Early Tax Filing Urgent
See "Solly Rond" &. Gypsy Rose Lee
. WASHINGTON, D. c.-Correct pre para·
tlOn and early filing of F ederal income tax
returns, always important, is more neces-
sary this year than ever, advises the Bureau
of Internal Revenue. Some 22,000,000 reo
turns are due to be filed before midnight
of March 16, and of this number it is
estimated that 7,000,000 will come from
persons who have filed them for th e first
time.
For FUN and PROFIT
S'PECIAL!
HAND VIEWER and 2 snappy girl films
(30 pictures)---$2.00 postpaid. Free de·
tails. Make EXTRA CASH! Operate
"VIEW·A·SCOPE." Send for circular on
latest ten·play "PEEK SHOW"-gets ten
pennies from every player. New low
price "42" VIEW·A·SCOPE" or "PEEK
SHOW." $24.50. Girl Films. Nude Ranch.
Bubble. Fan Dance. etc.; also "SILVER
KING" vendors. $4.75 up. No selling.
Send for interesting literature.
AUTOMATIC
CHICAGO
2420 FULLERTON AVE.
KANSAS CITY
COIN
MACHINE
REVlr:W
8
fOR
fEBRUARY
1942
KANSAS CITY (RC)-Now the opera·
tors around Kansas City are admitting for
fact the age-old story of the coin machi ne
manufacturers. Namely: It's the new rna·
chines that keep up player interest in
amusement games. A recent informal gath-
ering at Carl Hoelzel's United Amusement
Co. took up the subj ect and here are their
conclusions:
When the announcement of curtailing of
manufacture of new amusement games was
first announced, many operators felt that
now they wouldn't have to keep buying new
machines to keep up with competition.
"We'll be making th e money now instead
of the manufacturers," th ey said.-Then
they began to think about it.
After a while they asked: "What about
the prize locati'ons that have to have a new
machine at least once every 3 months?
How are we goin g to keep up interest and
coin box receipts there? And how are we
goi ng to replace our older machines in the
other locations?"
Here's the conclusion they came to: All
machines must come into the shop at least
once every 90 days for a complete over·
haul. You can keep new machines new-
looking only by never allowing them to get
old-looking. You can keep a new machine
looking new, but YOll can't make an old
machine look new_ The only way you can
avoid extensive part replacement is to
check the wear before it gets to the re-
placement stage. The worry you formerly
devoted to getting new machines must no~
be devoted to keeping machines new-
looking and in new-working-order.
A music rationing system, designed to
keep all their music operating cus tomers
in business for th e duration of the war,
has been adopted by Central Distributing
Co.'s Mason and Crummett. This is a pol-
icy participated in by every member of the
firm and includes free instruction and ad-
vice as well as making certain that suf-
ficient parts and equipment are kept on
hand, to keep' the operators going in the
face of present circumstances.
Jo e Berkowitz's Universal Manufacturing
Co. announces through its Sales Promotion
Manager S. L. Herman that there has been
a first-of-the-year rush of new interest in
the ticket games which this firm manufac-
tures. ' With the plant on full 24-hour op-
eration in an attempt to keep up with or·
ders, Herman is convinced that many of
his firm's new customers are operators who
are trying out these games fOF the first
tirrie.
"Puttin g the Bull in reverse" is the way
Tommi e Thompson describes his new in-
structions from Boss Hoelzel. Tommie has
been in th e field for United for some time
as a salesman. He's still in th e field. for
Uni ted but is doing more buyin g . than sell·
ing, he reports .
Most noticed shortage in the Missouri
Valley in early 1942 was in arcade eq uip-
m~nt_. In th e past year Kansas City, Joplin ,
Wlchlta, and many other cities in thi s
locality have been reintrodu ced to th e
a~cades. Kansas City has several of th em
downtown, Wichita reports a gold mine
from the eqUIpment and Joplin, according
to reports, is soon to have another.
B. K: Anderson. •
Make It Tell Your Story With
Style and' Speed!
We lell Ihe Coin Machine Industry slory
as you would! See for yourself why we
defy compelition . . . lei us handle your
next printing job! Remember-we beat
quotations from all printing plants in the
Wesl! Gel Ihe besl for Ihe leasl!
HOLDSWORTH PRINT SHOP
12B So. Alma St.
Los Angeles
R~MEMB~R.
AN 16077
For taxpayers not eligible to use Form
1040A or those not choosing to use it,
Form 1040 should be filed . Th e last page
?f ~~ ~ fold~r contains a tabl e showin g the
indIVIdual Inco me tax on 1941 net income
before deductions of personal exemptions
and credit for dependents from salaries
and wages of selected sizes if Form 1040
is used.
Individuals, and corporations desiri"ng
the folder for distribution to employees
may secure copies from the nearest Col:
lector of Internal Revenue.
•
Quiz On, But Reels Spin
CHICAGO-While grand juries sat in
th e Criminal Court building for three
months investigating gambling and slot ma-
chine operation, new ma.chines were being
placed in Chicago stores and restaurants
jurors recently learned from Arthur Cough:
lin, 28, a witness seized by officers from the
.Chicago Ave. station after two of the devi'ces
had been found in that di stri ct. The witness
was taken when he ap peared -at one of th e
loca tions to empty th e cash box.
Coughlin reported he had been employed
three months earlier by Bud Li eberman,
w~o.se place officers subsequently visited,
seIzing 5 large slot machines and 79 small
mode~s. A policeman was detailed to guard
100 pm games also on the premises.
•
E Z
-
. Pace Buys $50,000 Bond
YOUR VOICE ON PAPER-
THAT'S PRINTING!
To aid taxpayers in preparation of their
income tax returns the Treasury Depart·
men t has issued a folder entitled " How to
File Your Inco me Tax Return the Simple
Way," containin g a facsimile of the sim-
plified Form 1040A and illustrating the six
steps required to prepare the return. Form
1040A may be used by persons required to
file returns but who have gross incomes of
not more ~han $3,000 from salaries, wages,
compensatlOn for personal services divi-
dends, interest, rent annuities and' royal-
ti es only.
'
CHICAGO-Her picture and a paragraph '
in the Chicago Tribun e resulted from the
purchase at the paper's public service office
of a $50,000 Defense Bond by Mrs. E. W.
Pace, wife of Pace Mfg. Co.'s president.
Th e bond was issued in th e company's
name.
•
NON·ELECTRIC
BURGLAR
A LA RM'
For
Games, Phonos, Venders
ELLMAN & ZUCKERMAN
119 So. Jefferson St.
Chiea90, III.
EVERY PICTURE TELLS YOUR STORY!
When I!'s a Mott Picture, Eye-Appeal and Buy.Appeal Go Together! Every commercial shot is a
sales trlu":,ph Every pho!~graph is an artistic achievement. The finest work at fair, live·and·
let·live prlce~ . Mott s of/,c,al ph.otographers for the industry, are represented in every issue
of this magazIne. For successful pIctures, call
l
Bernard Merge at MOTT STUDIOS
2115 PICO BOULEVARD
EX·245B
LOS ANGELES. CALIFORNIA
PEARL BARBOR - SEE IT THRO IN '42
. Mention of THE COIN MACHINE REVIEW
i~ ;our best
introduction to our advertisers.