Brilliant Appointed
Permo Distributor
Photo taken at the
plant of the Permo
Products Corporation
in Chicago when exec-
utives of the Brilliant
Music Company were
announced as distribu-
tors in Michigan for
Permo needles. Le ft to
right: E. C. Steffens, of
Permo; Joe Brilliant of
Brilliant Music; Sher-
man Pate, Permo ' s
Sales Manager ; Max
Lipin, of Brilliant; and
Arthur Olson , Perm o
President.
CHICAGO-Brilliant Music Company of
Detroit, Michigan, have been appointed
distributors for Fidelitone Floating Point,
Fidelitone Home Recording Stylus, DeLuxe
Fidelitone Long Life Needle, Permo Point
_ Recording Stylus, Transcriptone Permo
Point and Microspector, according to an
announcement by executives of Permo Pro-
ducts Corporation.
Brilliant Music are actively distributing
the line in Michigan where they are well
known to the trade, having enjoyed con-
siderable experience in the record business.
Stated Permo Sales Manager, Sherman
E. Pate: "We were especially fortunate in
having Joe Brilliant and Max Lipin visit
our metallurgical laboratory and produc-
tion plant where they saw for themselves
just how we produce our high quality pro·
ducts." Bob Milsk is Permo's factory rep-
resentative in Michigan and Indiana.
•
Mohr Sets
Eagle Record
COIN
MACHINE
REVIEW
62
FOR
MAY
1941
~tle~t~ Valua~le Jie-ij~
With Hora~e Hei~t Movie
.
Wurlitzer
LOS ANGELES-Mac Mohr, of the Mac
Mohr Company, is reported to have set a
new sales record for American Eagle, new
"Defense" model, according to a letter
which Mac received this week from AI.
S. Douglis, president of the Daval Com·
pany.
Mac quoted the letter as follows: " I
want to take time out to congratulate you
for the very marvelous sales job which you
have accomplished in the short while that
our new Defense Model American Eagle
has been on the market.
"Our auditors have just checked thru
our sales record and we find that you are
leading the distributors ,in th e country at
this time. We can only tell you that we
are ex tremely proud of you and of your
accomplishment and helieve that you are
doubly congratulated from every stand-
point.
"Congratulated first hecause the Defense
Model American Eagle was your own idea,
and second, because you carri ed out the
promise that you made that this new model
would surely capture the interest of oper-
ators everywhere in the country."
•
\
NORTH TONAWANDA-In a neat bit
of exploitation that will bring Wurlitzer
Automatic· Phonographs to the attention of
millions of theater-goers, th e Rudolph Wur-
litzer Company has tied-in to the current
nation-wide showing of Horace Heidt's
Movie Release "Pot 0' Gold."
As the spearh ead of this promotion,
Wurlitzer Distributors from coast to coast
will install Victory Model Wurlitzers in
th e theater lobbies wherever this movie is
shown.
As a result, millions of theater patrons
will see the latest model Wurlitzers-hear
them playing Horace Heidt's recordings-
become more conscious than ever of the
entertainment value of these phonographs.
Typical of the display is the one pic-
tured above, installed by the Commercial
Music Company, Wurlitzer Distributors in
the Southwest.
Carrying plenty of eye appeal in them-
selves, and augmented by th e ear appeal
of the phonographs, it is expected th at
every person who enters or l ~aves these
th eaters will be impressed with Wurlitzer
beauty and tone.
•
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'-.
Editor: "Say, this story can't be· printed.
It says here that the heroine was nude."
Author: "That's all right. I cover her
with remorse in the next paragraph."
Whol Do YOU Wonl?
• When a certain Los Angeles operator required 125 PACKARD
PLA-MOR Remote Coin Boxes we furnished them with no down
payment.
.
• When a certain operator required money to buy his blanket
license we loaned it to him without security.
• When a certain operator was losing a location because a com-
petitor was going to loan the location owner money, we made
the loan and saved the location for him.
• When a certain operator had a chance to purchase a Wired
Music machine cheap we arranged a cash deal for him without
him putting out a dime.
Do you need Remote Coin Boxes?
Do you need new Phonographs?
Do you need Remote Speakers?
What do you need?
We will handle any kind of a deal you can cook up. The fact that we use
our own money on our deals relieves us of being ham-strung or restricted.
We are wide open to do buSiness .. . ; any kind of business. Bring your
proposition in here and we will go into a huddle.
C. WALTERS and ASSOCIATES
FEderal 1474
2201 Beverly Blvd.
Los Angeles. Calif.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.