Coin Machine Review (& Pacific ...)

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We're quite proud of this issue of THE REVIEW
for we've added some new worthwhile features
and we've discontinued some old practices that
seemed wise to drop at this time. Firstly we're
pretty puffed up about an exclusive publishing
arrangement we've just made with DOWN BEAT .
which is, without doubt, the musician's bible
today. Under this new arrangement DOWN
BEAT'S offices from coast-to-coast and their repre-
sentatives in all key centers will check and evalu-
ate records on coin machines and classify them.
in the order of their value, for music operator-
subscribers to THE REVIEW. Our publication is
happy to be able to bring this timely feature to
our readers.
. . . WHAT'S WRONG WITH WIRED MUSIC?
This query comes to us almost daily which ac-
counts for this mention in "Side Notes." Wired
Music is most certainly not through. It fills a very,
very definite need and the hundreds and hun-
dreds of installations in operation the country
over will attest to its earning power. However you
are now seeing a natural elimination process.
Those who have tried to sell sets, costing them
less than a thousand dollars to manufacture, for
more than four thousand have had their cards
called and are now either out of business, in bank-
ruptcy or on the verge. WIRED MUSIC will go on.
It serves a definite need and many installations
will be made in the country in the 12 months
ahead. PLAY SAFE! Buy your equipment only
from reputable sources. If you are in doubt . . .
WRITE US. We'll be happy to cull the sheep from
the goats for you! !
Another regular query is "What About Coin-
Operated Movies?" Our answer must necessarily
be brief because of space. As was to be expected
free-lancers from the movie colony saw a "get-
rich-quick" chance in coin-operated movies. They
moved in to 'clip' the boys as rapidly as they
could. Vallee embarrassed himself as did several
others but little by little the promoters are being
frozen out and the business is getting down to
being a safe-and-sane field for operajors. There
are four firms that have proven they are not of a
promotion nature and are interested in sales to
operators only. Product is rapidly becoming avail-
able and we look to a tremendous future for this
new branch of the industry.
-Paul Blackford.
For the wrong that needs resistance:
For the cause that lacks assistance:
For the future in the distance,
And the good that it can do!
March, 1941
~Cit 't
1/tiJJ -
PUBLIC RELATIONS-as Applied to the Coin
Machine Industry ........................................
9
Wherein LeRoy Stein, capable Association exe-
cutive and Manager of the Amusement Board of
Trade of New Jersey sets forth points upon which
to base a worthwhile program.
"The Pringle • Tree".................................................. 11
Another of the increasingly popular "Outside-of-
the-Industry" features appearing exclusively in
this publication. You will enjoy this historical
oddity specially written for REVIEW readers by
M. M. Green of Buckhannon, W. Va.
Interesting Characters of the Old West ...... : ...... . 15
This is the first of a series dealing with unusual
people who helped make the old West. In this
issue Jay Charles tells of how Curly Bill voted all
the wi)d life in San Simon, Arizona, to express his
disapproval of the candidate .running for Sheriff.
Are Crosby and Paramount Trying to Kill
the Phonograph Operating Industry? .... 31
Bing, the "dough man" for thousands of operators,
is ready to do a picture for Paramount called
"Juke Box War." It must not be made. Add your
weight to this problem now!
COIN
MACHINE
REVIEW
7
FOR
MARCH
194 1
An Operator's Dream Comes True ..................... . 39
B. K. Anderson , our Kansas City representative,
has found a success story in Central Distributing
that reads like a Horatio Alger yarn.
Take A Look At Your Lease ................................. . 41
Ernest W. Fair points out things which the wise
coin machine man will consider before signing a
lease. Here is an article that should be clipped
and filed by everyone in this industry for avail-
ability at such time as this information might be
of value ... and possibly, worth oodles of money
to you .
Plu,
Twenty-seven EXCLUSIVE departments. written by paid
staff correspondents stationed in all of the key centers of
the nation . . . the new MOVIES Department . . . and a
new and exclusive record feature on page 46 through a
special publishing arrangement with DOWN BEAT. the
. musician's bible.
Cclle1--
. i
Joan McCarthy, whose pappy and mammy came from . the ole ~od,
does n ' t object one whit to posing with this special Saint Patrick's
Day bonnet. A specially produced cover for the March REVIEW.
Staged and executed in Hollywood.
THE COIN
•
MACHINE REVIEW
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