Coin Machine Review (& Pacific ...)

Issue: 1941 October

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For the wrong that needs resistance:
For the cause that lacks assistance:
For the future in the distance,
And the good that it can do!
Despite the pessimism of certain factions in
various sections of our Country the Coin Machine
Industry is in a most favorable position today
when one considers other industries, the problems
confronting the small businesses, and the picture
as a whole.
Everyone must admit that the new Federal De-
fense Use Tax as it applies to the Coin Machine
Industry is most fair. Operators, jobbers and dis-
tributors have many Associations the country
over to thank for the splendid consideration won
for our industry through their efforts in Washing-
ton. The Bureau of Internal Revenue, charged with
collecting the new tax, has expressed satisfaction
in many instances for the fine cooperation of our
many Associations in helping compile lists and
supplying needed information.
Most of our operator associations have inaug-
urated campaigns to aid in the sale of Defense
Bonds and many have started their members with
books containing the first paid stamps.
Now the music end of the business has volun-
teered the use of the 400,000 automatic phono-
graphs in operation in the country in support of
the Defense Bond drive . Music operators are
carrying the recording of the official bond song,
"Any Bonds Today," as number one on all of their
phonographs.
Just stop and analyze what these things all
mean to you and me. It means that the Coin Ma-
chine Industry has stepped into the front line
trenches and has come "all out" for aid of every
kind in the National Defense movement. We have
a ssumed extra obligations . . . gladly taken on
extra tax obligations . . . pledged our complete
support for everything that will help protect our
democratic form of government ... and in the end
Iwe most certainly will win recognition from the
country a t large for being one of the most patri-
otic a nd cooperative industries in the nation.
• • •
O[TOBER,
I 941
~Ch't lJtiJJ-
What Makes An Association? ............. .
8
Curley Robinson tells of the fundamentals on which any
Association must be based if it is to endure.
Federal Tax Data . ' " . ... .. .. .... 9,21, 28, 37, 41
Rulings received up to October 10th covering all types
of equipment, except counter games .
Battlin' Jane, a Hellion If There Ever Was One 11
A true out-of-the-industry feature on Calamity Jane,
by Robert M. Hyatt.
New Locations For Coin Machines in the
Small Hotel. . . . . . . . . . . . . . . . . . . . . . . . .. 13
Another informative article by the noted business writer,
Harold S. Kahm, whose articles appear exclusively in
this publication.
Department Store Coin-Movies to Show Styles 30
Mills machine used in San Francisco to show new Fall
Styles.
Nation's Phonographs to Aid Sales of Bonds .. 37
The Phonograph Industry swings into line to aid in
Defense Bond sales.
"Juke" Protested in Forthcoming Movie . . . . .. 41
PLUS . . . doze n s and dozens of other inte r e sting fe atures including
the largest and b e st Coin-Ope rate d Movies Department of any
trade pape r in this indus try . . . and other EXCLUSIVE DEPART-
MENTS found only in your REVIEW.
Ele anor Counts s te ps out of F e ature ttes ' new production of "At A
Little Count.IY Tave r~': to gr.~ce our ~cto~ er cover. Dire cte d by
Clare nce BrIck er the Tavern productIon 15 par t of a new s eries
of s hor t s ubj ects for coin-ope rated movie machines s oon to b e
re le a sed b y F e ature tte s . C. Walte rs, of C. Walte rs & Associates,
who handle s ale of the product in II w e stern state s, aided in the
pre paration of this e xclus ive picture for this month' s cove r.
THE [OIN MA[HINE REVIEW
Ill5 Venice Blvd.
FItzroy 8269
LOS ANGELES, CALIF.
CHICAGO OFFICE .
35 E. 'W acker Dr. •
NEW YORK OFFICE
441 Lexington Ave.

SAN FRANCISCO
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PORTLAND , ORE.




1 007 T e rminal Sales Bldg. .
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RALPH R. MULLIGAN
• Murray Hill 2-5589
ROBERT WALKER
SUtter 6706
J. A. CONVERSE
. ATwater 2111
COIN
MACHINE
REVIEW
7
FOR
OCTOBER
1'14)
• • •
LOS ANGELES and SOUTHERN CALIFORNIA
for the marvelous reception you have given
AL MEYERS
508 S. Hobart Blvd. , Los Angeles
on his appointment as
Factory Representative
COIN
D. GOTTLIEB
MACHINE
REVIEW
&
CO.
1140-1150 N. Kostner Ave., Chicago
8
FOR
OCTOBER
1941
What makej An
A jjocialion ?
By " CURLEY" ROBINSON
Managing Director, AOLAC
The other day at a luncheon the subject
turned to the type of men we have in our
Association, those who have made a suc-
cess of their business, the qualities that
go toward making the successful operator,
the average member of this Association. I
couldn't help but recall an article I had
read a year or so ago in which I had more
or less memorized the opening phrase. It
had especially appealed to me because it
had stated that there was really no special
formula for a successful man, any more
than there was any special formula pro-
vided by nature for the evaluation of human
beings in general. It is an inescapable fact,
but fortunate, because lacking a formula
for the selection of a successful man, one
must rely upon three stable factors: Ability,
Personality and Character. All these three,
I told my friend, must be weighed in terms
of these qualities by all applicants for
membership in this Association.
There is no substitute for ABILITY, for
it is a badge that is won not lightly, it is
a record of performance, a laurel bestowed
by personal demonstration and not by an-
cestry or fortune.
PERSONALITY is that light by which
ability makes its way, it is the combina-
tion of many intangibles, its spark is en-
gendered by personal contact. The man
is fortunate who is endowed with a warm,
contagious pers-:mali ty, for he will win
many friends for himself and his Associa-
tion.
The greatest of these three, of course
is CHARACTER. Personality has th~
power to open many doors, but character
must keep them open. It must turn a cor-
dial greeting into friendship, convert a
promise into a pact, make the flimsy struc-
ture into an enduring edifice. Character
is what every man seeks in another for it
is the priceless possession of an individual.
This Association, any organization, is
really a very simple thing-it is the length
an~ shadow of a group of men, a multipli-
catIOn of hands and brains, an association
of men with a purpose. No matter how
great in resources and man power an asso-
ciation may be, it cannot move an inch
along the road except on human feel;
only human hands can welcome you
through its portals, the voice that speaks
for you is just another human voice like
your own.
Therefore, an Association must have
character to endure, even as it must have
TAKE SNAPSHOTS FOR FUN-BUT REMEMBER-
MOTT'S FOR BUSINESS PICTURES!
A~verti~ing pictures make or br!'a!< a sale! Every Moll commercial photo is a sales-
cli~c!>er_
Every photograph a~t1Shc ! Uncomparable work at Iive-and-le t-Iive prices!
OHlc.'.al I?ho!?g~aphers for the IDdustry! Represented in eve ry issue of this magazine !
For
seiling
pIctures. call
Bernard Merge at MOTT STUDIOS
2115 West Pico Boulevard
EX 2458
Los Angeles. California
ability and personality to achieve, but the
individuals, the membership, contribute
that character, and it flows back to them
and gives them strength and inspiration
which acquires life and movement and
leaves its imprint upon the public.
CHARACTER. Let us keep it by us! •
T~XA~
HOUSTON ~ No news from Texas this
month. In fact the terrific gale of late Sep-
tember blew the column right out of the
October REvIEW.
Our fair city was directly in the path
of a tropical hurricane that struck about
ten o'clock the evening of September 23rd.
The SO-mile wind did considerable damage,
especially to our out-moded power and
light system.
Storm damage to the coin machine in-
dustry was heavy; especially along the 60-
mile Gulf coastline where the blow struck.
Most all equipment in that territory, in-
cluding about 50 phonographs, was of total
loss. There was also, of course, plenty of
damage in the towns between Houston and
the Coast and fur ther inland for about 100
miles. Absence of electricity for three to
six days worked a hardship on equipment,
particularly phonographs, on locations.
Galveston was out of the storm's path
and sustained no actual damage worth
mentioning. Business was at a standstill
for a day or so until the storm did decide
where to strike. High tides, lashing over
the seawall at times, caused many to leave
the city; and a heavy downpour of rain that
followed the storm did slight damage.
fohn C. Wright. •
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