Coin Machine Review (& Pacific ...)

Issue: 1941 September

traveling through the coal regions of Penn·
sylvania. Scenting an interest in popular
dance music, Tommy joined Jean Gold·
kette's band in Detroit in 1924, later join·
ing the California Ramblers. He later
played successfully with Roger Wolfe
Kahn, Vincent Lopez and Paul Whiteman.
Eventually, he formed his own band and
appeared with notable success in a Broad·
way musical, "Everybody's Welcome."
Several years ago Tommy organized a
new orchestra which made its first appear·
ance on Broadway at the French Casino.
During this engagement he broadcast twice
weekly over the CBS chain, building up
a reputation that was to prove invaluable
on a forthcoming tour throughout the East
and South. His college d pearances at the University of Pennsyl·
vania, Cornell, Harvard, Yale, Dartmouth,
University of Florida, Duke, University of
Alabama, Columbia University, St. John's
College and others.
In the Fall he returned to New York to
open the Blue Room of the Lincoln Hotel
where he and his orchestra made num·
erous recordings for RCA Victor, including
"Marie," one of the biggest all·time Victor
Record sellers.
During the summer of 1938, Tommy and
the band made a coast·to·coast tour of col·
leges and ballrooms, climaxing it with a
record·breaking engagement at the huge
Palomar Ballroom in Los Angeles.
More recent engagements include a stay
at the Palmer House in Chicago, Para·
mount Theatre in New York. At the Palmer
House in Ch icago his orchestra attracted
the largest crowds the Empire Room had
accommodated since the Chicago Fair.
Recognized as one of the ace trombonists
of the world, Tommy is the honorary presi·
dent of the "hot" clubs and bands at the
University of Florida, Oberlin, Drake, Notte
Dame, Butler, Buffalo and the Universities
of Alabama, Pittsburgh and Virginia, as
well as others.
However, with all his success, Tommy
did manage to attain his ambition to be·
come an engineer, on a small scale . . .
building miniature trains which run over
his own railroad system in the basement
of his New Jersey home.
He is a homebody of the most confirmed
type. He says: "What few days off I get
I try to spend at home. And I'm very
proud of my place. It's a 21·room, Colonial
style, brick house at Bernardsville, .].,
surrounded by 22 acres of teeming farm·
land and wooded slopes. It has silo, barns,
horses and milking cows."
The Dorsey home has a 65·foot swimming
pool, heating system, duplex bath houses,
clay tennis court, lighted for night play·
ing, handball, tennis and badminton courts,
barbecue oven and other intricate features.
It has a playroom and bar and bunk room
with nautical decorations.
He married at 18. Intimate call him
"Mac." Favorite musical composer is Vic·
tor Herbert. He prefers travel by airJllane
and has taken several flying lessons. He
has his horses in almost every field. In
history, his favorite characters are Wash·
ington, Edison, Teddy Roosevelt and Gen.
Pershing. In opera: Grace Moore, Nino
Martini and Nelson Eddy. Literature:
Dickens and O. Henry. Movies: Bing
Crosby and Bette Davis.
Tommy can make the trombone sound
like a trumpet, cornet, organ, cello and
violin. In his time he has played in bands
of Ted Lewis, Rubinoff, Kostelanetz, Nat
Shilkret, Vincent Lopez, Victor Young and
Rudy Vallee . . . made the all·time record
of having worked in 22 major orchestras
in 12 months.

as Credit and Collection Manager for Wur·
Ii tzer is attested by his standing as a Cer·
tied Public Accountant. He is also a
member of the Bar, having been admitted
in the State of Indiana in 1928.
Prior to his association with Wurlitzer,
Wurgler served in responsible executive
positions with the National Bank of In·
dianapolis, Eastern Rock Island Plow Co.,
Keyless Lock Co., Holcomb and Hoke Man·
ufacturing Co., and the Anchor Stove and
Range Co. The majority of his efforts with
these firms were directed along lines of
financial supervision and general manage·
ment.
Recognized for his ability and hailed by
hundreds of music merchants and execu·
tives who know his genial personality, Ed
Wurgler takes over the reins of Wurlitzer
credits and collections with the best wishes

of the entire coin machine industry.
~
Wurlitzer's Wurgler
Has Rich Background
NORTH TONAWANDA-A broad back·
ground of experience in many phases of
industry distinguishes Ed R. Wurgler, who
recently assumed new duties as Credit and
Collection Manager of the Rudolph Wur·
litzer Co., orth Tonawanda, New York.
Affable, competent Ed is already widely
known throughout this industry. His orig·
inal connection with Wurlitzer was in the
capacity of Assistant Credit and Collection
Manager for a two·year period. In this
work, Wurgler established an enviable
reputation for fair dealing and whole·
hearted sincerity.
Ed's versatility asserted itself when he
became a special factory representative for
the Wurlitzer Sales Department. His di·
verse activities on special sales assignments
have taken him the length and breadth of
the country during the past several years.
That Ed Wurgler's professional training
eminently qualifies him for hi new post
Bonanza At
W 011 Sales Co.
DENVER, Colo.-It took a gold or si lver
mine to start a bonanza town in the early
days of the West but all that's required
today to send a business mushrooming into
big money is an entrance in the co in mao
chine field-if Wolf Sales Co. is a sample!
In November, 1940, an office was opened
in this city, an office with a staff of three:
One mechanic, one office girl and a boy to
do the cleaning.
The other day, Wolf Reiwitz, head of
the company, purchased a three story build·
ing at 1932 Broadway, 125 feet deep and
30 feet wide, and began remodeling. The
1941 staff for Wolf Sales includes four of·
fice girls and fourteen sales and service
men.
Says Reiwitz, "When we get through
with our new headquarters, we'll have one
of the finest show rooms in the United
States! Just to prove it, we plan to have
a great many pictures taken at our grand
opening!"

only on
C A
WHAT A SUNNY DAY MEANS
TO A CIRCUS SHOWMAN
. . . A PLA-MOR Remote S e le ctor
mea n s t o a location o w n e r. It
means p rofit w ith a capital " P" . . .
it m e ans big re ceipts a t the e nd
of the day! Folks can't resist PLA-
MOR! Easy to look at , . . s martly
s tre amline d w ith s atin chrome fin -
ish! Fun to p la y . . . in dire ct titl e
strip ligh ting a n d a sele ctor knob
with firme r grip! Satisfying . . .
th e rotor sele ctor gives pos itive
s ele ction !
PLA-MOR p rofits go soaring . . .
th ey're n e v er cut down by n ume r-
ous repair bills . PLA-MOR is serv-
ice pers onifie d. s te adily depe nd-
able day alte r day. If you want to
make b igger p rofits fa ster. le t me
tell you all about PLA-MOR!
GEORGE W . CULVER
CULVER MUSIC CO.
236 First Street. Calexico. Calif.
Also
511 Fifth Street. EI Centro. Calif.
Mention of THE COIN MACHINE REVIEW is your b e st introduction to our advertisers.
• • •
COIN
MACHINE
REVIEW
55
fOR
SEPT .
1941
dependable course if he purchases mer·
chandise vendors, scales, phonographs, and
one or two counter machines, which do
not need frequent replacing.
Breaking down the involved questions
confronting operators, the important issue
is the profit angle. After all, that is the
final aim. Every operator wants big prof·
its. How to achieve them becomes his am·
bition from the first and, weaving through
all location and machine problems and
solutions offered, is that one word "Profit:'
Logic is needed in the pursuit of profits
more than anywhere else. A route of 100
amusement machines would have to net a
larger profit per machine than you would
expect to receive from each bulk vendor
on a route of 500. And-the initial cost of
amusement machines is much higher than
that of bulk vendors, the life much shorter.
Consequently, you must set aside a larger
percentage for depreciation of equipment.
Scales, phonographs, and other types of
service machines may be operated for even
longer periods, and, of course, their per·
centage for depreciation of equipment must
be still lower.
COIN
MACHINE
REVIEW
56
The Henry Grille, in Riverside, Calif., is one of the busiest refreshment spots on the West
Coast - a gothering place for a great many Army and Navy men. Recently this location
installed a new Victory Model Wurlitzer 750. Says Henry Meyers , the proprietor, "Am very
well pleased with the new Wurlitzer 750. Since it has been installed, I have done considerable
more business."
FOR
SEPT.
J94J
Location Knowledge of Paramount
Importance In Selecting Machines
A Smart Buyer!
Are You?
If you know how to buy coin machines,
chances are your worries are few! For the
toughest of the hundreds of tough prob·
lems confronting an operator is puzzler,
"Which machines shall I buy?"
Your dealer, your own examination of
machines, a fellow operator . . . all might
be solutions but usually are not. The
friend who is "coining" money with a crop
of machines might suggest them-but that
is no guarantee they will be money·makers
on your route. Manufacturers never take
chances, a frail mechanism, lack of player·
appeal in a machine might mean the loss
of thousands of dollars with an entire in·
vestment in tools, dies and raw materials
thrown away. So, before it is ever put on
the open market, a machine has to be
proven popular on test locations.
So, you have to choose from coin mao
chines that are good machines-mechanic·
ally sound, with playing appeal for some
operators.
In the school of buying, gleaned by the
experiences of hundreds of seasoned oper·
ators, the one suggestion that is believed
about the most reliable 'Ind safest from
the financial point of view is the "trying
out" method. Buy one or two machines of
a certain type and put them on your route.
If a machine fails in one location, try it in
another. Perhaps the second, or even a
third or fourth spot will be the success
spot. But, if the machine meets endless
failure-you can console yourself that you
have lost an investment in one or two
machines, not fifty. However, if the test
machines bring in quick coin returns, you'll
be pretty safe in purchasing more for loca·
tions all along your route.
The small town operator, not able to
make even an experimental gamble, lack·
ing enough spots to switch machines from
one to another, will probably be taking a
That brings us to the place where you
are put upon the bench as judge. How
good is your judgment? Do you know
when to dispose of a machine? Can you
accurately compute the minimum earning
figure of a machine from its original cost
and estimated life-and then have the
courage to "pull" it without delay when
the earnings fall below this minimum? If
you can't, you're taking profits away from
your other machines which are paying their
own way!
To sum it all up, perhaps the simplest
advice is: Know your territory backward
and forward ! You'll know pretty well be·
forehand what types of machines you can
spot profitably! You'll be able to compare
one machine with another from the stand·
points of design and construction and then
purchase those which look best to you!
Know your locations . . . know the people
who patronize them . . . and you have a
firm foundation for building yourself the
title "A Smart Buyer."

*
*
*
"Who commands in your house?"
"We share the management. My wife
bosses the servants and the children; I
attend to the goldfish."

The owner of the Town Hall Diner in East HarHord , Conn., has found that his customers are
enthusiastic about Pla-Mor music and are delighted with the beautiful tone of the Pla-Mor
Wall Console Speaker, model 600.

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