Coin Machine Review (& Pacific ...)

Issue: 1942 July

throu gh 'canned' music; and it pays for
transportation in many places."
The Treasury promised the R epresenta-
tive that the order would be h eld up until
th e makers of th e 'machines could state
their case. A WPB official told him he be-
lieved there is enough electrolytic manga-
nese produced in thi s co untry to permit a
dash of it to be added to each of the new
n ickels. This would give to th e coin the
magneti c quality necessary to operate the
machines. The Treasury is now working on
a formul a "so that the American nickel,"
says Mr. Dewey, "may continue to carry
on its co nstantly increasing function s."
There seems to be no government plan
to call in existing five-cent pieces as ra-
pidly as the new ones can be minted, al-
though the 6,190,000 pounds of nickel they
are estimated to contain represents about
one week's domestic output of the metal for
which they are named. But, thanks in good-
ly measure to a leading financial statesman,
the new five-cent pieces of lowly commerce
will continue to evoke, when dropped in
the slot, that cheerful and fruitful clang
which forecasts prompt delivery of the
small goods by which the citizens of the
Uni ted States enjoy a large portion of their
daily exi'stence.
FINE GAMES AT YOUR OWN PRICE
Select what you can use, send us your b est offer accompani ed with a 50'}'. deposit,
if your offer is reasonable .. . we will ship same day . .. if offer is rejected your
d e posit will be returned immediately. Refere nces, Walke r Bank & Trust Company.
All Equipment Reconditioned Like New.- No Junk
PAY·OUT GAMES
3 GRAND STANDS
1 SPORT PAGE
3 DEAD·HEATS - DOUBLE JACK POT,
6 COIN MULTIPLES
2 BIG PRIZE - SINGLE JACK POT,
6 COIN MULTIPLES
1 EVANS BANGTAILS
1 BALLV ENTRY
1 KEENEY STEPPER·UPPER
1 KEENEY VELVET
FREE PLAY FIVE BALLS
3
1
1
1
1
1
3
1
BOOMTOWNS
SPORT PARADE
ALL AMERICAN
ZOMBIE
VELVET
ALPS
METROS
REBOUND
1
1
1
3
1
1
1
1
LEADER
SHORT STOP
MIAMI BEACH
BIG CHIEFS
CADILLAC
POWER HOUSE
PLAYMATE
SEVEN·UP
FREE PLAY ONE or FIVE BALLS (Convertible)
3 BALLY GOLD CUPS
3 SPORT SPECIALS
1 SEVEN FLASHERS
2 DARK HORSE
COUNTER GAMES, ETC.
2 (BRAND NEW) PENNY KLIX
1 (BRAND NEW) 5" MERCURY
COIN
MACHINE
RE.YIEW
KANSAS CITY
1 PENNY MILLS VEST POCKET
1 PENNY JENNINGS TOKEN PAY
Please Make Second Choice It Possible
We Positively Will Ship First Choice It Still In Stock
8 The R. F. VOGr DISTRIBUTORS
FOR
JULY
1.9 42
MILNER HOTEL BLDG.
SALT LAKE CITY, UTAH
the approval of the Secretary of the Treas-
ury and the chairman gf WPB, "to vary th e
proportions of silver and copper and to add
other materials if such action be in the
pub li c interest."
It was further provided that these five-
cent pieces "shall be deemed to be minor
coins or coinage and not silver coins,"
which leads to the impression that the sil-
ver bloc in Congress saw a chance for an-
other use of 71 cen ts si lver against a world
price of 35 cen ts. That, however, has
nothing to do with Mr. Dewey's rescue act.
One day he was informed by a manufac-
turer . of nickel-in-the-slot vending ma-
chines, which have become an American
institution, that the Treasury was about to
order the Mint to begin the production of
five-cent pieces composed of equal parts of
silver ar,d copper. Since all of these vend-
ing machines, including music boxes, are
set in operation by a nickel that is suscep-
tible to magnetic attractions, the silver-
copper coins would not have started the
rrfachinery.
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128 So. Alma St .
Los Angeles
AN 16077
Mr. Dewey communicated with the Treas·
ury and urged officials not to bring out a
coin which, unless it were carefully dis-
tinguished from the existing one, would im-
pel citizens to smash unrespondi ng vend-
ing machines; and, if it were not, would
tend to end th e fun ctions of the machines.
He said he believed the Treasury had been
thinking en tirely of the monetary aspect of
the nickel, and nothing of its social and
economic significance.
"The econo mic significance," said Mr.
Dewey, "comes from the development of
the vending machines. Thousands are in-
stalled in manufacturing plants, including
those doing war wOJ;k, where, for security's
sake, human vendors are not wanted, and
wherever the American people congrega te.
A great portion of the peanut crop is moved
through these machines; also fruit and
vegetable juices, milk, chocolate and candy."
" The social significance," Mr. Dewey
told the Treasury, "rests in the fact that
the nickel is the most used by th e public.
It brings food and nourishment to war work-
ers and other toilers; it brings relaxation
KANSAS CITY, MO.-As mid-summer
reaches th e operator's calendar, delivery
and shiftin g of location value occupy most
of the local attention. There seems no
doubt now that new economies effected
in service and maintenance are not going
to result in a loss of profit or in net returns
from the coi n boxes.
Russell Thomas, manager of the Ciga-
rette Service Co., Kansas City, Kansas, one
of the largest cigarette vendor operating
firms in the Midwest, sums up th e reports
th at have been common to most operators
in the area:
"Many rural areas are becoming less
profitable, co nsidering the season of the
year, but this fits in exactly with our
necessity to cut do~n our service and de-
livery mileage_ Most important, we are
finding that plants and other industria,l
units that in th e past wouldn't support a
machine will now prove a very good loca-
tion for one and frequently two machines_
"Since these locations are located along
our ci ty routes they do not add mileage to
our service cars and usually they mean
more profit than we were able to get from
the same machine on an out-of-the-way
rural spot. Th e important thin g to realize
about these locations is that most of them
now employ several times more employees
than they did in pre-war days, the earn-
ings of these workers have increased and
they are spending more time on th e job."
The majority of operators reporting on
this shift of lo cation emph asis, believe th!lt
these plants should be merchandised as
See Jimmy
See Harry
THE BEST PLJlCE IN TOWN TO BUY r
What Have You to Sell. Trade or
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SOUTHWESTERN VENDING MACHINE CO."
2833 West Pico Blvd.
Los Angeles, Calif.
ROchester 1421
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
c.ommunities .or small t.owns. C.onfec ti.ons
and cigarettes are l.ocated at vari.ous
p.oints with in th e plants acc.ording t.o size
and _ demand. Where the machine will d.o
the best j.ob .of merchandising can be de·
termined by a system of "30·day trials."
F requently it is f.ound that by placing two
vend.ors t.ogether in such a l.ocati.on as a
dressing .or l.ocker r.o.om .or near the en·
trance, thus .offering a large variety, will
pr.oduce the best results. In .other places
the machines must be spread in vari.ous
departments. Usually the 30·day tests will
determine this f act.or.
I t has been m.ost l.ocal cigarette, candy
bar, and bul k vend.or .operat.or's experience
in recent m.onths that the machines will
pay better if placed in the industrial l.oca·
ti.ons rather than seeking small-st.ore types
.of l.ocati.ons f.or them. There have been a
large number .of requests t.o .operat.ors, speci-
ally since the new ODT .order became ef-
fective, f.or vend.ors .of all types particularly
cigarette. Usually it has been f.ound that
these requests are fr.om small l.ocati.ons that
DO l.onger receive day-t.o-day delivery .on
cigarettes and c.onfecti.ons and do n.ot yet
kn.ow h.ow t.o buy these items f.or their
l.onger-peri.ods-between-delivery n.ow.
It is further these .operat.or's .opini.on that
once these small businesses are able t.o
hand le their own stocks, they'll have the
.operat.or's machine taken .out since with
them it is a Pr.ofit rather than Service
.operati.on.
Merchandising these new areas has de·
vel.oped pretty much int.o a matter .of sell-
ing the war-w.orkers amusement near their
place .of empl.oyment but vending t.o them
.on the j.ob. Thus the operat.or bringing
equipment fr.om rural t.o industrial areas is
finding it pr.ofitable t.o spend s.ome time in
the vicinity checking traffic-where the
men eat lunch .or catch their bus- and l.oca-
ting amusement machines as near t.o these .
sp.ots as p.ossible.
Carl H.oelzel pretty well f.o ll.owed this
planning in l.ocating his new W.onderland
Arcade. He ch.ose a sp.ot that n.ot .only had
a g.o.od general d.ownt.own traffic but als.o
faced a street car and bus transfer p.oint
that was .one .of the m.ost used in his area.
He is quick t.o admit that in this very
high-rent area his arcade must d.o a mini-
mum .of 8,000 plays a day to meet overhead
-and s.o far, he says, it has done it.
Check .of the W.onderland machines'
p.opularity bring .out s.ome very imp.ortant
facts as t.o the changing fav.or .of l.ocal
amusement machine fans . The ABT Rifle
Range is d.oing the largest v.olume, all ath-
let ic machines are standing up g.o.od and
the ph.o t.ographic mach ines are gaining a
very g.o.od f.o ll.owing. Pin ball tables stay
ab.out the same and the United staff, al.ong
with three extra cashiers, are taking turns
TURN NOW TO
PAGES 16 Ii 17
0
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at keeping this big amusement cen ter in
.operati.on.
J.oe Berk.owitz's Universal is running at
capacity putting .out several numbers.
Frank Fas.one of Acme has finally f.ound
a machine he can beat regularly; it's an
old Sch.ool Days and he won't let it g.o .out
.on l.ocati.on. Frank Buccer.o, als.o .of Acme,
is back .on the j.ob after a successful ear
.operation. Cigarette Service has sent 3 men
to the Army, 1 t.o the Navy and most of the
rest .of the b.oys are in 3A. New pin ball
table regulati.ons d.o n.ot appear seri.ous in
their preSent f.orm as being c.onsidered by
the Kansas City T.own Council. Aut.omatic
Music is having its usual summer lethargy
and the very damp early summer has had
m.ost confection vendor .operat.ors fighting
t.o keep st.ocks in g.ood .order .
B. K. Anderson
* * *
SEEING IS BELIEVING
• SO
See for yourself the fine work of Mott's, official photographer for the industry
as represented in every issue of this magazine, Every commercial shot a sales
triumph - every photograph an artistic achievement - at fair live-and-let-
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BERNARD MERGE AT MOTT STUDIOS
2115 W. Pico Boulevard
EXposition 2458
Los Angeles. California
In Ariz.ona .on an exceptionally h.ot day
a man saw a c.oy.ote chasing a jack-rabbit,
and they were b.oth walking.
yes sir. it's
STRICTLY INSTRUMENTAL
On Decca: JERRY WALD
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW

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