RINGING THE "BELL" FOR VALUE . . . . . . . . . . . . .
SNAPPY
WEST WIND
GUN CLUB
BELLE HOP
SHOW BOAT
STAR ATTRACTION
HOROSCOPE
SUPER CHUBBIE
ABC BOWLER
LEGIONNAIRE
• • • • • • • • OTHER SPECIALS AT PROPORTIONATE SAVINGS TO YOU . . . . . . . .
Argentine ......................... $
Do Re MI...........
Captain Ki dd ....
Zig Zag
HI Hat ...............
Ton S pot ............
Cha mp s
Wild Firo ..........................
Five T.n Tw.nty ... _.........
Ju ng l. .......................
Monlc k.r
Flicker ........................
Re peater ........................... $
Targot Skill ................
Sovon Up ........................
Victory ...........................
44.50
36.50
47.50
37.50
33.50
34.50
49.50
22. 50
77.50
49.50
62. 00
17.50
. Ban dwagon ._ ... _ .... _.
~r~~1
26.50
29.50
24.00
72.50
'Seach ....................
$
Du pl.x .....................
Spot Pool ..........................
Str atoll n.r ..........................
Bowlaway ................ .......
Four Ros.s ........................
Big Ch l.f ..........................
Zombi. ..............................
V.lv.t ................................
W. will pay cash for
17.50
Knocko ut ..............
72.50
All Amorican .................... 19.50
Bosco ................................. 54.50
Big Parade ............... _....... 69.50
Tow... ....................
57.50
V.nu. .................................. 69.50
Spotacard .......................... 62.00
equ i pm ent.
Send UI
~~:~g
23.50
48.50
17.50
44.50
20.00
17. 50
19.50
17.50
log a l
yo ur lilt.
BASEBALL SEASON IS HERE I ORDER NOW I . . . . . . . . . .
Home Run 1942
S peed Ba ll ........... .
Doub l. Play ......... .
$ 97. 50
28.50
36.50
1/ 3
I
Sou t h Paw . .......
. . $ 39.50
. 36.50
Maj ors 194 1 .... ....
Pl ay Ball . ..... . .... . .. 19.00
DEPOSIT.
BALANCE
C . O . D.
I
Slugg.r->
................... $ 27.50
Leag u. L.ad.r .................. 22.50
PHDNE Bl g.low 2-9274
ORDER NOW I
BELL COIN MACHINE EXCHANGE
COIN
MACHINE
REVI EW
12
FOR
APRIL
7942
Recognition of the place of vending ma-
chine equipment in the motion picture
theater, which for so long has seemed so
slow in arriving, no'w appears to be arriving
with a rush-but no faster than the equal
recognition that the old-time "candy butch-
er" had his place, that the public st1l1, as
always, likes to 'nibble while it's being en-
tertained.
Helen Kent reviews the issue nicely in
the "Modern Theatre Section" of the De-
cember 6, 1941, issue of Boxoffice, publica-
tion of theater management. Writes she:
In a great many picture theaters through-
out the country today, a smart contributing
business enterprise is being carried on most
profitably. No, it isn't a "bookie-like" lot-
tery, nor is it tableware distributing, nor a
simplified variety of faro banking. This
time it's a perfectly legitimate business and
one which does not in any way act as a
qetriment to the prime occupation of run-
ning a refined place of public entertainment.
As a matter of fact, this secondary busi-
ness actually contributes to the pleasure and
appeals to the "good taste" of patrons and
can in no way offend those among the public
who believe that theater operation should
stick to the presentation of good pictures in
nice surroundings and leave the crockery,
guessing games and gambling to those who
make it their one means of livelihood.
It isn' t a new idea; but it is a changed
one. We refer to the purveying or vending
of confections or refreshments within the
theater. It is within almost everyone's
memory when "candy butchering" was
widely practiced in moving picture theaters.
Yet, today, this practice which fell into
disrepute, is once again a high profit enter-
prise.
The difference is entirely in its method
of handling. The fact that theater patrons
like to "nibble" while viewing entertain-
ment is as strong and"important as ever. By
acknowledging that fa ct and doing some-
thing sensible about - it, the smart theater
operator is putting nimself in line for an
extra profit which has been found to be
most gratifying.
Of course only when the subject of con-
fection vending in a theater is looked upon
by the theater operator as another oppor·
641 HUNTERDON ST.
NEWARK, N . J .
tunity to be of service to his patrons is the
profit angle really successful. It must be
realized that his secondary business de-
mands its share of attention also if it is to
be really serviceable to the customers and
profitable to the operator.
During the past several years, confection
and popcorn vending in theaters has be-
come refined and "ladylike" in its connota-
tion s. In most cases where it is practiced,
it is a dignified and unobtrusive service to
patrons, of which they have definitely shown
unqualified approval by making such opera-
tion profitable. Gone is almost all of the
messiness formerly associated with the pur-
veying and eating of popcorn and other con-
fections in the theater. The odors are elim-
WANTED
W e will pay top prices for
any Late Bally Marble Game
or Keeney For tune and Con-
test, also Packard or Buckley
Wall
Boxes and Mills Late
Slot Machines.
inated by modern air conditioning, the sell-
ing is made attractive and the waste dis-
posal is usually handled competently by
conveniently placed refuse receptacles.
Undoubtedly the renaissance of confec-
tion vending within theaters resulted in
large measure from the fact that in almost
every case where a theater exists, its satel-
lite, a candy and popcorn shop, would spring
up next door or at least nearby. Theater
managers would notice their patrons enter-
ing with confections to nibble on while
being entertained. Obviously, there was no
profit for the theater in this, and at the
same time the oft bemoaned "messiness"
was just as present as though a legitimate
profit were being made for the theater.
Since theater patrons actually were going
out of their way to bring eatables into the
theater for consumption, or stopping to buy
them upon leaving the theater, the logical
step was to make them happy about the
whole thing by providing this service within
the house, the while taking a handsome
profit-and making of it something refined
and actually a credit to the theater.
Miss Kent, the writer, appraises the two
types of operation (this use of the word is
from the theater's viewpoint) of refresh-
ment vending. On one hand is the theater
operator who purchases his own equipment,
supplies and incidentals and manages the
vending business himself. Undoubtedly,
she points out, this entails more trouble
and attention than the other method, but
"it is generally believed to more than repay
the effort and minor expenses involved."
This equipment, the writer states, runs
the gamut from the completely simple auto-
matic vendor for either candy or cold
drinks to the more elaborate counter and
the miniature soda fountain unit. The needs
of the theater, space available and class of
patronage will dictate the type of , equip-
ment best suited to the individual theater.
Of late, however, she asserts, so import-
ant has this "extra business" become that
many new theaters have been built with
special space compartments provided in the.
plans for the purpose of installing the
equipment and supplies for confection pur-
veying. In this way the entire set-up is made
FOR SALE
Bak.r's Pacers (Dally Do ubl.). ....................................................... $235.00
Evan. Galloping Domlnos.. ......................... _..................................... 65.00
Evan. Galloping Dom i nos ( L ate Head) ........................................ 160.00
Evans Bang Talis ( Lat. Hoad, 5 " 25c Pl ay) .......................... 185.00
Evans Ro ll etto J uni or ( Late H.ad) ................................................ 185.00
Exh ibit Rac.s .................. $ 60.00
J.n ning Liberty B.II........ 40.00
Kee n.y Track TI m. .......... 75.00
Kee ney Tri pl e Entry ........ 175.00
Bally Fair Grou nd. ........ 40.00
Bally Fleetwood
30.00
Bally Preakne.. . .. _ .. __ ..... 23.00
BaJly Carom .....
Wester n Derby K ing ..... .
Western Center Sma.h ... .
Weltern F lying H igh ..... .
18.50
55.00
12.50
12.50
STEWART NOVELTY COMPANY
133 EAST 2nd SOUTH
Phone 35055
SALT LAKE CITY, UTAH
BOI.D YOUR GUNS ..
:'i!~t~~~ D~ESmTeHE' TRiUe~HriNcR~.:sE'lrN ag o i.'i.Ecgi6NS
A complet e "JAP" changeover, con sist ln'l of 4 " Jap"
cut·
will "Triple: ' Itself " IMMEDIATELY" and as eflectlvely as
i f you had placed a NEW PIECE of equipment on location .
COMPLETE CHANGEOVER for SHOOT THE CHUTES Is only
$4 .50 each machine. Lots of 5, $3 each . CHICKEN SAM
CHANGEOVER WITH BATTLE SCENE BACKGROUND IN FOUR
COLORS WITH "JAP" COVERALL FOR " SAM , " $6.00 COM·
PLETE. DISTRIBUTORS , WRITE FOR QUANTITY PRICES . Full
CA,SH WITH ORDER .
THE BEVERATOR CO.
CAMBRID;GE, OHIO, U. S. A .
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.