Coin Machine Review (& Pacific ...)

N~W Y ~RK
I Am A Successful Coin Machine Operator
NEW YORK (RC) - Joe Fishman did
it again. The Amalgamated Vendin g in·
vi ted Jo e back, and he couldn' t r esist. Lou
Goldberg remains as managing director, and
Joe's offi cial signature is now co-manager.
Th e sign·u p was just in time for the United
J ewi sh Appeal confab at the Hotel Astor
at which practically every judge in town
a pp eared.
Th e AMOA rai sed th e raft ers on th e
swank Waldorf with eats and a parade of
tal ent as big as your eyes. An address by
C. T. McKelvey of Seeburg, with Vin cent
Lopez and Beimy Goodman thrown in for
good measure were the hi gh spots. And
less we forget, the Wurlitzer boys were out
in strong force too, meanin g Robert Con-
ner, Erni e P eterin g and Joe Da rwin.
Are we doin g our bit ? You bet those
nickels we are ! Offi cial recognition of coin
machine activity in behalf of defense bond,;
is in the hands of Nat Cohn of Modern
Vending. Wrote Secretary of Treasury Mor-
genth au, "Th e Treasury Departm ent dee pl y
appreciates th e fin e spirit of cooperati on
your company is now expendin g in beh alf
of th e Defense Savings Pro gram."
Somethi'ng n ew is impendin g in George
Ponser's offi ce. What's cookin g ? Bashful
George won' t give out but our advance
sco uts have com e back mumblin g and ga-ga
eyed about a new merchandi ser.
Take a gand er on th e renovated Bert
Lane offi ce on "The Row." H ere is mer-
chandi sin g with a ca pital M. It takes us
back to so me of th e early days of th e busi-
ness wh en we first started to vi sit th e di s·
tributors. Boy, were som e of them slopny !
But th e new crowd are no monkeys. You
ca n take your best pal when you shop
around town these days, and when h e sees
the swell layouts h e won ' t have any back·
ward thou ghts about th e business you'r e in.
More power to th e up-and·comin g youn g·
sters who are climbing fa st and takin g th e
industry with them.
Hom er E. Canehart was amon g the celebs
in town recently. Th e jolly·faced hombre
of Packard was almost cau ght short wh en
his cigars gave out, but Hom er man aged
it by regalin g the boys about the old tim es.
Cap ehart has always been enthusiastic
about th e coin machine business, especially
wh en the outlook was dark est. Today he is
more confident than ever that wh en That
Man over thpre is don e for, coin machine
operRtion will come into its own, not on ly
on th is continr nt but the world over.
Th e industry also claims talent in its
ranks. First th ere's Eddi e Lane whose
" Let'~ Dan ce This On e Out" has b een reo
leased on the latest Minoco strip for Pano.
ram. And only recently at an impromptu
turnont of th e George Ponser Co. at a
neighborhood hot spot. I rving Kirsch, local
coinman, stole the s potlight right from un ·
der the emcee's nose by a burst of imi'ta·
tions that brought the guests up on their
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
my fellow operators refer to me with pride in discussing '
the industry.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
other operators ask my advice on how to handle business
problems that confront them.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I am able to take advantage of every discount that comes
my way.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
salesmen come into my office with a smile, are overlv
anxio'is to do b usin ess with me, and leave my office with
a smile.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
mv pride in my b usiness urges me to keep everything in
spic-and-span shape.
.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
ev eryone of my employees wiII fight "tooth-and-claw" any
on e who says anything uncomplimentary about my business
or myself.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
other business men in my community start suggesting my
name as the logical man to head a civic or community
enterprise.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I can find time enough from m v business to play golf, go
fishinq or h unting, o r indulge in some sport . . . without
in;urinq my business by my absence.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I realize that I could never possibly know everything about
the coin machine business and am always interested in
learning somethinq new about it.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
I use my trade journals month alter month as a source of
new ideas and information rather than discarding them
alter a hasty look.
I AM A SUCCESSFUL COIN MACHINE OPERATOR when
1 am not quite sure in my own mind whether I am a success
or not and believe there's a lot more 1 have to accomplish
before 1 can call myself successful.
-Ernest W. Fair.
chairs. Th e inside story is that Kirsch is
a former vaudevill ian who left the two-a·day
for the greater 's ecurity of a nice clean
route.
Bob Hawthorne is shaping up ni cely as
office manager of Du Grenier on "The Row."
Now that Bob is major domo and has hi s
own office, he is serving notice on the boys
th at h e won' t be ha rsh with 'em if they
care to drop in. Just put on your b est
INTERNATIONAL FORWARDING COMPANY
-
FOREIGN AND DOMESTIC FREIGHT FORWARDERS--
Dai ly Consolidated Cars to
Nevada , Utah , O reg on and Washington
.
with
Spec ial ized service on shipments of coin. operated games and phonographs.
All points in
SALT LAKE CITY
LOS ANGELES
Californi ~ , ildaho,
•
PORTLAND
SEATTLE
•
SAN FRANCISCO
SPOKANE
togs, give the password, and Bob will let
you have a peek at some swell winners in
the merchandising lin e. Bob ought to know
as he was operating these machines only a
short while back.
Maybe some of us don't know it but one
of the keenest merchandising brains in th e
Uni ted States, a youn g man who has au·
thored several volum es on selling, not to
mention numerous articles and even one of .
Am erica's most popular songs, and who to-
day holds down one of the best·paying
jobs in advertising, is a mainstay in the
trade. We refer to J ames T. Mangan of
' Mills, whose ads and general copy have
won prizes and commendations from lead·
ing authorities and who, while still a young
~ .man, tells many a greyhound how to do it.
. What's going over in pintables ? Our
scouts report that Big Parade, Bola·Way,
Texas Mustan g and Bosco seem to be get·
ting th e play. Sky Fighter still ranks in
- - - - - - - -- T URN PAGE
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COl"; '
MACHINE
REVIEW
13
FOR '
NOVEMBER'
1941 .