Coin Machine Review (& Pacific ...)

Issue: 1941 September

dependable course if he purchases mer·
chandise vendors, scales, phonographs, and
one or two counter machines, which do
not need frequent replacing.
Breaking down the involved questions
confronting operators, the important issue
is the profit angle. After all, that is the
final aim. Every operator wants big prof·
its. How to achieve them becomes his am·
bition from the first and, weaving through
all location and machine problems and
solutions offered, is that one word "Profit:'
Logic is needed in the pursuit of profits
more than anywhere else. A route of 100
amusement machines would have to net a
larger profit per machine than you would
expect to receive from each bulk vendor
on a route of 500. And-the initial cost of
amusement machines is much higher than
that of bulk vendors, the life much shorter.
Consequently, you must set aside a larger
percentage for depreciation of equipment.
Scales, phonographs, and other types of
service machines may be operated for even
longer periods, and, of course, their per·
centage for depreciation of equipment must
be still lower.
COIN
MACHINE
REVIEW
56
The Henry Grille, in Riverside, Calif., is one of the busiest refreshment spots on the West
Coast - a gothering place for a great many Army and Navy men. Recently this location
installed a new Victory Model Wurlitzer 750. Says Henry Meyers , the proprietor, "Am very
well pleased with the new Wurlitzer 750. Since it has been installed, I have done considerable
more business."
FOR
SEPT.
J94J
Location Knowledge of Paramount
Importance In Selecting Machines
A Smart Buyer!
Are You?
If you know how to buy coin machines,
chances are your worries are few! For the
toughest of the hundreds of tough prob·
lems confronting an operator is puzzler,
"Which machines shall I buy?"
Your dealer, your own examination of
machines, a fellow operator . . . all might
be solutions but usually are not. The
friend who is "coining" money with a crop
of machines might suggest them-but that
is no guarantee they will be money·makers
on your route. Manufacturers never take
chances, a frail mechanism, lack of player·
appeal in a machine might mean the loss
of thousands of dollars with an entire in·
vestment in tools, dies and raw materials
thrown away. So, before it is ever put on
the open market, a machine has to be
proven popular on test locations.
So, you have to choose from coin mao
chines that are good machines-mechanic·
ally sound, with playing appeal for some
operators.
In the school of buying, gleaned by the
experiences of hundreds of seasoned oper·
ators, the one suggestion that is believed
about the most reliable 'Ind safest from
the financial point of view is the "trying
out" method. Buy one or two machines of
a certain type and put them on your route.
If a machine fails in one location, try it in
another. Perhaps the second, or even a
third or fourth spot will be the success
spot. But, if the machine meets endless
failure-you can console yourself that you
have lost an investment in one or two
machines, not fifty. However, if the test
machines bring in quick coin returns, you'll
be pretty safe in purchasing more for loca·
tions all along your route.
The small town operator, not able to
make even an experimental gamble, lack·
ing enough spots to switch machines from
one to another, will probably be taking a
That brings us to the place where you
are put upon the bench as judge. How
good is your judgment? Do you know
when to dispose of a machine? Can you
accurately compute the minimum earning
figure of a machine from its original cost
and estimated life-and then have the
courage to "pull" it without delay when
the earnings fall below this minimum? If
you can't, you're taking profits away from
your other machines which are paying their
own way!
To sum it all up, perhaps the simplest
advice is: Know your territory backward
and forward ! You'll know pretty well be·
forehand what types of machines you can
spot profitably! You'll be able to compare
one machine with another from the stand·
points of design and construction and then
purchase those which look best to you!
Know your locations . . . know the people
who patronize them . . . and you have a
firm foundation for building yourself the
title "A Smart Buyer."

*
*
*
"Who commands in your house?"
"We share the management. My wife
bosses the servants and the children; I
attend to the goldfish."

The owner of the Town Hall Diner in East HarHord , Conn., has found that his customers are
enthusiastic about Pla-Mor music and are delighted with the beautiful tone of the Pla-Mor
Wall Console Speaker, model 600.
AVAILABLE FOR DELIVERY NOW!
A definite Used Game shortage is just ahead_ Buy now while we can make
immediate delivery, Check over these games and place your order TODAY!
NEW MACHINES
~~~~n~:!~e
Snappy.
Zig Zag
.
Argentine .
~~I~~~e SpraY
Knockouts
. $~~:~g
84.50
89.50
99.50
~~:~g
99.50
NEW GAMES,
CLOSE OUTS
Pan Am erican
Horoscope
West Wind.
Majora '41
Entry

.
Target Skill
Barrage
SkY Blazer
. $79.50
79.50
82.50
79.50
79.50
79.50
69.50
79.50
RECONDITIONED
FREE PLAY
Speed Ball
Sport Specials
PlaY Ball
Four Roses
Sea Hawk .
Flicker .
47.50
~~:eteague
Dude Ranch
Band Wagon
Gold Star .
t~~~e~t~r :
Sara Suzy .
Pylon
Polo
.....
Red , White and Blue
Attention
On Deck
Sky Lin.
Glamour
Wing.
Sporty .
Limelight
Vacation
Big Show .
Three Score
~~g:deSi~
42.50
42.50
42.00
Red Hot
Flagship
Headliner
~;:~g
37.50
35.00
32.50
45.00
45.00
32.50
30.00
3 1.50
29.50
27.50
25.00
25.00
24.50
27.50
.
.
.
Red Cap
Triumph
Scoop
Rink
Vari ety
Chevron
.
Fifth Inning
Lite A Card . . •
Derby ( '41 newest)
Club Trophy
. .
Derby ('41 console)
Jockey Club .
Turf King
22.50
22.50
22.50
Punch A Bag
Super Bomber
Batting Practice
Home Run.
210M
Chicken Sam
Score Champ.
Roxy
.
20.00
19.50
Defen der
Air Raider

22.50
Dh Boy . • •
Mili a Big Race
Brite Spot
~~~~~~~n
~~:~g
:
1/ 3 Deposit with Order -
14 .50
14.50
lUg
12 .00
12.00
11.50
11.50
10.00
9.50
9.50
27.50
214.00
214.00
22 1.50
221.50
221.50
Ace Bomber
to.. ~~l:S A~~~raft
Balance C.O_D.
UNITED AMUSEMENT CO.
3410·12 Main Street
Bargain Marl
5c PER WORD, MINIMUM $1.00
No General Delivery ads accepted. Send copy,
with remittance, to COIN MACHINE REVIEW,
1115 Venice Boulevard, Los Angeles, California
COIN COUNTERS AND WRAPPERS--
Tubular lc, 5c, 10c and 25c, guaranteed
heavy paper, 45c a thousand in 25,000
lots, 60c single thousand. Accurate Penny
Coin Counters, heavy aluminum, $1.00.
Belt Pocket, 35c postpaid. Collection
Books, 75c doz. HECHT NIELSEN, 1322
(TF-C)
Congress Street, Chicago, Ill.
MAILING L I S T - - - - - - - - -
of approximately 2,000 operators, jobbers,
distributors and manufacturers in attend-
ance at the Western States Coin Machine
Convention in November, $5.00 per copy,
cash with order. COIN MACHINE RE-
VIEW, 1115 Venice Blvd., Los Angeles,
Calif.
SLOT MACHINES REPAIRED-----
Have your machines adjusted, tightened,
cleaned, and greased. Replace defective
springs and worn parts. Have them buffed
and painted. Install new Reel Strips and
Award Cards. Increase earning power. Let
GRAHAM do the job. 212 East Palmer
Avenue, Glend~leJ Calif. Phone: ~
~. v~
(SS-C)
FORSALE----------
10 Mutoscope Diggers, roll chutes,
$35.00; also 10 Mutoscope Diggers, Hap
chutes, $28.00; Erie Diggers, $38.00 each;
Exhibit Merchantmen Diggers, $30.00
each; Hockey Games, $35.00 ; 50 Ad-
vance, like new, 2-column Hershey and
Milky Way 5-cent Candy Bar machines,
bargain, $8.00 each; 20 Eveready 4-
column Peanut and Candy penny ma-
chines, $4.50 each; 50 Columbus Peanut
machines, model A red enamel finish,
$3.50 each; Arcade machines cheap.
NATIONAL VENDING MACHINE
CO., 4244-46 Market St., Philadelphia,
Pa.
(S-P)
This Index is an editorial feature and is not
part of the advertiser's contract. This publica-
tion assumes no responsibility for errors or
omissions.
19.50
:tgg
15.00
r~t~6er
~Ug
Commodore
. $69.50
69.50
69.50
84.50
64.50
64.50
64.50
49.50
Majors .
~:g8
NEW AND USED
LEGAL EQUIPMENT
~f~~!~ Ba.~bail
Target Skill (floor
sample) •
Sluggers
My.tlc
INDEX TO ADVERTISERS
September. 1941
Kansas City. Missouri
SPECIAL-----------
We have monthly bargains in recondi-
tioned merchandise machines and counter
games. Send for free list. Get on our mail-
ing list. CAMEO VENDING, 402 West
42nd, New York City.
(AD-C)
WANTED, PENNY ARCADE-----
Will buy, lease, operate, consider part-
nership or start new Arcade if directed to
good amusement spot. Box 355, Coin
Machine Review, 1115 Venice Blvd., Los
Angeles, Calif.
(SO-P)
WANTED-----------
Wading Fortune Scales. Pay Cash. State
condition, prices, etc. Would buy route.
Write us now. SCALE SERVICE CO.,
Marion, Indiana.
(9-42-P)
SLOT MACHINES REPAIRED-----
Machines adjusted, tightened, cleaned and
greased. Defective parts replaced. Re-
pairs made on location. Stags a specialty.
We call and deliver. COIN MACHINE
SERVICE, 342 West Cerritos Ave., Glen-
dale, Calif. Telephone Otcus 3 3721.
V" ~ (
(S-P-TF)
WANT TO B U Y - - - - - - - - -
Used Phonographs, Guns, Arcade Equip-
ment, Phonographs, Records. Want 1
Tanforan. Cash or will trade. TROJAN
NOVELTY CO., 1813 West Pico, Los
Angeles, Calif.
(S-C)
Alpha Dislributing Co . ........................................
Associated Producers Distributing, Inc . .. 34,
Atlas Novelty Co . ....................................................
Automatic Games ................
. ..................
44
36
12
27
Baker Novelty Co ., Inc ...................................... IO
Bennett ' s Music Co ............................................... 52
Bluebird Record Distributors ........................... 46
California Simplex Distribuling Co .................
Canlor, J. C .............................................................
Columbia Record Dislribulors ..........................
Corcoran , William ................
. ...... 50.
Culver Music Co . ................
. ............. _ .........
43
27
48
51
55
Decca Dislributing Corp.
41, 44 , 45. 46. 48 . 49. 52. 53. 54. 55
Esquire Music Co ................................................. 53
Evans , H. C., & Co. .............
...... 8
g~~tl:~~~b~·& CC~P ... :::::::::::::::::: .......... ::::::::::::·· 1~
Graham. H . R. ....................
. ................... 11
Holdsworth Print Shop ................ .
13
Ideal Novelty Co ...................................................
Internalional Forwarding Co .............................
Inlernational Muloscope Reel Co . ....................
Inters lale Novelty Co ...........................................
22
30
22
45
Laymon. Paul A ....................................................
Long Beach Coin Machine Co ........................
Mape , E. T., Music Co .........................................
McGill Melal Products Co .................................
Metermovies . Inc ...................................................
19
20
58
30
32
,~ilrsb~~~~r~s~·~, Cf~~ ... :::::::::::::::::::::::::::::::::::::::::: 3~
Mills Novelty Co ................................. 23, 24. 25 26
~~~~~~ J~~kiR.?C~:··:::::::......... . .. :::::::::::::::::::: ~~
Mott Studios .............................................................. 48
Okeh Record Distributors .................................... 48
Packard Manufacturing Corp ............. Cover IV
~~~~~·P~~d~·~t: 8o~p:··::::::::::::::::::::::::::::: .. ~.o.~~~ II
RCA Manufacturing Co .• Inc . ........................... 47
RCA Victor Dealers .............................................. 46
Sanders. Mac ..........................................................
Seeburg . J. P., Corp ............................. Cover
Stoner Corp . ............................................................
U-Need-A-Pak Producls Corp . ..........................
United Amus ement Co .........................................
Universal Manufacturing Co ., Inc . ................
18
IH
28
30
57
17
Victor Record Distributors .................................. 46
~~~~glIf.~c~.~~:.:: . ~~:.: . ~~.~: . : ::::: ::::::::::::::::::: :::::: ~I
Walters . C ., & Associates ............................ 33 35
Western Distributors ........................................... : 54
Wilcox , W . W .• Manufacturing Co ................. 13
Wurlitzer . Rudolph. Co ..................... 3,4. 5, 6.42
Zeigler Insurance Agency. Inc ........................ 12
Solution to Puzzle
On Page 31
TROUBLED WITH SLUGS7-----
REVIEW Slug Cards in your machines
will stop this evil. Printed on heavy fancy
bristol and citing Federal Law violations
for slugging, these cards have stopped
slugging for hundreds of operators. Order
today at only 20c per dozen, plus 10c for
handling and postage on all orders under
$1.00. On orders over $1.00 we prepay
postage. COIN MACHINE REVIEW,
1115 Venice Boulevard, Los Angeles,
Calif.
(P-TF)
FOR S A L E - - - - - - - - - - -
Wurlitzer 600s, $ 129.50 ; 50s, $49.50; also
bar boxes. Superior Racehorse Vendors,
$44.50; Penny Twin Wadings, $29.50.
COLEMAN NOVELTY, Rockford, Illi-
nois.
(S-P)
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers,
W. II
/I
13 I~l.-
BYE
"
COIN
MACHINE
REVIEW
57
FOR
SEPT.
1941

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