Coin Machine Review (& Pacific ...)

Issue: 1941 May

SAINT LOUIS
- - - - - - Covered By - - - - - -
ROBERT LATIMER
ST. LOUIS (RC)-Highly satisfactory to
most operators of St. Louis was the mon th
of April - with collections on the rise
sharply during better weath er, despite the
fact that delivery of new equipment is more
than ever slow. Good business is continuing
without the advan tages of new phono·
graphs, according to the members of the
Associated Phonograph Owners of St.
Lou is, many of whom display unfilled or·
ders for new machines as much as th ree
months old. On ly one new phonograph was
delivered in 51. Louis during the entire
month by one of the largest distributors-
which shows how National Defense pres·
TO THE BEST REMOTE
CONTROL BOX IN
THE INDUSTRY
COIH
MACHIHE
REVIEW
Capehart's
60
·FOR
MAY
794 7
The Only Box
• That has LESS THAN 3 LIGHT
BULBS-operates on a minimum of
current.
• That has DOUBLE STRENGTH
MOULDED and TEMPERED FRONT
GLASS. Stands 7'/2 times the
abuse of fiat glass.
• That the player can select the title
without having to hunt for num-
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• That eliminates one-third the or·
dinary time delay in selecting
pieces to be played.
• That has SMALL COMPACT SIZE
Smallest 24·record Selective Re-
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• That has $17.50 CASH BOX CA-
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See Us TODAY!
INTERSTATE
NOVELTY C1IMPANY
W. 16 Sprague Avenue
SPOKANE, WASHINGTON
sure on manufacturers has tied up produc·
tion.
At the April meeting of the Associated
Phonograph Owners group, held at Ho tel
Melbourne on the 19th, Fred Pollnow,
head of Automatic P honograph, won Ed
Fisher's monthly attendance prize of ten
doll ars. Pollnow, who has never missed a
meeting, was stunned with the fac t that he
himself had won something - after putting
up prizes himself for several years. The
attendance prize has lapsed into two
months' amounts of $20 only once, accord·
ing to the management.
John LeBan, president of t he group, an·
nounced plans for a new membership drive,
and poin ted out that Tom Brutio of Todd
Music Company was the most recent new
member, joining way back in December.
Joe Spinicchia, head of the J & C Com·
pany, packed his clothes during April, took
leave of his friends, and answered the draft
with a move to J efIerson Barracks near St.
Louis. Joe is the third operator to be
drafted, and his route extend in g through
downtown St. Louis will be run by a part·
ner, Charlie Burrafato.
An important move was that of Schewe
Novelty Company, headed by Elmer Schewe,
to a new address at 3024 North Union
Boulevard in North St. Louis. Elmer was
formerly at 4741 Natural Bridge Avenue,
where he operated a large·scale phonograph
ren tal business, as well as a 60·machine
route split between phonographs and pin·
tables. One of the younger members of the
group, Elmer and Mrs. Schewe are fami·
liar fig ures at every coin machine occur·
rence around St. Louis.
Mrs. Margaret Trippe, wife of the Ideal
Novelty Company president, Carl F. Trippe,
is recovering slowly from a dangerous
attack of pneumonia at her home. The
phonograph association sent flowers and
best wishes at both the hospital and the
Trippe home.
Earl Bowman, formerly operating the
Ace Machine Shop, phonographs repair
organization on Grand Avenue with Frank
Scherer, has gone into the Ideal Novelty
organization in charge of phonograph sales.
Partner Scherer moved his entire shop
into the Ideal building.
Martin Balensiefer, who joined with W.
B. Novelty Company in January, is spend·
ing more time in the country sales territory
of this Seeburg distributorshi p than at any
previous time during his phonogra ph ex·
perience. Instead of seeing Balensiefer's
six·foot frame coming th rough the door
from day to day, operators of 51. Louis
now hear of h im chiefly through postcards.
The company at present is engaged with a
huge "Phonograph Sale"; first of the sort
in several years.
Harry Plitt, employee of the 1. S. Mor·
ris Novelty Company, had a bad automo·
bi le accident in East St. Louis, Illinois, in
early April, and will be confined to a hos-
pital in that city for several weeks. Candy,
books, flowers and other gifts from the local
association are hel ping to lighten his con·
finement.
A great deal of good natured fun is being
poked at Harry Davies, presiden t of Davies
Novelty Company, as the result of his giving
up phonograph operation altogether, and
transferring over to the pinball field . It
seems that a certain location owner called
up timidly in March, asking Davies to send
someone around to change the record~ on
his machine. "What's wrong with the rec:
ords?" was Davies natural answer. The '
reply was that although it was March, the
machine wa's still featuring "Santa Claus
Is Coming to Town" and "Jingle Bells" as
its outstanding discs - showing that the
Davies organization had forgotten to service
th e machine for several months. Disgusted,
Davies went out of the phonograph field
en tirely.
One of the fastest·growing organizations
in the pintable field is that of Central
Novelty Company, headed by Caesar Poll·
now, brother of Missouri's largest phono.
graph owner. The "silver·haired twins," or
Pollnow brothers, have experienced success
in every branch of the business except pin·
tables prior to this year, and now intend
to add that line wherever a Pollnow phono·
graph is to be found . Central and Auto·
matic Phonograph, the two main divisions,
are now located on Cherokee Ave.
Art Newhouse, phono operator, has
moved into a new home in St. Louis Coun·
ty, and held an open house for friends
recently.
, Air service at Fort Benning, Georgia,
has caned Paul Rittenhour, phonograph
opera tor of East St. Louis. Paul, whose
hobby was a light Cub airplane, has signed
for several years as an instructor, and his
machines have been gradually absorbed by
other operators.
Ralph Denton of Cuba, Missouri, whose
string of phonographs and other machines
now amoun ts to more than 200 uni ts, visi t·
ed association offices recently. Headquarter·
ing in Cuba, he is now covering a territory
extending for 50 miles in every direction
around the city, a nd has become one of the
largest rural operators in the business.
Another visitor was Noel Read, former
Balensiefer service man, who has opened
up his own string of phonographs in an·
other rural spot.
Many operators are still agog over reo
ports that Walter Gummershimer, for·
~I~ANrI[ PH~N~~RAPH
SAI.E
Reconditioned Equipment
SEEBURG
Rex .................................................... : ... $85.00
Symphonola Model RoyaL. ............. 95.00
K-20 .......................................................... 85.00
Sym: H. I or J ...................................... 39.50
Sym, Model B ........................................ 25.00
Sym: Model A (in illuminated
cabine t) ............................................ 45.00
WURLITZER
Model 71 (Stand $15 extra) ............ 50.00
Counter Models 61 (Stand
$15 extra .............................................. 85.00
P-12
................ ........ .. .... .. .......... 25.00
ROCK-OLA
1941 Model .......................................... 200.00
Imperial 20 Record ............................ 60.00
Standard ................................................ 135.00
Imperial 16 record ............. : ................ 39.00
No.2 ...................................................... 27.50
MILLS
Throne .................................................... 135.00
Swing King ............................................ 19.50
Dance Mas teL ...................................... 15.00
Do Re ML ............................................. 29 .50
~riIf!elo;Wu~it~;; .. 4·~12:::::::::::::::::: 1~:~g
Trumpet speaker-outside use ...... 15.00
Every machine thoroughly renovated and
rechecked by expert W .B. mechanics.
w. B. NOVELTY CO.
617 Douglas St. , Wichita. Kansas
927 Broadway, Kansas City. Mo.
1903 Washington, St. Louis
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
merly head of Public Sound System, will
re-enter the phonograph field shortly with
a distributor's franchise on a new make of
phonograph_ One of the veterans of the
St. Louis industry, Gummershimer knows
the "ins and outs" thoroughly.
No member of the pintable fraternity
has been drafted to date, according to Lou
Morris of the association - "They're all
safe because they're flatfooted from carry-
ing h eavy equipment around," Lou grins.
Meeting at Hotel Melbourne on May
18, the Missouri Amusement Machine As-
sociation launched a new-member drive, to
take in 100% coverage of the amusement
machine field if at all possible. The mem-
bership fee will be reduced from $100 to
$25 for 30 days-as an attractive join-up
offer. Lou Morris, president of the group,
is aiming for a huge turnout at every
meeting, and thinks that those few still out
of the group will sign up.
Strong interest in baseball, magnified by
the pennant race last year, has given base-
ball tables a strong demand this year,
Leo Wichlan of Ideal Novelty Company
reports.
George Buescher of Washington, Mis-
souri, visited St. Louis on a buying trip
in April which netted him three machines
in place of the 11 he wanted. On the other
side of the picture, Howard Shervinko of
East St. Louis, Illinois, got tired of wait-
ing for delivery, and drove his truck to
Chicago, where he was able to load up
with new machines at the factory docks.
R. W. McAllister, operator of Loulsiana,
Missouri, is receiving condolences from
friends as the result of a broken arm,
suffered when he fell carrying a heavy pin.
table.
Another casualty occurring in almost the
same way laid Eddie Pnister of Ideal
Novelty Company on the sidelines with a
broken ankle. Bones are brittle in this
business, it seems_ A new mechanic, M.
Smart, has been added to take Eddie's
place at Ideal.
Dick Westbrook, risen from the days
when he carried pintables on his back for
blocks, is now attempting to sod the entire
county in which he lives in the creation
of a landscaped country estate. His new
home has a formal garden, shrubbery,
hedges, and all the trimmings.
St. Louis' huge streamlined river excur-
sion steamer, the 5.5. Admiral, largest
such boat in the world, will have more than
300 coin-opera ted amusement machines on
it during th e summer of 1941, according
to the Strekfus Barge Lines, owners of
the pleasure craft.

PROFIT PARTNERS
THAT ARE
POSITIVE SENSATIONS
-I-
e PACKABD :=7
W!1~QM®LID
-
SELECTIVE REMOTE CONTROL
-2.
LOS ANGELES-"Happy Jack", proud
pappy of the "Three Profit Partners" is the
cognomen won by Jack Gutshall of Esquire
Music Company during the month of April.
"Bless me," says Jack very meekly, "I've
never experienced th e like_ The lads from
down South, Up North, Back East and even
out in the Islands are r idin g my tail day
and night for more and more Pla-Mor
Boxes, Console Speakers and' Filben Record
Changes. Shucks, I don't seem to get any
rest ... let alone enough time to plant my
weary personage on the cement of my new
patio at home."
There is definitely no depression at Es-
quire Music and the "Boys with Bucks"
have taken over the place demanding quick
deJi'veries on Esquire's advertised "Profit
Partners."
Which all is mighty fine and makes the
-
Capehart Model 600
WALL CONSOLE
SPEAKER
Distinctive, beautiful and the pride
and joy 01 every location. AU the
brilliance and sparkling charm 01 a
$400.00 phonograph. Hangs on the
wall out 01 the way and does not
require valuable floor space.
FILHER RECORD CHARGERS
Sensational are the reports 01 operators using the new Filben RECORD
CHANGERS. Imagine records changed in 5 SECONDS FLAT. Just figure out
how many extra dollars that means to you during peak hours within a
month's period. The lastest thing on the market today! Let us demonstrate.
All equipment can be Installed for you by Expert
Remote Control Tet:hnicians.
-
TERMS AVAILABLE ~
ESQUIRE MUSIC CO.
(JACK GUTSHALL)
Los Angeles, Calif.
2646 South Hill St.
RI2249
editors of THE REVIEW extra happy for it
shows just how much good REVIEW adver-
tising can do.

New Yorker Dishes
Out Usable Idea
NEW YORK-The New Yorker, cosmo-
politan magazine of smart patter, has at
last turned its attention to the coin ma-
chin e and offers a thought calcula ted to
reap a golden harvest for any phonograph
operator who cares to give it a whirl. Sug-
gested in their "Talk of the Town" section
for April 19, the idea is this:
"Like the common safety pin, many of
the greatest inventions are surprisingly
simple, and our own latest is simplicity it-
self, being no more than a blank, or silent,
phonograph record . Installed in every pho-
COIN
MACHINi
REVIEW
61
FOR
MAY
194 1
-3-
"Happy Jack" Sells
Them All!
-
The Box that "Gets the Business." Reports
consistently show that PLA·MOR Remote Con·
trol Units outpull all others in getting the
nickels on locations. "Buy tpe Box that gets
the Bucks!" •
nograph in town, this intelligent device
would make it possible for any man to buy
from five cents' to a couple of dollars' worth
of pure, golden silence any time he felt
like feeding the machine.
"The lover, desperately shouting his ten-
der messages over the uproar of the band;
the thinker, his thoughts hopelessly synco-
pated by the snarling of the trumpets; the
raconteur, brought down in mid-flight by
th e thunder of the drums- all these tor-
mented people may yet find peace and live
to bless our name. We h ave applied for no
patent; our gift to humanity is free- this
precious silence in a noisy world."

Likes REVIEW
"I enjoy THE REVIEW very much
and believe any operator would profit
by reading same regularly."
N. A. M., Klamath, Calif .
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.

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