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Metermovies Girds For War
LOS ANGELES-The defense of the na-
tion comes first, officials o,f Metermovies,
Inc., stated in announcing that the company
has been marshalled for all-out war effort
with a conversion of the entire engineering
facilities of the organization into an attack
upon the nation's No. 1 Bottle-neck- the
shortage of production machines and equip-
ment.
"Our factory and organization is in a
fortunate position from the standpoint of
its ability to serve the nation in this emer-
gency,'" Don Heyer, President, told the
REVIEW. "Our engineering staff is composed
almost entirely of design engineers and
specialists in developmental work. Weare
at work right now preparing a number of
devices with the plan of making them
available to those in defense work. We have
also gone so far as to put into motion pre-
arranged plans for changing the name of
our organization and adopting the broader,
more descriptive title of General Devices
Corporation to facilitate the identification
of our products by those in Washington and
in Industry who need our assistance and
products.
"However, we will continue to ' build
Metermovie machines under the present
limited production set-up, and inasmuch as
we are limiting the number of new dis-
tributorships we do not anticipate any ser-
ious shortage in machines. This production
of Metermovies will not interfere with our
getting on a war basis, as the engineering
of our new 1942 Metermovie model has been
completed months before, and assemblies
set up. The Metermovie machines will be
produced in the future under the name of
General Devices Corporation, Metermovie
Division. Our defense and production ma-
chinery will be produced under our Power-
ma tic Division."
COIN
MACHINE
REVIEW
12
FOR
FEBRUARY
1942
_+
New RCM Artists
Diana N umby, RCM starlet , featured in musi-
ical shorts produced at the RCM Studios in
Holly wood for Panoram machines b y Pro-
d ucer-Director Sam Coslow. Diana's exquisit e
epiderm is thrills t he night club patrons at
the Florentine Gardens in Hollywood as well.
HOLLYWOOD-"The White Cliffs of
Dover," a reigning favorite on the airlanes,
has been made into a Soundie by RCM in
Hollywood, according to executive producer
Sam Coslow.
Short features Sugar Kane and Dick Ho-
gan, a new find at Paramount.
J an Garber and his band made their
So undies debut this week with "Bells of
San Raquel." Both members will be on the
release of the week of Feb. 16th.
+
Bond Week at Mills
CHICAGO- Eligible for one of the new
13 star blue flags of the Treasury Depart-
ment, issued large-personnel firms with
100% sales records, as a result of a drive
selling $225,000 in Defense Bonds to Mills
Novelty Co.'s 1800 employees, firm is going
even farther in promotion of this part of the
victory program.
President Fred Mills has designated as
Mills Defense Bond Week the period from
February 16 to 23, and Mills customers
have agreed that their entire week's receipts
from machines will buy bonds. Promoting
the plan are special signs, special use of
Panoram machines in many public places
where a patriotic reel will be installed and
one So un die played free-by means of a
push button control in the Bond selling
booth-for every $1 in stamps sold.
Almost 100% of the Mills employees are
further supplementing the drive by partici-
pating in the payroll allotment plan. Singer
Barry Wood started the lO-day drive with
his vocaling of "Any Bonds Today" for the
Mills workers.
'
+
APD Films Do Their Bit
HOLLYWOOD-At the request of Cor-
poral Donald H. Meredith, of the Morale
Office of Company A, 125th Infantry, sta-
tioned at Griffith Park, Los Angeles, Asso-
ciated Producers Distributing, Inc., have
been supplying 16mm films to the camp
once a week. It is Corporal Meredith's job
to find entertainment for the boys who must
remain in camp at night, as only 25% of
the company are permitted to leave grounds.
APD has supplied two re~ls for each
showi'ng which provides about an hour's
entertainment consisting of 16 three-minute
shorts. The performance is given in the
open to an audience of 500 and is usually
given in two shows.
The men, who are training to be officers,
have received this form of entertainment
with enthusiasm, as evidenced by their de-
sire for more film. The subjects which
have received the most acclaim and applause
have been "Oh Johnny" with Gertrude
Niesen, "At Your Service", " Never Water
A Lily With Wine" and "Always On the
Bench."
APD has also prevailed upon Soundies
Distributing Co. to lend prints for enter-
taining our soldier boys.
+
METEBMOVIES' 1942 MODEl.
COIN-OPERATED MOVING PICTURE MACHINE
NOW AVAILABLE IN LIMITED NUMBERS!
NOTICE,
ACT NOW.
8851 BEVERLY BLVD.
Metermovies' War Program Places a Ceiling on the Number of
Distributors That Can Be Accommodated! Be One of the Lucky Few
in '42!
METERMOVIES, INC.
HOLLYWOOD, CALIF.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.