Coin Machine Review (& Pacific ...)

Issue: 1941 September

-
Coin Men Worned
On L. B. Thugs
LONG BEACH - A warning has gone
out, to amusement machine and phono-
graph operators, from the Long Beach Pro-
gressive Business Men's Association, to be
on the lookout for orga nized gangs,
headed by a trio noted for its daylight
hold-ups. A reward offer, made some time
ago, is still in effect. Coin men are asked
to report burglaries a t once.
The trio which has been particularly
disastrous to machines, works successfully
by having two men force the door off th e
machine while a third watches from the
counter, sipping a drink.
Established amusement game operators,
pioneers in Long Beach, who have worked
for cooperation with civic authorities to
bring about a standard of fair practice,
report a battle on their hands with incom-
ing operators who feature the methods once
crushed. Through the efforts of the P. B.
M. A., they are carrying the case to Long
Beach amusement machine patrons wi th a
plea for civic pride through legitimate
business methods.

~
Open House lor
Evans Play BaIl
LOS ANGELES - When samples of
Evans' new Play Ball reach Mac Mohr,
Pacific Coast Representative for H. C.
Evans & Co., a grand celebration and open
house will be in order.
Operators have been worrying Mac sick
asking him when the new game will ar-
rive, so to launch it properly on the Coast
Mac plans a big celebra tion. All operators
in the West will be invited and for two
days th e Mohr headquarters at 2916 West
Pico will be given over to examining the
new game and sampling Mohr hospitality.
There will be sandwiches and refreshments
to please the most discriminatin g and a big
time is promised all.
Mac claims the new machine has plenty
punch and· appeal and in the same breath
states that sales on Kicker and Catcher are
still brisk.
.•
behalf of the Amusement Merchants As-
sociation , to th e army's entertainment pro-
gram.
SAN FRANCISCO - With th e celebra-
tion of new quarters in San Francisco
barely over, the Jack R. Moore Company,
reveals plans to purchase a building and
move to larger, more elaborate quarters in
Portland, Oregon.
The August party, given as a housewarm-
ing for the new offices on Sixth Street, was
also an observance of the 17th anniversary
of the Moore organization's entry into busi-
ness in San Francisco.
Jack R. Moore, who heads the chain of
offices in principal Pacific Coast citi es,
came from the Portland office with Mr.
and Mrs. Bruce Scrievers, operators in
that city, and Monty Ballou, singing
minstrel and guitarist, chief entertainer of
the evening. Art Daws of the Novelty
Supply Co., represented San Diego, Mr.
and Mrs. Paul Laymon and Mr. and
Mrs. Dan Donohue, Los Angeles.
Compacts were presented women guests,
gifts of the Bally Manufacturing Co. Floral
pieces, presented to the new offices, were
featured by a gift from Sid Mackin, presi-
dent of the Amusement Merchants' Asso-
ciation.
rhe decorative theme of the pa rty car-
ried out the idea of an army camp. Gues ts
wore "buddy" caps.
Johnny Ruggiero, who heads the San
Francisco office, assisted as host.
Overshadowing all other news in the
amusement industry in San Francisco dur-
ing the month of August was the big
U.S.O. benefit prize figh t held here at the
Civic Auditorium on the night of August
25th, in which Louis Wolcher, who heads
Advance Automatic Sales Co. and is dean
of San Francisco's prizefight game, turned
over some 3500 in net gate receipts, in
HERE IS A SURE WINNER!
Join the Latest Universal All-Americans! Pulverizing all Opposition! Sweep
the Field of Profits with "ROSE BOWL" in Universal's Latest Sensational
Candy Box Style-Special Football Symbol Tickets!
Supercharged with Playing Appeal!
Keep Your
Locations in
Topnotch
Ranking with
PASS"
In Universal's
Outstanding
Counter
Attraction
Pad Style-
Special
Football
Symbol Tickets
"ROSE BOWL"
Pay. Out ( Averag.) .....
.. 26.90
Proflt (Av.rag.) ......................... $36.10
145 WINNERS
Especially
Recommended
for Closed
Territory!
"FORWARD PASS"
In 660 Ti ck.ts @ 5c ... $33.00
Pays Out (Av.rag.) ...........
19.36
Proflt (Average) ......................... $13.64
T akes
73 WINNERS
Why Delay-Write for Special Factory Prices-Today!
UNI VERSA L MANUFACTURING COMPANY, INC.
405 E. 8th Street, Dept. FB32
The whole coin machine trad e, not to
mention the public and civic officials, is
applauding Lou Wolcher's generosity and
Sid Mackin rightfully knows th at his en-
tire Associa tion is benefiti ng by the splen-
did publicity resulting from this benefit
program.
Wolcher, in his generous way, has not
only underwritten what is undoubtedly one
of the largest single contributions to the
U.S.O., but as well he has really put the
Amusement Merchants Association of Sari
Francisco on the map as a big-hearted co-
operative factor when it comes to doing
things. Of this, Sid Mackin is very proud.
Incidentally, Mackin's appointment to the
U.S.O. publicity committee came through
Phil Patchin of Standard Oil Co. of Cali-
fornia, director of the U. S. O. in San
Francisco.
Johnny Ruggiero, of Jack R. Moore
Co., San Francisco, who gets his name into
print in COIN MACHINE REVIEW often,
again makes the news, although this time
it makes us very sorry to have to print it.
Johnny was involved in an automobil e
accident Sunday, August 24th, and he's
now recovering from a wrenched knee.
Hope you'll be back at work in that new
office soo n, Johnny.
R obert
w.
Walker.
It's Not Too Early to
Order Your

n
U
~c!~~~~~~s~na~~!~~- n
U
ness cards now before the busy
season when deliveries become ~
uncertain. This year's cards sur-
pass any past year for beauty,
originality and timeliness. Multi-
colored patriotic cards., simulated ~
oil paintings, and hundreds of new
ideas are incorporated in the thou-
sands of cards we have available.
"FORWARD
T akes In 1260 Ti ckets @ 5c ... $63 00
Wolcher, who puts on a weekly fight
show in San Francisco, acting in con-
junction with Sid Mackin, recently ap-
pointed a member of the publicity com-
mittee of the U.S.O., turned over the
night's entire proceeds to the army fund.
In addi tion to the gate receipts, voluntary
contribution from th e audi ence in th e seats
brought another $1375 into the coffers.
"WE MANUFACTURE ONLY"
Remember ALL of our cards are
imprinted with your name and ~
may be ordered in any quantities
from 25 up. Cards up to SOc each
are included in our wide selec-
tion and hundreds and hundreds ~
are available from 2c each on up.
See our special assortment of 50
for only
$1.00
~
COIN MACHINE REVIEW
1115 Venice Blvd.
Los Angeles, Calif.
X
Come In TODAY!
Kansas City, Mo.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
17
FOR
SEPT.
1941
-
-
COIN
MACHINE
R.EVIEW
18
FOR.
S EPT.
194 1
one time so skillfully that it makes the
average chap feel tired just watching him.
Heroux pioneered penny arcades in the Pa-
cific Northwest and Alaska. Right now
he's the guiding light of amusement centers
at Redondo Beach, Playland Park, the
Fun Palace, Anchorage (Alaska) and
Olympia. A month ago, in partnership
with Leo Smith, he purchased the old dog
track at Playland Park and invested a neat
sum of money in constructing the North-
west's finest midget auto race set-up. He
also leased the Aurora Speedway for stock
car racing. The skeptics sneered, "It can't
be done. Nobody's interested in that sport;
it's dead and forgotten." Yet the cars were
romping before packed throngs before the
second week of the season. To keep the
spare time from lying too heavily on his
hands, Heroux purchased an interest in
the Spokane auto race game and affiliated
himself with the Vancouver, B. c., track.
We've got to hand it to Clayto n Bal-
l a rd, the Packard Pla-Mor representative.
We've seen birth announcement cards and
birth announcement cards, but when it
comes to ingenuity and cleverness and ap-
propriateness, Clayt rolled away from the
field like a German tank. Shaped like a
phonograph record, this unique card had
printed on the outer rim: "Garna and
Clayton present the first recording of the
Ballard Symphony." Then around the disc
hole: "James Burton, 8lh lb., August 9,
1941."
Back in 1932 an energetic young chap
was selling novelties to retail stores. He
SEATTLE-"Great!" "Swell stuff!" "A
brilliant job!"
Tossed into one big consensus bowl, the
reaction to M r s. Fran k Co untner's spark-
ling guest column was overwhelmingly en-
thusiastic-equivalent to a five-star movie.
But this is another month and another
column, so back to the news track we
go .. . .
A 40-acre dairy ranch in Mt. Vernon,
with red-dipped sunsets and clean sweet air
has just won the decision over King Coin
and deprived the Row of one of its most
illustrious duos. Handsome "Collegiate"
Van B oo th sold his operating interests to
J oe Bish and J ohnny M ichael, and with
wife Beulah resigned as office domo at
Western Distributors. As an inducement
to purchase, the chap who sold the ranch
to them included 18 cows, with a little
bull thrown in.
The wings of romance fluttered over
Harper-Meggee recently. Three employes
paused from their work, looked up, and
were promptly arrowed by Daniel Cupid.
Warehouseman D on O a kley said "I do"
to blonde Be ula h Holbe n while Clerk
Conne r Gr ay went nuptialing with Be tty
Wethe rby of Portland.
In case you haven't already noticed, this
fellow Earl H e r o u x is a tireless dynamo
who can handle so many varied interests at
NEW GAME CLOSE OUTS
Chicago Coin's LEGIONNAIRE .................... $84.50
Exhibit's WEST WiND .................................... 84.50
Genco's ZIG ZAG .......................................... 89.50
Keeney's SKY RAyS ........................................ 79.50
Stoner's HI STEPPER ...................................... 84.50
ALSO
135 GOOD USED GAMES
Write For List!

Complete Line of
ARCADE EQUIPMENT
COME IN TODAYl
MAC SANDERS
2837 West Pico Blvd.
REpublic 5161
Los Angeles, Calif.
came across a digger machine one day, saw
the important part novelties played in their
operation, and decided to give it a whirl.
Thus was born Alber t H. (Bert) Farm·
er, coin machine operator. In succeeding
years, he built his route into a formidable
array of games, with phon os and pin tables
added. Last month, after almost a decade
in the business, Bert Farmer bought a 5
and lOc store in Rainier Valley and there-
by returned to his old line of selling
novelties. Bert no more needed the revenue
from that five-and-tenner than Sally Rand
needs a dress, but sentiment and cold logic
are poor bedmates.
Along with the store, Bert operates a lu-
crative line of cigarette machines. Before
settling down in the fertile valley of Rain-
ier, Storekeeper Farmer completed a tor-
rid, two month vacation that took him
from Coast to Coast and through Alaska-
15,000 miles in all. And you know what
he brought back with him? A half interest
in the Marlyn Fish Company of Ketchikan!
Seattle Sh avin gs - Thelma Oliver's
picture appears on the inside of the Bally
Mfg. book match boxes-which inspired
one of Coin Row's waggiest wags to quip,
as he lit a stogie: "This is the first time
I ever struck a woman!" ... "Sweetheart
of the Operators" is what the Victor-
Bluebird people are calling the new Stand-
ard line of discs. . . . Personable Jack
T u rner is manager of the newly opened
Hart Novelty's Seattle Packard office.
Vacationing in the wilds, Curly Gohr
let his thick, unruly hair grow wild and
his heavy beard bristle-and there you are,
Mr. Goldwyn: Frankenstein's stand-in is
ready. Action, camera!
Rock-Ola is rocking 'em in Alaska.
Portly H. M . Br own is going over big
as the Far North's traveling ambassador
of clinking coins. The combined efforts
of Brown, Operator Walte r Blanton and
C. R . Merr ill broke the location ice in
Ketchikan with the first installation of
"Mystic Music" telephone equipment . . . .
Add Alaska item: Milt Roumm has
heavy interests in a gold mine near Sitka,
Eskimo Operative No. 3 reports.
Babblings from Decca: The birthdays
of Decca's Doyle Gu dgel and Marshall
Huffin e both arrived ' the same day, Au-
gust 23. Instead of presenting the boys
with gifts, the rest of the force stood
around like vultures, waiting for the lads
to finish filling orders so they could ap-
ply pressure to the part of their trousers
that wears the shiniest . . . . 29 years with
the same firm! After practically becoming
an in titution, the capable E thel Truckee
bade farewell to Hopper-Kelly and went on
the Decca payroll. . . . Another newcomer
to the Decca picture is Washington State
College cooed Virginia Mattern , who reo
places Ruth Allbright in the office.
Catch one glimpse of that smile and you'll
agree there's nothing the "mattern" with
this lassie .
Nostalgia plus business plus pleasure all
combined to lure Solly Solomon, Western
Distributor's Seattle chieftain, to the sunny
south and his ex-borne, Los Angeles. It
was a ten-day jaunt, via automobile . . . .
Ron Pepple has just purchased a home
sweet home out Queen Anne way. . . .
The singing voices of Dick Todd and Bing
Crosby are so strikingly similar, that it
even fooled a Victor factory man.
Vic Sager, Missoula, Mont., phono op.,
was wrestling with the salmon during a
five-day fishing expedition to the San Juan
Islands. . . . Joe Hart sold his Seattle
route to Johnny Michael. Who's route is
next on the Michael Time-Table for a
New Order in Seattle Coindom?
Louis Kama/sky •
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

Download Page 15: PDF File | Image

Download Page 16 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.