Coin Machine Review (& Pacific ...)

Issue: 1941 June

Penny Arcades
Go Modernistic
YOU CAN'T SLIP
WITH HITS FROM
J.AYMON'S
DISCOUNTS FOR
CASH ON ALL NEW
FREE·PLAY GAMES
s~
_-.J-_---"! .. - ~
New Genco HIGH HAT ..........•.........................................•.........•....... $79.50
New Bally Trailways .....•.................................................................... 79.50
Brand New Bally Alley •............•........•.............•.........•............•...........• 17.50
Other Bargains too plentiful to list.
IT WILL PAY YOU
TO WRITE-WIRE-PHONE
FOR OUR MAILING LIST
Our Reconditioned Used Games Are TOPS!
COMPLETE LINE OF ARCADE EQUIPMENT
COIN
MACHINE
R.EVIEW
58
PAUl. A. I.AYMON
Distributor of Quality Co in-Operated Machines
1503 W. Pico Blvd.
DRexel 3209
Los Angeles, Calif.
FOR.
JUNE
J'J4 J
Hollywood Famous in
Panoram Soundi es
CHICAGO-The ardent movie fans and
radio rabids are going to feel as much at
home watching new Panoram Soundies as
the boys and girls "up" on modern orches-
tras.
Bing Crosby's former partner, movie
comedian, Harry Barris, is featured in
"Bend Down, Sister" with Suzanne Ridge-
way. Skinnay Ennis of the Bob Hope com-
pany sings in "Lamplight" which presents
his orchestra and Bonnie Kildare. Dave
Rose, Judy Garland's fiance, and his orches-
tra are in "I Knew It Would Be This
Way" which features a dance specialty by
Clarisse and Ford. Wini Shaw, featured
screen player, makes her Soundie debut in
"The Nautch Girl From Cuba" in which
Mimi Kellerman dances.
Other numbers which the Mills Novelty
Company present in Panoram are: Ray
Kinney and the Aloha Maids in "Ana
Lani"; Will Osborne in "A Feller Who
Plays In A Band," Susan Miller, vocalist;
Herbie Kay, "San Antonio Rose," starring
Ken Nealy and Mimi Kellerman; The
Kidoodlers, "Maybe"; Dick Hogan and
Tanya Widrin and Ethelreda Leopold,
"Pickle Puss"; Florence Pepper and the
Cameo Girls, "You're Unfair to Me"; Del
Casino and Wally Wanger ensemble, "Fre-
nesi"; Maxine Gray and Cameo Girls,
"Rain On The Roof'; Music Maids, " Song
D E
c: c:
AII·Star
A
Records
of The Islands"; King Sisters and Alvino
Rey, "Call of The Canyon"; Will Osborne
and Band, "Stardust," Will, vocalist, Max-
ine and Marilyn, dancer~, and Gray Gor-
don's Band, Art Perry, vocalist, "Ama-
pola."

NEW YORK - Carousal music, with
changing tempo, has told the story of
changing generations as it played accom-
panist to the click of America's traditional
amusement-the penny arcade. "Ta Ra
Ra Boom de A" of the 90's ... "After the
Ball Was Over" . . . 1910, "My Buddy"
... 1916, "I Can't Give You Anything But
Love" . . . 1927, on down to "Amapola",
1941, and still the pennies brought fun.
Wide, full skirts of girls have given away
to knee length frocks before the fortune
telling machines and, instead of mous-
tached and bearded faces peering in the
Paris pictures, you find smooth ones.
But now, in the excitement of the new
era, comes a radical change in the famed
"Penny Arcade" as one of the nation's out·
standing architects, H. Oberhammer, is
selected by International Mutoscope Reel
Company, Inc., to design penny arcade
machines. Bill Rabkin, president of the
organization known as "Penny Arcade
Headquarters Since 1895", declares, "The
operator contemplating installation of the
Penny Arcade today is faced with many
problems-to quickly win public patron·
age, the operator must build to attract
attention in streamlined fashion ."
Oberhammer, the only architect in the
field listed in Guide to Modern Architec·
ture, designed buildings in the amusement
area at the New York World's Fair, in·
cluding Defore & Rogers' "Believe It Or
Not" and Frank Buck's "Jungle Land",
Mutoscope's Photomatic buildings and
World Fair penny arcade as well as sev·
eral amusement buildings in the Texas
Centennial, Dallas.
Bill Rabkin explains, "Oberhammer will
work directly with the operator about to
open a Penny Arcade. His services are
free of charge."

*
*
*
Guide: "This, ladies and gentlemen, is
the greatest waterfall in the Alps. May I
ask the ladies to cease their talking for a
little so that we may hear the roar of the
waters?"
W . F. (B ill ) Strub y, A ss't G eneral Manager of Packard M fg. Corp. , was so dumfounded at a
surprise stag held for him in honor of his approach in g marriage in June that he had to take a
shot of milk t o recover. rhe party was given for him b y the de partment heads of Packard
Mfg . Corp. , as fo llo ws: Left to right, W . F. Merchant, E. McKinney, C. Pheasant , Joe Branham ,
Paul Lann erd , Dean Kennedy, W . E. W oodworth, Jerry En smin ger, Paul Gray, Robt. Lannerd,
O. C. Roberts, Geo. Rossebo, E. E. Collison, G. Ericson, B. Bell, W . F. Strub y (standing ) , R.
Greenbaum , M . J. Sm ith, Jr., Frank Standish , Frank G igax, H. E. Capehart, M. J. Smith, Wm .
Brase, D. Mc Shane, H. I. Drollinger, G il Moore and D. 1'. Kenned y.
Mention of THE COIN MACHINE REVIEW is your b est introduction to our advertise rs.
The Acme 01 Perlection in
Modern Cohinet Styling!
That's What Operators Say of
Phono-Tel's New
Decca In New
L. A. Offices
LOS ANGELES- The Chamber of Com-
merce is adding another success story to
its book of tales about how oranges grow
bigger - roses b~oom larger - _ su~ shi~~s
brighter-rain rams harder-thIs time It s
the Los Angeles branch of Decca dis-
tributing Corporation that's expanded_
Because of the increase in business, Dec-
ca moved to quarters designed to ade-
quately care for the rapidly growing num-
ber of customers. The new addres is at
1865 Cordova Street, between South Nor-
mandie and South Mariposa Streets_ Decca
was formerly loca ted at 108 East Seven-
teenth Street.

Capehart Active
In U. S. O. Campaign
INDIANAPOLIS-As chairman of the
committee arranging for the appearance
of Charles P. Taft in this ci ty, Homer E.
Capehart played a prominent part in
launching the campaign of the Indianapo-
lis Unit of the United Service Organiza-
tions, designed to provide recreation for
the U. S. Army Camps.
Two thousand, six hundred soldiers,
from Fort Benjamin Harrison, participated
in the demonstration held a t the Indiana
World War Memorial Plaza from 5 to 9
P. M., June 3rd. Taft is assistant co-
ordinator for health, welfare and related
defense activities.
Capehart, well known for his activities
in the Republican politics of Indiana, was
made chairman of the local U.S.O. cam-
paign organization by Russell W. McDer-
mott, chairman of the local campaign
committee.

Dis tinctively different .. . e xquisitely
beautiful . . . s urprising likelike in
tonal quality . . . unduplicated in
versatility. These are only a few fea·
tures of the new Deluxe Tower Cabi-
net which may be used in conjunc-
tion w ith Wired Music. Remote Con-
trol or as an auxi liary speaker.
Check these outstan ding features:

ATTENTION COMPELLING
without b e coming gaudy!
• BRILLIANT ILLUMINATION
(molded plastic-not sheet).
• STARTLING LIFELIKE TONE
from Speaker in top of cabi-
net!
• SPARKLING BEAUTY blends
with all types of locations.
Astounding Artistry
At Alpha
Replace Your Old Wired
Music Cabinets with the
Deluxe Tower
BAB BOX







For use with Any Wired Music
Installations.
Proven by actual operation on lo-
cations for over I year!
Only one person can talk at a
time!
Only 41/2 inches from bar to top
of box!
Beautifully illuminated!
Absolutely trouble-free!
Money-back guarantee!
Patents Pending.
Investigate TODAY!
WRITE DIRECT TO
PBONO·TEL
CO.,
Inc.
ADams 3385
Los Angeles. Calif.
838 E. Jefferson St.
Greenbaum On Tour
Of Entire U. S.
INDIANAPOLIS-Stopping here before
leaving for the South and Southwest,
"Rudy" Greenbaum, general sales mana-
ger of the Packard Manufacturing Cor-
poration, was enthusiastic about the reac·
tion to Packard Pla-Mor remote control
sys tem. "Distributors and operators are
asking for increased shipments every-
where I go," declared "Rudy."
The Pla-Mor representative has been in
Minneapolis, Milwaukee, Chicago, Cleve-
land, Boston, Hartford, Waterbury, New
York, Newark, Philadelphia, Bos ton and
Pittsburgh.

HOLLYWOOD - Don't mind all those
"A's," bu t someth ing different is demanded
for any story about Al pha's new adver-
tising campaign. Alpha Distributing Com-
pany is putting over Capehart Packard
Pla-Mor music selectors with a series of
ill ustrated postcards.
The sketches lead into the copy. For
instance three men singing put the reader
into the opening line "For complete har-
mony" and a magician with an opera hat
and the ingredient for a lapin coat get you
ready for "You don't have to be able to
pull a rabbit out of a hat to figure out
why Capehart's" . . .
Alpha claims success with their postcard
idea_

Whol Soy They In
Hul·Sul Song
NEW YORK-"The Hut-Sut Song,"
that slightly wacky Swedish double-talk
song which is sweeping the country, has
record fans ga-ga trying to figure out the
words.
For the enlightenment and edification of
our readers we present herewith the rolling
part of the song:
Hut-Sut Rawlson on the rill-er-ah
And a braw-Ia, braw-Ia, soo-it.
Hut-Sut Rawlson on the rill-er-ah
And a braw-Ia, braw-Ia, soo-it.
Rawlson is a Swedish town
The rill-er-ah is a stream;
The braw-Ia is the girl and boy,
The Hut-Sut is their dream.
... and so on and on with as many "Hut-
Sut Rawlson on th e rill-er-ah's" as you have

time and energy for.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHIN.
ItEVI.W
59
FOR
JUNE
1941

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