Coin Machine Review (& Pacific ...)

Issue: 1942 January

KANSAS CITY, MO.-What's ahead for
the coin machine operator in the Missouri
Valley in 1942? Generally speaking there
are several forecasts that appear certain:
Most operators and distributors will adopt
policies of looking forward rather than
back. All equipment, particularly new, will
cost more. There will be less new equip·
ment. Operators will carryon hand larger
stocks of parts and limits as to the size of
these purchases are now being set by dis·
tributors.
Regularity in overhaul schedules have
and are being adopted by operators to in·
sure hetter operation and longer servicable·
ness of machines. Merchandise and confec·
tion vendor operators are finding their stock
costs climbing daily. In some cases price
increases by the machines have been put
into effect, in others the amount of mer·
chandise to the customer lessened.
To be more specific, here is the way a
few local dealers report as to what they
expect and what they are doing:
"In the cigarette machine merchandising
field volume. is up compared with a year
ago. More machines are on location than
at the same time in 1941," so reports Man·
ager Thomas of the Cigarette Service Co.,
Kansas City, Kansas. "The most important
equipment shift recently has been from
'price' to 'standard and proven equipment'.
We know there can be little to expect in
- the way of mechanical failure in this type
of machine. They will need to be painted,
adjusted and checked a little more often,
but it should be a long time before even a
shutting off completely of new machines
would work a real hardship on us."
Cigarette Service placed its first member
in the Armed Forces January 5th when
Dan Wren enlisted in the Armv Air Corps.
G. L. Atkeson, President of General Ven·
dor, reports demand for beverage vendors
growing daily. As is the case with most
similar manufacturers the problem is short·
age of vital raw materials. The plant is
strongly considering manufacture of war
materials.
S. L. Herman, advertising and sales pro·
motional manager for .Toe Berkow;tz's Uni·
versal Manufacturing Co., believes 1942 will
be the ticket· games manufacturers' biggest
year provided the supply of paper is ade·
quate. "Operators that heretofore have
stuck entirely to Il!ac~in~, are daily ad~ing
these games to theIr hnes, he reports. We
are operating at 24·hour capacity and ex-
pect arrival of more new equipment for our
plant within the next sixty days."
One of the biggest Industry Christmas
Parties locally was that held at Universal
by Boss Berkowitz for his flock. Music, _
food, drinks and presents of candied fruits
were on the program which was attended
by the 140 Universal employees on Christ·
mas Eve.
.
Wallace Bryant, new W. B. Novelty Co.,
Wichita, Kansas, manager, returned home
for the Holid"lYs and had nothing but praise
for his new field of operation.
From Central Distributing Co.'s Parts'
Department comes advance notice of what
the operators of music may expect in the
months ahead. It has long been Managers
Mason & Crummett's policy to limit size
of orders that endanger, if filled in their
asked-for volume, the supply in the area.
This policy was begun when manufacture
UNITED
we stand for the
"AMERICAN
WAY
of LIVING"
-which
will
11
SURVIVE!
T. M.
RE G.
U. S.
P AT.
OFF.
Remember-There's a CHICAGO LOCK
for Every Protection Need
-
and espee1allv fo r Defense Against Sabotage!
Locks ••• for new equipment or replace ments ••• Ace Locks,
Single Bitte d Locks, Double Bitted Loc ks, Pad locks, t oo ••• Also
ma nufacturers of Cyl in d er Key Opera ted Switch Locks for air-
pla nes an d bu rglar alarms •.• All insure-" UTMOST Sec urity-
MINIMUM Cost."
Write for catalog of complete line.
CBICAGO I.OCB CO.
o
N.
RACINE
AYE.
Dept. 91 . CHICAGO. ILL.
0---0
of automatic music first began to be curbed.
Orders for 25 units were cut down to 5 or
10. And now the same policy is being car-
ried over into the Parts Department. There
has been a noticeable trend on the part of
operators recently to stock up on all types
of parts, particularly such items ·as tubes-
far in advance of their current needs.
According to Central's records, Wurlit-
zer's recent 15% increase in price of parts
has done little to discourage these stock-
ing-up purchases. In many instances, these
records show, the operators have requested
large volume of certain types of parts far
beyond their possible needs. Of course, the
operator is advised that such orders, if
BUY DEFENSE BONDS
2024
-
filled, would be a waste of his money and
suggestions as to how to best fill his re-
serve parts needs are given.
By following this policy the firm has to
date been able to keep adequate supplies
of parts and new machines on hand to meet
their area's needs.
Each day is seeing more and more de-
mand for good used phonographs and less
of them to be had. Tires also are becoming
operator's headache Number One. Many
firms locally have for some time been using
recaps. They report that they get about 75
to 80 percent of the wear of new tires out
of them and that tires will take recapping
----------------~TURNPAGE
SEE IT TRRU IN '.42
Mention of THE COIN MACHINE REVIEW is y our b est introduction to our advertisers.
COIN
MACHINE
ItEVIEW
FOil.
JANUAlt y
J942
COIN
MACHINE
RE.VIEW
12
FOR
JANUARY
7942
until th ere is a break in the casing or other
damage to the side· walls.
One local operating firm, reporting on
use of recaps, says: "We like to have them
recapped when there is still a little bead
left on the tire. We check our ti res every
100 miles or at least once every week. We
drive ·slower, take curves itt very slow speed,
make no quick stops, don't rub against
curbs and layout our service calls to
achieve the grea test economy of operation."
Nick Fasci and Abe Vanderwood are
looking to an increased profit out of auto·
matic music in 1942 through more sales of
new and used phonograph records from
their Mo·Kan offices. Located in a busy
southside business section, the boys have in·
stalled an amplifier that continuously pours
into the street a sales·getting message. In
their windows they have installed a large
poster for " This Week's Hit Parade" and
they make no bones about the fact th at
they're really music merchants. .
Carl Hoelzel can't see anything but a
large growth of sho.ps and an increased
market for used equipment in 1942. "All
table operators are going to have to learn
more about the machines they operate," he
says. "They're going to have to plan reg·
ular bring·into.the·shop·for.overhaul sched·
ules and they're going to have to check
locations closer to make sure they're profit·
able. This stuff of taking locations hit·and·
miss is going to be out in the future. Op·
erators are all going to learn that the
merchandise they sell must be sold at a
profit, that you can' t expect one ~ood loca·
tion to carry several weaker ones.
Leroy Washington of United has just be·
come the father of another draft exemp·
tion.
Hobbies, Inc., program for the new year,
includes one regular meeting each month,
held on the first Tuesday of the month at
the regular meeting place at the Hotel Pres·
ident. The Board of Directors will continue
their twice·a·month meeting.
Tony Varetti, formerly of United and now
of Uncle Sam's Army, got his first leave
recently during the holidays and headed
directly" for Coin Machine Row. Tony is
learning to be an Army cook at Fort Leaven·
worth.
Parr's Entertain
LOS ANGELES-Mr. and Mrs. William
Parr, of General Music fame, held open
house for their friends Christmas Eve and
all day Christma!j. More than 100 partook
of the Parr hospitality.

OUR PRICE MUST BE RIGHT
AND SO IS OUR SERVICE
SLOTS
I 5c B. F .• 395.000 S.r •........ $59.50
I 25c B. F .• 399.000 S.r ....... 65.00
I 5c B. F. Slugproof H.ad.
Brown Finish ... _ ................. 75.00
I 5c B. F .• 400.000 Ser ......... 65.00
I 10e B. F. Slugproof
Head ...................................... 75.00
I 10e B. F .• 399.000 Ser ....... 59.50
I 10e B. F .. Doubl. Jack ...... 49.50
I 5c Ch.rry B.II .................... 69.50
I 5c Cherry Bell , Brown
Finish .................... .....
69.50
r 50 Extraordin ary ........ _____ . 39.50
3 5c Q.T .• Lit. Finish .......... 39.50
3 Ic Q.T .. Lit. Fini.h .......... 39.50
2 25c J.nning. Chi.f ............ 42.50
3 5e Jennings Chi.f .............. 42.50
I 10e Jenn ings Chi.f ............ 42.50
I 5c Caill . .............................. 35.00
I 10e Caill. . ....................... 35.00
I 25c Caille
.... 35.00
.
50 Northwestern 33 Nut
8 Green Vest Pock.ts ........ $ 25.00 .
V .n dor··C~~~~L·ES .... · ...... 4.50
10 Blu. & Gold V. Pock.ts 35.00 Mills Four B.II . .................. $235.00
ARCADE EQUIPMENT
3
2
4
3
I
2
10
Tommy Gun . .................. $ 99.50
Sky Figh t.r ................... 155.00
Radio Rlfl.s .................... 69.50
World Series .... ___ ........ _. 59.50
Daval Bumper Bow lin g 35.00
T.xa, L.agu.r. .............. 25.00
Electric Dro p Pictu r.
Machines with Legs ...... 29.50
8 Drop P icture Mac hines,
...
B. K. Anderson.
ARCADES·OPERATORS
NEW "GYPSY ROSE LEE"
FILM, JUST RELEASED
New 10 Pia, PEEl SHOW
"42" VIEW·A·SCOPE
OR
-
$24.50
QUICK PROFITS-

202hPERvOES[f~~. ~'it~~UE
Februury, 1942
Tux Culendur
A REVIEW SERVICE FEATURE
February 2
FEDERAL INCOME TAX. With-
holding Agents. File amended ownership
certificates where tax· free covenant bond
interest is exempt or excess tax was with-
held in 1941.
February 16
FEDERAL INCOME TAX. Employ-
ers and Corporations. Annual informa·
tion returns on Forms 1096 and 1099 must
be forwarded so as to reach Commissioner
of Internal Revenue, Returns Distribution
Section, Washington, D.
on or before.
February 20
FEDERAL INCOME TAX. With-
holding Agents. Monthly return of tax
withheld on bond interest for the preceding
month to be filed with th e Collector of In·
ternal Revenue.
Feb ruary 28
FEDERAL TAXES ON ADMIS-
SIONS AND DUES, FACILITIES,
OIL PROCESSING, SAFE DEPOSIT
LEASES,
ELECTRICAL ENERGY,
TRANSPORTATION,
SALES
(IN-
CLUDING RETAILERS' AND MANU-
FACTURERS' EXCISE TAXES.) Tax-
payers. Return and payment of tax for pre·
ceding month to the Collector of Internal
Revenue.
FEDERAL USE TAX ON AUTOMO-
BILES AND PLEASURE BOATS.
Automobile Registered Owners; Boat
Owners_ Pay use tax to Collector of In·
ternal Revenue for period of February 1 to
June 30, 1942.

c.,
Mills' Bonuses
Electric Machines
BALLGUM
Candy or Peanut • SILVER KINGS
$4.75 - Vendors - $7.95
AUTOMATIC GAMES
1
. . : : :
Tommie Thompson just back from a trip
to the South and West reports Coin Ma·
chine Arcades are springing up in every
town of any size in the area. All arcade
types of equipment are being featured and
the places are doing a land-office business.
A. N. Rice and son, Jerry, have just
opened a new arcade in Joplin, Mo., and it
has been playing to capacity houses. Well
known to Kansas City operators, A. N. and
Jerry have been very active in coin rna·
chine circles recently in Wichita.
Operator Zor Gershon vacationed in New
York City over the holidays. Zor has the
distinction, along with Vernon Sperry of
Topeka, of being an outstanding musician.
Hi's study of music at one time took him to
school in Berlin and for a later period he
was in the business professionally.
Which sets us to wondering what has
happened to Vernon Sperry's music room
since he sold out his music operation in
Topeka recently. Anyone that has heard
Vernon play is quite sure that he will never
be too far away from a grand piano.
The two Franks, Fasone and Buccero,
spread their Chrishmas cheer far and wide
with gifts of hundreds of automatic pencils
to locations and friends. For 1942 they see
more and more locations going on the 20·
cents per pack of cigarettes basis.
Either Machine
89.50
69.50
49.50
95.00
75.00
75.00
75.00
75.00
55.00
Maj'o' :' ::::::::
CLEVELAND COIN MACHINE EXCHANGE
Ready to use
~jr,: ~:~~~~gEiel~~._~~ .. _I. ~~:: ~~:~g
Jumbo Parad •• P. D.............
Fa.t Tim •• F.P .....................
Kentucky Club ...................
Spinning Reels ..... __ ............
'38 Tracktimes ....................
Royal Flu.h. 5c....................
Royal FlUSh. IOc..................
Galloping Dominoes ............
Paces Races, BI.. .... _...........
3 ~:17~ Xfi:yd. :::::::::::::::::::: i~:~g 11 7 Singing Tow.rs! lik.
.
12 Buckley Del uxe Diggers 79.50
new .............. :.Wflte for Price
Ph t atics
Write
8 S.eburg WIr.I ... Wa llo·
Mi~so~unchi;lg··B-i,g::::::::: .... : .. .-· 60.00
matics. $100.00 co mplete
FIVE BALL FREE PLAYS
A.B .C. Bowl.r .... $75.00
Big Show ............ $18.00
Doubl. Play ...... $59.50
Flagship .............. $15.00
Airports ................ 12.50
Big Tim . ............ 35.00
Do R. Mi... ........... 55.00
Flick.r ................ 39.50
All Am.rican ...... 35.00
Biondi . ................ 17.50
D.fens . . ............... 39.50
Gold Star ............ 30.00
t~:{;iio~ :::~::::::: n:~g ~~~~~r .. .; .... ::::::::::: i ~:gg
g~~i~
~Ug
Ho m. RUn ......... 17.50
Bandwagon ........ 29.50
Broadca.t ............ 35.00
Do Boy ................ 25.00
~~~~slid~· .. :::::::.:::: ~~:g~
~~::r.rr .. ;~ty .. :::::: ~~:gg ~~:;:-~~~or :~:::: 1~:gg
~I~:: ~a.~~~
~~:gg
Lu cky .................. 15 .00
Big Town ............ 19.50
Charm .................. 25.00
Formation .......... 25.00
Majors '41 .......... 49.50
Box Score ............ 15 .00
Conqu.st .
17.50
Folli .. .................. 15.00
M.tro .................... 30.00
Big Chief ............ 32.50
Cowboy ................ 15.00
Four Ros.s .......... 39.50
Mr. Chips ............ 15.00
Bowling AII.y . 18.50
C. o. 0 ................. 12.50
Fox Hunt ............ 22.00
0 Boy .................. 18.00
Big Six ................ 15.00
Crosslin . .............. 35.00
Fifth Innin g ...... 12.00
Polo ........... .. .... 18.00
We BUY, S ELL OR TRADE a ll types of co in·operated equip ment. One-halt deposit-balance C. O. D.
.....
TAKE A PEEK
•• • ...v~ NDfNG MACHINES
150 Co'lumbus Ic Porc.laln
Nut V.ndor •. Eac h ............ $4.50
I 25c Pac. Blu. Front
Comet .............................. $ 45.00
2422 FULLERTON STREET
CHICAGO. ILLINOIS
CHICAGO - Distribution of Christmas
bonuses totaling $45,000 to over 2000
workers in three Mills factories was an·
nounced December 17 by Fred Mills, presi.
dent of Mills Novelty Co.

Mention of THE COIN MACHINE REVIEW is your bes1 introduction to our advertisers.

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