Coin Machine Review (& Pacific ...)

Issue: 1942 April

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APRIL
1942
The COIN MACHIN E .REVIEW fo r Ap ri l, 1942, Vol. 9, No. 10. Published monthly at 1115 Ven ice Blvd., Los Angeles, Calif. Fitzroy 8269. Pa ul W . Blackford ,
editor a nd pub lisher. NEW YORK OFFICE, Ralph P. Mulligan , 441 Lexington Ave., Murray Hill 2·5589. CHICAGO OFFICE : C . J . Anderson , 35 East Wac ker
Drive CENtral 11 12. PORTLAND , Ore. OFFICE: J . A. Convene, 1007 Terminal Sales Bldg ., ATwater 211 1. Entered as Second Class Matter J uly 23, 1936, at
'the Post Office at Los Angeles, Calif., under the Act of March 3, 1879. SUBSCRIPTION RATES : $1.00 per yea r or $2.00 fo r 3 years. 25c per copy.
WPB Halts Machine
Mfgr. May 1st
WASHINGTON, D. C.-The War Pro·
duction Board ordered the shu t down of all
manufacture of automatic phonographs,
weighing machines, pinball games, and other
amusement devices on May 1st, 1942, in a
special ruling issued on March 16th.
Board claims the suspension of manufac·
ture would make available for war use
substantial quantities of copper, aluminum,
nickel and other critical metals, and pre·
dieted it would hasten the conversion of the
seventy-five million dollar industry into war
production.
Eleven of the largest firms in the Coin
Machine Industry are already producing
parts for bomb sights, artillery shells, parts
for airplane gun turrets and other war
materials.
In order to use up fabrica ted or partly
fabricated materials on hand, the manufac-
turers were ,g ranted permission between
March 1 and April 30 to produce three
times the number of automatic phonographs
and other amusement devices permitted un-
der their February quota. It was stipulated,
however, that the new units must be manu-
factured or assembled for the most part out
of stocks now on hand.
Certain prohibitions were made effective
immediately. These are:
1. No manufacturer may cut, stamp, or
otherwise process any copper, copper alloy,
nickel, or stainless steel for the production
of the banned items.
2. No repair parts may be produced for
gaming machines_
3. No manufacturer may take delivery of
any raw or semi processed materials, or
finished parts not fully completed on May 1.
4_ No manufacturer may sell or deliver
any materials or parts except to other manu-
facturers for use authorized by the WPB,
or to Defense Supplies Corporation, or to
the Metals Reserve Company, or as might
otherwise be directed by the WPB.
MAY TAX CALENDAR
May 20
FEDERAL INCOME T AX. With-
h o lding Agents. Monthly return of tax
withheld on bond interest for the preceding
month to be filed with Collector of Internal
Revenue.
June 1
FED E R AL T AXES ON ADMIS-
SIONS AND D UES, FACILITIES, OIL,
P R OCESSING, SAFE D EP O S I T
LEASES,
ELECTRICAL
ENER GY,
SALES
( IN-
T R ANSPORTATION,
CLUDING R ETAILER S' AND M ANU-
FACTUR E R S' EXCI SE T AXES ) . T ax-
payer s. Return and payment of tax for pre-
ceding month to Collector of Internal
Revenue.
Want to Buy a Bomber?
For inf<>rmation of operating groups and
Associations conducting
defense-bond-and -
stamp campaigns with a defi nite goal of so
many guns
tanks or planes. the Trea sury De·
partment has issued the following to show
approximate costs of war weapons:
$80-M-1 Garand rifle.
.
$50 t o $3,OOO-Machine guns of various
types and calibers.
$100 to $500-Heavy case d e molition bombs .
$6,500-37 MM anti-tank gu n.
$20,000-37 MM anti-aircraft g un.
$50,000-90 MM a nti-airc raft gun .
$10,000-75 MM gun.
$40,000 Light tank.
$75,000-Medium tank.
$55,000-Pursuit plane.
.
$210,000-Light bombardment pla ne .
$335,OOO-Heavy bombardment plane.
Rowe In New Home
NEW YORK-31 East 17th Street is the
new address of the Rowe Cigarette Service
Co., and the New York office of the Rowe
Manufacturing Co.
Located on historic Union Square the
Rowe companies occupy the entire two
floors of the two-story buff brick building.
The modern design of the building is ac-
centuated by huge .plateglass windows,
edged with glass brick, which extend the
width and height of the second floor, front
and rear, admitting full daylight.
Planned by Robert Heller, one of New
York's leading industrial designers whose
successes range from desks to department-
stores, the new Rowe building is a hand-
some, practical building, inside and out. It
stands as another milestone marking the
continual progress and success of the Rowe
companies, and of the automatic merchan-
dising industry.
Marble Tables Continue
LOS ANGELES-The County Board of
Supervisors adopted a motion April 1st
permitting the operators of marble tables
to continue operating games within 1000
feet of school buildings in areas outside of
the city limits for another year.
Two years ago the Supervisors adopted
an ordinance regulating the games and out-
lawing their use within 1000 feet of schools
after one year. Later the Supervisors
gran ted an extension of time before the
1000-foot ban was to become effective and
the April 1st extension is the second given
the opera tors.
Important Notice
For the duration of the War the Los
Angeles offices of THE REVIEW will b e
open from I p. m. to 4:30 p. m. only each
day. Switchboard service will be from
10 a. m. to 4:30 p. m. and the offices will
con tinue to close all day Saturday.
Laymon Has New Service
LOS ANGELES-Through a special ar-
rangement whereby he is the exclusive
distributor for the Sullivan-Nolan Adver-
tising Co. in Southern California and the
Southwest, Paul A. Laymon is offering op-
erators of marble tables a new type of
superior service.
• The service consists of rebuilding old
marble tables into brand new games that
cannot be distinguished from fac tory-pro-
duced new games. All old paint is removed,
cabinets redesigned and refinished, new de-
signs on backglass and playfields, new
names and new molding around glass. All
metal parts are refinished, all legs refin-
ished, new style bumpers added, playfield
panel repinned, all inserts tested and recon-
ditioned and the machines tested for per-
centages.
Operators merely bring in their old games
and within a three week period Laymon
returns to them a brand new game at an .
astonishi'n gly low price. At the present
time Laymon is accepting F1eet, Flicker,
Leader, Metro, Zombie and Red, White and
Blue for rebuilding and redesigning.
Eventually it is hoped to keep a supply of
new remade games on hand so quick ex-
changes can be made for the operator's
convenience.
Those who have already taken advantage
of the service speak highly of the splendid
quality of the workmanship on the newly
designed games.
Noto Moves
SAN FRANCISCO - With everything
spic and span Joe Noto is now holding
forth at the new location of the Operator's
Exchange at 621 Van Ness Avenue. Moving
to the new location about a month ago
Joe has considerably more room and his
new store is well stocked with new and
used equipment and compliments by the
hundreds have descended upon him over
. the excellent variety offered.
Joe is traveling solo in the new home
for brother Carl joined the Army and is
stationed at Monterey.
The best wishes of the Industry go to
the Notos on the splendid showing they
have made in the Bay Area and the fine
new store they have opened t6 serve oper-
ators even better than in the past.
On the Cover
T h e H ollywood Farmer e ttes, h eaded
b y lovely Gwen Sti th , h e ra ld the ar-
r ival of Sp r ing with new garde n tools
and a r e r ead y to start their Victory
Garde n s. Gal s are b ein g u sed b y P r o -
ducer Sam Coslow for a ser ies of
Soundies a t the H o llywood stu d ios of
R CM P r oduc tions.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHIN E
REVIEW
3
FOR
APRI"
7942
Pennies 50 Years A90
LOS ANGELES-H. Paul Kegley, RE-
VIEW reader, sends in this interesting item
from the Scientific Monthly of fifty years
ago:
"PENNIES-There are 72,800 pounds of
pennies encumbering the vaults of the Sub-
Treasury .. . The accumulation is partly
the result of the general establishment of
pe·nny in the slot machines. The head-
quarters of the companies owning these
machines is in this city, and all the pennies
are therefore sent here when the agents
make their returns. The companies there-
upon unload them upon the Sub-Treasury."
"The nation now, as in 1917, will need the wholesome tonic of recreational tTflvel as
one of the greatest maintaining forces of national morale." - Statement by United
States Travel Bureau of the U. S. Department of the Interior.
WE'RE DOING
Our Part . . .
C OIN
MACHINE
REVIEW
4
FO R
APRIL
1942
HOTELS OF SOUTHERN CALIFORNIA are
Health and energy still bubble from the
doing their part in this great national
earth at the famous mineral springs
cause by maintaining normal facilities
resorts.
and operations in every department for
Golf, tennis, riding, swimming, cycl-.
the use of Americans seeking mental
ing, badminton and a multitude of other
and physical release from strain and fag.
sports and recreations are still to be
To facilitate the business of Ameri-
enjoyed every day of the year by the
cans, and in the interest of war pro-
visitor to this sun-blessed land.
duction, there is augmented service at
Hotel rates in Southern California
the great metropolitan hotels of Los
will continue at pre-war levels. Nowhere
Angeles, Hollywood, Long Beach, San
is there a greater variety of hotel ac-
Diego and the other large cities of
comni.odations to suit every budget and
Southern California.
every taste.
There are no rations of fun at the
In spite of rumors, travel is normal in
fine resort hotels located on the desert
Southern California. Transportation to
and throughout the State is normal, and
hotel and resort life is normal.
For further particulars, consult the
nearest travel or transportation agent or
your automobile club.
at Palm Springs; by the sea at Coro-
nado, Carlsbad, Laguna, La Jolla, Santa
Catalina, Santa Monica and Santa Bar-
bara; and amid the beauties of Pasa-
dena,
Beverly
Hills
and
Riverside.
HOTELS
O F S OUTHE R N
NEW YORK
NEW YORK (RC)-Are we down-
hearted? Brother, we haven't begun to
fight!
Jack Harris of Brooklyn has been placing
seconds that he never dreamt would see the
light of day again, and location owners are
glad to get them. Harris insists, however,
that all children be kept away from the
machines. Also, no location owner is to
tamper with machines in any way and, in
the event of failure, to call the association
at once.
Do we need such publicity as Nat Cohn
of Modern provided in the World Tele-
gram? Many businesses are suffering be-
cause of priorities but the idea that the
coin machine trade "cashed in while the
cashing in was hot" gives precisely the im-
pression that reformers and phonies are
trying to create about the industry. Why
should it be said that the machines had a
" take" while every other business is said to
show profits? Once and for all let us get
away from shady connotations and show
people that we have costs and losses and
merchandising problems like the rest.
No, the Army hasn't paged us yet, but,
brother, do we find good company among
air wardens! Quoting Zone Warden Rothen-
berg: "Coin machine operators, because of
being accustomed to long and irregular
hours of work and because they know
streets and the varying sections of the city
so thoroughly, are the most valuable assets
the air warden service has. They not only
constitute one of our most reliable element,
but undoubtedly place first in devotion to
duty during dog-watches."
We've been warning operators about cau-
tioning their service men to vary route and
time of collections. That we haven't just
been trying to fill space is made evident by
the almost fatal attack on Samuel Gottfried
of Queens. Sam was waylaid by two men
and shot. How did those men happen to be
at the spot at the time they were? Answer:
Shadowing. So we repeat: Habit and or-
der are okay, but vary your routine because
of the danger outlined.
Are we facing a shortage of service men?
Discussing this problem a few days ago,
several leading operators suggested that, in
instances, it might be possible to train
women for this work. It was also pointed
out that many over-draft age mechanics can
be persuaded to become active if one is
willing to allow for a certain amount of
slow-ups in their performance. Another
idea, one that really deserves consideration,
has to do with pooling available mechanics
for the duration.
What is this we hear about distributors
showing favoridsm in supplying parts? Let
us not make mistakes in these difficult times
that will result in bad feeling for the fu-
ture. While many big operators are indis-
pensable to distributors, the good of the
industry requires that even the littlest fel -
low be given a chance to exist. We'd rather
not mention names, but we know of several
instances where the little fellow was given
a quick brush-off and the little fellow knew
it. It's the little fellows, grouped together,
C AL I F OR·NIA·.
Room 701, 629 South Hill Street, Los Angeles, California
Mention of THE COIN MACHINE REVIEW is y our best introduction to our advertisers.
A NEW KEY PURSE
G e n u i n e Ie a the r·
lippe,ed. 50 num·
bered key tabs. Snap
off-sna p on. Write
for prices.
KELLY·MEN N..ES
MFG. CO .
Rockford, illinoIs

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