'.
"
Bill Simmons Says:
COIN
MACHINE
REVIEW
48
Approximately 50,000 Packard PLA-
MORS in 9 months actual production
is some thing to be proud and thank-
ful for. See your Packard PLA-MOR
distributor today.
w.
E. SIMMONS
Packard Western Regional Manager
1025 N. Highland Ave.
Hollywood. Calif.
W hile playing af f he Paramounf Th eafer, N ew York, To"'.my Dorsey fook "time fo he~: a
W ur!ifz er Vicfory Model 750 insfalled in f he lobby pl ay h,s latesf re c~rd, Pale Moo.n • . A
Vicfor Record No. 27591 wifh vocal by Frank Sinafra, Dorsey was· deltghfed at f he realtsm
wifh which fh e recor ding was reproduced.
FOR
NOVEMBER
194 1
~
Standard Records Open
New Revenue Field
NEW YORK-There definitely is some-
thfng new and different under the sun-
and fortunately, it's fn the record field.
Thanks to the foresight and intelligence
of Tetos Demetriades, mentor of the Stand-
ard Phono Co., coin machine operators now
have a new source of reVenue open to them.
Heretofore, the records used in machines
could be classified into more or less, two
definite groups. In one group we find the
popular type of recording of the big-name
bands, radio singers, trios, etc., who re-
corded the hit ballads, fox-trots and novel-
ties of the day. In the other group we find
the direct opposite or extreme of the popu-
lar "names" and tunes, or the foreign-
international records which find favor in
only certain territories. The first group has,
perhaps, the greatest mass appeal, while the
second group has quite a limited following
in comparison, appealing 9lmost entirely
only to the foreign-speaking sectors of the
Opel'lLtCI'J
country.
In between these two classifications is a
vast expansion of untouched revenue-that
of the "standard" type of song done in
American fashion with an International
flavor.
The recordings done on the new Standard
label have attempted to satisfy those who
have not been paid too much attention in
the past. Tunes used on Standard are either
brand new and especially written for Stand-
ard, or else are extremely old, popular
waltzes, polkas, rhumbas, etc. The new
tunes used on Standard recordings have the
advantage over the popular " Hit Parade"
type of number in that they won't be
"killed" by excessive radio plugging within
a few months after its release. These num-
bers have great mass appeal and will be as
popular two and three years after the day
they are released as the day wheq they were
originally recorded. The themes for these
numbers are usually based on international
favorites but are written in a definite Amer-
ican style but still maintain the interna-
tional flavor. The type of arrangements and
combinations used in the recording of these
~
Minthorne Bags 4
Carloads of Equipment
LOS ANGELES - Jean J. Minthorne,
Rock-Ola factory distributor, returned to
Los Angeles in mid-October from a factory
visit in Chicago and in the three weeks
following four carloads of equipment ar-
rived at the Minthorne establishment.
Jean literally cleaned out the Rock-Ola
factory. While there he purchased more
than $50,000 worth of equipment for which
he paid spot cash. Included in the purchase
was a wide variety of remote control units.
Operators were quick to sense the fact
that Minthorne had the goods to deliver
and since his return home the place has re-
sembled Macy's on a bargain sale event . •
numbers carry out this American-Interna-
tional idea. The other type of tune used by
Standard-the established all-time favor-
ites-have already proven to everyone that
they will continue as favorites forever, so
that there is absolutely no gamble taken in
recording such numbers and placing them
in the coin machines.
•
AUTO I.OAN PURCHASE MONEY
3l
l1ctice
Zeigler Insurance Agency I 'Inc.
erO
SAVE 40%
OR MORE
Inc. J929
541 S. Spring St.
MIchigan 0961
Los Angeles. Calif.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
'-.~ ., v
.