Coin Machine Review (& Pacific ...)

Issue: 1942 January

1941 Biggest Year
Says Parsons
CHICAGO-"The year 194,1 has been
kind to all of us in the country wide Buck-
ley Music System organization," says F. H.
Parsons, Vice President of the company.
He speaks with authority and great person-
al satisfaction for he is one of the pIOneers
who developed the music system from an
idea to its present perfection.
"To me," says Parsons, "the music box
and the music system performs the same
good service today as it did when we started
its development several years back. The
music system installed in a location always
showed the music man an increased profit
ranging from 50 to 300%. When we started
manufacturing our music systems we knew
that this was a fact because we proved it by
setting up a dozen installations in as many
locations. The music , man in general, how-
ever didn't see things as we did so we
spen't two or three years developing the
music systems showing and demonstrating
the extra profits made possible by music
system installations. Today, it is , hard to
believe that at the start it was necessary to
make an installation and then turn the keys
over to the music man and let him count
the money for a week or two so that he
would know what profits could be made.
"In going back over this year and the
previous years great credit is due our many
distributors who are located in the prin-
cipal distributing centers from coast to
coast. These men were just as far sighted
as we were and were just as well sold on
what a music system would do to increase
profits for the music man. They had to
build up an i!Jstallation organization and
had to invest their money in equipment and
in payrolls to sell the music men on the
music system. Through these men we took
our music system as developed in the fac-
tory and then combined this information
with the experience that was given to dis-
tributors everywhere. The main thing that
we had in mind to start with and the main
thing that we 'have in mind today is to
build and give an operator a system that
operates every hour that the location is
opened so that he may enj,oy 100% of the
profits. At this time of year, I speak for
our entire organization in saying that we
want everyone of our many customers to
know that we appreciate the business and
appreciate the faith that they have shown
in. our products."

*
*
*
"He said he's ha<;l a tune running through
his head all evening."
"Well, there's nothing there to stop it."
THE LITTLE STORE
with BIG - I N
BARGAINS
-
71 Wurlih:er Counter Model
Rock·Ola Counter Model with
Separate Speaker
Mills Throne of Music
Keeney Aircraft 'Guns
Cigarette Machines
Assortment of 12-record
Phonograp~s '~
Write for Prices
Best Buys In the City!
PERCY SHIELDS
1549 West Pico Boulevard
LOS ANGELES. CALIFORNIA
FEderal 1919
Bob Crosby • • • only on
D
HOUSTON-A. C. (Buster) Ayo, service
manager for R. & A. Distributing Co., en-
listed in the U. S. Army and left for San
Diego December 17. Buster is a well-
known young old-time coinman. He was
salesman, then office manager for Houston
Decca branch, later salesman . for South-
western Music Corp., and about a year ago
was appointed to his present position with
R. & A. Co.
J. Hamilton Hart, formerly with Dallas'
Decca office, was appointed manager of the
Houston branch in December. He took over
his new duties immediately.
Miss Dorothy Dobbs, secretary of Hous-
ton's Decca branch the past two years, was
married November 26 to L. R. Kennedy.
They will make Houston their home.
Beginning January 1, Columbia records
will be dis tributed in Houston and sur-
rounding territory by Crumpacker Distrib-
'uting Corp. A. B. Garza, manager of the
Houston branch of Southwestern Music
Corp., former Columbia distributors here,
together with his entire office force, will
also go to the new distributor. Don Law,
District Manager, Columbia Recording
Corp. district manager, announced the
change in distributorship.
Mr. and Mrs. Harold E. Long, of Com-
mercial Music, Houston, spent Christmas
holidays visiting relatives in Dallas.
Many operators are rabid football fans
and have a habit of backing the team of
their choice with something beside words.
The day following the great game between
Texas University's "Longhorns" and the
Aggies of Texas A. & M., which Texas won
23 to 0, this actually happened: A certain
operator, noted for his j!:ood Jiving and
little spending, was carefully counting out
the exact change for a pack of cigarettes.
The lad behind the counter noted the prac-
tically empty purse and made the expected
trite ' remark-"Elephant stepped on it,
huh?"
"No, sonny," replied the operator sol-
emnly, "this purse was gored and tromped
on yesterday by a herd of Steers, Texas
Longhorn Steers to be exact".
Most distributors suspended- business
Christmas Eve and kept open house for
their friends and customers. Refreshments
were served and good wishes fDr next year
were exchanged.
Malcolm Dewees, son of Lonnie Dewees,
one of the major scale and vending machine
operators in the Southwest, spent the holi-
days with his parents in Houston. Malcolm
has been in the Army for several months
and likes it.
The writer wishes t6 thank the many
Texas operators and distributors for their
. beautiful holiday greeting cards and other
remembrances. They were all truly appre-
ciated. Same to you, fellows, and many of
them. P. ' S.-The editor of this magazine
also sent me a beautiful gift, but editors
seldom get any thanks for their good
doings. I'm going to be like the majority-
keep quiet when I'm thankful, raise plenty
of H-I when something he does displeases
me.
John C. Wright. •
~
E C C A
Gutshall Changes
Firm's Name
LOS ANGELES-Esquire Music Co. is
no more and henceforth will be known as
the Jack Gutshall Distributing Co. Change
became effective~n January 1st.
Commenting on the name change Jack
said: "I have long felt that the name Es-
quire did not properly identify our business
and the scope of its activity nor did it give
our business any individuality. We have
long pondered on the matter and finally
decided to change the name to the Jack
Gutshall Distributing Co. Some may falter
on pronouncing the name but they'll not
make a mistake in doing business with us
for they'll find a square deal the year
'round at the Jack Gutshall Distributing
Co."
The firm continues to occupy its ample
quarters at 1870 West Washington where
it acts as distributor for Packard Pla-Mor
products.

-3 SOLID
MUSIC MACHINE
BITS
t# rt
G~~~RDS
ON

T-2030 CUCKOO WALTZ
Rene Musette Orch.
TAKE IT OR LEAVE
IT
Colonial Orch.

T -2042 PUT A LIGHT IN THE
WINDOW
WHEN MANUEL
SHAKES HIS
MARACAS
"The Good·Fellows"
w. Grant's Orch.

T-2007 LO·LO·LITA (The Girl
Friend of the Army)
GREETINGS
Harold Grant and
his Orch. Vocals by
Brad Reynolds
I TO 12, 2.5( EA. - 13 TO 99, 23( EA. - 100 UP, 20( EA.
!
ltd- Cf~'~ :
; . A1 i/uu:ie PO-Ud lVedIM .. ..
o
;
CVle bp'd-

z

M. A. GERETT CORP. 2947 NO. 30 ST. MllWAUKEE,WIS
Men tion of THE COIN MACHINE REVIEW is your b est introduction to our advertisers.
COIN
MACH INE
IIEVIEW
31
FOil
JANUARY
7942
MPD Poll Rates
Victor Arlists High
.'
Jack Gutshall
announces that effective
immediately
WILL BE KNOWN AS THE
JACK GUTSHALL DISTRIBUTING
COMPANY
Exclusive Packard Distributors
COIN
MACHINE
II.EVIEW
32
for Southern California
1870 WEST WASHINGTON
LOS ANGELES, CALIFORNIA
ROchester 2103
FOil.
JANUARY
1942
Waring Ends
10· Year Holdout
NEW YORK-Fred Waring has capi-
tulated. Not in ten years has his band re-
corded because of the leader's belief that
the making of phonograph records was
detrimental not only to his band but to all
performing artists. Middle of December,
however, it was announced tbat he had
signed a contract with Decca under which
most of the output will be issued in album
form with his famous glee club heavily fea-
tured, as well as the organization's battery
of vocal soloists.
Early in the 1930's, Waring became a
leader of the National Association of Per-
forming Artists, an organization which con-
tended that an artist sbould hold the vested
rights in recordings and should be able to
control their use. He argued that a leader,
making discs, simply "competed with him-
self."
Increased popularity of records in private
homes, coin operated phonographs and es-
pecially on radio stations throughout North
America and the inability of artists to con·
trol thei; use, finally whipped Waring down,
and h" signing with Decca came unex-
pectedly in the trade. Waring and his
aggregation were the last "hold-outs" from
wax. The band last recorded for Victor. •
AOLAC Joins
SheriU's Group
LOS ANGELES - On December 26th,
Captain George Contreras, of the Los An-
geles County Sheriff's Anti-Subversive De-
tail, requested the aid and assistance of the
Associated Operators of Los Angeles
County relative to subversive matters. Said
Contreras: "I want to assure you that your
past cooperation with this department has
been deeply appreciated, and if you feel
as though you would allow your organiza -
tion to work along with us, kindly let me
know."
To which Curley Robinson, AOLAC sec-
retary replied: "This association takes full
cognizance and is most sympathetic of the
work being done by your Detail and is
most grateful, appreciative, and honored
that the privilege has been afforded us to
cooperate with your Department. We hereby
pledge our wholehearted support and co·
operation of any and all things desired of
us as an organization and as individuals." .
CAMDEN, N. J.- In an annual poll just
cQmpleted to determine outstanding radio
performers of 1941, 23 RCA Victor artists
took first, second, or third honors in 14
different entertainment divisions. Under the
sponsorship of Motion Picture Daily, na-
tional film publication, more than 600 news-
paper radio editors and columnists in the
U. S. and Canada participated and voted
Bob Hope radio's outstanding performer of
the year. Hope has just signed with Victor
to record some of his many works.
Also voting the three outstanding per-
formers in the various entertainment divi-
sions, the newspapers' 600 placed Dinah
Shore, exclusive RCA Victor recording art-
ist, second as the "Season's Outstanding
New Star." Only singer in the group, Dinah
has two national singing radio shows.
Swingsters Glenn Miller and Tommy Dor-
sey polled first and second in the dance
bands division, with Wayne King and
Sammy Kaye placing two and three as
sweet men. Kenny Baker and Lanny Ross,
RCA Victor stars, polled second and third
among male popular singers (guess who
was first?) , with Dinah Shore heading "the
feminine contingent.
Beyond winning championship honors,
Bob Hope placed first as comedian, second
as master of ceremonies, and third for
variety shows. Abbott and Costello polled
third among top comedy teams; like Hope
they have signed to record some of their
funnier work for Victor.
Rudy Vallee, whose "Surprise" series of
humorous records are still best-sellers,
polled second in the variety program di-
vision.

OPM Puts Ceiling
On Cigarettes
WASHINGTON, D. C.-An OPM order
has been issued by Leon Henderson fixing
an OPM ceiling on ,prices charged by man-
ufacturers of cigarettes. The ceiling can-
celed a scheduled increase of one cent per
package in the wbolesale price of Lucky
Strikes announced before the first of the
vear.
- The formal price ceiling fixes the maxi-
mum manufacturers' prices on all brands at
the December 26th level.

Jersey Musicmen
At Annual Banquet
~
NEWARK, N. J.-When the date was set
for the annual banquet of the Phonograph
Operators Association of New Jersey, no
one had any idea it would be a historic day.
But because the affair came on December
7, a number of members remained at home
to hear radio reports of the hours-old war
with Japan.
Nonetheless, over 400 people turned out
at the Top Hat in Union City, among them
•• presentatives of all the manufacturers and
distributors and many from the allied coin
machine industry. Music for the affair was
furnished by Carl Hoff and his orchestra,
featuring the Murphy Sisters and AI Noble.
Dinah Shore, Vaughn Monroe, Barry Wood,
Irv Carroll and Linda Park were among
the entertainment artists appearing.
Speaking on behalf of all members of the
Association, Harry Pearl asked that every
one cooperate by buying Defense Bonds and
Stamps.

CHICAGO-Permo Products Corp., man-
ufacturers of the Permo Point for coin
phonographs, recently made a donation of
Standard Permo Point needles to the U. S.
Armed Forces for use in automatic record
players in army recreation rooms.
In acknowledgment, Brigadier General
F. H. Osborn, Chief of the Morale Branch
writes as follows: "This will acknowledge
receipt of the package of 300 Standard
Permo Point Needles. It is very gratifying
to learn of your gift of this material for
use of the men in the armed forces in oul-
lying bases. The gift will contribute sub-
stantially to the contentment and well-being
of the men serving our country in isolated
locations. I am sure these men will be
deeply appreciative."
Permo Products is busy in its part of
defense work in the manufacture of Permo
Pivots for use in various instruments for
airplanes, boat compasses, etc.

Permo Gives
Army Needles
Mention of THE COIN MACHINE REVIEW ill YolU .best introduction to our advertisers.

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