Coin Machine Review (& Pacific ...)

Issue: 1941 September

DIEGO • • THE PACIFIC COAST'S
• • • CHOOSES BOCKLEY!
The Reasons: 1. BUCKLEY elVES 100cro CUSTOMER
SATISFACTION!
2. AFFORDS MAXIMUM PROFIT WITH A
MINIMUM OF SERVICE COST!
Pictured on these pages. Bradley's 5 and lOin San Diego
- "top take" location on the Pacific Coast - and it is only
natural that Buckley Wall and Counter Boxes were chosen to
serve Bradley customers. Leading operators everywhere are
swinging over to Buckley. because experience has demon-
strated the outstanding advantages and profitable. trouble-
free operation that Buckley offers. week in and week out.
Your present phonograph equipment. regardless of age. make
or model. may easily be converted into Buckley Music Sys-
tems. and the average cost is no greater than a new phono-
graph. 12. 16. 20. 24 and 32-record play. with touch-to-touch
action . . . "cheat-proof" selector . . . brilliant illumination.
Talk to your nearest Buckley distributor. whose name is
listed on these pages. and let him show you how other opet-
ators are boosting their business with Buckley!
Bud Parr , of General Music in Los Angeles , helps
George Wheelock count a week's receipts.
Read What George Wheelock.
Operator. Says:
Mr. Bud Parr
2277 West Pico
Los Angeles. Calil.
Dear Bud:
I sho\lld like to take this opportunity to thank you
lor s.l1ing me the Buckley Boxes lor my locations.
.or I have never before enjoyed a more profitQble
business.
On the Bradley's 5 It 10 location in San Diego I
have taken collectipns IroQl my Buckley installation
that are really hard to believe. The 42 boxes in
this location are averaging around $140 gross each
week. I never dreamed you could get this kind 01
money from one mus ic location.
¥ours truly. (Signed) Georg" Wheelock
.'
51
fOR
SEPT.
1941
Impressive exterior of Bradley's in San Diego. George
Wheelock, ope rator who made the 42-box installa-
tion , stands beside his service truck in lower left of
photo.
WILLIAM CORCORAN
Pacific Coast District Sales Manager for Buckley Music System
1157 Post St .. San Francisco
METRO MUSIC COMPANY, 280 Golden Gate Ave., San Francisco
BAER MUSIC COMPANY, 850 East Fourteenth St., Oakland, Calif.
AUBREY V. STEMLER, 807 S. W . Sixteenth Ave., Portland, Ore .
W. BILL PARADISE, CREST NOVELTY CO.,
243-45 W. Trent Ave . , Spokane, Wash.
COIN
MACHINE
REVIEW
GRaystone 7878
HEBERLING BROS . , 106 Elliott Ave., West, Seattle, Wash .
JOE H. BAKER, 154 N. First St . , Fresno, Calif.
D. B. SCOTTO, 919 Tenth St. , Sacramento, Calif.
CHARLES A. ROBINSON, 1911 West Pico Blvd., Los Angeles
GENERAL MUSIC CO., 2277 West Pi co Blvd . , Los Angeles
1157 Post St., San Francisco
Mention of THE COIN MACHINE REVIEW is YO :lf best introduction to our advertisers.
51. Louis
(Continued from page 22)
COIN
MACHINE
REVIEW
52
FOR
SEPT.
1941
band Phillip Berehera, who died sudden·
ly in January of this year.
The Missouri Amusement Machine Oper·
ator's Association again passed up the
monthly meeting, inasmuch as most oper·
ators are too busy to attend in any case,
president Lou Morris said. More than
one· thIrd of the entire roster proved to be
on vacation when the association head·
quarters made an attempt to locate a few
of them.
Abe Jeffers, president of the Missouri
Cigarette Merchandisers' Association, is
having considerable fun poked at him as
the result of losing 60 (we mean 60)
pounds in the past few months with an
enforced diet. Jeffers, whose rotund figure
made it difficult for him to get through
doors, is a bit irritable over the whole
thing, existing on grapes and lettuce, but
is determinedly cutting down on his avoir·
dupois.
Lack of delivery on pintables has meant
a rebirth of popularity on many old favor.
ites, which are beginning to show on the
location front. For example, "Glamour"
which created a sensation last year, is be·
ing brought out by many operators. One
man even went to the point of listing off
friends to whom he had sold used equip·
ment for basement ratbskellers and play
room use, finding six perfectly usable rna·
chines which paid results on his routes.
There has been a noticeable tightening UIJ
on locations in all amusement machine
fields, fewer machines in out of the way
spots, and better equipment going into the
A·I locations exclusively.
Ideal Novelty Co. is going back on the
lanes shortly with its expert bowling team,
which last year placed third in th e tough·
competition city league. Keglers on the
staff are Lee Wiehlan, Bob Mees, Jaek
Rose, Tony Weingart, Art Paulle and
Gus Kanios.
Fred Pollnow, Automatic Phonograph,
vacationed during August in Wisconsin,
with his two firms of Automatic and Cen·
tral Novelty Co. both going full blast. One
Wurlitzer Music Merchant John Pricco of Trinidad , Colorado. has proved that Wur/itzer Step
by Step Modernization pays. Witness his latest move . Another carload order for Wurlitzer
750's and 850's signed for at the desk of Wolf Reiwitz, President of Wolf Sales Co., Wurlitzer
Denver Distributors. General Manager AI Roberts stands behind the desk ready to congratulate
Pricco on what will certainly prove a profitable move.
of the larl!;e t Wurlitzer openitors in the
midwest, Fred is trying to build up an
equally large chain of pinball and amuse·
ment locations.
Another new penny arcade opened its
doors this month, at Grand and Olive
streets, headed by AI Pannek. Ideal Nov·
elty Co., whose downtown arcade may have
to move because the building was pur·
chased by a downtown department store,
will also open another arcade at Bay·
less Avenue in South St. Louis. This
will enlarge Ideal's string to five.
Bill Illig, Manchester Sales, returned
YOU'RE BOUND TO WIN
WITH FOUR ACES!
PACKARD PLA·MOR
is ACE·HIGH over and over
again! This Remote Control Se-
lector is chock-full of winning
points!
Streamlined Beauty and Conven-
ient Selector Knobs-Ace One!
Rotor Selector . . . No Numbers
. • . Just Titles-Ace Two! Small
Compact
Size . . . Minimum
Amount of Current-Ace Three!
Crackerjack. Top-Notch. Consis-
tent Service-Ace Four!
PLA-MOR has instant play appeal
for the public! It doesn't demand
constant servicing! It's the great-
est little profit maker in the world!
I'll gladly show you the PLA-MOR
facts at your convenience.
BENNETT'S MUSIC CO.
from a Chicago vacation several pounds
lighter, having danced off several pounds
in the Windy City. Bill, whose weight
belies his ability, is one of St. Louis'
most active jitterbugs.
Star Novelty Co. has moved from 522
Easton to Skinker Boulevard. Al Lee·
brock heads the concern, which operates
in University City and other suburbs.
Sam Singer has moved his Royal Nov·
elty Co. from 1520 Market to 1512 Market.
Into the hospital on August 10 went
Frank Petsch, who lifted a heavy pin.
table into his truck then lo~t his grip, the
machine falling on and breaking his right
leg. Friends are thinking of sending him
a Bally Schooldays for amusement while
he is laid up with the leg in a cast.
Robert Latimer •
~ Kaye Man
Proves Hero
MILWAUKEE, Wisconsin-A pleasant
afternoon of sport in a speedboat proved
to be an adventure in bravery for Arthur
Wright, whose voice you hear on the lyrics
with Sammy Kaye's orchestral presenta·
tions. Wright, taking a relaxing speedboat
ride between shows at the Riverside theater,
dived into the Milwaukee River and saved
William Kueter from drowning.
Sammy himself met a daring challenge
during a personal appearance, when, after
handing his baton to a contestant in the
"So You Want To Lead A Band Contest",
the lad asked, "Does this mean I'm the
leader now?" Kaye replied, "That's right"
and the boy retorted. "Then, how about
hiring my brother·in·law as trumpet
player, he's been out of a job for a year."
Kaye and Wright are both heard on Vic·
tor·Bluebird records.

516 W. Washington St.
Bob Crosby • • • only on
PHOENIX. ARIZONA
DEC C A
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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