polling their grievances as well as their
strength, that may see even the biggest out-
fit take the count in this territory_
Add to War Bonds boosters: Hyman
Goldman, Joe Finelli, Arthur MacCready,
Julius Gold, Bill Peek, Sam Yollen, Abe
Weissman, Robert Stone, Babe Kaufman,
Bert Lane, Lou Goldberg, Saul Kalson, Joe
Fishman, Israel Cohen, Abe Harrison and
many others.
What do we hear about that certain op-
erator who is looking around for a radio
program to sponsor? If we got the dope
right the commercial is to be devoted to
suggesting the purchase of stamps and
bonds by coin machine. No other plug is
to be used. It sounds like a good idea and,
maybe, the operator will name the time and
station soon.
'
As we go further into the war we begin
to see that many of us minimized the part
women can play in this effort. Although the
coin machine trade has had its share of
women executives, some of them the tops
in any line, today it is the wives and daugh-
ters of coin machine operators who are
showing their stuff. We understand that
since confiscatory tactics were put into mo·
tion by the City of New York, the wives
of coin machine operators have been going
behind the scenes, organizing committees,
writing letters to editors, appealing to
councilmen, judges, and commissioners. In
other words, from the least suspected
source, we are receiving some of our greatest
strength.
Irving Sherman
SEATT.LE
SEATTLE-Yes, I know there is a war
on. And I've heard about the scarcity of
new equipment, the dearth of good me-
chanics, the dwindling parts stocks, the tire
and ,g asoline situation. But if local operators
think they're having a difficult time, we ask
them to pause and review the case of Earl
J. Heroux, who is without a doubt Coin
Row's unluckiest of the unlucky.
It's not so much the monetary loss-
although $16,000 isn't exactly sawdust.
Rather, it is the shattering of faith, the
blasting of ideals. It is the kind of thing we
are. fighting to preserve in 'a world gone
amuck, and if we can't find the true spirit
of "trust thy neighbor" mirrored in our fel-
low man, then ' where else can we find it?
A couple of years ago Heroux sat in his
private office. A coin machine operator for
a dozen years, he had pioneered penny ar·
cades in the Pacific Northwest and was the
guiding light of a dozen such establish-
ments. A middle-aged man walked into the
office and asked for a job. He explained
that he had just been paroled from the
penitentiary after serving five years of a ten
year term for buglary. So far everyone had
turned a cold-shoulder to him. The man
was desperate. Would Heroux give hiri. a
job?
Heroux said: "Y ou'Te an honest man now,
MUTOSCOPE
~~
~~ Arcade Headquarters ~
;
,~
~
Reasons Why YOU Should Buy Here :
rTHE MOST COMPLETE LINE OF ARCADE E9UIPMENT IN THE WEST.
2. Spot Stock of Post Cards by Mutoscope.
3. ON HAND all kinds of Photocell Guns.
4. We carry LARGEST ASSORTMENT of 1 and 5 Ball Pin Games.
5. Ou r trading has always be,e n supreme to the buyers satisfaction.
6. Full line of MUTOSCOPE ARCADE EQUIPMENT including
SKYFIGHTER. ACE BOMBERS. HOCKEY. POST CARD VEN-
DORS. VOICE-O-GRAPH. PUNCH-A-BAG. ALLEY OOP
SKEE BALL. DRIVE MOBILE. AND MOVING PICTURE MA-
CHINES.
7. No deal complete unless you are satisfied.
Buy Defense Bonds with the Money You Save
at Southwestern Vending
SEE JIMMY -
SEE HARRY -
FOR "BU YS"!
SOUTHWESTERN VENDING
MACHINE COMPANY
2833 . West Pico Blvd.
LOS ANGELES. CALIF.
aren't you?" The ex-con nodded. Heroux
put him to work in the shop. And so began
the readjustment of Ruppert (Bob) Sey-
mour to the outside world.
Seymour turned out to be a master
mechanic. He was blessed with inventive
genius, too, as attested by the creation of
Bojo, the accordion·playing gorilla, and
other novelties.
With the Northwest arcade field opera·
ting in smooth fashion, Heroux turned to
fresh pastures. It wasn't long before he per·
ceived the opportunities in Alaska. Alert,
ambitious, energetic, Heroux spent a thous·
and dollars accruing first·hand knowledge
and mapping out a workable program.
Then he dispatched an aide to Fairbanks
and sent Bob Seymour to Anchorage.
Heroux bought Seymour a cabin passage,
provided him with ample spending money.
Before sailing Seymour broke down and
blubbered like a child, so overwhelming
was his gratitude. "I'll never forget this,"
were his parting words.
Heroux shipped thousands of dollars
worth of equipment to Anchorage and Fair-
banks. He forwarded Seymour $100 a week
for the first month. Under the terms of
their agreement, Seymour was to become
a full-fledged partner when the equipment
was paid for.
Meanwhile, a mining enterprise in which
Heroux had invested, soured, resulting in
the loss of $6,000. "But I've still got my
two boys in Alaska," he told himself.
Body blow No.2 came from Fairbanks.
The coin man there surreptitiously sold all
Heroux's equipment, pocketed the money,
and fled the country. Despite these two
setbacks, Heroux still managed to smile.
"I've got Bob and I know he won't let
me down."
Reports from Seymour began to strike
pessimistic tones. He was having tough
luck, couldn't seem to make ends meet. The
outlook became bleaker. Heroux was on
the verge of travelling to Anchorage and
giving the matter his personal attention.
But first, he dispatched a wire. The an-
swer came back: "Mr. Seymour has left for
Fairbanks." Heroux wired Fairbanks. "Mr.
Seymour has left for the states!"
The news hit Heroux like an aerial tor-
pedo. He couldn't believe it. Further in-
vestigation not only substantiated the fact,
but revealed that Seymour had sold every
piece of equipment and filled his jeans
with silver. These were the games on which
Heroux had not yet completed payment!
Lost: $16,000 in cash, three investments
-and faith. Time and business acumen can
overcome the first two, but breach of the
latter has a permanent scar.
Louis Kama/sky
Ballard Back Home-
PORTLAND, Ore.-Clayton Ballard has
returned to Portland after a business trip
to Chicago where he was the guest of
Homer E. Capehart for a few days.
OPERATORS! Workmen's Compensation Insurance!
S25.00 DEPOSIT WITH POSSIBILITY DIVIDEND REFUND OF S5.00 to SIO.OO
Why Pay More? Get Details Now!
Inc. J929
Zeigler Insurance Agency I ·Inc.
54J S. Spring St •• MIch igan 096J
Spe c ialists-Coin Machine Industry
Los Angel es. Calif.
Mention of THE COIN MACHINE REVIEW is y our b es t introduction to our a dvertisers.
CO IN
MACHINE
REVIEW
5
FOR
APRIL
1942