Coin Machine Review (& Pacific ...)

Issue: 1942 February

WOBBylr-i;m_Y~n_c:ecrd_
·cnIY~ii.
SKIP THE
'N ew Tax Ruling
We1ve 30 Wire
Cable (Riptex and
Shielded) All Types
of Speakers and
PACKARD ·
PLA·MOB
REMOTE CONTROL UNITS
Only limited quantities a re avail-
able. First Come - First Served
- SO COME IN TODAYl
NOTICE -
STANLEY TURNER
NOW
COIN
M ACHINE
REVIEW
16
Owns and Operates the Service Department
JACK GUTSHALL DISTRIBUTING CO.
Los Angeles, Calif.
1870 W . Washington Blvd.
ROchester 2103
FOR
FEBRUARY
1942
Members of the W urlitzer fi eld organ ization in conference in New Orleons.
Wurlitzer Men Convene
Pate To Coast
NORTH TONAWANDA-Prior to Na-
tional Wurlitzer Days, Wurlitzer's Coast-
to-Coast field organization gathered in New
Orleans to hear high Wurlitzer officials
spea k on the plans and problems facing
the industry in 1942.
Th e group witnessed the unveiling of
the Wurlitzer Victory Model 950 and the
new Wurlitzer Remote Control Equipment
designed for the coming year.
Wurlitzer President Rolfing, Vice Presi-
dent Johnson and General Sales Manager
Hammergren were among the speakers . •
CHICAGO-Sherman Pate of Permo
Products Corporation, left Chicago F eb-
ruary 5th for a business trip through the
West which will take him to th e Coast.
Pate will call upon the various jobbers and
distributors handling the famous Permo
Point needle for the music trade.

*
*
"*
*
*
"George is the most pessimistic fellow
I know."
" Right. He proposed to a girl once by
asking her how she'd like to be his widow."
LOS ANGELES-The Collector of
Internal Revenue announced Febru-
ary 10th that the recen t 5% impost
on receipts of night clubs has been ex-
tended to cov.er "any restaurant, cafe,
soft d r ink parlor, ~ocktail lounge 01'
b ar where food is served and where a
dan ce floor is availab le to patrons
a n d music is supplied b y wire or me-
_
ch anical device."
The collector ampli1ied the r uling
b y specifically stating "This would in-
dicate tha t music fu rnished b y auto-
ma tic phonograph s, or ra d ios or by
, wire through amplifiers now makes
the esta blishme n t t axab le if dancing
sp ace is p r ovided."
"Also rendered taxab le by the ruling
a r e places wher e food is served that
feature pel'for JDan ces or diver sion s in
the way of d a n cin g, act in g, declama-
tion o r sin gi:itg, eith er b y p rofession als,
a m a teurs · o r p atrons, whethe r with or
with o ut JDu sic o f a n y k ind."
The ruling d oes n ot affect those
p laces wh ere the only e n ter tainme n t is
music a nd ther e is no dan cin g a n d no
p e rfo rma n ce o f any kind allowed . •
Parr Sees Good In War
LOS ANGELES-While no one likes th e
war as such, with its losses in life and
property, Bud Parr, head of General Music
Co. recognizes truth in the old adage, "It's
an ill wind that blows nobody good."
Viewed strictly from a coin machine
standpoint, Parr declares that makers and
sellers of equipment will have rough going
for the duration-pointing out that no one
is really complaining so long as he knows
we're going to win no matter what it takes
- but that the same condition will prove a
boon for operators.
"Too often we forget that it takes an op-
erator to make the effort of a jobber, dis-
tributor or manufacturer worth anything.
After all, operators are the backbone of
the industry, and they' ve often been saddled
with the need for purchasing new equip-
ment they couldn't afford, in order to keep
up with the parade. Even before their older
equipment was really obsolete, usually be-
fore it was paid for, th ey had to reinvest,
and that mean t heavy carrying charges and
a reduction in income.
"So the fact that for the duration we'll
have no new devices to catch the operator's
-or the public's-eye means a chance to
pay for all the old ones, clean the books,
build up a cash balance for the post-war
period, and start off in high 'gear when vic-
tory is complete."
At both the local office, where Parr is in
charge, and a t th e San Francisco office
under management of Ernie Brennan, th ere
is a supply of parts adequate to keep pres-
ent equipment in good operating con dition
and a reasonable stock of good used equip-

ment, P arr reports.
*
"When you fell out of the window did
you hurt yourself much?"
"No, I had on my light fall overcoat."
.AAAAAAAAAAAAAAAAAAAAAAAAA~
~
Casa Loma • • only on
~
E C C A
~
~
SERBIAN
and
CROATIAN ~ ~
Latest Hit Songs Exclusively on lORA Records
Z 0 B A
RECORD
COMPANY
2711 EAST DAVISON AVE .
DETROIT. MICH.
Phone TOwn send 7-6750
~
II.
,..
~~~~~.~~~~~~~~~~~~~~~~~~~~~
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
w. A. (Bill)
WURLITZER
BYE
DISTRICT
MANAGER
COIN
MACHIN E'
REVIEW
FOR ARIZONA. CALIFORNIA. COLORADO. IDAHO. MONTANA. NEVADA. NEW MEXICO.
OREGON. UTAH. WASHINGTON. WYOMING AND HAWAII.
'"
1348 .Venice Blvd.
415 Brannan Street
Telephone RI 0196
Telephone: Garfield 6560
Los Angeles. California
San Francisco. California
Phonogroph Mokers
Hove Double Dul,
WASHINGTON, D. C.-"The automatic
phonograph manufacturer has a double
duty," according to a statement of the
Automatic Phonograph Mfrs. Assn., re-
leased in conjunction with an OPM cut in
production of automatic phonographs_ The
statement continues: "He should make
available all of the facilities needed for war
work and he should apply the remainder to
the production of morale.
"Without ships, tanks, planes and mu-
nitions, we cannot win the war, but it is
also true that we cannot win it withou t
songs. Automatic phonographs carry inspi-
rational and patriotic songs to the people in
300,000 locations where they gather.
"Our 'engineers are skilled in precision
work and our plants can be adapted to the
production of many items of equipment for
both Army and Navy. Many of our facili-
ties are already being used in making signal
corps, air corps, and ordnance equipment
We hope to keep our organizations intact
during the war for both purposes. We know
we shall have the full cooperation of the
OPM'S Labor Division 0 far as it may be
necessary in retraining our workers for
defense jobs."
At the same time the Automatic Phono-
graph Mfrs. Assn. released to the editors
of the nation's newspapers the story of mu-
sic as a morale-bui!!!er. · Stressed was the
Bob Crosby - - - only on
DEC C A
fact that the automatic phonograph is "the
poor man's orchestra," that much of Amer-
ica's singing will be of tunes the singers
have heard from this source. Promotion of
Bonds in the No. 1 spo t on the nation's
phonographs was also told, together with
the contribution of macHines to service men
far from home.
APMA's story declared that except for
limitations, sale of machines in 1942 would
have been from 30 to 40 percent greater
than in 1941, indicated that of course there
would be no such sales. Average life of an
instrument was reported as three or four
years-five years with some stretching. Fact
that new models eliminate all aluminum and
plastics, use but relatively small amounts
17
FOR
FE8IWAR r
1942
of metal which are mostly iron and steel-
ratio of employment to consumption of
metals today was said to be roughly 800
employees to 1,000 tons a year-likewise
was emphasized, together with the fact that
it requires less metal to build new machines
of the new designs than to keep old ma-
chines in operation through manufacture
of extra parts.
Story concluded that the phonograph in-
dustry is giving its all-out efforts to meet
the needs of the nation at war, not the least
of which is the entertainment "that relieves
the strain of war-days, that lifts the spirit-
that will help our people win the war be-
cause it helps to KEEP 'EM SINGING!"

Chalk up another one for Mike Sessler, wide awake West Coast Wurlitzer Mus ic Merchant.
He has equipped the popular Tiny's Cafe at Yal/eio, California with Model 125 W ur/itzer
Wall Boxes. These 5, 10, 25c units operate a Model 850 Wurlitzer. Mike says the increase in-
receipts was amazing.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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