Coin Machine Review (& Pacific ...)

Issue: 1941 November

N~W Y ~RK
I Am A Successful Coin Machine Operator
NEW YORK (RC) - Joe Fishman did
it again. The Amalgamated Vendin g in·
vi ted Jo e back, and he couldn' t r esist. Lou
Goldberg remains as managing director, and
Joe's offi cial signature is now co-manager.
Th e sign·u p was just in time for the United
J ewi sh Appeal confab at the Hotel Astor
at which practically every judge in town
a pp eared.
Th e AMOA rai sed th e raft ers on th e
swank Waldorf with eats and a parade of
tal ent as big as your eyes. An address by
C. T. McKelvey of Seeburg, with Vin cent
Lopez and Beimy Goodman thrown in for
good measure were the hi gh spots. And
less we forget, the Wurlitzer boys were out
in strong force too, meanin g Robert Con-
ner, Erni e P eterin g and Joe Da rwin.
Are we doin g our bit ? You bet those
nickels we are ! Offi cial recognition of coin
machine activity in behalf of defense bond,;
is in the hands of Nat Cohn of Modern
Vending. Wrote Secretary of Treasury Mor-
genth au, "Th e Treasury Departm ent dee pl y
appreciates th e fin e spirit of cooperati on
your company is now expendin g in beh alf
of th e Defense Savings Pro gram."
Somethi'ng n ew is impendin g in George
Ponser's offi ce. What's cookin g ? Bashful
George won' t give out but our advance
sco uts have com e back mumblin g and ga-ga
eyed about a new merchandi ser.
Take a gand er on th e renovated Bert
Lane offi ce on "The Row." H ere is mer-
chandi sin g with a ca pital M. It takes us
back to so me of th e early days of th e busi-
ness wh en we first started to vi sit th e di s·
tributors. Boy, were som e of them slopny !
But th e new crowd are no monkeys. You
ca n take your best pal when you shop
around town these days, and when h e sees
the swell layouts h e won ' t have any back·
ward thou ghts about th e business you'r e in.
More power to th e up-and·comin g youn g·
sters who are climbing fa st and takin g th e
industry with them.
Hom er E. Canehart was amon g the celebs
in town recently. Th e jolly·faced hombre
of Packard was almost cau ght short wh en
his cigars gave out, but Hom er man aged
it by regalin g the boys about the old tim es.
Cap ehart has always been enthusiastic
about th e coin machine business, especially
wh en the outlook was dark est. Today he is
more confident than ever that wh en That
Man over thpre is don e for, coin machine
operRtion will come into its own, not on ly
on th is continr nt but the world over.
Th e industry also claims talent in its
ranks. First th ere's Eddi e Lane whose
" Let'~ Dan ce This On e Out" has b een reo
leased on the latest Minoco strip for Pano.
ram. And only recently at an impromptu
turnont of th e George Ponser Co. at a
neighborhood hot spot. I rving Kirsch, local
coinman, stole the s potlight right from un ·
der the emcee's nose by a burst of imi'ta·
tions that brought the guests up on their
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
my fellow operators refer to me with pride in discussing '
the industry.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
other operators ask my advice on how to handle business
problems that confront them.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I am able to take advantage of every discount that comes
my way.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
salesmen come into my office with a smile, are overlv
anxio'is to do b usin ess with me, and leave my office with
a smile.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
mv pride in my b usiness urges me to keep everything in
spic-and-span shape.
.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
ev eryone of my employees wiII fight "tooth-and-claw" any
on e who says anything uncomplimentary about my business
or myself.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
other business men in my community start suggesting my
name as the logical man to head a civic or community
enterprise.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I can find time enough from m v business to play golf, go
fishinq or h unting, o r indulge in some sport . . . without
in;urinq my business by my absence.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I realize that I could never possibly know everything about
the coin machine business and am always interested in
learning somethinq new about it.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I use my trade journals month alter month as a source of
new ideas and information rather than discarding them
alter a hasty look.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
1 am not quite sure in my own mind whether I am a success
or not and believe there's a lot more 1 have to accomplish
before 1 can call myself successful.
-Ernest W. Fair.
chairs. Th e inside story is that Kirsch is
a former vaudevill ian who left the two-a·day
for the greater 's ecurity of a nice clean
route.
Bob Hawthorne is shaping up ni cely as
office manager of Du Grenier on "The Row."
Now that Bob is major domo and has hi s
own office, he is serving notice on the boys
th at h e won' t be ha rsh with 'em if they
care to drop in. Just put on your b est
INTERNATIONAL FORWARDING COMPANY
-
FOREIGN AND DOMESTIC FREIGHT FORWARDERS--
Dai ly Consolidated Cars to
Nevada , Utah , O reg on and Washington
.
with
Spec ial ized service on shipments of coin. operated games and phonographs.
All points in
SALT LAKE CITY
LOS ANGELES
Californi ~ , ildaho,

PORTLAND
SEATTLE

SAN FRANCISCO
SPOKANE
togs, give the password, and Bob will let
you have a peek at some swell winners in
the merchandising lin e. Bob ought to know
as he was operating these machines only a
short while back.
Maybe some of us don't know it but one
of the keenest merchandising brains in th e
Uni ted States, a youn g man who has au·
thored several volum es on selling, not to
mention numerous articles and even one of .
Am erica's most popular songs, and who to-
day holds down one of the best·paying
jobs in advertising, is a mainstay in the
trade. We refer to J ames T. Mangan of
' Mills, whose ads and general copy have
won prizes and commendations from lead·
ing authorities and who, while still a young
~ .man, tells many a greyhound how to do it.
. What's going over in pintables ? Our
scouts report that Big Parade, Bola·Way,
Texas Mustan g and Bosco seem to be get·
ting th e play. Sky Fighter still ranks in
- - - - - - - -- T URN PAGE
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COl"; '
MACHINE
REVIEW
13
FOR '
NOVEMBER'
1941 .
This has nothing to do with Atlantic City or Venice Beach.
American Beauty
Lei's Tipple
Juice of Y2 a lime
1/ 3 Italian Vermouth
2 / 3 Cognac
5 or 6 drops Cointreau
3 or 4 drops American Pican
Shake with cracked ice and serve in a hollow-stemmed glass, the
base filled with Parfait Amour and cork with a cherry_ This makes
not only a tasty drink but one of beauty_
W. E. SIMMONS,
Western Regional Manager,
Packard Manufacturing Corp.,
Hollywood, Calif.
Maybe a little out of season right now but sure to "click" when
the right season comes along, is this special reci pe for
This Month-
.
Surprisingly interesting drinks are
revealed in this month's Best Drinks
of Coinrnen. Paul Laymon gives up a
secret he has cherished for years and
W. E. Simmons comes forth with one
that requires a clear mind and even
nerve to compound. Send in yours for
next month's column.
Three jiggers and one dash and you have
Southern Comfort
COIN
MACHINE
REVIEW
14
FOR
NOVEMBER
1941
1 jigger lemon juice
1 jigger grenadine
1 jigger Southern Comfort
dash of Angostora Bitters.
Shake well with cracked ice. Add cherry and lemon peel. Serve
in chilled cocktail glasses.
PAUL A. LAYMON,
Los Angeles.
"Guaranteed to make an Englishman go out in the mid-day sun!
Mad dogs do it anyway! Some years ago, while in Singapore, I
became very well acquainted (but not too well) with the famous
--{)r infamous-as the case may be, native English drink which
is more or less peculiar to that over-heated portion of the world,
the 'Gin Sling.' I have many times since tried to obtain the same
drink elsewhere, but without success. They're made elsewhere in
the world but aren't the same_"

1 tall glass and plenty of ice
1 jigger of gin
1 jigger of ~herry brandy
A generous quantity of fresh lime juice and soda water_
DeWITT EATON,
Divisional Sales Manager,
Eastern Territory of
Buckley Music System, -Inc.,
Great Neck, Long Island, N. Y.


Oh, the farmer, the farmer, took another load away-well, here
was what he was loaded with and after one taste, you'll follow
his example:
Farmer Grey
1 jigger apple brandy
Y2 jigger curacao
juice of Y2 lemon
1 teaspoon sugar
Shake with cracked ice, pour unstrained into coIlins glass;
fill with syphon water.
W. E. EARL,
Stoner Corporation's
Western Representative.

You won' t run from this one
mean "tight."
Singapore Sling
the riRe games. Penny arcades are coming
back with leaps and bounds. Three more
have been added in Manhattan; one in
Yorkville, and one scheduled for Washing-
ton Heights.
Add a real winner: Sodamat. It now
looks like this wonder is going to be a
permanent part of R. H. Macy and other
big department stores. The next step is
theatres and hotels.
Jack Berger of Newark Coin-O is sole
owner of the firm now and notifies this cor-
respondent that he will soon release further
information of a character to interest the
Jersey and New York operators. Watch
this column for the break.
The good news is that robberies were
down in this territory for the period begin-
ning September 28 and -endin g October 30.
There have been two arrests for tampering;
one man has be!'m arrested for representing
himself as a mechanic. and three slug-
passers were caught red-handed. One fel-
low was apprehended by a t elephone in-
spector.
The release of earnings by the Wrigley
chewing gum people and other semi-luxury
Tom and Jerry
Use a large bowl. Take the whites of any number of eggs and
beat to a stiff froth_ Add 1 y:! bb.fspoons of sugar to each egg used.
Beat the yolks of the eggs sepa£ate. Stir well together and beat
until you have a stiff batter. Add to this as much bicarbonate of
soda as will cover a nickel. Stir up frequently so that eggs will
not separate or settle_
To serve: Put 1 tablespoonful of batter into Tom and Jerry
mug_ Add 1 jigger Rum and Brandy mixed. Fill up with boiling
water or milk; grate nutmeg on top, stir with spoon and serve
at once_
ARCH C. RIDDELL,
Harmony Hostess Wired Music,
Pasadena, Calif.


you'll hang on tight and I do
Jo-Jo Special
1 jigger apricot brandy
juice Y2 lime
Squeeze juice y:! lime into highball glass, add lime shell, cube of
ice, jigger of apricot brandy, fill with Sparklet water_ If drink
is too sweet, add dry gin.
C. WALTERS,
C.Walters & Associates,
Los Angeles, Calif.
hems should give all coin men thought as
mediately, a campaign by the industry that
will relate the facts and give the public the
to the possibilities of vending. The busi-
ness slipped a few years,back but many an
whole story. The longer you wait the
deeper the bad news sinks.
operator who made money will tell you that
he first got his start as a vendor. Two
Have you bou/l:ht your defense bond yet?
thin gs must be kept in mind in connection
As our boss pointed out in a lead editorial
with the future of vending. First, man-
last month, thi s is the industry's big chance
power is being depleted everywhere. Two,
to shine. More and more manufacturers
large · Eastern chain retailers like the
and distributors are joining the parade,
A & P, the Great Bear, etc., have definitely
but we would like to see the individual op-
gone in for coin vending. Ridiculous?
erator take a hand. Don't sit back. It's
Then just take a walk and look at the
your job as well as the job of the inside
clicking turnstiles placed in front of the
man. Show the government and the Amer-
store. First you pay, then you enter and
ican people that the coin machine trade is
pick what you want_ The next step is ir-
second to none in the all-out effort to put
resistible. A machine that will give you a
the skids under the original Katzenjammer
clean package preserved from any handling . kids. If you can't pay for a bond, the
and readv to be taken out of the store. It's
purchase of stamps will help.
coming, fellers, it's coming.
.-
Irving Sherman. •
Considerable furor has been created in
New York because of The New York Times
"Is anything the matter, sir?"
attitude on pintables. As if damage, was
"It was on the tip of my tongue a
not enough, one weekly had to reprint the ' .
moment ago and now it's gone."
sad story thus affording additional circula-
tion. There's only one way to overcome bad
"Think calmly and it will come ba~k
to you."
news and that's by larding it with thick
layers of good news. Wanted at' once, im-
"No, it won't, it was a two cent stamp."



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