Coin Machine Review (& Pacific ...)

Issue: 1941 September

Hoppe Invades L. A.
Arcade Field
COIN
MACHINE
REVIEW
16
FOR
SEPT.
J94J
LOS ANGELES-A Grand Opening of
a Penny Arcade on Main Street, August
30th, officially began Harry Hoppe's new
career as vice-president and general man-
ager of Penny Enterprises_
The famous, brilliant searchlights of a
Los Angeles premiere were thrown upon
the newly-renovated building at 527 Main
Street, in the heart of downtown Los An-
geles' amusement center, the colorful street
where sailors and sold iers on leave from
far-away seas and countries play coin ma-
chine games and tourists from all corners
of the U. S. watch them.
Hoppe, identified with the coin machine
field in this country, South America and
Europe, supervised the plans of the Arcade
which features amusing, modern murals,
Auorescent lighting and novel innovations
in machines, some of which were bor-
rowed from the "Fun Fairs" of England.
The new head of Penny Enterprises
states, "We are making every effort to
make this the finest Arcade in America."
*
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*

A man is not drunk until he lies on the
ground for five minutes and then puts out
his hands to stop himself from falling. ¢
"When I was in Atlantic City I stopped
at the Ambassador HoteL"
"Why, the Ambassador Hotel is in Phila-
delphia."
"What? No wonder it took me so lon~
to walk to the beach!"
~
Long Beoch PBM
Ups Membership
Krout On L. A.
Advisory Boord
LONG BEACH-The membership roster
of the Long Beach Progressive Business
Men's As ociation is longer by 41 names,
according to an announcement by Stanley
Selover, secretary-manager.
New members are: S. Ellison, W. Hart-
man, Charles Savitz, N. D_ Dovalis, L. A.
Snook, A. B. Britt, T. J. Lord, M_ E. Bern-
stein, Fortner D. Bell, O. G. Carter, M. R.
Cunningham, Ralph C. Miller, "Pop" Ger-
sten, George Arvanitis, J. W. Graves, M. E.
Stewart, George Berris, and Jewett J.
Weathers.
. L. Moreno, Peter G. Stathis, Robert
C. Lower, Fritz Nickel, John P. Rynski,
F. L. Hu hom, Stanley Anderson, John
Beck, Theodore Goldstein, Floyd A_ Wil-
son, E. V. Heffner, James E_ Anderson,
G. L. Robert, George W. Barrows, John
Nissing, Nick G. Boosalis, Thomas J. Gro-
gan, Lou Rosen, Thomas B. Waters, T.
Kawai, Earl L. Miller, and Ray Twiss.
The association held an informal dinner-
dance in the Army and Navy Club in Aug-
ust with the follow ing guests of honor:
Assemblyman Fred N. Howser and Mrs.
Howser, Assemblyman Lome D. Middough
and Mrs. Middough, Chief of Police J. F.
McClelland and Mr . McClelland, and sev-
eral legislators.

LOS ANGELES-Max Kraut, of Uneed-
apak Co., Western Distributors for the U-
Need-A-Pak Cigarette and Candy Vendors,
i a busy man these days_
Max has been appointed Associate Ad-
visory Member on the Selective Service
Board in his district and between selling
machines is advising the young lads of the
southland just what their status is as con-
cerning the Selective Service program.
Says Max: "I'm happy to give my serv-
ice in behalf of the Selective Service and
I'm glad to talk with the young men in our
district and aid them as best I can in
working out their problems which arise as
a result of their enlistments."

*
*
*
Sunday School Teacher: "Now, Chester,
if your mother gave you a large apple and
a small apple, and told you to divide with
your brother, which would you give him?"
Pupil: "Do you mean my big brother or
my little one?"

At the August 2nd grand opening of the new Jack. R. Moore head-
quarters in San Francisco. Upper left: Dan Donohue. Dick. Parina.
Felice Church. M ax Shlo yer. Fred Weill. Virginia Shank. and Vance
Mape . Up p er center: Mr. and Mrs_ Paul La ym on of Los Angeles.
check. o n a fl oral piece. Upper right: Carl Neukirk. Jack. Mo ore. Fred
Neumann and Harvey Paige turn away from the bar for a quick snap.
New Deol Promised
Pinboll Comes
LOS ANGELES - The promise of co-
opera lion by motion picture producers was
given the pinball game industry by G. M.
Shurlock of the Motion Picture Producers
and Distributors of America, Inc., in a let-
ter to Samuel "Curley" Robinson, manager
of the Associated Operators of Los Angeles
County, Inc. The letter follows:
"Dear Mr. Robinson:
"Many thanks for your letter of July 15th,
1941, with regard to the proper portrayal of
pinball machines in motion pictures. Please
re t assured that we are glad to have this
specific information, and that we will take
thorough pains to impress it upon all pro-
ducers of motion pictures, as occasion may
ari e in the future."

Lower left: Jack Moore finds something really funny while Mr. and
Mrs. Dan Donohue (Seeburg) pay attention to the cameraman. Lower
center: Hap py group wining and dining. Lower right: Sid Mackin.
managing director of Amusement Merchants Association. poses with
Jack Mo ore and J ohnny Ruggiero along side the beautiful floral piece
sent by A MA.
-
Coin Men Worned
On L. B. Thugs
LONG BEACH - A warning has gone
out, to amusement machine and phono-
graph operators, from the Long Beach Pro-
gressive Business Men's Association, to be
on the lookout for orga nized gangs,
headed by a trio noted for its daylight
hold-ups. A reward offer, made some time
ago, is still in effect. Coin men are asked
to report burglaries a t once.
The trio which has been particularly
disastrous to machines, works successfully
by having two men force the door off th e
machine while a third watches from the
counter, sipping a drink.
Established amusement game operators,
pioneers in Long Beach, who have worked
for cooperation with civic authorities to
bring about a standard of fair practice,
report a battle on their hands with incom-
ing operators who feature the methods once
crushed. Through the efforts of the P. B.
M. A., they are carrying the case to Long
Beach amusement machine patrons wi th a
plea for civic pride through legitimate
business methods.

~
Open House lor
Evans Play BaIl
LOS ANGELES - When samples of
Evans' new Play Ball reach Mac Mohr,
Pacific Coast Representative for H. C.
Evans & Co., a grand celebration and open
house will be in order.
Operators have been worrying Mac sick
asking him when the new game will ar-
rive, so to launch it properly on the Coast
Mac plans a big celebra tion. All operators
in the West will be invited and for two
days th e Mohr headquarters at 2916 West
Pico will be given over to examining the
new game and sampling Mohr hospitality.
There will be sandwiches and refreshments
to please the most discriminatin g and a big
time is promised all.
Mac claims the new machine has plenty
punch and· appeal and in the same breath
states that sales on Kicker and Catcher are
still brisk.
.•
behalf of the Amusement Merchants As-
sociation , to th e army's entertainment pro-
gram.
SAN FRANCISCO - With th e celebra-
tion of new quarters in San Francisco
barely over, the Jack R. Moore Company,
reveals plans to purchase a building and
move to larger, more elaborate quarters in
Portland, Oregon.
The August party, given as a housewarm-
ing for the new offices on Sixth Street, was
also an observance of the 17th anniversary
of the Moore organization's entry into busi-
ness in San Francisco.
Jack R. Moore, who heads the chain of
offices in principal Pacific Coast citi es,
came from the Portland office with Mr.
and Mrs. Bruce Scrievers, operators in
that city, and Monty Ballou, singing
minstrel and guitarist, chief entertainer of
the evening. Art Daws of the Novelty
Supply Co., represented San Diego, Mr.
and Mrs. Paul Laymon and Mr. and
Mrs. Dan Donohue, Los Angeles.
Compacts were presented women guests,
gifts of the Bally Manufacturing Co. Floral
pieces, presented to the new offices, were
featured by a gift from Sid Mackin, presi-
dent of the Amusement Merchants' Asso-
ciation.
rhe decorative theme of the pa rty car-
ried out the idea of an army camp. Gues ts
wore "buddy" caps.
Johnny Ruggiero, who heads the San
Francisco office, assisted as host.
Overshadowing all other news in the
amusement industry in San Francisco dur-
ing the month of August was the big
U.S.O. benefit prize figh t held here at the
Civic Auditorium on the night of August
25th, in which Louis Wolcher, who heads
Advance Automatic Sales Co. and is dean
of San Francisco's prizefight game, turned
over some 3500 in net gate receipts, in
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The whole coin machine trad e, not to
mention the public and civic officials, is
applauding Lou Wolcher's generosity and
Sid Mackin rightfully knows th at his en-
tire Associa tion is benefiti ng by the splen-
did publicity resulting from this benefit
program.
Wolcher, in his generous way, has not
only underwritten what is undoubtedly one
of the largest single contributions to the
U.S.O., but as well he has really put the
Amusement Merchants Association of Sari
Francisco on the map as a big-hearted co-
operative factor when it comes to doing
things. Of this, Sid Mackin is very proud.
Incidentally, Mackin's appointment to the
U.S.O. publicity committee came through
Phil Patchin of Standard Oil Co. of Cali-
fornia, director of the U. S. O. in San
Francisco.
Johnny Ruggiero, of Jack R. Moore
Co., San Francisco, who gets his name into
print in COIN MACHINE REVIEW often,
again makes the news, although this time
it makes us very sorry to have to print it.
Johnny was involved in an automobil e
accident Sunday, August 24th, and he's
now recovering from a wrenched knee.
Hope you'll be back at work in that new
office soo n, Johnny.
R obert
w.
Walker.
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Wolcher, who puts on a weekly fight
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pointed a member of the publicity com-
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night's entire proceeds to the army fund.
In addi tion to the gate receipts, voluntary
contribution from th e audi ence in th e seats
brought another $1375 into the coffers.
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~
COIN MACHINE REVIEW
1115 Venice Blvd.
Los Angeles, Calif.
X
Come In TODAY!
Kansas City, Mo.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
17
FOR
SEPT.
1941

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