is the
Name."
Herb Mitchell.
Introduces New Lens
LOS ANGELES-A sensational new de-
velopment which may have far-reaching
effects of great importance to operators in
the coin movie field has just been an-
nounced by the Metermovies Division of
General Devices Corp.
The new development is the Metermovies
Conversion Lens, a new engineering feat in
the realm of optics which actually reverses
the image or projected picture at the point
of origin in the projector. This means that
when such a lens is used in any projection
. set-up it will cause the picture to appear
on the screen in the exact reverse of the
way it would normally appear in the same
projection instrument.
In the past operators have had to order
"standard" or "reverse" prints according
to the type of equipment they were operat-
ing. Now with the new conversion lens
either reverse or standard film may be used
in any machine regardless of for which type
of film the machine has been designed. To
operate reverse film in a standard machine
it is only necessary to remove the regular
lens and install the conversion lens. The
procedure is identical to operate standard
film in a reverse machi·ne.
RCM Makes Red Cross Film
HOLLYWOOD-Irving Berlin's "Angels
of Mercy", dedicated to the Red Cross, has
been made into film form by RCM Producer
Sam Coslow. Piece stars James Newell and
a group of male voices and has been pro-
duced in dramatic musical form extolling
the virtues of the Red Cross in song and
story.
ANNOUNCING ~
METERMOVIES' NEW CON-
VERSION LENS, now avail-
able to operators, "reverses"
the picture image. By using
this lens film can be inter-
changed between machines
of any make! Write for de-
tails.
The 1942 Model Metermovie
Machine is now available for
immediate deliveries in lim-
ited numbers - and going
fast! Rush your order today!
METERMOVIES
DIVISION
GENERAL DEVICES CORP.
CR-61408
8851 Beverly Blvd.
Hollywood. California
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
25
FOR
MARCH
1942
SEND TODAY
FOR THE NEW
ATLAS PRICE LIST!
CONSOLES
Mill s 4 Bells
.
.
.
Totalizer .
129.50
129. 50
Jennings Bobtail Tot.
Evans Galloping Dom -
inos, Black Ca b.
79.50
Watlin g Big Game.
F. P ., Dial . .
Watl. Big Game, P. O ..
Mills Jumbo , P . O.
Mill s Jumbo, F . P.
Pace Saratoga. P. O.
Saratoga, Comb. F. P.
an d P . O.
Paces Races, Brown
Cabinet
Keeney Tripl e Entry.
Mills Square 8 ell
J enn.
l enn .
J enn.
J e nn .
Bally
129.50
11 4.50
11 4.50
134.50
79.50
179.50
Fast Time. F. P .•
Fast Time. P. O . .
Liberty Bell , Flat
Liberty 8 ell , S I.
Royal Flush
B eu lah Park
China Boy
Exh ibit's T anforan
Groetchen's Sugar Kin g
Buckley Flas hing Ivories
Buckley Track Odd s,
Round H ead.
PHONOGRAPHS
BELLS
SEEBURG
Fact. Rebuilt, Club Handles
. $3 14. 50
Jennings Silver Moon
124 .50
149.50
79.50
97.50
89.50
39. 50
44.50
59.50
79.50
49.50
49. 50
59.50
129.50
129.50
Colonel·1940, R. C . •
Major- 1940, E. S.
.
Command er, RCES ••
Cadet- 1940. . . •
Classic-1939. Mar'g lo
Vogu e· 1939. Mar'glo
Plaza- I939 .
Rega l- 1939. •
Gern -20 Records

K- 20-20 Records .
Royale-1 938

Model H-1 2 Rec.,
Keyboard
.
• $294.50
289.50
269.50
225.00
194.50
189.50
159.50
144.50
134.50
109.50
109.50
.
69.50
59.50

Model C-12 Recor ds.
Blue Fron t s
5c-$127.50
10c- 130 .00
25c - 132.50
I
Brown Fronts
5c-$137.50
10<>- 139.50
25c · 142.50
RECONDITIONED
Mills 50 Chrome Be ll
Mill s 50 War Eag le
Mills 50c Blu. Front
Mills 50 Futurity .
Groetchen Columbia.
Pace Deluxe Com et.
WURLITZERS
500-1939,24 Rec ..
600· 1939, K.ybd .•
6 16- 16 Records
4 1-1 940 Counter Mode l .
6 1-1 939 Counter Mode l.
189 .50
169.50
79.70
11 9. 50
89.50
Jennin gs Silver Chi ef
Jennings I Star Chief
Jenn. 50 Green Chief
J enn. Cl ub Consol e
• $179.50
79.50
207.50
107.50
79.50
97.50
129.50
72.50
94.50
169.50
PAYTABLES
MILLS
159.50
189.50
Throne of Musi c
Empress .
ROCK-OLA
S up er 40 •
Master 40
De luxe '39
Standard '39
Monarch-1 938 .
Rhythm Mas ter·1 6 Rec .
209.50
197.50
159.50
149.50
109.50
69.50
Santa Anita , $45 J . P.
Grand National , J. P.
Pac.maker, $45 J. P .
Grandstand, $45 J. P.
Th istledow n, $45 J . P .
Hawthorne, $50 J. p .
S.abisc uit, $45 J. P.
Sport Page .
Mills 1·2·3
144 .50
109.50
109.50
89.50
79.~0
79.50
79.50
64.50
59.50
ORDER NOW - PRICES SUBJECT TO CHANGE!
TERMS : One-third Deposit, Balance C.O . D.
COIN
MACHINE
REVIEW
26
fOR
MARCH
1942
s. F. Group Elect
Gay Games Grows
SAN FRANCISCO - The Amusement
Merchants' Association held their regular
annual business meeti ng on F ebruary 26th.
The Nominating Committee, which had
been appointed at a previous meeting and
consisted of Gerry Barron, Myron Jacobson
an d Joseph . Noto, reported that after a
careful study and consideration of the
splendid performance of the 1941 directors,
it was their recommendation that the fol-
lowing be nominated for re-election to the
board of directors: Alexander Armos of
Golden Gate Novelty; Sidney Mackin :
Vance Mape of E. T. Mape Music; Wolf
Reiwitz of Wolf Sales; John Ruggiero of
Jack R. Moore; Monte Thomson of Crown
Specialty and Louis Wolcher of Advance
Automatic Sales.
It was furt her recommended that Irving
Goldblatt of the Hirschfield Sales be nom·
inated to fill the vacancy left by Alexander
Carr who i's no longer active in Hirschfield
Sales. Two additional new members nom-
inated to the board were Warren Taylor of
Mills Sales and Philip E. Scott.
Committee suggested Sidney Mackin be
re-elected as president, John A. Ruggiero
as treasurer and Miss F. G. Bowman elected
as secretary.
The membership accep ted the nomina-
tions and unanimously elected th e officers
and directors.
Following the elections the chair ap-
pointed Captain Roy N. Francis as ser-
geant-at-arms; the annual certified audi t of
the association's books and records read,
and a summarized report of the many
activities and accomplishments of the asso-
ciation given.
MUNCIE, Inc.-Gay Games, Inc., is rap-
idly becoming the foremost manufacturer
of coupon games and salesboards with the
installation of new specially· designed ma-
chinery and production at a new hi gh. A
seven day 24-hour schedule has prevailed at
the plant since last October and the firm is
adhering to its policy of shipping all orders
as quickly as possible.
New York Spo+S :Close
NEW YORK- Walter Winchell, in his
syndicated column for March 5th said:
"More than 135 candy stores in Manhattan
have folded since the Mayor outlawed pin-
ball machines."
Dozens of new design~ and ideas are in
process of production and will be shortly
introduced. Among the sensational new
ideas are 4 baseball deals that have plenty
of profit possibilities. These will be formally
announced in the April REVIEW.
Babe Paul Bunyan, "V" Board, Stars and
Stripes, Forward March, Cherry Carnival,
Champions, Modern Sumbol Bard and
dozens of other profitable salesboards are
creating wide·spread interest. Gay Games
slogan-"For Super-~ensations, buy Gay
Games Creations," has taken on full mean-
ing to the thousands of operators who are
using these profitable numbers.
On coupon ideas Gay Games will an-
nounce a new one shortly th at will have
jobbers and distributors vying with each
other for quick deliveries. The deal will be
announced in the advertising columns of
THE REVIEW.
eMI Elect for 142
CHICAGO-At the annual meetin g of
Coin Machine Industries, Inc., at the Hotel
Sherman, March 3rd, Dave Gottlieb; of D.
Gottlieb & Co., was elected President; Sam
Wolberg, of Chicago Coin Machine Co.,
Vice-President; John Chrest, of Exhibit
Supply Co., Secretary, and Richard Groet-
chen, of Groetchen Tool Co., Treasurer.
James A. Gilmore was re-elected Executive
Secretary.
, .
Newly elected members of the Board of
Directors are: W. E. Bolen of Northwestern
Corp., R. W. Hood of H. C. Evans & Co.,
David C. Rockola of Rock·Ola Mfg. Corp.,
Walter A. Tratsch of A. B. T. Mfg. Co.,
Louis W. Gensburg of Genco, Inc., F. H.
Parsons of Buckley Mfg. Co" and William
Rabkin of International Mutoscope Reel Co.
Following the elections th e meeting was
turned over to a discussion of current prob·
lems and plans for the future under war-
time regulations. It was generally agreed
that the Industry is experiencing " the
worst" right now and that as soon as people
find out where they are at, conditions will
start to improve and the Industry will ad-
just itself accordingly.
The memb ers went on record as definitely
in favor of continuing the Association and
its offices in the Hotel Sherman, as well as
the services of James Gilmore. It is felt
that the Associati'on will be very useful as
a clearing house for all sorts of information
and in addition will be helpful in aiding
members to adjust their manufacturing ac-
tivities to defense requirements. Further·
more the Association can do a noble work
in counseHng operators as to activities in
the Coin Machine Capitol of the nation now
that visits of operators are frowned upon
because of Defense regulations in factories
engaged in war work.
C. J. Anderson.
Atlas Finds Optimism
.
CHICAGO-"Very few pessimistic opera·
tors come into our place of business,"
stated Eddie and Morrie Ginsburg of Atlas
Novelty Co. "In fact most of the operators
today are enjoying wonderful business and
looking ahead to even increased business
in the months and years ahead. We find
more operators calling on us today for
equipment than at any time in the past.
We are well able to furnish a va riety of
mon ey-making equipment and consequently
we are optimistic, too.
"Not only are operators optimistic over
their operations, but they report that th ere
is a growing spirit of Americanism which
they have noted in makin g their rounds,"
the boys concluded.
Mills Gets Flag
CHICAGO-Mills Novelty Co. was pre·
sented with the Treasury Departmen t's new
Minute Man Aag at formal ceremonies on
March 6th. It is the third awarded in th e
country to compani'es whose employees
have subscribed to a payroll allotment plan
for purchasing defen se bonds.
Mills is currently turning out parts for
shell casings and accessories for aircraft.
BIG VALUES-HURRY! HURRY! HURRYl
97 stewart &. McGuire. Chrome Plated.
6 Column, Ic Gum. • • . . • $ 8.00
15 DeLuxe Merchandisers, Ie and 5e.
12.50
17 DuGrein er, Chrome Pl ate d . Slug
Proof, Ic Gum. • . . . . • •
8.00
30 Rowe Ic Gum (15 Red , 15 Green).
27 Rowe 5c . Chrome Plated. N ew "
10.00
14.50
28 AdVance Ie Gum . . . . . .
2 Northwestern Tri·Sel ector. with
Stands. Candy and Peanuts . .
6 Northwestern Pean ut, Mod eJ 39.
Porcelain
.• . . . . . .
5 Northwestern P eanut, Mod el 33,
Porce l ain
.
.

.
.
.
.
.
$ 4'.50
14.50
7.50
5.75
All These Machines Less Than Two Months Old ; Like New ; Guaranteed .
One-Third. Dep'osit with Order, Balance C.O . D.
UNITED AMUSEMENT COMPANY
Kansas City, Missouri
3410 Main Street
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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