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For the wrong that needs resistance:
For the cause that lacks assistance:
For the future in the distance,
And the good that it can do!
Despite the pessimism of certain factions in
various sections of our Country the Coin Machine
Industry is in a most favorable position today
when one considers other industries, the problems
confronting the small businesses, and the picture
as a whole.
Everyone must admit that the new Federal De-
fense Use Tax as it applies to the Coin Machine
Industry is most fair. Operators, jobbers and dis-
tributors have many Associations the country
over to thank for the splendid consideration won
for our industry through their efforts in Washing-
ton. The Bureau of Internal Revenue, charged with
collecting the new tax, has expressed satisfaction
in many instances for the fine cooperation of our
many Associations in helping compile lists and
supplying needed information.
Most of our operator associations have inaug-
urated campaigns to aid in the sale of Defense
Bonds and many have started their members with
books containing the first paid stamps.
Now the music end of the business has volun-
teered the use of the 400,000 automatic phono-
graphs in operation in the country in support of
the Defense Bond drive . Music operators are
carrying the recording of the official bond song,
"Any Bonds Today," as number one on all of their
phonographs.
Just stop and analyze what these things all
mean to you and me. It means that the Coin Ma-
chine Industry has stepped into the front line
trenches and has come "all out" for aid of every
kind in the National Defense movement. We have
a ssumed extra obligations . . . gladly taken on
extra tax obligations . . . pledged our complete
support for everything that will help protect our
democratic form of government ... and in the end
Iwe most certainly will win recognition from the
country a t large for being one of the most patri-
otic a nd cooperative industries in the nation.
• • •
O[TOBER,
I 941
~Ch't lJtiJJ-
What Makes An Association? ............. .
8
Curley Robinson tells of the fundamentals on which any
Association must be based if it is to endure.
Federal Tax Data . ' " . ... .. .. .... 9,21, 28, 37, 41
Rulings received up to October 10th covering all types
of equipment, except counter games .
Battlin' Jane, a Hellion If There Ever Was One 11
A true out-of-the-industry feature on Calamity Jane,
by Robert M. Hyatt.
New Locations For Coin Machines in the
Small Hotel. . . . . . . . . . . . . . . . . . . . . . . . .. 13
Another informative article by the noted business writer,
Harold S. Kahm, whose articles appear exclusively in
this publication.
Department Store Coin-Movies to Show Styles 30
Mills machine used in San Francisco to show new Fall
Styles.
Nation's Phonographs to Aid Sales of Bonds .. 37
The Phonograph Industry swings into line to aid in
Defense Bond sales.
"Juke" Protested in Forthcoming Movie . . . . .. 41
PLUS . . . doze n s and dozens of other inte r e sting fe atures including
the largest and b e st Coin-Ope rate d Movies Department of any
trade pape r in this indus try . . . and other EXCLUSIVE DEPART-
MENTS found only in your REVIEW.
Ele anor Counts s te ps out of F e ature ttes ' new production of "At A
Little Count.IY Tave r~': to gr.~ce our ~cto~ er cover. Dire cte d by
Clare nce BrIck er the Tavern productIon 15 par t of a new s eries
of s hor t s ubj ects for coin-ope rated movie machines s oon to b e
re le a sed b y F e ature tte s . C. Walte rs, of C. Walte rs & Associates,
who handle s ale of the product in II w e stern state s, aided in the
pre paration of this e xclus ive picture for this month' s cove r.
THE [OIN MA[HINE REVIEW
Ill5 Venice Blvd.
FItzroy 8269
LOS ANGELES, CALIF.
CHICAGO OFFICE .
35 E. 'W acker Dr. •
NEW YORK OFFICE
441 Lexington Ave.
•
SAN FRANCISCO
68 Post St.
PORTLAND , ORE.
•
•
•
•
1 007 T e rminal Sales Bldg. .
C. J. ANDERSON
Central 1112
RALPH R. MULLIGAN
• Murray Hill 2-5589
ROBERT WALKER
SUtter 6706
J. A. CONVERSE
. ATwater 2111
COIN
MACHINE
REVIEW
7
FOR
OCTOBER
1'14)