Coin Machine Review (& Pacific ...)

Issue: 1942 April

!Jt :1atej more :1han machinej
:10 UnJ Cigarette"
" The Two Franks". Buccero And Fasone. Are In The
Business Fo,r Life. And They Have Only Service To Sell
by B. K. Anderson
"The Two Franks," cigarette operators,
sat in a booth listening while another op-
erator (no longer in the business because
of bankruptcy) tried to buy the location
away from them. Of course, they listened
to his sales story_
"Buddy," he said confidentially to the
location, "I've spent five bucks in your
place tonight_ I throw lots of parties. I'll
give you a slice of my business. I'll prob-
ably spend as much here as I take out of
the machine."
"The Two Franks" listened. The location
listened.
"Do the guys that have this location
spend it all back . with you?"
"No" the location owner had to admit,
"they don't."
"Think it over," said the operator and
left.
Five minutes later "The Two Franks,"
Buccero and Fasone, solemnly picked up
their hats, their fifty-cent check and
walked toward the cashier. The location
owner was waiting for them_
"I guess you men heard," he said_
"Yep," The Two Franks answered.
"Well, what have you got to say?" he
asked, "Don't you want to keep your ma-
chine in here?"
"Sure we do," said Frank Fasone, "but
we don't want to pay its way, we want it
to earn its way. We're business men, Mister,
we don't buy locations."
"Look at it this way," Frank Buccero
suggested. "Our profit out of sales here is
for operating costs including service. If
we hand it all back to you we would have
to charge you for service to keep going.
Certainly you won't pay for service because
no one else does. So your machine gets out
of order. Several of your customers want
cigarettes. They can't get them at your
place; they go down the street after them
and they stay down the street."
"I get it," said the location. "If it wasn't
for .good service I might lose a dozen custo-
mers trying to hold the business of that
other operator?"
This, in a nut shell, is the way The Two
Franks do business, and it is just another
reason why, even in the days before getting
new cigarette vendors involved ordering
90 days in advance for five times the num-
ber you expected to get, The Two Franks
always had more requests for machines
than their stock would allow them to put
' on location.
They started out back in 1934 when half
the Congress wanted President Roosevelt
pu t in a strait jacket because he thought
it might not be a bad idea to build up the
U. S. Navy a little. During the year they
were able to locate 2S machines in fairly
good locations.
Now they have ove~ 300 locations, an
attractive office, stock room and shop lo-
cated on Main Street in a heavy traffic
uptown business district not far from the
geographical center of Kansas City, -Miss-
ouri.
To them cigarette vending machines are
salesmen working in the field and the same
kind of a sales record is kept on each
machine that salesmanagers keep on sales-
men. Test after test has proven to The Two
Franks, who do business as the Acme
Amusement Co. that a machine that won't
do over 200 packs a month isn't a profit-
able location.
They have also learned their equipment
The "Two Franks"-Buccero and Fasone.
They practice the theme that: "There is more
to v?nd!?g cigarettes than putting in the
machine.
lesson, namely that in any area there must
be a variance in price schedules and only
those machines adaptable to changes in
price are worth while fooling with.
In Kansas City three prices predominate
for popular brands: 15c, 17c, and 20c.
There is a 2c per pack city tax which en-
ters this picture. On the 15c sales the loca-
tion is paid nothing by Acme on the first
200 sales each month unless his volume for
the period totals more than 500 packs for
the month. Then on all packs he is paid a
commission of %c each. If he falls under
500 he is paid the commission for the num-
ber of packs in excess of 200.
From this it can be easily seen that the
%c locations are simply supplying their
customers for service without profit. The
------------------TURN PAGE
OPERATORS ATTENTION
YOUR OLD PIN GAMES
FACTORY REBOILT
"LIIE BRAND NEW"
The following games now being redesigned:
FLEET
FLICKER
LEADER
RED WHITE & BLUE -
METRO
ZOMBIE
EXCLUSIVE Southern California and Southwest
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THAT'S PRINTING!
DISTRIBUTOR for SULLIVAN-NOLAN ADV. CO.
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Make It TeU Your Story With
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HQLDSWORTH PRINT SHOP
128 So. Alma St.
Los Angeles
PAUL A. LAYMON
Distributor of Quality Coin-Operated Machines
Pico Blvd.
DRexel 3209
Los Angeles,
AN 16077
Mention 01 THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
7
FOR
APRIL
1942
JOBBERS-DISTRIBUTORS
STOCK UP NOW!
IT'S LIKE HANDING YOU $10 AND $20 BILLS
ON A SILVER PLATTER!
OUR GAMES ARE WORTH DOUBLE THE
PRICE! NO WONDER WE ARE SHIPPING THEM OUT BY THE
LOADS DAILY! ARE YOU GETTING YOURS?
ESTAB-
L1SHED
1932
ONE

OF OUR
DISPLAY
PETE
HAGE-
DOORN,
Owner
ROOMS
ALL FREE GAMES. CRATED AND READY TO GO!
Silver Skates
Metro
Zig Za~
59.00
15.00
New Camp
Formation
Pan American
Play Mate
Dude Ranch
On Deck
Band Wagon
Up & Up
Score Champ
Speed Demon
19.00
COIN
MACHINE
REVIEW
8
FOR
APRIL
Big Chief
Duplex
Zombie
Stars
Crossline
Blondie
24.00
Sevens Up
Broadcast
Attention
Flicker
Entry
Hi Stepper
29.00
~~m~aleach
Bakers
l
Defense
Belle Hop
Double Play
Wild Fire
Paradise
League Leader
49.00
34.00
Bosco
Ten Spot
Double Play
39.00
Horoscope
Super Chubbi.
South Paw
Leqionnaire
ABC Bowler
Clover
Big Parade
Show Boat
' 42 Home Run
Jungle
Spot Pool
Captain Kidd
Texas Mustang
Snappy
Gun Club
49.00
Towers
Click
60.00
Victory
65.00
Venus
Knock Out
74.00
Spot-a-Card
75.00
Five and Ten
1 FILMTONE MOVING PICTURE MACHINE - $550.00
1 SOUNDVIEW MOVING PICTURE MACHINE - $500.00
NEW JERSEY OPERATORS : We will buy your Pin Games - Cash Wait ing!
COMPLETE LINE OF ~lEW AND USED CIGARETTE MACHINES
Terms: 1/ 3 Deposit, Balance C. O . D., Give 2nd and 3 rd Choice. Full Cash Orders
for $20.00 or le ss.
ROUTE 23 , NEWARK-POMPTON TURNPIKE ,
• SINGAC, N. J . Phone: Little Falls 4-0784 .
JERSEY SPECIALTY (0
1942
17c locations receive l c ' per pack and the
20c locations get 3c.
Frankly, Th e Two Franks aren' t worried
about the present machine shortage situa·
tion fo r they have experimented with a
service policy that h as proved to them th at
cigarette vendors can b e made to last in -
definitely provided proper care on regular
sch edule is plann ed fo r them.
On thi s schedule, r egular. service calls
are mad e on each machine from 1 to 4
tim es every week. The coin chute is always
chec ked and given a quick cleaning. All
machines are brou ght into the shop at
least once every six months for compl ete
overhaul. They are torn down, worn parts
re placed, thoroughly cleaned and painted
if needed. In h eavi er volu me locations, this
overh aul is more often. And in th e case of
machines on whi ch th ere are frequ ent se r-
vice calls, this is also the case.
Th e Two F ranks explain th eir service
policy as, " Wh at we would like from our
opera tor if we were a loca tion." This is
th e way they ex plain it :
"Locations like clean machines. We
know that clean machin es wear less, so th ey
must be spotl ess at all tim es. They like
regul arity in our calls at one of their less
busy tim es of th e day, so we stick to a
tight schedule. We never hit a restaurant at
meal tim e or a tavem in the evening.
" Our custom ers don' t like to run out of
merchandise. We cl\1I frequ ently and use
machines th at hold in average of 350 packs.
Old machin es give more troub le and have
less eye a ppeal. Our average machin e age
in the past h as been 2 years, with better
locations getting a new unit every year.
Now, this may no t be poss ible so we're
shortenin g our overhaul and maintenance
periods.
" We don' t like to get our locations
through 'deals'. W e 'prefer to get them
through salesmanship and hold them with
good service for we have found that if th e
lo cation lik es your machine h e also likes
you. But if he does n' t like your machine,
no amount of money spent with him will
change his mind.
" Tu service calls we give special empha-
sis. We always refund the customer's nickel
and try to b e at his location in less th an 30
minutes and this is full 24-hour servi ce.
We keep two service cars available at all
times and have two more for emergency
use. When. our service men are out on calls
a nd have completed the job, th ey all call in
befo re coming back to th e office. This often
saves tim e in making another call in the
same area.
" On our regular sch eduled route calls we
try to limit them to less than 15 minutes on
a point-by-point basis. Th e men are attired
in nea t 2-piece unifor ms with our name
lettered on the caps. Th ey always speak to
th e loca ti on on entering, eith er 'Good
mornin g' or 'Good afternoon' . Th ey speed-
ily clean and fill th e machine and th en take
the coin box to th e cashi er to count-out.
" Before leaving th ey suggest chan ge, fill
out our ti cket and get it sign ed ~1)d leave
with 'Thank you' . The route men are in -
structed not to engage the location's em-
ployees in unn ecessary conversation and to
leave with the location the impression of
effi cient and courteous service."
Because The Two Franks r eceive 9/ 10 of
their servi ce calls b etween the hours of
noon and midni ght, th ey s pend this time at
their office. At Christmas time they send
their locations gifts of a reminder nature
such as a utomatic pencils and calendars.
In maintainin g constant good will with
their custom ers th ey do not allow th e route
and service men to smoke while at the loca-
tion and always answer complaints speedily.
In cases where the loca tion is angered by
machine failure du e to bent and out-of-
s ~a pe coins in the chute, and similar
ca uses, one of The Two Franks personally
visits th e location and shows him why this
break-down could not have been prevented
by the machine or the servi ce man.
In planning the s prea d of th eir locat ions,
Acme, like many of th e nation's top mer-
chandi sers in other lines, works fo r diver-
s ity. Th ey are almost equally s prea d be-
tween restaurants, tavern s, hotels and
recrea tion centers. About % of th eir loca-
tions are loca ted within the city limits and
the oth er % are rural.
Accordin g to the co-pa rtn ers at Acme
thi s not only gives th em a more even flow
of revenu e th e year around but also s prea ds
peaks so that th eir regular schedule may
be kept at all times.
More and more the company's policy is
pointed to takin g the location into their
confidence on such qu estions as cost of
machines, se rvice probl ems, why more
commission can' t b e paid and th e " whys"
of machine clo ggin g and failu re in opera-
tion. Th e Two Franks are convinced th at
with the prevalence of old er equipment in
th e fi eld, which appears probable, operators
can' t start too soon preparin g the loca tions
for an und erstanding of service ills th at
may crop up in th e future.
Yes, in th e pas t The Two Franks have
never bou ght a location with anything but
good service, well plann ed in advance, and
in th e future they intend to kee p on buy-
in '! locati ons the same way for they reason:
" If you can buy a location with money
som eone else can buy it out from und er
vou th e sa me way. But if you get it with
th e best service you know how to give,
th ere's no one who can top that hand !"
Brake Turntable Offered
ROCKFORD, Ill. - The Kelley-M ennes
Mfg. Co., has just offered to the trade a
new low cost brake turntable idea for use
in coin machine servi ce departments wh en
workin g on small co unter and slot ma-
chin es.
Th e turntabl e is 14x14xl" and is avail-
able with larger platforms as required.
Defense Sampler
PERU, Ill. - The American Nic"keloid
Co. has issued an attracti ve sampler contain-
ing sa mples of plated metals, lists of typ ical
uses for th em, and charts showi'n g how the
use of them can h elp conserve more strate-
gic metals for vital war production.
Firms bidding on Government contrac ts
may obtai n the D efense Sampler by writing
direct.
EVERY PICTURE TELLS YOUR STORY!
When It 's a Mott Pictu re, Eye-.A. PMdl and Buy-Appe al G o Togeth er! Every commercial shot is a
sales tri umph! Every phot og ra ph is an artistic achievement. The finest work at fair, live-and-
let-live prices! Matt's official p hotog raphers for the industry, are represented in every issue
of this magazi ne. For successful pictures, call
Bernard Merge at MOTT STUDIOS
2115 WEST PICO BOULE VARD
EX·2458
LOS ANGELES, CALIFORNI A
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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