Coin Machine Review (& Pacific ...)

Issue: 1941 October

In connection with the intensive " Music For Defense" Drive to sell
United States Defens e Bonds, members of the Sales Department of the
J. P. Seeburg Corporation held a 3·day meeting at the Edgewater
Beach Hotel, Chicago , on October 4th. At this meeting , the salesmen
and executives shown above at the left, subscribed more than $30,000
in Defen se Bonds. This drive will be extended by the members of the
sales staff to include the Seeburg distributors , the Seeburg operators,
locations and their patrons. A huge variety of " Music For Defense"
COIN
MACHINE
REVIEW
so
FOR
OCTOBER
7947
No Cabaret Tax on
Phonos. for Dancing
CHICAGO-A ruling was received by
the Automatic Phonograph Manufacturers
Association on October 10th from D. S.
Bliss, deputy commissioner in Washington
concernin g a tax on phonographs in loca·
tions where space is provided for patrons
to dance. Question was raised because of
the new 5% tax on cabarets and cabaret
entertainment as to whether a coin·operated
phonograph in a locat ion with dancing
space might classify th e location as a
cabaret.
Deputy Bliss' ruling is as follows:
"If only entertainmen t is phonograph
or coin·operated music machine and
space where patrons may dance the
five percent cabaret tax does not ap·
ply.
D. S. Bliss." •
Murdock Confers
With George Miller
SAN FRANCISCO - George Murdock,
district manager of the Rock·Ola Manufac·
turing Corporation, headquartering in Port·
land, who covers the eleven western states,
has just finished his annual visit with
George Miller, of Oakland, who is distribu·
tor for 29 counties in Northern California.
The counties are: Siskiyou, Trinity, Shasta,
Tehama, Glenn, Butte, Colusa, Sutter,
Yuba, Nevada, Placer, Eldorado, Sacra·
mento, Amador, Alpine, Tuolumne, Cala-
literature will be made available to all Seeburg distributors , opera·
tors and locations in a gigantic promotion to spur Bond sales.
Above on the right: Seeburg officials, Bruce Jagor, comptroller; James
Barron , Vice President in charge of production ; and Carl McKelvey ,
General Sales Manager, are preparing plans for the huge campaign.
McKelvey started the drive with $30,000 subscribed by the members
of his Sales Department. Bruce Jagor will conduct the Drive among
the office employees and James Barron will be in charge of Defense
Bond subscriptions among the employees in his department.
veras, San Joaquin, Stanislaus, Merced,
Mariposa, Madera, Fresno, Tulare, Kings,
Yolo, Solano, Contra Costa, and Alameda.
Murdock reports his company has had
its largest year in history insofar as auto·
matic musical equipment is concerned. •
~
More Buckleys
For San Diego
CHICAGO-Bud Parr, General Music
Company, Los Angeles, California, a dis·
tributor of Buckley Music System, reports
ever increasing business in San Diego,
Californ ia. He keeps the telegraph wires
busy for delivery dates on shipments to
San Diego.
In com menting on this business, Bill
Corcoran , Pacific Coast District sales man-
ager for Buckley says, "With the music
systems that have been shipped into th e
California territory in th e last two years I
know that Bud Parr has sold about every
operator in Southern California. In looking
over the city of San Djego, during a visit
in that territory several months ago, I saw
Buckley Systems in a good many prominent
locations and I told Bud Parr that we had
made a good start in that city.
"With the great expansion due to de-
fense work, many new places of business
have been opened up and many established
businesses have expanded. In making this
increase in business, the business men
themselves wanted to know that they were
equipped to give the best music and as a
result make the most money. That many of
them have decided in favor of Buckley in-
stallations is indicated by the great increase
WE RECOMMEND
THESE FEATURE GAMES
FOR OCTOBER!
Chi. Coin STAR ATTRACTION ........ $118.S0
Exhibit KNOCKOUT ........ $114.S0
Gottlieb ABC Bowler ..........•.•...•• $118.S0
Genco JUNGLE ....••...........• $118.S0
• Genco GUN CLUB ......•.....•..•.............•.• $118.S0
"The House That Doesn't Chise/!"
in business from Bud Parr, General Music
Company.
"Buckley is making shipments right
along to Los Angeles and directly to San
Diego. Parr is providing for the installation
work so that one location after another is
being set. Weare proud to have our sys·
terns installed in these different businesses
and giving everyone the benefit of the reo
laxation and amusement provided by
music."

~ Permo
Gives Records
Kind Treatment
CHICAGO-Every week is, "Be Kind to
Records Week", when the records are used
with Permo needles, says "Gene" Steffens,
vice-president of Permo Products Corp.
"Permo metal, used on Permo Point
Needles," he pointed out, "is compounded
in our own laboratory from the platinum
group of precious metals, the rarer of
which are Osmium, Ruthenium, Iridium,
and Rhodium, and is the result of 20 years
of metallurgical research."
Steffens declares that it is not difficult
to manufacture long-life needles, but, just
as important as the number of plays is the
effect of the needle on the record and the
capability of accurate reproduction. "To
be economical and practical," he said, "a
point material must be used that, by its
very nature combines all three of these fea·
tures- Iong life, kindness to records and
perfect reproduction."
According to the Permo official, the aver·
age use of Permo Point Needles is 2,000
plays, although many operator get 4,000
and there are frequent reports of six, eight
and ten thousand plays. One set of sta·
tistics recounted 21,000 plays.



row!"
LONG BEACH COIN MACHINE COMPANY
1628 E. ANAHEIM
Phone 722-64

Warden: "I have good news for you,
Number 949. You've been granted a pardon,
and will be released tomorrow."
Convict: "But I can't, warden. I'm on
the ball team, and the big game is tomor·
LONG BEACH. CALIF.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
- only on
C 11
Capehart's Mother Hen
Plans Defense Eggs
You'll look a long way for a more attractive spot than Segal's Tavern, 8276 South Chicago
Avenue , Chicago, Big, bright and cheery, it now boasts a complete Wurlitzer installation with
salutory effect on patronage and profits. A Wurlitzer Model 850 Phonograph has recently been
augmented by a battery of the popular Model 125 Wurlitzer Wall Boxes with single 5, 10, 25c
coin entry. Both C. H. Hoffman, Wurlitzer Music Merchant, who made the installation, and
Segal's Tavern owners are delighted with the results which they say stepped up phonograph
play and profits to an amazing degree.
Operator Mystified At
Double Snitch
~ Permo
CHICAGO-In a letter to E. C. " Gene"
Steffen, Vice President of Permo Prod·
ucts Corporation, L. O. Evans, of Cleve·
land, tells one of the month's most inter·
esting operators' stories:
"It was a hot autumn afternoon and I
had been assigned to the task of deter·
mining where a certain party in another
city obtained a machine of the type that
had not been sold.
CHICAGO-Boys who were bookkeepers,
motion picture stars, prizefighters and base·
ball heroes are becoming army rookies ...
girls who used to know which way to make
typewriter keys go, now guide knitting
needles and First Aid bandages . . . and
Permo Points, that give that clear tone to
music machine records are now also ex·
pected to work at the end of airplane in-
struments!
E. C. "Gene" Steffens, vice· president of
Permo, says, "Steel pivots in aircraft in·
struments were worn out in accelerated
tests in 25 hours. The osmium alloy pivots
showed no signs of wear in 125 hours!"
According to Steffens, the Permo alloy
phots feature non·corrosion, non·abrasion
and have a low rate of wear without lubri·
cation, eliminating the general increase in
friction common to steel pivots. Osmium
alloy, the precious metal used in Permo
needles, belonging to the platinum family,
was first used to give fountain pens long
life. Twelve years ago, Permo made hi s·
tory using it to give lasting life to phono·
graph needles.
Officials state that the use of Permo
points in th e aircraft industry will in no
way interfere with their ervice in the coin
machine field as phono graph needles.

"After driving over a hundred miles, I
found a typical small town bar·room at the
address in question. Upon questioning the
bartender· proprietor, he showed reluctance
to let me examine his machine, in spite of
my promises of having only his interest in
mind.
"It appeared that it was going to be
necessary for me to barge my way tbrough
his bar· room to the back door in order to
examine the equipment in question. How·
ever, upon further conversation, I learned
that my host was, and had been for anum·
ber of years, a professional wrestler, so I
just con tinued to talk instead.
"He, however, broke down in due time
and permitted me i'n, and to my surprise,
I found an old Model 'Z.' His actions indio
cated also, that this machine was never
sold or purchased, so I decided to bring
it back with me just on general principles,
even though it was an old obsolete model.
"It was loaded in the trunk of my car
very securely with just a small portion
overhanging, and we rolled merrily away.
About halfway back it was necessary to
stop for gas and that was the first time
I had thought of my cargo. You can imago
ine my surprise to find the lid of my trunk
down securely in place, with the phono·
graph missing.
Points
Skyward
*
*
*
.
Men usually exercise for their health,
but with women it's just a matter of
~~.
INDIANAPOLIS, Ind. - Hatching out
plans is nothing new for Homer Capehart,
a nd his newest incubator baby is the
"mother hen" plan, devised to garner in
some of the defense industry's business
eggs. Capehart heads a group of 10 small
manufacturers formed on the same princi·
pIes of a dozen or so other manufacturing
pools in the country.
Capehart declares, "I believe that the
heat is on at present in Washington to
spread defense work among the small fel·
lows and now is the time to strike while
the iron is hot. And believe me, we're
going to go after it .. . It will mean plenty
of hard work but, if it means staying up all
night to get a defense contract out of
somebody in Washington or Detroit, I'll
do it. And if it means the men associated
with me have to stay up all night figuring
out bids for me to have the next morning,
I know they'll do it. We're going to work
fast."
In the "mother hen" plan is Capehart's
Packard Manufacturing Corp., which will
serve as prime contractor, dividing work
among these concerns as sub·contractors,
the plan's associates: Steel Stamping Co. ;
Williamson Polishing & Plating Co. ; Ewing
Foundry; Indianapolis Metal Spinning Co.;
Lahmann Pattern Works; V. E. Sprouse
Co. of Columbus; O. K. Machine Co., Ft.
Wayne; Kiser Plating Co., Muncie; and
Federal Die Casting, Chicago.
There are no financial connections among
the compani es. There aren't even any writ·
ten formal contracts. The manufacturers
have simply bound themselves morally to
work together to keep in business. Cape·
hart's organization, known as Packard
Manufacturing Corp. and Associates, con·
sists mostly of manufacturers who have
done work for him in his business of mak·
ing automatic music boxes and who, while
still in business, expect to have their regu·
lar business cut drastically because of de·
fense priorities and because they are too
small to do hig defense jobs. Their idea
is to stay in business, doing defense work,
and be ready to return to civilian produc·
tion when the war is over.
The pool plan was first tri ed out in York,
Pa., and has since spread to Canton, 0.;
Kansas City, Moo, and to Texas.

*
*
*
"You say this hair restorer is very good,
do you?"
"Yes, sir. I know a man who took the
cork out of a bottle of it with his teeth and
had a mustache next morning."

"I immediately recalled every twist and
turn in the road and I also distinctly reo
membered a brushing sound, one that led
me to believe that I had run over a twig
or perhaps a branch of a tree in the road.
Not remembering having seen any such
obstacles, I concluded that it was a t this
point that the phonograph slipped out.
"I immediately raced back and retraced
the en tire distance, only to find th e mao
chine had again apparently been stolen,
almost from under me you might say. The
machine has never been recovered or heard
of since."

Complete from a Wurlitzer Victory Model 850 Automatic Phonograph, Wall Speaker
to a battery of Wur/itzer's popular 5-10-25c Wall Boxes, Denver's Famous Cafe now offers
its customers the most modern music service available. The customers, it is reported, have
responded by increased patronage of the location's refreshment facilities as well as prac-
tically continuous use of the phonograph.
COIN
MACHINE
REVIEW
51
FOR
OCTOBER
1941

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