Coin Machine Review (& Pacific ...)

Issue: 1941 September

Brodley's Hoppy
With Buckley Units
ARE YOU GETTING YOUR RIGHTFUL
SHARE OF MUSIC PROFITS?
SAN DIEGO-"We're really happy wi th
the 42·Box Buckley Music System in tailed
in our San Diego location," declares Heck
Church, president of the Bradley's 5 & 10
chain on the Pacific Coast.
Featuring popular drinks at unbelievably
low prices and food that cannot be beaten,
the Bradley cha in has had a phenomenal
growth on the coast. Catering to everybody
- from top hat to working cap - the Brad·
ley spots served over 3,000,000 people duro
ing 1940.
T he new San Diego spot has become the
bright spo t in San Diego night life and each
evening finds it packed to the doors. Forty·
two Buckley wall boxes are install ed in the
spot to care for the terrific play.
George Wheelock, prominen t so uthern
operator, made the install ation and reports
average grosses in the new Bradley's of
140.00 per week.

Hardly a day passes but one
of our customers tells us of the
definite increase in income and
the complete freedom from serv-
ice calls they are enjoying since
installing the Packard PLA-MOR
Remote Control Selector.
If you haven't investigated the
famous PLA-MOR Selector we
invite you to come in today
and learn what a phenomenal
change has come about in the
phonograph business, Western
Distributors have long been
known to keep abreast of all new,
improved ideas and so once again
Western Distributors takes the
lead with Packard equipment.
W rite Budge Wright
~
WESTERN DISTRIBUTORS
1226 S. W. 16th Avenue
PORTLAND. OREGON
COIN
MACHINE
REVIEW
54
FOR
SEPT.
1941
~ Wood and Power
Aid Defense
HOLLYWOOD-Tyrone Power, motion
picture actor, has joined Barry Wood, pop·
ular singer, in making a defense recording
for RCA Victor Company.
Power repeats his performance, "Saga of
the Leathernecks", given on the Treasury
Department broadcas t, "Millions For De·
fense" and, on the other side, Wood sings
Irving Berlin's "Arms for the Love of
America", assisted by Mark Warnow's
orchestra and the Ray Block singers.
According to Victor, Wood recently got
a l ittle too enthusiastic about helping the
def ense program. Dozens of pots, pans and
other cooking articles made of aluminum
have been arriving for Barry, who asked
for them, via song periods on the radio. So
he didn't bother to examine one package
the mai lman brought him. When, next day,
a letter arrived from a friend touring
Canada, tell ing him abo ut a box containin/!
three new, choice briar pipes-the box had
gone its way and joined up with ational
Dclem~

Mathias To Represent Columbia
EW YORK-The appointment of AI·
bert Mathias and Co., Phoenix, Ari·
zona, as who lesa le d istributors for Colum·
bia and Okeh records in Arizona, has been
anno unced by Pau l Southard, Sales Man·
ager for Columbia Recording Corporation.
T he new d istributors will service record
dealers formerly served by the Ray Thomas
Company, Los Angeles, who continue to
represent Columbia in the Los Angeles
area.
The EI Paso division of Albert Mathias
and Co. will serve the southwestern corner
of Texas and southern
ew Mexico on
Columbia and Okeh records, territory for·
merly handled by the Sweeney Electrical
Co., Denver, and Southwestern Music Co.,
Dall as.
Southard states, "The addition of these
two distributing points will enable dealers
in these territories to receive better service
and closer co·operation than has been
possible."

Another location to join the swing to installations of Wurlitzer Mode l 125 Wall and Bar
Boxes is the busy Towne Club af Madera , California. Operafing on a W urlifzer Victory Model
850 , fhis locafion now offe rs fh e new single coin enfry 5, 10, 25c Wurlifzer Box on ifs bar.
Reports are fhaf fh e convenienf coin ge ff ers have re sulted in a cons iderable increase in phono-
graph play profifing bofh the Club ifself and Music Merchanf Floyd Knudson of Fresno who
installed fhem. Says Floyd, " If custome rs haven' f gof a nickel , the y slip in a d ime or a quarfer.
These Wurlifzer Bar and Wall Boxes have certainly pushed my incom e up fo very pleasing
le vels wherever I ha ~' e installed them ."
Mape Music Has
Record Month
LOS ANGELES - August will long be
remembered at the Mape Music Co. for
during August one of the greatest sales
records in the h istory of the organization
was hung up.
So busy were the fo lks at the Los An·
geles office that Ed Mape came down from
the San Francisco office and spent the
month helping L. B. McCreary and the
local staff take care of th e unprecedented
orders for Seeburg equipment.
"The new 5, 10, 25c Bar·O·Matic ac·
counted for a major portion of the fine
business we enjoyed," said McCreary.
"During August we booked orders for
more than eight carloads of these new
units. Operators are certainly en th usiastic
about the new box and we look forward
to a continued heavy business in the
months ahead. Test installations have
proved conclusively that the 5, 10, 25c unit
ups the earn ing power of an installation
terrifically."

Here's The Do~e Ahout
TOMMY DORSEY
Tommy Dorsey was born in 1904 at Ma·
honey Plains, Pa., and made his debut as
a musician in Shenandoah in the same
state.
As a youngster his ambi tion was to be
a mechanical engineer. His first earnings,
however, came from driving a delivery
truck for a meat market. For this he reo
ceived $16 a week, but he soon discovered
that trombone playing, even in small bands,
was lots more remunerative. Once launched
on a professional musical career, it was
scarcely any time before he was playing
the "big time" and getting real checks.
His father, an accomplished instrumen·
talist, gave Tommy an inten ive musical
training that sent him through every in·
strument of the bra s section before the
trombone was selected. Both father and
son played numerous one·nigh ters together,
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
- only on
c:
A
traveling through the coal regions of Penn·
sylvania. Scenting an interest in popular
dance music, Tommy joined Jean Gold·
kette's band in Detroit in 1924, later join·
ing the California Ramblers. He later
played successfully with Roger Wolfe
Kahn, Vincent Lopez and Paul Whiteman.
Eventually, he formed his own band and
appeared with notable success in a Broad·
way musical, "Everybody's Welcome."
Several years ago Tommy organized a
new orchestra which made its first appear·
ance on Broadway at the French Casino.
During this engagement he broadcast twice
weekly over the CBS chain, building up
a reputation that was to prove invaluable
on a forthcoming tour throughout the East
and South. His college d pearances at the University of Pennsyl·
vania, Cornell, Harvard, Yale, Dartmouth,
University of Florida, Duke, University of
Alabama, Columbia University, St. John's
College and others.
In the Fall he returned to New York to
open the Blue Room of the Lincoln Hotel
where he and his orchestra made num·
erous recordings for RCA Victor, including
"Marie," one of the biggest all·time Victor
Record sellers.
During the summer of 1938, Tommy and
the band made a coast·to·coast tour of col·
leges and ballrooms, climaxing it with a
record·breaking engagement at the huge
Palomar Ballroom in Los Angeles.
More recent engagements include a stay
at the Palmer House in Chicago, Para·
mount Theatre in New York. At the Palmer
House in Ch icago his orchestra attracted
the largest crowds the Empire Room had
accommodated since the Chicago Fair.
Recognized as one of the ace trombonists
of the world, Tommy is the honorary presi·
dent of the "hot" clubs and bands at the
University of Florida, Oberlin, Drake, Notte
Dame, Butler, Buffalo and the Universities
of Alabama, Pittsburgh and Virginia, as
well as others.
However, with all his success, Tommy
did manage to attain his ambition to be·
come an engineer, on a small scale . . .
building miniature trains which run over
his own railroad system in the basement
of his New Jersey home.
He is a homebody of the most confirmed
type. He says: "What few days off I get
I try to spend at home. And I'm very
proud of my place. It's a 21·room, Colonial
style, brick house at Bernardsville, .].,
surrounded by 22 acres of teeming farm·
land and wooded slopes. It has silo, barns,
horses and milking cows."
The Dorsey home has a 65·foot swimming
pool, heating system, duplex bath houses,
clay tennis court, lighted for night play·
ing, handball, tennis and badminton courts,
barbecue oven and other intricate features.
It has a playroom and bar and bunk room
with nautical decorations.
He married at 18. Intimate call him
"Mac." Favorite musical composer is Vic·
tor Herbert. He prefers travel by airJllane
and has taken several flying lessons. He
has his horses in almost every field. In
history, his favorite characters are Wash·
ington, Edison, Teddy Roosevelt and Gen.
Pershing. In opera: Grace Moore, Nino
Martini and Nelson Eddy. Literature:
Dickens and O. Henry. Movies: Bing
Crosby and Bette Davis.
Tommy can make the trombone sound
like a trumpet, cornet, organ, cello and
violin. In his time he has played in bands
of Ted Lewis, Rubinoff, Kostelanetz, Nat
Shilkret, Vincent Lopez, Victor Young and
Rudy Vallee . . . made the all·time record
of having worked in 22 major orchestras
in 12 months.

as Credit and Collection Manager for Wur·
Ii tzer is attested by his standing as a Cer·
tied Public Accountant. He is also a
member of the Bar, having been admitted
in the State of Indiana in 1928.
Prior to his association with Wurlitzer,
Wurgler served in responsible executive
positions with the National Bank of In·
dianapolis, Eastern Rock Island Plow Co.,
Keyless Lock Co., Holcomb and Hoke Man·
ufacturing Co., and the Anchor Stove and
Range Co. The majority of his efforts with
these firms were directed along lines of
financial supervision and general manage·
ment.
Recognized for his ability and hailed by
hundreds of music merchants and execu·
tives who know his genial personality, Ed
Wurgler takes over the reins of Wurlitzer
credits and collections with the best wishes

of the entire coin machine industry.
~
Wurlitzer's Wurgler
Has Rich Background
NORTH TONAWANDA-A broad back·
ground of experience in many phases of
industry distinguishes Ed R. Wurgler, who
recently assumed new duties as Credit and
Collection Manager of the Rudolph Wur·
litzer Co., orth Tonawanda, New York.
Affable, competent Ed is already widely
known throughout this industry. His orig·
inal connection with Wurlitzer was in the
capacity of Assistant Credit and Collection
Manager for a two·year period. In this
work, Wurgler established an enviable
reputation for fair dealing and whole·
hearted sincerity.
Ed's versatility asserted itself when he
became a special factory representative for
the Wurlitzer Sales Department. His di·
verse activities on special sales assignments
have taken him the length and breadth of
the country during the past several years.
That Ed Wurgler's professional training
eminently qualifies him for hi new post
Bonanza At
W 011 Sales Co.
DENVER, Colo.-It took a gold or si lver
mine to start a bonanza town in the early
days of the West but all that's required
today to send a business mushrooming into
big money is an entrance in the co in mao
chine field-if Wolf Sales Co. is a sample!
In November, 1940, an office was opened
in this city, an office with a staff of three:
One mechanic, one office girl and a boy to
do the cleaning.
The other day, Wolf Reiwitz, head of
the company, purchased a three story build·
ing at 1932 Broadway, 125 feet deep and
30 feet wide, and began remodeling. The
1941 staff for Wolf Sales includes four of·
fice girls and fourteen sales and service
men.
Says Reiwitz, "When we get through
with our new headquarters, we'll have one
of the finest show rooms in the United
States! Just to prove it, we plan to have
a great many pictures taken at our grand
opening!"

only on
C A
WHAT A SUNNY DAY MEANS
TO A CIRCUS SHOWMAN
. . . A PLA-MOR Remote S e le ctor
mea n s t o a location o w n e r. It
means p rofit w ith a capital " P" . . .
it m e ans big re ceipts a t the e nd
of the day! Folks can't resist PLA-
MOR! Easy to look at , . . s martly
s tre amline d w ith s atin chrome fin -
ish! Fun to p la y . . . in dire ct titl e
strip ligh ting a n d a sele ctor knob
with firme r grip! Satisfying . . .
th e rotor sele ctor gives pos itive
s ele ction !
PLA-MOR p rofits go soaring . . .
th ey're n e v er cut down by n ume r-
ous repair bills . PLA-MOR is serv-
ice pers onifie d. s te adily depe nd-
able day alte r day. If you want to
make b igger p rofits fa ster. le t me
tell you all about PLA-MOR!
GEORGE W . CULVER
CULVER MUSIC CO.
236 First Street. Calexico. Calif.
Also
511 Fifth Street. EI Centro. Calif.
Mention of THE COIN MACHINE REVIEW is your b e st introduction to our advertisers.
• • •
COIN
MACHINE
REVIEW
55
fOR
SEPT .
1941

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