Mape fetes Musicmen
LOS ANGELES - Playin g host to the
music operators of Southern California on
J anuary 26th and 27th the local office of the
E. T. Mape Music Co., presented the new
Seeburg 1942 Model Phonograph and Wall
a nd Bar Box.
Operators from all parts of the southern
terri tory flo cked in to see the n ew models,
sampl e the Ma pe hospitality and talk over
th eir equi pment r equirements fo r the year.
Each day a t noon a magni fi cent lunch was
sprea d, catered by one of the Hollywood
Studios favorite ca terers, Brittingham, Inc.,
and the coinmen did full justice to chi cken
sandwi ch es, vari eties of salads, drinks and
wh at have you.
Commented lo cal ma na ger McCreary :
" We didn' t want to stage too bi g a blow·
out under present conditions and with as
little equipment as we have available fo r
delivery but we were beautifu-lly surprised.
Th e lads ca me in, looked over wh at we had
to offer, pronounced it good, a nd put it on
th e line for as many units as we ca n deliver.
Certainly thi s speaks well fo r our cherish ed
slogan of 'To Go Ahead-Go Seeburg !'"
The Ma pe offi ces are doin g a spl endi d
job of coopera tiri g in th e sale of -Defense
Stam ps and Bonds by don atin g instrum ents
loaded with patrioti c records, for use at
sales headquarters. In addition all Mape
employees have subscribed 100% fo r U. S.
Defense Bonds.
•
Turner Jo.ins Gutshall
C OIN
MACHINE
REVIEW
FOR
FEIIRUARY
1942
LOS ANGELES - Announ cement was
mad e here on F ebruary 1st by J ack Gut-
shall, hea d of th e Jack Gutshall Distrib-
uting Co., that Stanley Turn er, a veteran in
music service in the West, had taken over
th e parts a nd service department and
henceforth woul d operate th at phase of
.
Gutshall's busin ess.
Said T urn er, "In my new s pot I'm ready
to help operators ' kee p 'em - playing.' We
have a stock of parts and sup pli es and
coupled with that is our 'all out' service.
We' re r ea dy to serve you and awaitin g your
call s." To whi ch Boss Jack echoes "A men:'
M U ~ I [
APMA Elects Officers
Senate Bill Opposed
C HI C A G O - Officers and directors
of Autom atic Phonograph Manufac turers
Association were reelected for th e ensuing
yea r at th e annual meeting held in Chicago
on January 19.
These included J. E. Broyl es of The
Rudolph Wurlitzer Co., President ; D. W.
Donohue of Mills Novelty Co. and David
C. Rockola of Rock-Ola Manufacturing
Corp., Vice P residents; C. T. McKelvy
of J. ·P. Seeburg Corp., Treasurer ; and
Robert Gabel of The Gabel Mfg. Co.,
Director.
The association offices are at 120 South
LaSalle Street, Chicago. Th e Secretary is
C. S. Darling, and the Ass istant Secreta ry
is F. 1. Newman.
•
SAN FRANCIS CO-Declarin g that pro-
hibition forces, whi ch found the American
public asleep durin g th e last war, are ready·
ing a new move to make the nation dry in
a "snea k" Senate Bill, No. 21, R. Spencer,
secretary-manager of San Francisco's Auto·
matic Music Merchants Assn., Inc., warns
of the damage that could be don e to phono-
graph and r ecord industries through enact-
ment of such a measure. .
Addressing California's Senior Senator
Hiram Johnson, Spencer wrote : " A bill of
thi s type, if enacted, would cause the loss
of thousands of dollars to members of this
Association, and operators throughout th e
Nation, and would also deprive the peo ple
who ' patronize these Taverns of the mo ral
stimulus of Music. Your dili gence in
wa tchin g the outcome of this unpatriotic
legislation will be appreciated not only by
the Phonograph Operators of your Distri ct,
but from the Nation as well."
Spencer urges vigilance on the part of
everyone on this situation .
•
New Name: Coinograph
CAMDEN, N. J.- Selected by a jury of
industry lea ders from hundreds of entri es
in a contest sponsored by R CA Vi ctor's
"Phonographic," a new name has been given
the automatic to replace the ill-used "juke
box." New name : "Coinogra ph." Basis of
choice: It's short, snappy, has an easy
rhythm , fits perfectl y the descri ption of th e
instrument.
Quadruple winners in n ame-submission,
s plittin g equally the prize of $150 worth of
Victor and Bluebird records, are: C. 1. Clin·
ton, Dodge City, Kans.; D. W. Edward,
Five Star Amusement Co., Youngstown, 0. ;
Mrs. Otto G. J ensen, J ensen-Jensen. Co.,
Logansport, Ind. ; Michael Kin gston , Amer-
ica n Novelty Co., San Diego, Calif.
Expectation is that th e industry will ac-
cept Coinograph as offi cial name for the
phono gra ph.
•
Wurlitzer Gives Phonos
NORTH TONAWANDA- The Christmas
season for men sta tioned at American Over-
seas Bases was gladdened when the Rudolph
Wurlitzer Co. donated 66 Wurlitzer phono-
graphs. The instruments were all shipped
to arrive in time for Christma .
. Wurlizer Vice President, Carl Johnson,
received the followin g letter of appreciation
from Brigadier General F . H. Osborn, Chief
of the Morale Branch, who supervised the
placement of fifty of the 66 do nated ma-
chines :
It is indeed a great pleasure to accept,
for the men of th e armed forces in outlyin g
bases, the very generous Christmas present
of the Rudolph Wurlitzer Co. This gift of
fifty autom ati c phonographs will contribute
substantially to the contentment and well -
bein g of th e men servin g our country in
isol ated locations. Th e personnel at the sta-
tions receiving the benefits of your gift will
be informed of the na me of the donor. I am
sure these men will be dee ply appreciative."
Commented Johnson: "The Rudolph Wur-
litzer Co. consi ders it a privilege to present
th e U. S. Army with these instruments. We
long ago learned that music is a vital build-
er of morale. If in the far-flug overseas
bases of our armed forces, these Wur-
litzers help th e boys pass th e time when off
duty, as hundreds of Wurlitzers are doing
in our hom e bases, we'll be mi ghty happy."
•
MEN IN SERVICE
Keep up with activities " in th e Coin
Machine Industry while you are in the
Armed Forces. We will accept sub-
scriptions to THE REVIEW at SOc per
year provided the magazine is mailed
to a military address. Send subscrip-
tions direct to THE REVIEW. 1115
Venice Blvd •• Los Angeles. Cal.
D E
Maior A ustin G. Doyle, U. S. Army Morale Branch, thanks Wurlitzer Assistant G eneral Sales
Manager Ern ie Petering for the gift of 66 Wurlitzer phonographs.
c c
All-Star
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
A
Rec:ords