Coin Machine Review (& Pacific ...)

Issue: 1941 March

$50,000 FOR A PHONO !
t hr i llin g, mo st
beauti f ul coun ter
That's What a Wurlitzer 850 Would
Have Cost Six Years Ago
tor y ! R US H
YOUR ORD E R
TO US TODAY !
By no less an authority than the Polaroid
Corporation of Cambridge, Massachusetts,
comes this startling statement.
"The polarizers used in the Peacock
Panel on the Wurlitzer Victory Model 850
would have been worth a king's ransom as
little as six years ago. They are by no
means cheap today, but in 1935, an equiva-
lent area of crystalline polarizers would
have cost over $50,000 !"
Actually, the Wurlitzer Peacock Panel
represents the first large scale commercial
application of a scientific phenomenon
which has been known to scientists for
hundreds of years.
On the scale in which they appear on
the Wurlitzer Victory Model 850, Polaroid
Colors are an entirely new thing in the
world. The public has never seen any colors
like them before except in soap bubbles
or in slicks of oil on water.
They are not the raw colors of the spec-
trum seen when you look into a prism,
nor are they like any colors produced by
pain t or ink. Polaroid Colors belong to an
entirely different and unusual class of colors
known to physicists as the interference
spectrum. They are the only colors pro-
duced commercially without dyes or pig-
ment.
Po laroid Colors are produced in a com-
pletely unique way - by means of what
scien tists call, "An optical sandwich." All
the colors in the Peacock Panel are pro-
duced from ordinary electric light. This
white light shines through a layer of Pola-
roid Film. Two pieces of Polaroid Film are
rotated by a motor to change the colors
simultaneously all through the pattern.
Interesting is the fact, too, that the Pola-
roid Colors do not clash. They appear side
by side without "fighting," and so do not
tire the eye. Just as a good composer
"modulates" from key to key in a popular
song to make it catchy enough to be a
hit, so this Peacock Panel "modulates"
from one color key to another. Before the
eye has a chance to tire of any combination
of colors, another combination takes its
place.
Small wonder that Music Merchants are
loud in their praise of Wurlitzer's far-
sightedness in applying Polaroid Illumina-
tion to their phonograph and in seeing to
it that no other automatic phonograph
manufacturer can apply it to his instru-
ments.
That Wurlitzer paid a " pretty price" for
its use goes wi thout saying, but all things
are relative, and the indications are that
the dividends on the investment, both for
Wurlitzer Music Merchants, are proving

highly satisfactory.
Balance C.O.D.
The greatest, most
ga me in a ll his-
I /3 Deposit,
SAMPLE
$19.75
CASE OF 4
s72.so
LONG BEACH COIN MACHINE COMPANY
1628 East Anaheim
Long Beach, California
COIN
MACHINE
REVIEW
57
FOR
MARCH
1941
lnstalfation of Packard Pia-Mor Remote Control Unit in The Rainbow, Roseburg, O re gon . Mrs.
Viv ian Padelford , owner of the Rainbow, had the following comment to make: " My place being
too smalf for a phonograph and my counter business not permitting a large counter box, I
fo und that Packard Pia-Mo r was a de fi nite aid to my music problem." Mrs . Padelford appears
in the picture with some of her employees and operator V. V. Helb ig and Packard District
Manager, Clayton Ballard.
Operator's Cash Price
j Only $69.50
I
Th e Free Weight Scale will enable you
to sec ure th e choicest locations in your
terri tory.


Ven ds a st ick of Ad a ms Gum for eac h
penny-th en gives yo ur weig ht FREE.
A PERMANENT Money Maker !
Ter ms : On e.Th ir d Deposit Wit h Order,
Bal ance C. 0 . D.
Be First! Sen d Your Order Today !
C. A . C amp of Southern Distributing Co., Little Rock, left, sign ing order fo r 10 carloads of
Wu rlitzer Automatic Phonographs, while Bob Bleekman , Wurlitzer District Manager for O /t:.la-
homo, Texas and Arkansas looks on.
https://elibrary.arcade-museum.com
·Borgoin Mori
Sc PER WORD, MINIMUM $1.00
No General Delivery ads accepted. Send copy,
with remittance to COIN MACHINE REVIEW,
1115 Venice Boulevard, Los Angeles, California
SLOT MACHINES REPAIRED-----
Have your machines adjusted, tightened,
cleaned and greased. Replace defective
springs and worn parts. Have them buffed
and painted. Install new Reel Strips and
Award Cards. Increase earning power. Let
GRAHAM do the job. 212 East Palmer
Ave., Glendale, Calif. Phone: Citrus
1-1093.
(SS-C)
FIVE DOLLARS N O W - - - - - - -
May save you five hundred later. Before
you invest, investigate thoroughly. Use the
proven services of • bonafide investigators
specializing in coin machine research
work. Average fee five dollars. COIN
MACHINE ADVISORY SERVICE, Box
61, Los Angeles, Calif.
(TF)
COIN
MACHINE
REVIEW
58
FOR
MARCH
1941
CIGARETTE MACHINE:>-------
Largest selection used Equipment on West
Coast. Thoroughly reconditioned with new
factory paint job. Reliability-our pass-
word. S. F. MERCHANDISING VEND-
ING MACHINE COMPANY, 156 9th
Street, San Francisco, Calif.
(5-41P)
PHONO P A R T S - - - - - - - - -
Are you in need of any Wurlitzer Phono
parts? Save 75% ! Write immediately-
Tell us what you want! SUPREME
VENDING CO., 557 Rogers Ave., Brook-
(TF-C)
lyn, N. Y.
FOR S A L E - - - - - - - - - - - -
50,000 Used Records, Hill Billy and
Blues. All in good condition. $25.00 per
1,000. In lots 10,000 or over, Delivery
Free. A. EICHLER, 21 Essex Street, New
York. Tel. Orchard 4-9885.
(JFM-P)
WANTED FOR C A S n - - - - - - -
All types of Penny Scales. Or will repair
your Scales. Liberal trade-in on new mod-
els. IDEAL WEIGHING MACHINE
COMPANY, 1012 West 43rd Street, Los
Angeles, Calif. CEntury 23759. (FMA-P)
SEND FOR BADGER';,-------
32-Page Coin Machine Catalog - Over
1,000 Reconditioned Machine Bargains,
Accessories, Parts and Supplies. BADGER
NOVELTY, 2546 N. 30th, Milwaukee,
Wis.
(MAM-P)
WILL T R A D E - - - - - - - - - -
FOR SALE:- - - - - - - - - - -
616 Heads-Up Selectors for Twelve Rec-
ord Wurlitzer, Seeburg, or Rock-Ola in
good condition. Address: Box 330, c-o
COIN MACHINE REVIEW, 1115 Venice
Blvd., Los Angeles, Calif.
(M-C)
TROUBLED WITH SLUGS?------
REVIEW Slug Cards in your machines
will stop this evil. Printed on heavy fancy
bristol and citing Federal Law violations
for slugging, these cards have stopped
slugging for hundreds of operators. Order
today at only 20c per dozen, plus 10c for
handling and postage on all orders under
$1.00. On orders over $1.00 we prepay
postage. COIN MACHINE REVIEW,
1115 Venice Boulevard, Los Angeles,
(P-TF)
Calif.
INTERESTED IN MOVIE MACHINES?--
Coin Machine Advisory Service has pre-
pared a report on this new phase of the in-
dustry, how Hollywood will figure in this
new field, what problems now confront the
industry, etc. This complete report is
worth hundreds of dollars to operators
contemplating this new field. Be advised
as you proceed. Complete confidential re-
port, totaling over 2,000 words and com-
piled by coin machine authorities, is yours
for only $3.00, cash with order. COIN
MACHINE ADVISORY SERVICE, Box
61, Los Angeles, Calif.
(M-P)
FREE PARTS AND SUPPLIES CATALOG-
N umber CM-1 7 for all coin machines.
Write on letterhead or send business card.
BLOCK MARBLE, 1527 Fairmount, Phi-
ladelphia, Pa.
(MAM-P)
GOODBODY HAS A MESSAGE----
For every operator reading this advertise-
ment. Send in your name and address at
once. JOHN GOODBODY, 1824 E.
Main, Rochester, N. Y.
(MAM-P)
Thirty-Station Wired Music set-up now
operating profitably with twelve hundred
records, and trained efficient help. Ill
health necessitates change in climate and
will make substantial sacrifice for quid.,
sale. WIRED MUSIC SERVICE. INC.,
606 Fenton Bldg., Portland, Ore. (M-P)
FOR S A L E - - - - - - - - - - -
Used Coin-Operated equipment, Phono-
graphs, Skee Balls, Chicken Sams, etc.
TROJAN NOVELTY CO., 1813 West
Pico, Los Angeles, Calif.
(M-C)
INDEX TO ADVERTISERS
MARCH. 1941
This Index is an editorial feature and is not
part of the advertisers contract. This publica-
tion assumes no responsibility for errors or
oniissions.
Automatic Games .................................................. 26
Baker Novelty Co .
. ................................. 10
Bluebird Record Dis tributors ........................... 34
Bromberg , Irving , Co .................................... 15, 22
California Simplex Distributing C o.
. .........
Central Dis tributing Co . ...
. .........
Chicago Lock Co . .....
........
. ....
Coast Dis tributing Co ......................... ..................
Columbia Record Distributors
...........
Condon , A. E., Sales Co . ...................................
Corcoran , William ........................
. .... 48 ,
35
47
19
38
46
17
49
Daval Co . ..................
. ................. 23 , 24
DuGrenier , Arthur H., Inc ................................ 30
Ellman & Zuckerman
........... 16
General Sales Co . .......................
. ...............
Golden Gate Novelty Co .....................................
Goldsberry, W. E., & Co .....................................
Gottlieb , D., & Co .................................................
G . V. Corp . .......... : ...................................................
12
16
42
13
53
Holdsworth Print Shop ....................................... 14
Howard Sales Co .................................................. 10
International Forwarding Co . ............................ 25
International Mutoscope Reel Co ..................... 21
Kagan, John ................. .
········•·····••···· 18
Laymon , Paul A ..................................................... 20
Jt'J
t~~cfe:,eLi~ .~~_i~-.~~.c-~i~·e···~ ~--··------------------------------------··==_'
Mope , E. T., Music Co . ........................................ 43
McClellan, Herb ., Co ..................................... 10, 25
'Metermovies, Inc . .................................................... 29
Meyberg , Leo J., Co ............................................. 42
Mills Sales Co . . ....................................................... 52
Mohr, Mac , Co ............................ , ..................... 14, 26
Moore , Jack R., Co . .............................................. 21
Mott Studios .............................................................. 32
Mount Royal Novelty, Inc ................................... 26
SPRING
and with it comes the
ANNUAL
SPRING of SPECIAL
Okeh Record Dis tributors ................................... 46
Packard Manufacturing Corp ............. Cover
Paramount Products Co .......................................
Permo Products Corp . ..........................................
Phonette Company of America ..........................
Polk , R. L. , Co . ·····-·················
.....................
THE REVIEW
e This year THE REVIEW will
present its finest Annual
Spring Special. Articles of im-
usual interest, plus a complete
resume of activity in the In-
dustry since the first of the
year and predictions for Spring
and Summer operations will
come in for attention. HERE is
a lasting issue and one that
should carry your advertising
copy.
~f~!~~~. 1W~ f
~~
Victor Record Distributors .................................. 34
Victor Vending Corp . ............................................ 8
Vogt, R. F. , Distributors : .. : .............. ················;-·· 20
COIN MACHINE· REVIEW

·•----------------------------------··--------------------------···--------------------------·· 22_.
Southwestern Vending Machine Co . ........ 52, 53
Stewart Novelty Co ............................................... 17

DEADLINE IS APRIL 5th
CHICAGO
III
16
44
33
12
RCA Manufacturing Co . .................................... 45
Robbins , D ., & Co ..................................... 55, 56, 57
Rock-Ola Manufacturing Corp ............. Cover II
Rowe Manufacturing Co. .................
. .......... 54
Send Copy and Cuts Today For Preferred Positions
35 E. Wacker Dr.
~~
1115 VENICE
LOS ANGELES

4~1 Lexington Ave.
Walters , C ................................................................. 27
Wilcox, W. W., Manufacturing Co . ................ 14
We lcher, Lou , Co . ....... : .......................................... 12
Woodard Manufacturing Co ......... 41 , Cover IV
Wurlitzer, Rudolph , Co . .................... 3, 4, 5, 6, 32
Zeigler Ins urance Agency, Inc ....................... 14
NEW YORK
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