Coin Machine Review (& Pacific ...)

Issue: 1941 November

COIN
MACHINE
REVIEW
16
FOR
NOVEMBER
DENVER-Combining ingenuity with pa-
triotism, Gibson Bradshaw, head of the Den-
ver Distributing COO, hit upon an id eal set-
up for at least one location. Bradshaw hacl
his service department paint a phonograph
in th e red white and hlue m06f and ppt
"Any Bonds Today" as the number one rec-
ord. The location owner is a lady whose son
is an RAF Aier, so the machine naturally
pleased her and reports are that the patrio-
tic music bAx is doing mightv wr l 1 t'lf'. so
far as receipts are concerned . Bradshaw
found hi s service department CH me in handv
too, in helping him di"spose of some target
skill machines on which he was overstocked.
Attractive Aoor stands were designed which
converted the machines into console types.
Feeling that the war theme was being over-
done Bradshaw dec()rated his stand, with a
cowbov, stressing the thought of "Shooting
from the hip". Results: All machines have
been placed and receipts are averaging
three times as much as the machines did
without the stands.
Agl(ressive Denver operators are findin<;
nice locations at the various army posts in
this region. Milton Pritts has several ma-
chines at Lowry Field and goes so far as to
record the band, glee club and orchestra at
the field so that the boys can hear them-
selves and their buddi'es on the music boxes.
Pritts says these records get as much play
as any on th e machines. Walt Jantz has
both amusemen t and music machines at the
non-commissioned officers club at Ft. Logan
totaling six units and has four more units in
the post exchange all of which are doing
nicely.
Speaking of the army, Red ' Reuler who,
before he joined the Colorado National
Guard and went into training was the
youngest operator in this region, was hom e
on a furlough the past few weeks. Red says
army life is okay and that his younger bro-
thers are taking care of his coin machine
operations in great styl e.
The past few weeks have seen th e place-
ment of movi e machines on the largest scale
sin ce their introdu ction in Denver, by the
Rocky Mountain Soundies Co. The comoany
which holds the Panoram distributorship in
Color ado, Wyoming and Nebraska has
fifteen locations in Denver, ten in Omaha,
fourteen in the territory surroundin g Den-
ver and thi'rteen in Wyoming. Receipts are
said to be averaging from $50 to $70 per
week per machine. Th e new lend-lease plan
of putting a machine in a location and hav-
in g an operator carryon is meeting with
nice acceptance. The plan was devised to
allow operators to keep their conven tional
phonographs in locations along si de of a
Panoram without making a double invest-
me'l t. Rodio i, b e' n~ , ,,~d to pphlir. i~e
both the machine ?nd locations. Rocky
Mountain Soundies Co. is a participant in
the KMYR program Keep Denver Ahead
which consists of a mythical trip around
th e ci'ty and includes stops at Soundies lo-
ca tion s.
Lou Shulman of Modern Music Co. says
his company is going great guns with Pack-
ard Wall Boxes with lots of repeat orders.
Distributorsh ip of th e boxes has been ex-
panded with Modern to include Idaho and
Utah to the original list of Colorado and
Wyoming. Incid entally Lou says he has
no particular reason for his prediction but
he expects a real spurt in coll ections be-
ginnin"( November 10 and con tin u i n g
through for several months. Frank Mazone,
1941
Don'f Get Caught
WITH YOUR MACmNES DOWN
In Stock for Immediate Shipment
Mills Fou r Bells. Jumbo Parade Payout. Jumbo Parade Free Plav. Jumbo
Parade Combination Free Play and Payout with Mint Vendor. Bally Turf
King. High Hand. Roll ·Em. 41 Derby. Topic. Keeney Super Bell. Two Way
Bell. Fortune. Exhibit Big Parade. Chicago Coin Bola-Way. Gottlieb Texas
Mustang. A_ B_ C_ Bowler. Genco Bosco.
ONE BALL AUTOMATIC PAYOUT GAMES
Bally Jockey Club
Bally Pacemaker
Bally Sport Page
. $154 .50
79.50
49.50
Bally Grandstand
64.50
Bally Gold Medal
.
39.50
27.50
Bally De luxe Preakness
Weste rn Quinella .
27.50
Bally Sport King
. . $110.00
Keeney Winning Ticket
59.50
27.50
34.50
39.50
27.50
27.S0
Western Derby King
M ills Flasher . . .
Mills Hi-Boy . . .
Wester n Derby Time
Western Hey Day
Bally Santa Anita .
Bally Grand National
Bally Thistl edown
Bally Hawthorne
.
Bally Stables . . .
Bally Preak ness . .
Mills Spinning Ree ls
. $110.00
74.50
49.50
49.50
22.50
17.50
105.00
ONE BALL FREE PLAY NOVELTY GAMES
Bally Club Trophy •
Mills 1-2- 3 1940 . .
Mills 1-2-3 1939 . .
Keen ey Contest. New
Keeney Pot Shot. .
$145.00
87.50
39.50
11 2.50
39.50
Bally Blue Grass
Bally Sport Special
Bally Gold Cu p .
Bally Victory . .
Exhib it Cong o
. $105.00
77 50
39.50
40.00
22.50
·Bally Dark Horse
Bal lv Record Tim e .
Gottlieb Track Record
Western 7 Flashers .
Bally EU reka . . .
$9450
89.50
69.50
64.50
32.50
AUTOMATIC PAYOUT TABLES
Baker Pacer J. p .. New $299.50
Paces Rac es, Wa l. Cab.
90.00
Jen nings Fastime. Li . Nw. 84.S0
Jenn ings Multiple Racer
39.S0
P ace 1940 Saratoga. .
94.50
Evans 1940 Dominoes . 135.00
Exhibit Long Champ
.
49.50
KeeneySuperTrack Time 17S.00
Mills 4 Bells, Ser. 1600 250.00
Paces Races, J. P .•
Waln ut Cabinet . • $14950
Watlin g Big Game .
84 .50
Eva ns Lu cky Lucre .
150. 00
Mills Jumbo Parade
8950
44.50
,Evans '37 Dominoes .
fx ... ibit Tanforan
.
34.50
MiPs Jumbo Par. Comb.
F. P. and Payout with
Mint Vendor . . . $15? ," 0
Keen ey Triple Entry
ISO.OO
Mills Squa re Bel l .
114.50
Bally Rova l Draw
139.S0
Rally ~ig~ ~and
.
159. 50
Evans '39 Do minoes .
94.50
P ~ce' Races BI Cah.
49.50
Jennings Good Luck
49.50
Write for Special List of Fine Free Play Games - Additional Discount for Quantity
Purchases - Terms 1 / 3 De~osit with Order - Balance C. O. D_ or Sight Draft
MONARCH COIN MACHINE COMPANY
1545 NORTH FAIRFIELD AVE.
Phones Armitage 1434-5-6-7
CHICAGO, ILLINOIS
one of Modern's routemen announces the
arrival of a new son and hei r.
They came, they saw, th ey fished-but if
any of the group of Wurlitzer officials who
were recent guests of Wolf Reiwitz on a
fishing trip in th e Rocky Mountains make
claims to thei r piscatorial prowess let it be
recorded here that it just wasn' t so. Among
the boys who enjoyed several days of the
glories of the scenery and the companion-
ship of colleagu es but definitely didn't get
fish were: Mike Hammergren, Spencer
Reese, Ernest Petering, Ed Wurgler, Bill
Bye, 1. G. Burns, Fred Fields, and Ed and
Russell Smith.
Century Music Co., Denver operators, are
really going to town with their latest pur-
chase being another carload of Wurlitzers_
The outfit is also doing a big job on 5-10-25
wall boxes and recently changed boxes
in all of its 225 loca tions so that all are
now 1941 models.
Opera tor Ray Oldham of Rocky Ford,
Colorado is gettin g some nice publicity
from th e Seeburg HiTon e he has on loca-
tion at the Maxwell Hotel at Lamar, Colo-
rado, Each day the radio station at Lamar
broadcasts a program using the records in
the phonograph at the hotel to supply the
music. Records are changed frequently and
Oldham's operations are publicized on the
program.
Milton Pritts, one of th e busiest oper-
ators in these parts, finds time now and
then to exercise his inventive genius. Pritts
is working on a nine speaker installation
with divided channel sound which will
range from the lowest bass to the highest
treble, each chann el having a s epa rat e
speaker. This set-up will give complete or-
chestration effect to different parts of the
location. Pritts is also working on a color
organ in which different ligh ts come on
when vario us notes are sounded.
S. W. London, head of the Milwaukee
Coin Machine Co. and Mrs. London were
recent Denver visitors a t the Wolf Sales Co_
Dave Chuven is th e new city salesman at
Wolf Sales, L. W. Peteele has been added
to th e se rvice department and D e l 0 m a
Hitchcock to th e office staff. Victor Cope-
land, ut ility man became the proud father
of a baby gi rl weighing 61,6 pounds. Ex-
cellen t sales reports are coming in from
George Rowe who is working in Arizona
and Dan Brennan who is now in' th e Wyo-
ming and Utah territori es.
Operator and Mrs. M. W. McBroom of
Colorado Springs are enjoyin g a vacation at
Hot Springs, Arkansas.
Jim Gaddis, head of Mountain States
Music Distributors, was recently feted at a
surprise birthday party arranged by his
wife.
P. D. Armour, head of the Yellowstone
Specialty Co. of Salt Lake, passed away in
that city last week.
Century Music Co. is now supplying each
of its locations with table placards on which
there is space for the name of the waitress
and two of her record suggestions. The
familiar Buy Defense Bonds seal is imprint-
ed on the back of the card.
Herb Tra ckman •
*
*
*
College Student (parting from his pro-
fessor, feelingly): "Sir, I'm indebted to
you for all I know." .
,Professor: "Pray don't mention such a
triA e."
*
*
" The horse I bet on was certainly mar-
\lelous!"
"Why, he finished in seven th place. The
very last! "
" I know, but it took six horses to beat
him."
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers_
Cherr'J :J)ijcUtHej
malch Curtailment
by JAMES V. CHERRY
Manag er, C igarette Merchand isers
Associa tion of New J e rsey , In c.
One of th e latest problems arising in the
Cigarette Vending Machine Industry is the
question of matches. Prior to this present
emergency there had never been any ques·
tion as to the ability of the match com·
panies to obtain whatever materials were
essential for manufacturing purposes. At
present th ere is a shortage in materials due
to the Government requirements for De·
fense Industri es. This has resulted in a
sharp increase in the cost of matches plus
a new Federal Tax which practically dou·
bles th e former price and, therefore, con·
fronts the cigarette vendors with several
necessary steps.
While some location owners had always
insisted on using a special imprint match
with th eir own advertisement on the cover,
in most cases thi s additional cost was abo
sorbed by the location owner. Another cus-
tom which had also become a practice in
some areas was to give several extra boxes
of matches to the location owner to dispense
as he saw fit.
Un der present conditions because of th e
add itional cost and the real difficulty In
. obtaining matches of any kind whatsoever,
the resul t will b e th e elimination of special
imprint matches from the vending machin e
scene. The operator will, of necessity, also
be forced to reduce the ratio of the
matches distributed to the number of pack-
ages of cigarettes sold ; in other words, he
will have to see to it that only one package
of matches is given for every package of
ciga rettes vended by the machine. .
With the precarious position of th e cigar-
ette machine operator today, due to in -
creases in cigarette taxes and in th e cost of
matches plus additional taxes on this item,
precautions must IJe taken in every phase
of th e business in order to show that fine
distinction between a profit and a loss at
the end of the year.
Add to thi s the fact that wages have been
increased throughout th e industry because
of the applica tion of the F ederal Wages and
Hours Act, th e possibility of more tax es in
th e future on either or both articles due to
th e National Defense P ro blem and it can
easily be seen that the operator must be
more careful than in any time during hi s
busin ess existence.
It would be well for him to take th e loca-
tion owner into his confidence and to show
him actually what can be mad e in the aver-
age lo cation where a cigarette machine
operates. Because of the swiftly reducing
margin of profits in the Industry, it is more
essential now for th e operator to stand by
hi s association and to stabilize the indus-
try as well as he possibly can through his
individual efforts in these tryin g times. •
Gebert Completes
40 Yeurs In Industry
CHICAGO- From the Advance Machine
Co. co mes the announcement that aiter
servi ng forty years with the organization,
A. E. Gebert retired as General Manager
on October 3l.
In response to Gebert's public "thank
you" to hi s numerous personal and busi-
ness friends for the many courtesies ex-
tended to him throughout the years, we
feel sure th at the industry joins us in the
regret of losi ng so able a co-worker and
fri end.

~ Machine Changes Aid
Defense Program
CHICAGO- By cooperatin g with the De-
fense Program and eliminatin g strategic de-
fense materials on the new 1942 model
View-A-Scope, Automatic Games has been
able to effect a savi ng of 15 per cen t which
they in turn have passed along to the op-
erators, and reduced the price of th e new
mod el five dollars.
Many other new improvements and op-
erating advantages have been incorporated
in the forthcoming 1942 model.

CIGARETTE MACH I NES
w~ "flU
tJuIa 1k-NfJW!
.' DESPITE the biggest summer busi-
We do kriow, however, that if ciga- j
ness in our history, you can get Rowe rette machines are built; Rowe will be
cigarette machines immediately!
building them; we also know that
Careful planning, over a lc.>ng per- every machine we make, now.o r)ater,
iod, is the reason why we cOn make will-be as fine as money can buyl
shipments today, notwithstanding
Considering the uncertainties of
the recent unprec~ented demand.
future production,' do more than fill
But, altho we have machines now, your present needs. Anticipat~ what
we can't predict the situation a few you require tomorrow, as well as
monthshence.Frankly,wedon'tknow today, and get your cigax;ette
how many machines we then will pro- machines now-while they are ready
dl1ce- tbat will depend on materials. for IMMEDIATE DELIVERY!
B ecause 0/ the Defense Program- to which Rowe is contributing machinery
and,man hours- THERE WILL BE NO NEW ROWE MODELS IN 1942.
ROWE MANUFACTURING CO., Inc.
World's Largest Builder of Cigarette, Candy, Gum and Mint Merchandising Machines
.
'
BELLEVILLE, NEW JERSEY
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
,
COIN
MACHINE
REVIEW
17
FOR
NOVEMBER
1941

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