Coin Machine Review (& Pacific ...)

Issue: 1942 June

H ere is proof that
the scrap record
trade-in program
launched by RCA
Victor is bringing re-
sults. This Milwaukee
Journal picture was
taken of the Taylor
Electric Co_ where
Miss Ruth Hams is
shown behind a stack
of approximately
50,000 records. All
of the records shown
were turned in by
users to be melted so
that the shellac may
be salvaged.
COIH
MACHIHE
IIEVIEW
24
FOil
JUHE
1942
General Music Grows
LOS ANGELES.-It was only four short
years ago when the first office of General
Music Co. was opened in Los Angeles and
since then, with an additional office in San
Francisco, has grown to one of the leading
musical distributing organizations in the
country.
Presided over by Bud Parr, who man-
ages the Los Angeles office, today Gen-
eral offers music operators of the West
the acme in service and attention to even
the smallest request. Huge stockrooms in
San Francisco and Los Angeles are packed
witb supplies for music men such as tubes,
parts for all models and used equipment of
every type. General has anticipated the
operator's requirements for many months
to come and has made buge purchases in
all parts of the country so as to be able to
take care of any requirements an operator
might have.
.
.
.
Parr is a veteran m the com machme
' business having started as an operator in
San Francisco more than 12 years ago and
served an apprenticeship in sales and
servicing under Charlie Fey, inventor and
grand old pioneer ,of the industry. Ernie
Brennan, popular manage,r of the San
Francisco branch, can brag of 15 years
spent in all branches of the industry and
is currently putting his knowledge to good
use in couriseling with Northern California
operators and aiding them in their operat-
ing problems.
All in all General Music has made a
shining place for itself in the coin machine
industry in the West and the respect and
bountiful patronage accorded it by western
music men shows the esteem held for the
firm and its business principles.
Neumann In Army
SAN FRANCISC has had the northern California Rock·Ola
representation for his Rex V ~nding Co. Jor
a number of years is now m the Umted
States Army.
Neumann, formerly a glider instructor in
the German Army according to information
received by the THE REVIEW, is now hand-
ling the same chore for Uncle Sam.
Monarch Sounds Warning
CHICAGO-"We at Monarch have made
every effort to stock large quantities ?f
every type equipment, both b~a!ld ne,~ m
original crates and fine recondltwned, de-
clared Roy Bazelon and Al Stern of Mon-
arch Coin Machine Co. when interviewed
by a REVIEW representative.
"We have gone to great lengths to ob-
tain the diversified type machines on hand
here for immediate shipment, but neverthe-
less we are not holding any games for
higher market values which will be preval-
ent in our estimation within thirty days,"
they continued. "For operator~ to be panic-
stricken at the thought of eqUIpment short-
age is as bad as being over cautious in
present day purchases, one thought leads
to excessive buying, the other to not buy-
ing enough.
"Alihough heavy inroads are being made
on both our new and used game stocks, we
have sufficient reserves to assure all coin
machine men of a highly varied selection.
Fortunately, we have not found it neces-
sary yet to increase our prices 1? any.,great
extent. The situation. however, IS obVIously
becoming more serious and those operators
who have not made their present or future
purchases as yet will un~oubtedly be pay-
ing much more for machmes very early m
the near future. It is therefore advisable
for all coin men who intend carrying on
operations for the duration to insure against
price increases and material shortages by
ordering now.
"The law of survival of the fittest will
prevail in operating during the coming
months. We therefore urge coin men to
prepare themselves with reliable equipment
purchased from reliable distributors. We
all know th at there are -opportunities now
and now only to strengthen operating posi-
tions in the field aJ.ld to prepare for wider
and more profitable activity when the war
is over_
" Barring unforeseen complications, we
we will be in a position to assist operators
in obtaining any and all types equipment
for many months to come by our foresight-
edness in stocking large amounts of equip-
ment we now have on hand, which in our
estimation proves conclusively to all coin
men that we firmly believe in the continua-
tion of this industry under all hazards.
"In closing, our final thought to every
clear thinking operator is to visualize and
anticipate the needs of his operation, which
is vital to the well-being of his business
now, and for the duration."
Transportation of anything but war ma-
terials is of necessity set aside for indefinite
delivery. Therefore it is of vital importance
that operators consider transportation of
equipment to be the major problem that it
is and protect themselves by ordering early,
allowing plenty of time for delivery, so that
the machines they want will be on hand
when they want them.
KANSAS t::ITY
KANSAS CITY.-Cutting down tire, gas
and general truck and service car mileage
continues to be the big subject of concern
to Missouri Valley coin machine operating
firms as summer operation gets into full
swing.
From the coin machine manufacturing
and renewing standpoint, materials take the
spotlight as stocks in many plants and
shops begin to run short without much
hope of replacement in the original
brackets.
A good example in the latter case is the
Universal Manufacturing Co. According to
Sales Promotional Manager Herman, of
this firm, war shortages of certain p~pers
have forced the company to try substItutes
and, in so doing have uncovered substitutes
better for the purpose than the papers orig-
inally used. As Herman points out, many of
these substitute materials are, during nor-
mal times, much less expensive than those
used by the Industry in the past and should
result in a post-war lowering in price of
many operator needs.
Universal also reports that although it
ordered large amounts of machinery last
year in anticipation of a rush market this
year, most of the equipment has not been
delivered and the factory will continue its
policy of 24-hour operation in an effort to
keep up with orders.
Russell Thomas pretty well outlines the
action now being taken by most coin ma-
chine operators in this area to lower operat-
ing costs and drastically reduce truck and
service car mileage. "We're cutting our
mileage 25 per cent," explains Thomas,
manager of the Cigarette Service ~ompa!lY'
"And by this I don't mean that we re trYIng
to cut our mileage that amount-we're do-
ing it. Often it requires that we tak~ a
machine out of an out-of-the-way locatIOn,
frequently we must put two or more ma-
chines in a single location. We have cut
down service calls to a minimum of two a
week and the vast majority of 'our locations
are serviced only once a week. The less
profitabI~, locations are being cut out all
together.
The most encouraging development along
this line comes from a rural Kansas area.
Recently all the operators in a dozen ad-
joining counties there met With. the end in
view of dividing up their locatIOns so that
each would service a single concentrated
area and thus eliminate the necessity for
traveling ,g reat distances between locations.
Although the agreements of this group have
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
not yet been completed, it is indicated that
some such plan will shortly be adopted.
Since many operators in that area now
travel an average 1,000 miles per week the
plan is getting a lot of attention and con·
sideration throughout the State.
G. L. Atkeson, president of General Ven·
dol' Manufacturing Co., sends word along
that his plant, including all equipment, per·
sonnel, etc., has been leased to local in·
terests and is being used 100 per cent for
war production. This firm is no longer
making its beverage vendors and Atkeson
plans, after completing the business of
General Vendor which wi1l shortly include
a trip to the West Coast, to himself enter
this work.
With hot weather beating down the Mis·
souri Valley, local arcade operators are
turning their attention to air conditioning
and other cooling means for their estab·
lishments since experience last year has
proved that this added feature during the
summer months may make the difference
of success or failure for such ventures.
Carl Hoelzel's Wonderland, the really
outstanding venture in this bracket in the
area now, will shortly be equipped with
cooling equipment. In fact, Carl has been
so busy getting his Wonderland fixed-up
for summer that he completely neglected to
take care of his refrigeration needs at his
farm and is finding that dealer's stocks of
new refrigeration units didn't last into the
summer of this year.
At Acme Amusement Co. Frank Buccero
and Frank Fasone are replanning their
routes so as to establish them in more
concentrated areas and thus cut down servo
ice mileage. Their idea is to fully develop
that area, stop and make all of its calls
without further driving.
On the Kansas side of the Kaw, word
comes to us that Ed Higgins may shortly be
called to Uncle Sam's Army. Ivan Nelson,
of the same area, is back from his vacation
and of the opinion that it won't be long for
him either.
Generally, coin machine profits through.
out the area are holding up well. Cigarette
checks, compared with the same time last
year show about the same volume. Some
spots in TUral and out·of·town areas are
showing a lowering of cash box recei pts,
but this appears to the operator's advan-
tage in that these spots need to be serviced
less frequently which gives the service men
more time to spend nearer·to·home. The
opinion is that before the war is over, all
operators will be working much closer to
their headquarters than they have been in
the past.
B. K. Anderson
Parr Appointed A.dmiral
LOS ANGELES-William (Bud) Parr,
General Music head man, has a new decor-
ation on his office wall-nothing other than
an appointment as Admiral in the Great
Navy of the State of Nebraska. But- DON'T
LAUGH! The whole thing is bonafide, for
it's beautifully done and nicely framed, and
what's more it's signed by the Attorney
General and the Governor of the sovereign
state of Nebraska.
Under the terms of the appointment Bud
has Admiral rights over seamen and small
fry, including gold fish, that might be prev-
alent in this territory. Appointment is dated
May 18, 1942 and holds until such time as
Bud becomes a bad boy and dishonors the
name of the Great Navy of the Sovereign
State of Nebraska.
Kentucky has its Colonels, Texas hs Ran-
gers, and Nebraska has its Great Navy and
Bud is one of two men in the great state of
California signaled out for membership in
the exclusive dry land navy.
Seeburg Service Tops
LOS ANGELES-"Care For Your Car
For Your Country" is the slogan of Texaco
in the present emergency, and at Mape
Music the slogan seems to be "Care For
Our Cn,;tomers Regardless," for such is the
experience Music Men are having after a
visit to one of the Mape offices here or in
San Francisco.
Although sale.,s on new machines are
practically at a standstill because of the
closedown, the Mape offices continue to be
beehives of activity with every member of
the staff on hand to lend every aid and as·
sistance to any Seeburg operator who might
have even the slightest requirement.
"We look at it this way," declared "Mac"
McCreary, of the local branch. "These
boys are somewhat of a charge to us. We
have sold them Seeburg equipment because
we firmly believe it is the best available
today. They purchased on our recommen·
dations and found what we claimed to be
the tTUth. They have implicit confidence
in our suggestions and recommendations
and now, confronted by new and perplex·
ing operating problems, we have been able
to help them much more than we ever
thought possible. All of us act as a clearing
house. Ideas and suggestions by the hun·
dreds filter through us and the result is
that we wind up with a hefty chunk. of val·
uable information that is of real merit to
our operator friends."
Then, too, Mape is doing a nice business
in used equipment and the casual dropper-
inner would never know but what a car·
load of new phonographs was being sold
each day by the activity and flurry in the
two offices.
Laymon Set for Duration
LOS ANGELES.-Regardless of how
long it takes to finish the fighting job we've
started the Paul A. Laymon Co. will reo
main open to help Western operators keep
their machines at top earning peak. This
was the statement made on June 1st by
Paul Laymon.
The Laymon firm has a representative
assortment of new and used marble games
on hand and in addition is specializing in
re-building used equipment into new tables
through a special representation of the SuI·
livan·Nolan Advertising Co. in OJicago.
Laymon is also representative for the Kirk
Stereo Camera and Viewer and reports a
fine response from operators who have
found in it a salesboard premium of unusual
merit.
During May the Laymons received a let-
ter from Nelson Baker who was a mechanic
for the firm before entering the Armed
Forces. Nelson is at the Technical Air
School at Sheppards Field, Texas.
Outside of business hours Paul keeps
equally busy and is an Air Raid Warden in
the Huntington and Pacific Palis·ades area.
This section is now observing dim out reg·
ulations and Paul has just comPleted the
job of passing out specific information on
how to co-operate in the dim out and what
to do in a gas attack.
Southwest Amuse. Debu ts
DALLAS-With this issue of THE REVIEW
the . Southwest Amusement Co., 1712 Field
Street, Dal1as, makes its debut as a regular
advertiser in this publication.
Southwest Amusement is under the cap·
able management of Charles R. Snyder,
Mills Novelty Co. road man for many years,
· f ar f rom b elng
.
an d S am Y aras w h 0 IS
a
newcomer to the industry.
Southwest is offering operators some out·
standing buys in new and factory recon-
ditioned equipment.
Auto matic Has Ro ck-Ola
SAN DIEGO - Automatic Amusement
Co., of 744 Fourth Avenue, has been
appointed Rock·OIa dealer for thi.s secti~n
of the state and now has on dIsplay In
their showrooms th~ complete Rock·OIa
line for 1942.
:
Harry Gordon, manager of Automatic,
said: "Weare prolld to be able to offer
the operators in the San Diego area the
famous Rock·OIa line of proven musical
moneymakers. Although stocks are limited
and new production has ceased we hope
to be able to meet the ordinary demands
of our operators for the few months ahead.
We will have parts on hand and give
Rock·OIa operators the type of excellent
service they have always enjoyed."
1. F. Webb, Rock·OIa vice-president
in charge of phonograph sales, flew out
from Chkago to welcome Gordon into the
Rock·OIa dealership family and to help
him in getting properly launched with the
line.
Atlas Alwa ys Ready
CHICAGO.-"Frequently we are asked
by operators how we always manage to
provide top earning equipment of any kind
exactly when needed," comments Morrie
Ginsburg, Atlas Novelty Co. executive. "It
is no secret to the hosts of Coin men
throughout the nation who have long been
Atlas customers. During the many years
in which we have served the country's op·
erators we have established numerous fine
contacts, many of them as old as Atlas
itself," Morrie explained. "It is through
these contacts, not only with manufactur·
ers, but also with jobbers and operators
themselves, that we are able to maintain
our large stocks of top ranking money
makers.
"The confidence of Coin men in Atlas and
the activity of the Atlas Novelty Co. grow·
ing out of our confidence in the present
and future of the industry create an ad·
vantageous situation from which the op·
erator derives much benefit," Morrie Gins·
burg declared. "Atlas service today is an
excellent example of what I mean. Avail·
able stock offers a wide variety of popu·
lar machines ranging from Pin Games to
elaborate Music set·ups, and Coin men
find whatever they want at reasonable
prices when few other suppliers can meet
their demands."
Ceaze n Adds Re cords
LOS ANGELES-J. N. Ceazan and Co.
have taken on the representation for Elite
and Hit Records manufactured in the East
by Classic Record Co.
Unique Pinba ll Def ense
CINCINNATI-Teddy Morglois, Cinci·
nnati restaurant operator, presented a novel
argument in favor of the operation of non·
paying pinball machines recently at a meet·
ing of the city council.
"They're just innocent amusement," he
said. "They're as soothing to the worried
mind as the goldfish in bowls you find in
most doctor's offices."
Osborn Closes In S. F.
SAN FRANCISO -
DeLoss Osborn,
Packard Distributor for the Bay District,
has closed his offices and showrooms for
the duration.
*
*
*
C oun t r y gl'rl' . "Paw's the best shot in thl'
country."
City slicker: "What does that make
me?"
Country girl: "My husband."
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
C O IN
MACHINE
REVIEW
25
FOR
JUNE
i942

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