Coin Machine Review (& Pacific ...)

Issue: 1941 March

S A. I N T L O U I S
- - - - - -- Covered By - - -- - - -
ROBERT LATIMER
CO/H
MACH/HE
REVIEW
52
FOR
MARCH
1941
ST. LOUIS (RC) - February was the
gayest month in the history of the coin
machine industry in St. Louis, with parties
galore in honor of anniversaries of coin
machine distributors, the opening of the
largest building devoted primarily to di s-
tributing in th e middle west, and associa-
tion banquets by the dozen. As one opera-
tor, Mike ~uz,~ich of M. L. Sales Company,
expressed 1t We had too much fun thi s
month to do any business !"
In the music field, an agreeable note was
found in the fact tha t collections are on
the rise, and are already far above the
simflar mQP th of 1940. Credit is du e to th e
heavy snows which have been a feature in
St. Louis fo P'several weeks, giving a fresh
incent,ve to tavern life, and doubling th e
" take" of a good many machines on loca-
tion. A noticeable thinnin g out of loca tion s
was also in favor of collections as the
Associated Phono gra ph Own er's ' Associa-
tion of St. Louis issued a stri ct edi ct re-
garding too much crowding of machin es
!n the same block. From thi s po int on, it
1s hoped, phonograph loca tions will be suf-
ficiently well spaced th at each will get
the play it deserves, whether a 1941
model or not.
Th e association met F ebruary 19 for one
of the shortest meets on record, according
to Ed Fisher, executive manager of th e
group. The meeting was held at Hotel
Melbourne, and the piece de resistance
was a proposal for altering of standa rd
ra tes on commissions to location owners.
This revision problem has been up for a
decision several tim es, and in each instance
has been tabled by a fifty-fifty vo te. It
was retired again during February aft er
a dead lock in votes. The 1941 model~ were
added to th e presen t rate schedule "as is"
which means that they will pay th e cus-
tomary loca tion rate for new models with•
out a rgum ent for so me months to come.
After the meeting, which closed at ten-
thirty, and so early th at operator's wives
accustomed to coming after their husbands
in th e wee small hours were two hours
late, th e group enjoyed drinks and sand·
wiches.
Fred Pollnow, largest phono operator in
Missouri , has enlarged his Cen tral Dis-
tributin g Company to almost the same
size-enterin g th e pinball field only re-
cently, he has now built up a huge stock
of equipment, and is operatin g in that field
almost as heavily as in the music end.
Brother Caesar Pollnow is half of the
managerial team which now controls both
the Automatic Phonograph Company and
Central Distributing Company, both lo-
C/lted on Cherokee Avenue in South St.
Louis. The Pollnow brothers, both prema-
~urely white-haired, are outstanding figures
rn almost every angle of th e busin ess in
Missouri.
Elmer Schewe, first operator in St.
Louis to dispose of his used records to
the public via a music store, has found
this activity sufficiently profitable that he
bought a new De Soto in January. Friends
are kiddin g him still about his showing up
for th e F ebruary meeting just as it ended.
Biggest news for early March is th e
annual showin g of Seeburg phonographs at
th e Hotel Melbourne Colonial room, s pon•
sored by W. B. Novelty Company local
'
distributors.
Barn ey Freri cks of Arrow Novelty Com•
pany, Packard-Plamor distributor since late
1940, is enthusiastically booming the wall
box through St. Louis, pointing out three
loca tions which tripl ed th eir incomes after
installin g this equipment. Barney was
pleasantly surprised on hi s birthday in
Jan uary, when he came to th e office in th e
mornin g to find it jammed with birthday
ca kes, l!;ifts, music, and dressed-up em-
ployes. Barney, who had forgotten the date
himself, was presented with a musical cake
playing " Happy Birthday to You," a record
en titled "Our Boss" recorded by the service
men an d seve ral useful ga dgets from
his boys. Busin ess was forgotten for the
day and the entire Arrow Novelty staff of
twelve spent th e evenin g at a champagne
supper in th e Rose Bowl, huge bar and res-
taurant near th e Arrow location.
Earl Bowman, business manager IBEW,
YOUR BEST BETS TRIS MONTH
Evans' Ten Strikes .................. $30.00
Gottlieb Skee Ball-ette .......... 30.00
Keeney Anti-Aircraft Gun .... 60.00
Chicken Sams .......................... 65.00
Gottlieb 3-Way Gripper ........ 11.00
Advance Shocker .................... $11 .20
A. B. T. Challenger,
Late Model .......................... 12.50
A. B. T. Red, White and Blue 12.75
Advance Vistascope .............. 29.50
NEW GAMES AT S94.50
ALL TYPES OF USED GAMES AT THE
LOWEST POSSIBLE PRICES!
BUY 'EM BY THE CASE-
Daval CUB .................... ea. $13.95
Daval ACE .................... ea. 14.95
Daval "21" .................. ea. 19.75
WHAT
HAVE
Case of 6 .................... $75.00
Case of 6 .................... 80.00
Case of 4.................... 72.50
YOU
TO
TRADE?
Will Pay Cash for American Eagles
Wire!
Phone!
Write!
SOUTHWESTERN VENDING
MACHINE COMPANY
2833 W. Pico Blvd.
RO. 1421
Los Angeles, Calif.
IT~ "21" FOR '41-
*'
REEl 21
itttlNPIN&
TIJNIJ'IE"
*
Th e greatest, most
t hrilling , moat
beauti f ul co unter
ga me in a ll hi••
tory! RU SH
YOUR ORDER
T O US TODAY !
I /3 Deposit,
Bala.nee C.0.D.
SAMPLE
$19.75
CASE OF 4
$72,50
MILLS SALES CO., Ltd.
1640 18th St. , Oakland
1491 W. Washington , Los Angeles
1325 S. W . Washington, Portland
is recoverin g from a dangerous streiiic,cocci
infec tion in his throa t, which threatened
him with hospitalization for awhile. Most
of th e operators of the city seem to have
in so me way escaped the influenza epi-
demic botherin g the rest of the city.
Lou Hormonn, out of the busin ess for a
long period, is back to operating a strin g
of new machin es himself. Once operator of
th e famous Big Apple Tavern in South
St. Louis, Lou now has another tavern,
runs a strin g of pin tables, and a string of
phonographs, all of which keep him at
least moderately busy.
Harry Siegel, an operator never known
to wear a hat, is introducing himself to
friends of many year's standing, sin ce a
recent cold moved him to don hea dgear
regularly around his circuit! "Nobody
knows me with a hat on," Harry complains
lugubriously!
Al Miller, co unter game "king" of St.
Louis, has been released from the hospital,
following an attack of flu which put him
out of circulation for nearly three weeks.
A point in favor of the co in machine
industry which was widely publicized dur•
in g January was the fact that Katharin e
He pburn, movi e actress and sta ge star,
was noti ced playing a Bally " School Days"
on loca tion in her hotel for more than an
hour while making an appearance in St.
Louis. This news item was in several city
newspa pers, and has been cited by the
Misso uri Amusement Machin e Association
as evid ence that everybody in each walk
of life enjoys playing pinball machines.
Lee Turner, operator, is back from F lor-
ida, sportin g a coat of tan which is the
envy of every young blood in the business.
"That F lorida sunshine is hotter than St.
Louis in summer," Lee reports. He is
leaving shortly for another vacation at Hot
Springs, Arkansas, accompanied by Harry
Davies.
On the verge of leavin g for one year of
military trainin g are Hilbert Maderson and
( See ST. LOUIS, Page ?? )
https://elibrary.arcade-museum.com
Interest Runs High
In Bel Geddes Vendor
I' Cigarette DO
Vending Simplification Explained
NEW YORK-Following their return to
New York after displaying th e new Model
500 at the Coin Machine Show in Chicago,
U-Need-A-Pak executives report tremendous
operator acceptance of th eir new line of
cigarette merchandisers. This is evidenced
by the fact that hardly an hour passes
without some operator wiring, calling or
writing in to fi nd out more about this
latest U-Need-A-Pak innovation.
The new U-Need-A-Pak Model 500 was
designed by Norman Bel Geddes, creator
of th e world famo us General Motors "Fu-
turama". Some of the advancements
achieved in this new model are Streamlined
Central Delivery, a beautiful chromed,
graduated keyboard and an attractively
montaged mirror.
"We know we have a merchandiser that
will capture every superior location in the
country," stated one U-Need-A-Pak execu-
tive, "and, judging from this pile of letters
and telegra ms, there are thousands of oper-
ators who feel the same way. Please tell
all those operators that U-Need-A-Pak is
behind them 100% and th at every repre-
sentative and distributor in our organiza-
tion will cooperate fully with them."

Thea t re Vendors Okehed
LOS ANGELES-The local fire commis-
sion on February 27 approved the installa-
tion of popcorn vending machines in the
foyers or lobbies of Los Angeles theatres
provided in each case that there is room to
install and opera te them without interfer-
ing in any way with en tri es or fire exi ts. ♦
*
*
*
We know a girl who is so dumb she
thinks .electric light plants grow from bulbs.
To N. A~ T. Il. by R. Z. Greene
"If you go into the business of cigarette
machine operating, or if you are in it, you
should furn is h cigarettes to your servi ce-
men or service department as though you
were selling th em to another customer. Th at
en d of your business must stand on its own
feet- and it will stan d on its own feet."
So declared R . Z. Greene, president of
Rowe Ciga rette Service Co. of New York
City, in addressin g th e recent N.A.T.D.
Conven tion. How furth er to help the busi-
ness progress and show a profit was demon-
strated in less than a dozen forms which
ma ke up Rowe's simplified method of rec-
ord keeping. While entries may seem like
a nuisance, he intimated, th ey are definite
time-savers as the business grows and e:x-
pands.

First of th e forms needed to keep an
accura te record is an Install ation Contract
- a simplified agreement between the oper-
ator and custom er, which explains th e re-
spo nsibiliti es of both parties, and which
specifies the rate of commission the oper-
ator will pay for having the machine on
the location.
The salesman representing the operator
obtains the location owner's signature on
this agreement. Preferably, Greene indi-
cated, regular employees of the company
- either servicemen or men especially hired
as salesmen - should do all the location-
getting, being paid a certain amount per
pack on all cigarettes sold through the ma-
chine during a brief, specified period of
time. What th ey should be paid, he coun -
sell ed, depends entirely on how hard or how
easy it is to get loca tions in the particular
territory involved.
An Installation Receipt, signed by the
location-own er on delivery of the machine,
is an important record, and when the ma-
chine is placed the placement man should
es tim ate th e frequency with which it should
be serviced; such data should be noted on
the back of the Installation Contract. Later,
if . necessary, service should be adj usted to
actual needs. Modern machines are larger,
providing greater capaci ty for the faster-
selling brands, and today service need not
be as frequen t as it was a few years ago.
Service calls should be scheduled. For an
operation of more than 300 or 400 machines
Addressograph stencils should be used, tab-
bed for each day th at the loca tion is to be
serviced so that when the stencils are run
throu gh the machine only those print which
are tabbed for the day involved. Smaller
operations ca n use a "Monday-to-Saturday"
fi ling system, made up of three-inch by five-
inch filing cards, made ou t by hand or on
the typewriter, with a card for each day of
the week that service is required by the
parti cular location, and all filed for those
days.
A Customer's Record Card provides for
A.
PARINA
156 NINTH STREET
SAN FRANCISCO, CAL.
Has Been Appoinfed Exclusive Agenf
for fhe
Du GRENIER 1¢ ADAMS GUM VENDOR
for fhe Sfafes of
CALIFORNIA; OREGON; WASHINGTON;
ARIZONA ; NEW MEXICO AND NEVADA
53
FOR
MA RCH
1941
IT:S "21" FOR '41-
*
REEt 21
ll«tl~PIN&
TONll~IE"
*
We Are Happy To Announce That
RICHARD
COIN
MACHINE
REVIEW
Reel 21-black-
ja ck-play with
Automatic Coin
Divider and Two
EXTRA LA RG E
Separate Cash
Boxes! O per a -
tor· s C a sh Box
hold s over $11.00
in Pennies -
more than $35 .00
in Nickels! le or
Sc or !0c m od -
els. The great-
est
moneymak-
ing counter
game ever built!
Perfect Small Size! QUICK!
YO UR ORDER NO W!
RUSH
SAMPLE - $19.75
CASE O F 4 - $72.50
1/ 3 With Order; Balance C. 0 . D.
Still the Be st Place In Town t o Trade
G. V. CORP., 33 West 46th Street, New York
Southwestern Vending
Machine Co.
2833 WEST PICO BLVD.
LOS ANGELES, CALIF.
https://elibrary.arcade-museum.com

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