Coin Machine Review (& Pacific ...)

Issue: 1942 April

BELLS
GENUINE FACTORY REBUILTS
Blue Fronta-Brown Fronta-Chrome Belli
Gold Chrome.-Hand load Myst.ry B.II.
Ie: - 5e: -
IDe: - 25e: - 50e:
WRITE
FOR
PRICES
SKILL GAMES
PAYTABLES
CONSOLES
Western'. Baseball-'39
Comb. F.P. '" P. O ... $ 94.50
Batting Practic . ............ 159.50
S •• burg Shoot the Chut •• 104.50
Ke.n.y · Air Rald.r....... 149.50
Evan. T.n Strlk..
79.50
Bally Shoot the Bull ..... 69.50
Anti-Aircraft. Mar'glo .. 52.50
Exhibit'. Vitalizer ........ 69.50
Bally AII.y ...................... 59.50
Sk.eballett. ...........
79.50
long Shot ........................ $174.50
Sport King ....... _ ............. 144.50
Grand National . J. P ..... 109.50
Pac.maker. $45 J. P •.... 109.50
Grandstand. $45 J.P..... 89.50
Thistledown. $45 J.P ..... 79.50
Hawthorn • • $50 J.P....... 79.50
S.ablscuit. $45 J. P......... 79.50
Sport Pag. ........................ 64.50
Mill. 1.2-3 ...................... 59.50
Ke.n.y Super B.II... ....... $234.00
Mill. 4 B.II •... _ .. _ ............. 314.50
4 B.lls-5c '" 25c-
Factory R.bullt ... _ ..... 395.00
Jenning, Silver Moon
Totaliz.r ........................ 149.50
1940 Galloping Dominos.
Jackpot ... _ .. _ ........ _ ....... 224.50
Evans Galloping
Domino. . .. _ ...... _........... 79.50
Evans lucky lucr........... 179.50
Watling Big Gam ••
F.P .• Dial ....... _ ...... _ ... 129.50
Watl. Big Gam •• P.O ..... 114.50
Mill. Jumbo. F.P ........... 134.50
Mill. Jumbo. P.O. ....
114.50
Pace Saratoga, P.O......... 79.50
Saratoga. F.P. '" P.O ... 179.50
Paco. Rae ... J.P •............ 175.00
K.eney '38 Skill Tim • .. 119.50
Evan. Bangtalls .............. 97.50
Mills Square B.II ....
79.50
Jonn. Fast Time. F.P ... 97.50
J.nn. Fast Tlmo. P.O. .... 89.50
J.nn . liberty B.II, Flat.. 39.50
Jenn. L1b.rty B.II, SI... 44.50
Bally Royal Flu.h.......... 59.50
B.ulah Park ..
79.50
China Boy ...................... 49.50
Exhibit'. Tantora" ... _... 49.50
Groetchen'. Sugar King.. 59.50
Buckl.y Track Odd ••
Round Head ............... 129.50
Buckl.y Flashing
Ivories. Round Hd ....... 129. 50
PHONOGRAPHS
WANTED
CASH
OR
TRADE
SEND YOUR
LIST TODAY
PHONOGRAPHS
SEEBURG
Colon.I-1940. E.S ........... $294.50
Command.r E.S . ............ 269.50
Royal. 1938 ... _ ............... 109.50
Mod.1 H-12 Rec .•
K.yboard ... _................. 69.50
Mod.1 C-12 R.cord •...... 59.50
WURllTZERS
616-16 R.cords .............. 79.70
412-12 R.cord • .............. 59.50
P12-12 R.cord • .............. 54.50
41-1940 Counter Model .. 119.50
61-1939 Counter Mod.L 89.50
MillS
Empres. . ...... _ ................... 189.50
ROCK-OlA
Super 40 .................. _ ....... 229.50
Ma.t.r 40 ..................... _ ... 219.50
Deluxe Luxury Llght-
up-1939 ....... _ .. _ .............
Standard-I939 ....... _ .......
I mp.rial 20. 20 R.c •......
Rhythm Ma.t.r 16..........
159.50
149.50
109.50
69.50
COIN
MACHINE
lIevlEW
6
FOil
APIIIL
1942
ST. :LOUIS
ST: LOUIS-Spring weather injected
new life into the activities of the coin ma-
chine industry in St. Louis and surrounding
territory and resulted in a renewal 'of social
events that had to be postponed for the
duration of the Lenten season. Lee Turner
of the Mound City Sales Co. arrived in town
from a trip that took him thru the southern
states and a month long stay in Florida.
It was not altogether a vacation trip for
Turner as he has business interests down
in sunny Florida. Andy McCall, head of the
McCall Novelty Co. was gone from St. Louis
in late March on a survey of rural routes.
On his return McCall reported a feeling of
optimism exists in the minds of outs tate
operators in regards to route operation
during the coming season. Dale Rymer,
manager of the Missouri Tavern Supply
Co. of Springfield, Missouri, had his tire
problem solved in an unexpected manner.
A thief took his car from a parking lot
when Dale was making a call on his route.
Carl Trippe of the Ideal Novelty Co.
announced that he will open a modern
Arcade at Chain of Rocks Park, popular
amusement center for Missourians on May
1. The Arcade will represent an investment
of around $10,000, says Trippe. The entire
physical layout of the establishment will
carry a Mother Goose motif with simulated
AUTOMATIC·
PHOTOGRAPHY
peppermint sticks and colorful character,
out of nursery rhymes depicted. Fluorescent
red, white and blue lights have been in-
stalled thruout. This latest Arcade will
bring to a total of twelve the number of
Arcades that are operated by Trippe during
the summer season. Four Arcades are lo-
cated at service men's U.s.O. centers where
all the newest equipment is provided for
the boys in service at a maximum of one
cent play. One half of the receipts are
turned back to the U.S.O. fund thereby
making the operation of the four Arcad es
on a non-profit basis. It is Ideal's way of
contributing to the morale of our soldiers.
Walter Hartwig and Bill Paule are two
members of the coin machine industry who
have gone into the armed forces and would
welcome correspondence from their many
friends in the industry. Address mail to
Private Walter Hartwig, Company Head-
quarters, 27th Engineers, Fort Buchanan,
Puerto Rico, and William Arthur Paule,
Torpedoman Third Class, Naval Torpedo
School, Newport, Rhode Island.
The Olive Novelty Co. had its busi'-
ness routine interrupted by events of a
pleasant nature recently when Clarence
Hart appeared at work and announced the
arrival at the Hart domi cile of a new baby
girl. Th e excitement at hearing of this event
had hardly subsided when an express man
delivered a crate of orapges and _~ case of
The remarkable coin-operated
PHOTOMATIC
machine. a worldwide public favorite, automat-
ically takes, frames and delivers a fine perso,,",1
picture in only 40 seconds! Requires · no-.- ... ttend-
ants; very little weekly servicing. ' PROVEN ·iI ·
steady money-maker. Investigate without obliga-
tion.
International Mutoscope Reel Co., Inc.,
44-01 11th St., Long Island City, New York.
grapefruit shipped from Miami, Florida.
The afternoon mail brought three novelty
jewelry gifts for members of the office
force and Mrs. Ben Axelrod. It finally de-
veloped that the unexpected presents were
from Jack Mehl, Ben Axelrod and Al
Haneklau who are now at this firm's Miami
branch.
It is a relief to members of the industry
to see the rapid recovery of Vernon Holt
of Olive Novelty who was involved in a
serious automobile accident recently. He
suffered broken bones and numerous bruises
but is coming along nicely.
John Winkelmann together with fellow
coinmen celebrated the fiftieth anniversary
of John's father's connection with the drug
industry. Winkelmann has six sons that are
druggists. John is sometimes tormented
with the thought that maybe he would be
better off if he had followed his dad's ad-
vice and become a druggist. He said that
he is mostly interested in their shorter
hours.
.
A chance to break away after a spell of
overtime work was afforded Martin Balen-
siefer of the W-B Novelty Co. and 4e took
advantage of it by taking Mrs. Balensiefer
to Hot Springs, Arkansas for a little vaca-
tion. Upon their arrival at the resort they
unexpectedly met Bill Lehman of the Gen-
eral Electric Co. and Mrs. Lehman. The
four of them went to many of the places of
interest there and were fortunate to make
the right guess as to what constitutes a good
bet at the track.
Out of town operators that visited St.
Louis in late March to buy new equipment
included Garrett Ashland of Carbondale,
Illinois, and Forest Ray of Fredericktown,
Missouri. Bill Littleton of Sikeston, Miss-
ouri, was also in town recently to make
some last minute purchases of equipment.
Rnbert A. Latimer
(~J'N(~I~ll
(~l'N III~
(~(Jlll~l) !
This is the welcome message your
dollar will bring to thousands
ol
cancer sufferers in 1942. Help us
carry on the fight.
Enlist in your local field army now.
Buy package labels today.
If you live in the Metropolitan Area,
address the New York City Cancer
Committee, 130 East 66th. Street.
AMERICAN SOCIETY FOR
THE CONTROL OF CANCER
New York, New York
Mention of THE COIN MACHINE REVIEW is your b_est introduction to our advertisers.
!Jt :1atej more :1han machinej
:10 UnJ Cigarette"
" The Two Franks". Buccero And Fasone. Are In The
Business Fo,r Life. And They Have Only Service To Sell
by B. K. Anderson
"The Two Franks," cigarette operators,
sat in a booth listening while another op-
erator (no longer in the business because
of bankruptcy) tried to buy the location
away from them. Of course, they listened
to his sales story_
"Buddy," he said confidentially to the
location, "I've spent five bucks in your
place tonight_ I throw lots of parties. I'll
give you a slice of my business. I'll prob-
ably spend as much here as I take out of
the machine."
"The Two Franks" listened. The location
listened.
"Do the guys that have this location
spend it all back . with you?"
"No" the location owner had to admit,
"they don't."
"Think it over," said the operator and
left.
Five minutes later "The Two Franks,"
Buccero and Fasone, solemnly picked up
their hats, their fifty-cent check and
walked toward the cashier. The location
owner was waiting for them_
"I guess you men heard," he said_
"Yep," The Two Franks answered.
"Well, what have you got to say?" he
asked, "Don't you want to keep your ma-
chine in here?"
"Sure we do," said Frank Fasone, "but
we don't want to pay its way, we want it
to earn its way. We're business men, Mister,
we don't buy locations."
"Look at it this way," Frank Buccero
suggested. "Our profit out of sales here is
for operating costs including service. If
we hand it all back to you we would have
to charge you for service to keep going.
Certainly you won't pay for service because
no one else does. So your machine gets out
of order. Several of your customers want
cigarettes. They can't get them at your
place; they go down the street after them
and they stay down the street."
"I get it," said the location. "If it wasn't
for .good service I might lose a dozen custo-
mers trying to hold the business of that
other operator?"
This, in a nut shell, is the way The Two
Franks do business, and it is just another
reason why, even in the days before getting
new cigarette vendors involved ordering
90 days in advance for five times the num-
ber you expected to get, The Two Franks
always had more requests for machines
than their stock would allow them to put
' on location.
They started out back in 1934 when half
the Congress wanted President Roosevelt
pu t in a strait jacket because he thought
it might not be a bad idea to build up the
U. S. Navy a little. During the year they
were able to locate 2S machines in fairly
good locations.
Now they have ove~ 300 locations, an
attractive office, stock room and shop lo-
cated on Main Street in a heavy traffic
uptown business district not far from the
geographical center of Kansas City, -Miss-
ouri.
To them cigarette vending machines are
salesmen working in the field and the same
kind of a sales record is kept on each
machine that salesmanagers keep on sales-
men. Test after test has proven to The Two
Franks, who do business as the Acme
Amusement Co. that a machine that won't
do over 200 packs a month isn't a profit-
able location.
They have also learned their equipment
The "Two Franks"-Buccero and Fasone.
They practice the theme that: "There is more
to v?nd!?g cigarettes than putting in the
machine.
lesson, namely that in any area there must
be a variance in price schedules and only
those machines adaptable to changes in
price are worth while fooling with.
In Kansas City three prices predominate
for popular brands: 15c, 17c, and 20c.
There is a 2c per pack city tax which en-
ters this picture. On the 15c sales the loca-
tion is paid nothing by Acme on the first
200 sales each month unless his volume for
the period totals more than 500 packs for
the month. Then on all packs he is paid a
commission of %c each. If he falls under
500 he is paid the commission for the num-
ber of packs in excess of 200.
From this it can be easily seen that the
%c locations are simply supplying their
customers for service without profit. The
------------------TURN PAGE
OPERATORS ATTENTION
YOUR OLD PIN GAMES
FACTORY REBOILT
"LIIE BRAND NEW"
The following games now being redesigned:
FLEET
FLICKER
LEADER
RED WHITE & BLUE -
METRO
ZOMBIE
EXCLUSIVE Southern California and Southwest
YOUR VOICE ON PAPER-
THAT'S PRINTING!
DISTRIBUTOR for SULLIVAN-NOLAN ADV. CO.
of CHICAGO
Make It TeU Your Story With
Style and Speed!
We tell th e Coin Machine Indus try story
as y ou would ! See for yourself why we
d efy competition _ . . let u s handle your
next printing job! Re member-we beat
quota tions from aU printing plants in the
Wes t! Get the bes t for the leas t!
HQLDSWORTH PRINT SHOP
128 So. Alma St.
Los Angeles
PAUL A. LAYMON
Distributor of Quality Coin-Operated Machines
Pico Blvd.
DRexel 3209
Los Angeles,
AN 16077
Mention 01 THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
7
FOR
APRIL
1942

Download Page 6: PDF File | Image

Download Page 7 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.