Coin Machine Review (& Pacific ...)

Issue: 1941 September

smoke nor drink. After priding himself on
being the only teetotaler in captivity,
Jack had to admit there were other won-
ders around. In selling this location, Jack
assured the owner that the first man who
takes to drink would lose out on the deal.
When it comes to hard liquor, Jack is su-
perstitious to a fault.
The hubbub occasioned by the Federal
Trade Commission's order to "cease and
desist" handed the Interstate Cigarette
Merchandisers was expected all along.
The FTC had been examining books over
a protracted period and had been passing
out hints as to what might happen. The
associations mu t now find less embarrass-
ing ways to regulate their respective terri-
tories.
Counting noses this last week-end, we
spotted Max Levine, Louis Bloom, Bill
Rabkin and Earl Winters, all back from
vacations and ready for business.
Irving Mitchell, who has bought out
Dave R obbins, long-established jobber,
announces he is holding open house
throughout the Fall. Now, according to
Mitchell, with increased quarters, he can
accommodate not only old customers but
many new ones.
And, in closing, a tip for all interested
in scales: Why not answer the erroneous
statements in the recent World-Telegram
article, which followed their stunt of hav-
ing a reporter weigh himself at subway
scales and report on discrepancies.
Irving Sherman •
Bolly Holds
Employees Picnic
CHICAGO - Six hundred Bally em-
ployees and their families attended the
picnic given by the Bally Manufacturing
Co., at Harms Park, especially chartered
for the occasion, on August 23rd. As each
picnicker entered the park, there was a
presentation ceremony consisting of a
gift of tickets for amusements, refresh-
ments and entertainments, an official Bally
badge, a rodeo hat and picnic souvenirs.
Features of the program were dancing,
entertainment by WGN radio artists includ-
ing Al Marney's Music Masters, the fol-
lowing entertainers: Gene Jerome, accord-
ionist, Wally Matz, clown, Mackey and
Paul, comedy act, Grady Lomax and his
"Back home Boys," a pie eating and cracker
eating contest, and races.
The picnic committee comprised John
-Simonsis, U. S. Grant, Joe Chytry, Eu-
gene Boudreau, John Ropoel, Emil Meis-
ter, George May, and Florian Zientara.
B. T. Perkins, Bally sales official, was
host. Ray Moloney was official camera-
man. Herb Jones, advertising manager,
was in charge of badges.

*
*
*
We know what a Scotchman goes
through before giving his sweetie a string
of pearls. He goes through the five-and-ten-

cent store.
N AM E A ND
Lear Heads New
Industry Council
Executive Reports
Bonanza In South
NEW YORK-Dave Lear was elected
president of the recently organized Coin
Machine Industries' Joint Council of New
York. A public relations program for the
purpose of creating an appreciation of the
coin machine industry by the public is the
pri mary purpose of the council.
Membership is made up of representa-
tives from the Greater ew York Vending
Machine Operators' Association, Inc., a
Brooklyn and Queens association; the Amal-
gamated Vending Machine Operators' As-
sociation, Inc., New York association; and
the Empire Distributors and Jobbers Board
of Trade, Inc., from the metropolitan ew
York area.
Marvin Leibowitz was elected vice-presi-
dent; Joseph J. Hart, secretary and treas-
urer, and Max Weiss, Moe Gladstone and
Irving L. Mitchell, trustees. George M.
Glassgold has been engaged as public rela-
tions counsel.

EW YORK-A tremendous future for
American trade exists in South America,
reports Robert Schasseur, executive who
has just returned from a trip of 20,000
miles in seven months through Central and
South America. "American salesmen can
be good-will ambassadors" be declares.
Schasseur, special foreign representa-
tive of Emerson Radio and Phonol!;raph
Corporation, advises, "Every effort should
be made to foster this great future. Still
apparent is a carry-over of the good-will
gained by European manufacturers through
financing South American distributors in
the past, although they are now turning
more and more away from those influences
toward United States products.
"It is up to our country to make the
most of this opportunity. In some of the
Latin-American countries, for instance,
German propaganda is being gradually
overcome by American efforts."
Schasseur pointed out that it was sig-
nificant that the countries having demo-
cratic or liberal government were enjoying
improved conditions, while those under
dictatorial influence suffered poor business.
As to fifth column activities, he stated,
"There is evidence of it more along the
eastern eaboard than in the west coa t
countries. Despite this, an intelligent,
carefully planned propaganda campaign by
this government will go a long way in de-
feating these Nazi efforts. American busi-
ness men should make the most of this
opportunity now."

~
Evans Present
Baseball Robots
CHICAGO-The mystery of a robot man
has thrilled humans for centuries! Frank-
enstein was the most famous-and fright-
ening robot in history! But H. C. Evans
Co. engineers present a new kind of ro-
bot-amusing, sportsmanlike, little fellows
who can pitch, catch and bat-in their
"Play Ball" game.
Rex Shriver, Evans official, says, "This
is the game in which baseball is actually
played by manikin players. It took years
of pioneering work, months of research
and experiment by our engineers, and the
most gruelling tests imaginable. The
pitcher really picks up the ball with his
hands, winds up, throws it through the
air. A batter, controlled by the player,
steps up and bunts, steps back and swings,
hits, sacrifices, fouls, fans or is walked.
The catcher actually catches the ball on
strikes and many fouls. The playing field
is a miniature reproduction of a baseball
diamond, even to dug-outs. Almost every
baseball play can be made, including sac-
rifices which advance the base runner.
A massive score board shows play-by-
play results as completely as a box score."
Commenting on "Play Ball," R. W.
(Dick) Hood, company president, said ;
"Evans has been a leader in giving the in-
dustry its greatest game successes. It's
only natural that the trade looked to
Evans to build a real-play baseball game.
In 'Play Ball,' Evans' engineers have vir-
tually brought a coin machine to life,
precision-engineered it to such fine points
that it is a miracle of mechanical perfec-
tion, absolutely dependable in operation.
Distributors are already predicting that
this game will carry the coin machine in-
dustry to the high plane it deserves!"

NUMBER
"IDENTIFY YOUR MACHINES"
50
100
250
500
P LA TES
@
@
@
@
7c
5c
4c
3Y,C
each
each
each
each
Total $ 3.50
Total
5.00
Total 10.00
Total 17.50
Write for Circular on
BRASS TRADE CHECKS
Polished brass or aluminum plates with your name and
address, consecutively numbered, black enamel filled
over·all size lAIr x 2 1 /2". Can have any lettering or num·
bering on plate within reason.
Established
1872
W. W. Wilcox Mfg. Co.
564 W. Randolph St., Chicago, III.
~
Atlas Reports
Omaha Success
*
FOR
*
A fellow crossed his carrier pigeons with
parrots 0 that when they got lost they
could ask their way home.

AS PLA I N
AS
BLACK and WRITE!
Tha t's Good Printing at Its Simplestl
But It Also Mea ns "Tops in S tyle" . . .
,. Ec o no my"
• • • ., Spee d" !
The things the Coin Machine Industry de-
mands ... the things we give them! We beat
quotations from all printing plants in the
West! Give us a chance to save you money
0", your next iob and you'll see why we defy
competition. G et the best for the least!
"
HOLDSWORTH PRINT SHOP
128 South Alma St., Los Angeles
Me n tion of THE COIN MACHINE REVIEW is yo ur b est introduction to o ur adv ertis ers.
13
SEPT.
OMAHA, Neb.-Sometimes the baby of
a family gets everyone's attention just he-
cause it's new-and then again it may be
such an unusual newcomer that it actually
deserves to make people sit up and take
notice! The latter situation is the case in
the Atlas ovelty Company's family where
the newest member of that organization,
the Omaha branch, is breaking records
in phonograph and game sales.
Joseph Ratliff, head of the Atlas-Omaha
phonograph division, works seven days a
week handling orders from automatic mu-
sic machine operators. Joseph Kline, in
charge of the game department, reports,
"I never saw business any better."
Commenting on the new branch, Eddie
and Morrie Ginsburg say, "It has set a
pace which makes even headquarters
hurry."

*
COIN
MACHINE
REVIEW
AN 16077
1941
A sea story disclosing how to keep cool:
Lei's Tipple
Salty Dog
1 tall glass shaved ice
8 ounces freshly squeezed grapefruit juice
lYz jiggers gin
Stir well. Drink. Feel cool!
W. A. (BILL) BYE,
'Vestern District Manager,
Rudolph Wurlitzer Co.
Presc ription for the young of all ages: One Strauss Waltz and one
Champagne Cocktail
This Month -
Bob Greene, Bill Bye, Johnny Ruggiero, Ed
Wisler, Dan Donohue, Bert Levine, J. Vance
Wallace and C. J. Anderson share their
favorite fancy drink recipes with other
coinmen.
Champagne (or Sauterne Wine charged in syphon)
Half cube cocktail sugar.
Dash Angastora Bitters (don't crush sugar).
Fill stemware glass. Garnish with fresh strawberry (or pre-
served cherry with stem).
JOHN A. (JOHNNY) RUGGIERO,
Jack R. Moore Company, San Francisco.
A cool breath on de ert air! "For a real drink on a hot night,
I'll take":
Wisler's Special
This department, worthy successor to " What' Cookin'" deserves
a tribute on its opening edition. After thinking over all the great
speec hes we can remember, after struggling to memorize the
famoll poetry we've heard, we finally turned to our favorite retreat
. . . a certain round table in a certain square room . . . and
discovered the following gem of literature. We give it to you as we
say, in the words of this new department, "Let's Tipple."
C O IN
MACHINE
REVIEW
14
FOR
SEPT.
1941
LIQUOR AND LONGEVITY
The horse and mule live 30 years
And nofhing know of wine and beers.
The goof and sheep of 20 die
And never fosfe of Scofch or Rye.
The cow drinks wafer by fhe fon
And of 18 is mosfly done.
A dog of 15 cashes in
Withouf fhe aid of rum or gin.
The cof in milk and wafer soaks
And fhen in 12 short years it crooks.
The modest, sober, bone dry hen
Lays eggs for nogs, fhen dies of 10.
All animals are sfrictly dry,
They sinless live and swiftly die.
Buf sinful, ginful, rum-soaked men
Survive for three score years and fen.
And some of us, fhe mighty few,
Keep drinkin' 'fil we're 92.
The eat's out of th e bag and Swedish Glogg is in the glass! "This
has been a carefully guarded secret until now but I don't want to
be selfish about it for ever. If it doesn't make every party where
it is served a s uccess, I'd like to know the reason why."
Swedish Glogg
1 gal. Port Wine
1 qt. Claret
Yz gal. 90 proof alcohol or good grade of
Cognac Brandy
2 cups hurnt sugar
2 cups unsalted almonds
4 sticks cinnamon
5 cloves
Yz cup citron
1 lb. raisins
1 candied orange peel
4 hay leaves
Yz cup cardamon seeds
Mix all liquids and sol ids, except sugar, and heat. When warm,
add ugar and stir until latter is dissolved. Continue to heat for
only a few minutes, then light con tents of th e kettle and permit to
burn for a scant half minute. Extinguish flame promptly with the
aid of a cover for th e kettle, which should be clamped down
tightly on top of the flam e. If, in thi s sta te, the Glogg is too
potent for the drinker, it may be relighted and burned for another
half minute.
R. Z. GREENE,
Rowe Manufacturing Co., Inc.,
Belleville, N. J.
Juice of 1 lime
2 / 3 glass gin
1/3 glass Applejack
1 egg white
1 teaspoonful sugar
3 drops creme de men the
Shake with crac! hase filled with grenadine, and cork with an olive. Oh boy!
ED WISLER,
So. Nev., Ariz., N. Mex.
Packard Representative,
Phoenix, Ariz.
Turn those sheep out to graze on sleepless nights! "When it's
difficult to sleep and you want to relax, try a 'Night Cap' ":
Night Cap
I,4 rum
milk
Milk may be heated but not boiled.
D. J. DONOHUE,
West Coast District Manager for
J. P. Seeburg Corp.
*
Beverly Hills specials. You make 'em "wi t" fun.
Venderickey and Patriotic Highball
1 part in play
2 parts in debate
Throw in a slug with a jigger, the cops. Mix well in ink well.
Dump it in a cuspi dor and order a Scotch and Soda.
Equal parts Red ink, White wine and Blue berry juice. To be
served in U. S. Flagons at all Bars. Three of 'em and you see
Stars. Flavor with Bermudas for in Onion there is Stench.
BERT B. LEVINE,
Rowe Manufacturing Co., Inc.,
Los Angeles.
No wonder they were bi g, stron g men-they had to be!
Viking Cocktail
1 pint Bourbon whiskey
Yz pint grape fruit juice
4 ounces Grenadine syrup
~4 teaspoonful Absinthe
juice of 4 oranges
juice of 3 lemons
Shake well in cockta il shaker with 6 cubes of ice and serve.
J. VANCE WALLACE,
Viking Specialty Company,
San Francisco.
Here's one that will start you looking for four leaf clovers:
Clover Leaf Cocktail
Juice Yz lemon, white 1 egg
1 jigger Dry Gin
1 barspoon raspberry syrup
Mix all four items together, place in shaker with plenty of ice,
shake and strain into a cocktail glass. Decorate with sprig of mint.
C. J. ANDERSON,
Chicago Manager,
Coin Machine Review.
(Send In Your Favorite Drink Recipe lor Publicati{)n)

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