Coin Machine Review (& Pacific ...)

Issue: 1941 June

Pla-Mor
MUSIC SELECTORS LEAD I
To our customers In the eleven Western States we say Thank
You for your orders representing thousands of PLA-MOR
Selectors.
While our factory is literally swamped with PLA-MOR orders
raw material conditions are improving and we will fill each and
everyone of those orders at the earliest possible date.
Your patience and co-operation at this time are greatly appre-
ciated by the Packard Manufacturing Corporation and myself,
and you may rest assured that your orders will be taken care of.

E. SIMMONS
w.
COIN
MACHINE
REVIEW
Western Regional Manager for Packard Mfg. Corp.
1025 N. Highland Ave.
GRanite 4148
Wired Music Tax
Bill Shelved
Esquire Music In
New L. A. Quarters
LOS ANGELES - The first of June saw
Esquire Music Company pull stakes at their
former stand at 2646 South Hill Street and
move, bag and baggage, to new and larger
quarters at 1870 West Washington Boule·
vard.
In the new spot Esquire will cont inue to
feature the products of the Packard Manu·
facturing Corporation and the Filben rapid
record changing units.
"In our new spot we are eq uipped to
give operators better service than we ever
have before," declared Jack Gutshall, owner
of Esquire. "We have added an amplifier
and sound technician to our staff and our
repair department has been enlarged con·
siderably. We invite operators to use our
place of busi nes as thei r West W as hi ngton
entrance to Decca, for Decca is just across
the alley from us and our rear door will be
open at all times for the convenience of
the boys."

SACRAMENTO, Calif. - All pending
legislation affecting the wired music in-
dustry was reported back to the commit-
57
Hollywood, Calif.
tee and was not reported out to the Aoor
of the Cal ifornia State Assembly.
The Legislature, adjo urning early in
June, devoted the balance of the session
to enactin g the new budget.

Riddell Participates
In Golf Tourney
PASADENA - Bob Riddell, associated
with his father, Arch C. Riddell, in the
wired music system, Harmony Hostess, was
recently invited by the Southern Cali fornia
Golf Assn. to participate in an elimination
which was staged at the Annandale Co un-
try Club.
Bob is very well known in golf ci rcles and
posses es over ten cups which he has won
in different tournaments.

Andrews Sisters exclusively
DEC:
c:
A
H. W . Pearson, of Harrisonburg , Virginia, was so impressed with the increase in collection in
several locations where he had made installations of Packard Pia-Mar remote control units
that he and R. L. Litton made a special trip to the factory, at Indianapolis , Indiana, to make
a large purchase of Packard Pia-Mar equipment. During his "isit, Pearson said that he was
going 100% Packard, because it was the finest remote control equipment he had ever seen.
Left to Right: D. V. Kennedy , H. W. Pearson , R. L. Litton, and Homer E. Capehart, President
Packard Mfg. Corp.
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
FOR
JUNE
7947
Penny Arcades
Go Modernistic
YOU CAN'T SLIP
WITH HITS FROM
J.AYMON'S
DISCOUNTS FOR
CASH ON ALL NEW
FREE·PLAY GAMES
s~
_-.J-_---"! .. - ~
New Genco HIGH HAT ..........•.........................................•.........•....... $79.50
New Bally Trailways .....•.................................................................... 79.50
Brand New Bally Alley •............•........•.............•.........•............•...........• 17.50
Other Bargains too plentiful to list.
IT WILL PAY YOU
TO WRITE-WIRE-PHONE
FOR OUR MAILING LIST
Our Reconditioned Used Games Are TOPS!
COMPLETE LINE OF ARCADE EQUIPMENT
COIN
MACHINE
R.EVIEW
58
PAUl. A. I.AYMON
Distributor of Quality Co in-Operated Machines
1503 W. Pico Blvd.
DRexel 3209
Los Angeles, Calif.
FOR.
JUNE
J'J4 J
Hollywood Famous in
Panoram Soundi es
CHICAGO-The ardent movie fans and
radio rabids are going to feel as much at
home watching new Panoram Soundies as
the boys and girls "up" on modern orches-
tras.
Bing Crosby's former partner, movie
comedian, Harry Barris, is featured in
"Bend Down, Sister" with Suzanne Ridge-
way. Skinnay Ennis of the Bob Hope com-
pany sings in "Lamplight" which presents
his orchestra and Bonnie Kildare. Dave
Rose, Judy Garland's fiance, and his orches-
tra are in "I Knew It Would Be This
Way" which features a dance specialty by
Clarisse and Ford. Wini Shaw, featured
screen player, makes her Soundie debut in
"The Nautch Girl From Cuba" in which
Mimi Kellerman dances.
Other numbers which the Mills Novelty
Company present in Panoram are: Ray
Kinney and the Aloha Maids in "Ana
Lani"; Will Osborne in "A Feller Who
Plays In A Band," Susan Miller, vocalist;
Herbie Kay, "San Antonio Rose," starring
Ken Nealy and Mimi Kellerman; The
Kidoodlers, "Maybe"; Dick Hogan and
Tanya Widrin and Ethelreda Leopold,
"Pickle Puss"; Florence Pepper and the
Cameo Girls, "You're Unfair to Me"; Del
Casino and Wally Wanger ensemble, "Fre-
nesi"; Maxine Gray and Cameo Girls,
"Rain On The Roof'; Music Maids, " Song
D E
c: c:
AII·Star
A
Records
of The Islands"; King Sisters and Alvino
Rey, "Call of The Canyon"; Will Osborne
and Band, "Stardust," Will, vocalist, Max-
ine and Marilyn, dancer~, and Gray Gor-
don's Band, Art Perry, vocalist, "Ama-
pola."

NEW YORK - Carousal music, with
changing tempo, has told the story of
changing generations as it played accom-
panist to the click of America's traditional
amusement-the penny arcade. "Ta Ra
Ra Boom de A" of the 90's ... "After the
Ball Was Over" . . . 1910, "My Buddy"
... 1916, "I Can't Give You Anything But
Love" . . . 1927, on down to "Amapola",
1941, and still the pennies brought fun.
Wide, full skirts of girls have given away
to knee length frocks before the fortune
telling machines and, instead of mous-
tached and bearded faces peering in the
Paris pictures, you find smooth ones.
But now, in the excitement of the new
era, comes a radical change in the famed
"Penny Arcade" as one of the nation's out·
standing architects, H. Oberhammer, is
selected by International Mutoscope Reel
Company, Inc., to design penny arcade
machines. Bill Rabkin, president of the
organization known as "Penny Arcade
Headquarters Since 1895", declares, "The
operator contemplating installation of the
Penny Arcade today is faced with many
problems-to quickly win public patron·
age, the operator must build to attract
attention in streamlined fashion ."
Oberhammer, the only architect in the
field listed in Guide to Modern Architec·
ture, designed buildings in the amusement
area at the New York World's Fair, in·
cluding Defore & Rogers' "Believe It Or
Not" and Frank Buck's "Jungle Land",
Mutoscope's Photomatic buildings and
World Fair penny arcade as well as sev·
eral amusement buildings in the Texas
Centennial, Dallas.
Bill Rabkin explains, "Oberhammer will
work directly with the operator about to
open a Penny Arcade. His services are
free of charge."

*
*
*
Guide: "This, ladies and gentlemen, is
the greatest waterfall in the Alps. May I
ask the ladies to cease their talking for a
little so that we may hear the roar of the
waters?"
W . F. (B ill ) Strub y, A ss't G eneral Manager of Packard M fg. Corp. , was so dumfounded at a
surprise stag held for him in honor of his approach in g marriage in June that he had to take a
shot of milk t o recover. rhe party was given for him b y the de partment heads of Packard
Mfg . Corp. , as fo llo ws: Left to right, W . F. Merchant, E. McKinney, C. Pheasant , Joe Branham ,
Paul Lann erd , Dean Kennedy, W . E. W oodworth, Jerry En smin ger, Paul Gray, Robt. Lannerd,
O. C. Roberts, Geo. Rossebo, E. E. Collison, G. Ericson, B. Bell, W . F. Strub y (standing ) , R.
Greenbaum , M . J. Sm ith, Jr., Frank Standish , Frank G igax, H. E. Capehart, M. J. Smith, Wm .
Brase, D. Mc Shane, H. I. Drollinger, G il Moore and D. 1'. Kenned y.
Mention of THE COIN MACHINE REVIEW is your b est introduction to our advertise rs.

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